ON24 CAPABILITIES STATEMENT GSA CONTRACT #GS-35F-0564R ED MATO Award #ED-06-CO-0800 Small Business Rosemary Florez Government Sales Manager Tel: 703-440-9393 Email: rosemary.florez@on24.com COMPANY BACKGROUND ON24 is recognized as a leading global provider of webcasting and multimedia communication solutions. The company offers full-service webcasting solutions for customers in the technology, government, publishing, and life science industries. More than 500 leading organizations use ON24 for activities such as marketing, external communication, training, outreach programs, town hall meetings, continuing education, and other events. Our government clients include: State of New York Environmental Protection Agency State of California Department of Education National Credit Union Administration Commonwealth of Virginia National Science Foundation General Services Administration ON24 s hosted webcasting platform provides a complete set of functions to produce both streamed and non-streamed events, with an unmatched ability to brand, configure, and customize webcasts. Key ON24 competitive differences include: Leading flexible, configurable platform Multimedia content delivery including audio, video, and Flash Proven ability to deliver high-quality webcasting and web streaming Solid, profitable company Extensive blue-chip customers (95% customer retention rate) Exclusive focus on webcasting and multimedia solutions Global content delivery network ON24 was established in May 1998, and is a pioneer in providing audio/video content over the web. The company produced, delivered, and hosted over 25,000 webcast events in 2008, and currently delivers webcasts to hundreds of thousands of viewers each month. ON24 is a GSA Contract Holder (GS-35F-0464R), CMAS Contract Holder (3-07-70-2396A), Department of Education awardee (ED-06-CO-0080, ED- 06-PO-1310), and is classified as a small business. 2008 ON24, Inc. Page 1/10
ON24 WEBCASTING SOLUTIONS ON24 Webcasting is a very cost-effective approach to deliver events to hundreds or thousands of simultaneous users. With the ON24 hosted solutions, organizations can integrate audio, video, slide presentations, polling, and Q&A into a single webcast event. The ON24 technology will then distribute the webcast over the Internet, allowing virtual attendees around the world to view the event in real-time. ON24 s government webcasting solutions (GSA Contract #GS-35F-0564R) make it possible for federal and state organizations to deliver information in a secure and timely manner. ON24 allows a virtual audience to attend and participate in government presentations, conferences, town halls, training seminars, etc. And since ON24 Webcasting is broadcast technology, these events can be delivered at a fraction of the cost of traditional communications. ON24 s webcasting solutions are described in more detail in the following sections. Audio/Video Streaming ON24 Audio/Video Streaming allows organizations to extend the reach of their conferences, seminars, and events as well as quickly disseminate breaking news. ON24 s solution simply captures the audio and video from the event (via its signal acquisition infrastructure), encodes it, and delivers it via Content Delivery Networks as a data stream over the Internet. Using simply a web browser and a media player such as Windows Media Player or Real Player, virtual attendees can view the event in real-time. After the event completes, ON24 archives the audio/video stream and places it on ON24 s hosting servers. This allows people who were not able to see the live event to view it on-demand. ON24 provides scalable streaming of events to either a domestic or international audience. Many webcasting providers only use in-house servers to host content. ON24 s global clients require a more scalable and higher-quality approach. As such, ON24 has established a strategic content delivery network (CDN) partnership with Globix to offer its clients industry-leading content delivery for their events. Live & On-Demand Webcasting with Synchronized Presentations Webcasting is a highly cost-effective way to broadly deliver public hearings, press conferences, regulatory compliance meetings, public employee training, town hall meetings, agency briefings, and more. ON24 Webcasting allows event managers to integrate audio, video, and synchronized slides into a single presentation and deliver it via streaming media over the Internet. In addition, interactive features like Q&A, chat, polling, and surveys can be incorporated into the webcast. Other ON24 Webcasting features include: Event Manager application to schedule and configure webcast events Presentation Manager dashboard to control the slide delivery and interactive features (e.g., Q&A, text chat, etc.) Audience Interface which can be customized and branded Global branded event registration and lobby Real-time reporting to track viewers and measure the event success Third-party billing to collect and manage event fees Flexible global access to support worldwide events 2008 ON24, Inc. Page 2/10
CD duplication and event webcast archival Multilingual support for both single- and double-byte languages Transcription services, either integrated into the Audience Interface or available as a separate downloadable file ON24 s webcasting features also address the unique requirements associated with the production and delivery of public sector program material. ON24 Webcasting is fully compliant with Section 508. That is, Section 508 compatible captioned text can be (and has been) incorporated into the ON24 webcast presentations. On-Demand Audio Webcasting with Microsites Simple Audio is a recent addition to the ON24 webcasting family. With Simple Audio, individuals can create their own on-demand webcasts by integrating audio with Microsoft PowerPoint presentations. The solution is extremely easy to use all users need is PowerPoint, an Internet browser, and a telephone. Most people are able to use the Simple Audio solution without training. In addition to audio streaming and synchronized slides, Simple Audio includes a host of interactive features, such as: Step-by-step interface makes creating webcasts Integrated registration system Real-time reporting tools Polling and Q&A capabilities Branded templates For organizations that create a number of Simple Audio-based presentations, ON24 provides Microsites to organize and manage the webcasts. Microsites are ON24 hosted websites that store the Simple Audio webcasts in hierarchical, searchable directories. The organization of the webcasts can be by topic, department, series, or other means (defined by ON24 s customer). In addition, meta-data can be associated with the webcasts, allowing the audience to use keywords to search for specific Simple Audio presentations. Microsites also provide a single area for ON24 clients to directly access and edit the webcast presentations. The Simple Audio solution (with ON24 Microsites) is commonly used for product announcements, sales activities, employee & reseller training, company briefings, and various types of corporate communications. Webcasts for Continuing Professional Education ON24 understands that the Federal Government is a strong proponent of continuing professional education (CPE). The Gov Online Learning Center and Federal Competency Management Center have been established to provide government employees with tools to develop, track, and manage their skills and knowledge. Government agencies are also encouraged to use new learning technology tools in their efforts to develop a world-class workforce for public service. ON24 Webcasting is the best way to cost-effectively train a geographically dispersed employee base. ON24 provides a one-stop solution for course registration, seminar payment, audio/video production, real-time seminar broadcasts, and webcast 2008 ON24, Inc. Page 3/10
archival. Organizations can use the ON24 solution to integrate audio, video, and synchronized slides into either a live or on-demand training seminars. The unique requirements associated with the delivery of CPE materials can also be incorporated, including: Global seminar registration Pre-course skill assessment Logic for CPE compliance and certification Student usage tracking Test delivery and automated test correction Webcast archival for on-demand training (online or CDs) ON24 WEBCASTING PROFESSIONAL SERVICES ON24 Webcasting is available as either a self-service or full-service offering. The self-service option is provided to organizations that would like to manage and produce their own webcast events. For organizations that prefer a full-service model, ON24 s Professional Services team is available for event management, technical expertise, and creative consultation. The ON24 Professional Service team is comprised of Account Managers, Event Managers, and an Audience Support Team. These roles are described in more detail in the following sections. Account Manager The Account Manager is responsible for ensuring the success of the customer relationship and webcast events. He/she works with the customer to coordinate the professional services process, which may include: Kick-off meetings Project management Best practices Event setup Training Customizations and creative design Event Reporting The Account Manager also coordinates and manages event post-mortems, periodic status reviews, continuing education, and continuous process improvements. In short, the Account Manager is responsible for driving a high-quality webcast service and absolute customer satisfaction. Event Manager The Event Manager is the master coordinator of all activities leading up to and after an event. He/she assists and advises on a variety of topics including the selection of presentation views and tools, effective use of graphics, synchronization of multiple 2008 ON24, Inc. Page 4/10
presenters, and presentation timing. The Event Manager is also responsible for the following activities: Event sponsor communications Development of the event requirements document Assignment of priorities and team responsibilities Webcast scheduling and configuration Event customization or creative design Event project management Event results recording and tracking Audience Support The Audience Support team is responsible for making sure each participant s computer is set up to view the webcast. They ensure that the attendees understand the event preparation instructions, desktop requirements, pre-meeting test connect process, and issue escalation process. The team is also prepared to address concerns or issues with bandwidth, connection options, system requirements, event reporting/monitoring, and other event-related issues or questions. THE ON24 DIFFERENCE ON24 s webcasting solutions have many unique features and differences. The following sections outline the company s competitive advantages. Industry Leadership Leading provider of webcasting and multimedia communication solutions Extremely scalable, reliable, and secure platform is the foundation of the ON24 hosted solutions Only solution that provides a global registration and comprehensive reporting system, which enable a complete understanding of the webcast attendees and their participation No downloads or special plug-ins are required for the ON24 solutions World Class Experience Over 25,000 webcasts were delivered in 2008 Global webcast experience and resources, including worldwide productions and Europe/Asia language support High Customer Value and Satisfaction Consistently deliver significant customer return on investment and benefits At 95% customer retention, ON24 has the highest customer retention rate in the industry Easy-to-Use Hosted service greatly simplifies the webcast deployment process 2008 ON24, Inc. Page 5/10
ON24 s in-house professional services team can provide turn-key webcasting solutions for its customers Extremely intuitive user interfaces and consoles that can be uniquely customized and branded Specialized Certification Functionality Comprehensive features for organizations offering certified training programs Specialized functionality includes student skills assessment, compliance, automated testing and correction, and user certification. 2008 ON24, Inc. Page 6/10
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