CrowdsourcingtheLibrary ByLoneStefansen TheRoyalLibraryofDenmark
Background KBhasbeenworkingwithcrowdsourcingfor3 years LibrarieshaveauniqueopportunitytoaBract andengagedifferentcommunides» NonFprofit» InteresDngcontentthatpeoplecanrelateto» Trend:peoplewanttomakeadifferenceandbepartof acommunity.» Tohavepeopleworkingwithe.g.culturalheritage contentisagoalinitself
In 9 months we have been given 10 years worth of metadata from this community. Metadata that we are not able to produce ourselves www.kb.dk/danmarksetfraluften/
Crowdsourcing: CondiDonsforparDcipaDon Typesofcrowdsourcing Thetruthaboutthecrowd
Crowd + Outsourcing
Crowdsourcing
Crowdsourcing http://www.flickr.com/photos/laubarnes/5450410602/sizes/o/
Crowdsourcing is the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call. http://en.wiktionary.org/wiki/talk:crowdsourcing
4condiDonsforpar$cipa$on inthe,digital,age,, thatmustbeconsidered
CondiDon#1: Fromthecathedralmetaphor tothebazaar (orfromindustrialtoknowledgesociety)
Before CONTROL HOMOGENITY PASSIVITY MONOLOGUE INFORMATION HIERARCHY
One size fits all Any customer can have a car painted any colour that he wants as long as it is black. - Henry Ford
MASSMEDIA/BROADCAST Det foregik via massemedier ONETOMANY - én til mange
versus
Today FLEXIBILITY OPENNESS PARTICIPATION DIALOGUE DIVERSITY INTERACTION
Fromstandardiza$onto Fra tailoredsoludons standardisering til skræddersyede løsninger
Fra monolog til Frommonologuetodialogue
Fra asynkrone forhold til ligeværdige relationer FromasynchronousrelaDonstoequalrelaDons
Kort Inshort:frompassivitytoparDcipaDon sagt: Fra iagttagere til deltagere
Consumers are beginning in a very real sense to own our brands and participate in their creation We need to learn to begin to let go. - A. G. Lafley, CEO and Chairman of P&G
=Anewtypeofconsumer/user
Thenewconsumer:The,Selfsumer, They cooperate online by using different types of social media to find and decide upon a purchase. This is a new type of consumer less dependant on tradional advertisements and more inclined to trust products and brands found via the internet and social media. - David Jacobsen, PWC
Thisistheconsumercrowdweneedtoengage andthecondidonsweneedtoengagein
CondiDon#2: Wehavetocreateplaborms thatuserscanbuildupon
Selectedquotes: Udvalgte citater Build an architecture of participation. The service automatically gets better the more people use it. With enough eyeballs, all bugs are shallow. http://www.flickr.com/photos/netmapper/6963247715/sizes/o/
Hvilken online Whichonlineservicefits thisdescripdon? tjeneste kunne det passe på?
The problem with Wikipedia is that it only works in practice. In theory, it can never work. - Miika Ryökäs
ThepublicsectorisstarDngtogetit (e.g.indenmark)
Weneedtolearnfromthebigwebsuccesses Facebook,Wikipedia andmakesurethatwe engageourusersinoursoludons.wehave learnedthatitmustbeeasyandfuntocontribute andthatevenmodestimprovementsofcontent fromthemanygivesgreatvalue C.Lanng DanishAgencyofITand TelecommunicaDons
Aarhus Stadsarkiv Borgerne kan være med til at udbygge arkivet TheciDzenshelpbuildthearchivebysubmifngfiles ofhistoricalinterestforarchiving Indsend filer af historisk interesse med henblik på arkivering
#hack4dk Hack theroyallibrary,thenadonalmuseum Hack Kulturarvstyrelsen andtheagencyofculture Har store mængder data - hvad skal vi gøre med dem? Wehavebigdata whattodowithit?
CondiDon#3: ThenewrelaDonsarepowerful
InsDtuDonalcontrol TradiDonalMedia SocialMedia User/consumercontrol
=theusersareincontrol
Centralized,network, De;centralized,network, Distributed,network,
TV YouTube Centralized,network, De;centralized,network, Distributed,network, Vi Weareallmedia er alle medier
2012 Edelman Trust Barometer, 2012 Edelman Trust Barometer, Weareexperiencingashiiintrust Der er sket et tillidsskifte 2012 Edelman Trust Barometer
http://www.dr.dk/nyheder/indland/2013/01/25/105839.htm
CondiDon#4: Opennessiskey
BAZAAR PLATFORM RELATION OPENNESS
Crowdsourcingin 2014
5Modelsofcrowdsourcing Der findes 5 modeller 1.Crowd Wisdom 2.Crowd Journalism 3.Crowd Creation 4.Crowd Voting 5.Crowd Funding
Crowd Wisdom
www.kb.dk/danmarksetfraluften/
Underafdeling: Crowd Journalism
The Guardian 700.000documents 5.500PDFs 646MPs 170.000documentsprocessedin80 hoursbymorethan25.000persons 700.000 dokumenter 5500 PDF er 646 MP ere 170.000 dokumenter gennemgået på 80 timer af mere end 25.000 mennesker
Crowd Funding
www.pledgemusic.com
http://palloc.com/ios-7-wallpaper-widescreen.html
http://palloc.com/ios-7-wallpaper-widescreen.html
Crowd Creation
LEGO Cuusoo
LEGO Cuusoo
http://www.slideshare.net/timcourtney/shut-up-and-take-my-money-lego-does-crowdsourcing
http://www.slideshare.net/timcourtney/shut-up-and-take-my-money-lego-does-crowdsourcing
90%ofourcustomersjustwanttobuyourproducts, 10%wanttobuildtheirownthingsonline. 1%havetheabilitytocreatesomethingthatotherswantto payfor. 1%maybestretchingit,butevenwith0.01%outofacustomer baseof3.2mio,it llsdllbemorethan3000persons. Atpresentwehave150designersemployedinLEGO FPaalSmithFMeyers,SeniorCreaDveDirector,LEGO
5sandheder Truthsaboutthe om crowd crowd en
1Thecrowdiseverywhere FbothintermsofskillsandlocaDon 2Thecrowdisbusy Fmakesmalltasks(microtasks)thatcanbehandlednextto jobs,families,hobbiesetc 3Therearemanykindsofspecialists fromcnnifreporttolegotokickstarter.respectthedifference 4Crowdsourcingdoesn tincreasetalentmass FitmakesthecrowdvisibleF>filter 5Thevaluableeffortssurface FtakeWikipedia:thebestarDclesliveon,therestperishes.Fast.
Howdowegetpeopleto pardcipate?
1%parDcipates 1% deltager 9% bidrager contributes 90% iagttager watches Kilde: Jacob Nielsen
Sænk de tekniske barrierer Vær personlig Lowerthetechnicalbarriers Bepersonal(butnotprivate) Combineofflinewithonline Kombiner offline med online CreatecoFownership builda communityand giveback Usereminders theywork Skab medejerskab - skab et community og give back Husk påmindelserne - de virker Deltagelseskroge HOOKSforPARTICIPATION
Tosucceedwithcrowdsourcingasabusiness model,youneed: Supportfrommanagement Ressources bothdmeand$$$ Strategicfocusandgovernance ToseeitNOTasanITproject,butasachange managementprojectinvolvingeverylevelof theorganisadon
Thankyou LONS@KB.DK TwiBer:@LoneSpringer Acknowledgement: ThankstoSeismonautforpics andinspiradon www.seismonaut.com