[Ramit Solutions] www.ramitsolutions.com SEO SMO- SEM - PPC [Internet / Online Marketing Concepts] SEO Training Concepts SEO TEAM Ramit Solutions [2014-2016] By Lathish
Difference between Offline Marketing and online Marketing Offline, bustling crowds pass by your place of business. Some of the passerby traffic notices you and walks in."location, Location, Location" Online, people search for information. Millions of people. Each searches alone."information, information, information" like in SEO Training Hyderabad Page 2
SEO is Optimizing a website into search engine like Google,Yahoo,Bing etc., The SEO Cycling process of choosing targeted keyword phrases related to a site, and ensuring that the site places well when those keyword phrases are part of a Web search. OnPage Off Page Position Optimization Optimization Monitoring On-page optimization refers to Off page optimization consists in optimizing Monitoring website positions in factors that have an effect on Web site or Web page listing. URL, Title, all the factors not dependent on a page that are important for search engine visibility. The multiple search engines. This helps to measure the effectiveness of SEO. This Headings, Hypertext Links and Body main factors in Off page optimization are the is stage two in your search engine text. Links ("backlinks") to your page. position campaign - the monitoring and protecting stage. OnPage Features OffPage Features Position Monitoring 1. Pre Optimization Report 2. Keyword Research 3. Competitors Website Analysis 4. Rewriting Robot Friendly Text 5. H1, H2 Tabs Optimization 6. Title Tag Optimization 7. Meta Tag Optimization 8. Meta Keyword Optimization 9. Alt Tag Optimization 10. Website Structure 11. Body Text and Content 12. Google Analytics For more info refer to Page (7) 1. Hosting of sitemap 2. Search engine submission ( Global and Local ) 3. Directories submission ( General, Product and Country) 4. Blog Creation and Blog Commenting 5. Creation of forums and Participating in forums 6. Classifieds Posting 7. Social media optimization 8. (Facebook, Twitter, LinkedIn, Digg etc Pages, Groups, Tabs etc) 9. Article Posting 10. Free Press Releases 11. RSS feed submission 12. Web 2.0 Submission 13. L*** ***** 14. Google maps Creation For more info refer to Page (9) 1. Monitoring website Ranking With Different Keywords 2. Renewal Of Expiry Trade Leads And Posting New Trade Leads 3. Constant Research Of Updated Technology For Better Positioning 4. Research On Current Popular Directories And Site Submission 5. Changing Methodology With Change In Search Engine Algorithm For more info refer to Page (11) Page 3
Along with SEO we can get more traffic through Online in Following Ways Along with SEO we are working on SMO and PPC Search Engine Optimization Social Media Optimization Pay Per Click Search Engine Marketing Search Engine Optimization (SEO) SEO is Optimizing a website into search engine like Google,Yahoo,Bing etc., The process of choosing targeted keyword phrases related to a site, and ensuring that the site places well when those keyword phrases are part of a Web search. Social media optimization (SMO) Social media optimization (abbreviated as SMO) refers to the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event. Social media optimization is a great technique by which you can get more traffic and business for the website. Pay per click Pay per click (PPC) (also called cost per click) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked. SEM Search engine marketing (SEM) is a form of internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization (both on-page and off-page) as well as through advertising (paid placements, contextual advertising, and paid inclusions). Gaining traffic through paid search advertising. Or it may contrast with pay per click (PPC). The largest SEM vendors were Google AdWords, Yahoo! Search Marketing, Microsoft ad Center and Face book. Page no (13) SEO is the way of getting more visibilities with our keywords through Online in Organic way PPC is the way of getting more visibilities with the keywords through Online in Payable way Page 4
Search Engine Optimization (SEO) SEO is Optimizing a website into search engine like Google,Yahoo,Bing etc., The process of choosing targeted keyword phrases related to a site, and ensuring that the site places well when those keyword phrases are part of a Web search. SEO Rankings comparing to all Search Engines This Result was about 2007 Social media optimization - SMO Social media optimization (abbreviated as SMO) refers to the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event. Types of social media involved include RSS feeds, social news and bookmarking sites, as well as social networking sites, such as Twitter, and video and blogging sites. SMO is similar to search engine optimization in that the goal is to generate traffic and awareness for a website. In general, social media optimization refers to optimizing a website and its content in terms of sharing across social media and networking sites. Social media optimization is becoming increasingly important for search engine optimization, as search engines are increasingly utilizing the recommendations of users of social networks such as Facebook, Twitter, and Google+ to rank pages in the search engine result pages. The implication is that when a webpage is shared or "liked" by a user on a social network, it counts as a "vote" for that webpage's quality. EX: Facebook CPC and CPM campaigns. Page 5
Facebook Add. It may be CPM or CPC but it ll comes under PPC. Page 6
Details Definitions PR = Page Rank a system for ranking web pages developed by Google - http://toolbar.google.com SERP = Search Engine Position Ranking PPC = Pay Per Click CTR = Click Through Rate - term indicating the percentage of viewers who click on a banner advertisement and follow the link SMO = Social Media Optimization SEM = Search Engine Marketing RSS = Real Simple Syndication SE = Search Engine SEO Friendly Url s = Placing the targeting keyword in the url known as SEO friendly url 1. Pre Optimization Report OnPage Features The pre-optimization report is in-depth study of your website / business / service / product. The pre-optimization report includes: For Existing website IP Related Details Total No of pages listed in Google or Other Search Engine Page Rank: It is based on the number of quality backlinks to the page. Checking for Site Ban Time for loading website Ranking with most targeted keywords Web static Analysis to for keyword research Website Traffic Scrutiny Keyword Research For New Website Pre-optimization report can also be generated for new development of website by Keyword Research Differentiate primary and secondary keywords Finding keywords for Potential Market in various country Analyze the capacity of keywords that can increase traffic to website 2. Keyword Research Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Every search phrase that's typed into an engine is recorded in one way or another, and keyword research tools allow us to retrieve this information. Those tools cannot show us (directly) how valuable or important it might be to rank for and receive traffic from those searches. To understand the value of a keyword, we need to research further, make some hypotheses, test, and iterate - the classic web marketing formula. Page 7
3. Competitors Website Analysis Conducting a competitive analysis is an important part of the job. A good competitive analysis not only produces usability metrics but also aids decision makers in their strategic goal-setting and planning. Competitive analysis need to analyze the list of items are home page, navigation, site organization, links and labels, search and search results, readability, performance and content. 4. Rewriting Robot Friendly Text Search engines can t understand the flash content. The texts that can t read by robot (Google spiders i.e. search engines), have the techniques to understand. Robots.txt is a text (not html) file you put on your site to tell search robots which pages you would like them not to visit. It is important to clarify that robots.txt is not a way from preventing search engines from crawling your site (i.e. it is not a firewall, or a kind of password protection) and the fact that you put a robots.txt file is something like putting a note Please, do not enter on an unlocked door e.g. you cannot prevent thieves from coming in but the good guys will not open to door and enter. That is why we say that if you have really sensitive data, it is too naïve to rely on robots.txt to protect it from being indexed and displayed in search results. 5. Header Tabs Optimization (H1, H2 Tabs) H1 & H2 headers are among the more heavily weighed elements of on-page content. The header tags (H1, H2, H3 and so on) represent the beginning of a new section or area of a pages content and alert search engine spiders of the relevancy of the content that follows the heading tag. By using header tags you automatically apply bolding and increase the font of a word or phrase. H1 tag produces the biggest headings and H6 the smallest. In terms of search engine rankings H1 and H2 tags are most valuable. H1 and H2 tags are analyzed from two perspectives: from the point of view of search engines and Internet surfers. 6. Title Tag Optimization (69 Characters - Google, 72 Yahoo, Others 65 to 75) A Title Tag is the title of the web page. It is the very first tag in the HTML code that a search engine sees and it is the very fist time you get to use your main keyword phrase for the specific web page. This is also what the Internet user sees displayed at the very top of the Browser on the left had side. 7. Meta Tag Optimization Meta Tags are lines of HTML code embedded into web pages that are used by search engines to store information about your web site. These "tags" contain keywords, descriptions, copyright information, web site titles and more. 8. Meta Keyword Optimization Key word optimization is also known as keyword research. It is the act of researching, analyzing and selecting the best keywords to target to drive qualified traffic from search engines to your website. 9. Alt Tag Optimization Alt tag (also referred to as image tag) is textual information related to a graphic image to indicate its relevancy and avoid indexing problems. ALT tags to tell the search engine spiders what this or that picture is about. Basically an ALT tag is a name of a picture or graphic image. 10. Website Structure Developing a new site, or restructuring an existing one, it helps to draw out your site's structure in something like Visio, or even putting it in Excel. Organizing according to themes and logic based on your keywords phrases (keyphrases can also be a single word). Page 8
11. Body Text and Content Search engine optimization is not just about tricks and tips, what is very important are content, content, content. If you build good quality content backlinks will follow, but even when building good quality content you still need to spare a thought for optimizing. There is little point in having a quality page if no one can find it. For this reason body text becomes very important. Without spamming or keyword stuffing you should still easily be able to phrase your writing to include keywords or phrases which you are trying to optimize for. 12. Google Analytics --------------------------------------------------------------------------------------------------------------------------------------------- --------------------------------------------------------------------------------------------------------------------------------------------- --------------------------------------------------------------------------------------------------------------------------------------------- 1. Hosting of sitemap OffPage Features The purpose of a site map is to spell out your Web site s central content themes and to show both search engine spiders and your visitors where to find information on your site. 2. Search engine submission ( Global and Local ) Submitting the Site to Search Engine 3. Directories submission ( General, Product and Country) Submitting the site to Directories 4. Blog Creation and Blog Commenting Posting a unique website related content with targeted keywords in website related blogs known as blog posting and commenting in related blog with keywords and website url is blog commenting. 5. Creation of forums and Participating in forums Posting and commenting of Questions and Answers at Forums related to our products and services 6. Classifieds Posting Posting Classifieds with Targeted Title in to classified sites 7. Social media optimization 8. Social Book Marking Probably the best promotion tool around these days is none other than a social bookmarking site. For website promotion, social media be effectively used. (Facebook, Twitter, LinkedIn, Digg etc, Pages, Groups, Tabs etc) 9. Article Posting Page 9
Another very important source of backlinks is article submission. Relevant content can be submitted to bulk of free submission websites. 10. Free Press Releases Submission of Articles in to Press Releasing sites 11. RSS feed submission In order to build links pointing back to a website that will improve search engine trust over time it s necessary to create and publish content, like press releases, on other web properties. Here are 5 important press release for SEO steps: Choose Keywords If you are currently executing an SEO campaign, you should know which keywords you are targeting on your website. Choose a few keywords that are most relevant to the press release content to target within the press release. Implement Keywords into Content The keywords or keyword phrases being targeted need to be implemented into the press release title and body content in a natural way. Including too many keywords will result in a poor reader experience. It also might get the press release rejected from the distribution service. Be sure to add anchor text links to the keywords being targeted that direct a visitor to a relevant page of your website. Distribute Through a Free or Paid Service There are plenty of free services to distribute a press release through but the free services often come with limitations. Links typically aren t allowed in a free press release and there is little control over when it gets distributed. The best chance of getting a press release picked up on other sites is if you go through a legitimate paid service. Include as Web Page/Blog Post To get the most out of a release, write a different version of it and post it on your web property. This helps to build site content (which the search engines like) and ensures that the content lasts and can be easily found in the future by website visitors looking for more information. Promote via Social Media Once the press release has been published, promote it via social media channels and encourage others to share it by including social sharing buttons. If the press release content is interesting to your target audience (which it should be!) and gets shared in social media it will help to improve your social signals. 12. Web 2.0 Submission Web 2.0 properties refer to sites like Hubpages and Squidoo where you can post content. Typically in SEO these are used to build backlinks pointing to your sites since these are high authority domains and often after each PR update many times the PR of the page you posted on goes up as well and it "passes juice" to your site. A lot of people use these as their 1st Tier in link pyramids as well where they create web 2.0 properties with links pointing to their site and then they backlink the web 2.0 property as well with a Tier 2 again to pass juice to your money site. This is a proven effective SEO strategy and something you may want to consider when trying to climb the search engines. 13. Link Wheel Link wheel is a widely used internet marketing strategy. The basic idea of link wheels is to create a pattern of links which flow from one website to another which would finally link to a targeted website requiring promotion. Page 10
Link wheels fall under the category of search engine optimization; however, when social media sites are used to create the link flow the link wheel strategy becomes social media marketing. According to experts, link wheels have maximum effectiveness when the social media sites are used. 14. Google Business maps Creation Use Google Map Maker to improve the map of places that matter to you. Update the actual map as seen by millions of users on Google Map. Position Monitoring 1. Monitoring website Ranking With Different Keywords 2. Renewal Of Expiry Trade Leads And Posting New Trade Leads 3. Constant Research Of Updated Technology For Better Positioning 4. Research On Current Popular Directories And Site Submission 5. Changing Methodology With Change In Search Engine Algorithm Page 11