Limited license for use This document is freely available for modification, use as a template, and the making of unlimited copies, provided:



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Limited license for use This document is freely available for modification, use as a template, and the making of unlimited copies, provided: 1. Somewhere in the resulting documents, copies, or any derivative document(s) thereof, a single statement is included (only required in one place, not every page) in a font size of at least 6px and appropriate contrast to be visible with the statement Template courtesy of small-business-express.com. 2. The user accepts full liability for any damages, or problems in any form, arising from its use. 3. This document is copyright 2015 Brian Burroughs all rights reserved, other than stated above Appendix: The complete project definition for Small Business Express Template courtesy of small-business-express.com Page 1

Small Business Express Inc. Small-Business-Express.com web site project Scope and Requirements Template courtesy of small-business-express.com Page 2

Version and change control Version Author Date Reason number 1.0 JBL 2015.07.01 Initial draft 1.1 BGB 2015.07.14 Internally Small Business Express agreed baseline Template courtesy of small-business-express.com Page 3

Scope Small Business Express inc. seeks to have produced a web site to enable a customer landing and information page, portfolio, and an ecommerce web-shop. In scope Web site Portfolio section Sales section for small widgets Email accounts Social media pages Out of scope, or future phases Spanish version pages Sales section for big widgets International sales Web advertising Solution overview Small Business Express Inc. seeks a web developer to produce a web portal built as per the enclosed requirements. Delivery phases are expected as follows. Invitation to propose This scope and requirements document will be circulated in order to allow developers to ask for clarifications, and make proposals. Template courtesy of small-business-express.com Page 4

Design phase A period of time will be granted where invited developers can propose a design. At this time there may or may not be more than one developer selected, and Small Business Express will assess the design and price offer, in order to make a selection for proceeding to development. The design should include wireframes / screen mock-ups, a navigation chart, a user workflow, and proposed hardware, software and network components, developer ability to deliver and projected timescales. ore detail on expectation is offered in the requirements detail. The design phase should propose an hourly rate or other enhancement rate whereby there are additional changes or enhancements outside the original scope. There will be a payment milestone at the end of design phase. Development phase The awarded developer will have a custom Elance project created containing agreed payment and delivery timescale parameters. Testing and Implementation phase Testing As development completion nears the developer may release partial versions of the website for user testing. No signoff or detailed assessment of the requirements being met will be possible until the completed version is released for full user testing. Small Business Express Inc. commits to a maximum 14 days turnaround time for user testing. Implementation of fixes or failures encountered during user testing will increase the elapsed time. Requirements completion review Once user testing is complete Small Business Express will assess the agreed requirements and mark each as ET / NOT ET / PARTIAL. Any mandatory requirements that are not met, or partially met, must be completed or an alternative solution proposed by the developer which is acceptable to Small Business Express. Requirements must be agreed before going live and milestone payment. Template courtesy of small-business-express.com Page 5

Go-Live Go-live is considered complete when the system has passed user testing and requirements have been signed off. Go-live will include : switching of the small-business-express.com DNS record to the new server ensuring the underlying domain references are correct (developer) a successful production sale under the new domain (made by Small Business Express) Enabling of Google webmaster tools and Google Analytics Confirmation of emails from production domain Proving of performance under load Post-sales support The chosen developer will provide for technical support as a minimum an email address, and a telephone number as a secondary method. These will be tested as working. Critical fixes (loss of functionality) will need 24 hour response including details of the incident owner. Normal fixes (minor issues) will need 72 hour response including details of incident owner. Requirements Please note the /K/D column. This represents andatory, Key and Desirable. andatory requirements must be met in order for the project to be considered completed and final payment to be made. Developers may apply to have a status or requirement changed, or removed, after project acceptance, but it is at the discretion of Small Business Express inc. Key requirements must be met, or an alternative solution offered that is acceptable to, and approved by Small Business Express inc. Desirable elements do not have to be met but indicate a design guide, or an opportunity to add value over a competing bid. Bidding developers may comment on Desirable requirements or specify separate project phasing. Non-functional requirements Ref. no. Requirement /K/D Template courtesy of small-business-express.com Page 6

NFR-0010 The solution must run on a cloud host NFR-0020 The solution must define a minimum processing power K specification for the web host NFR-0030 The design must include 3 proposed hosters with compatible platform specification, and the associated cost of each at that processing power level NFR-0040 The proposed hosters must have at least one performance K level higher than the proposal available for future growth NFR-0050 The design must indicate an estimate of disk space usage in K the beginning and per-year increase NFR-0060 The solution must define the form and amount of administrator access to the web site NFR-0070 The solution must be compatible with at least two mainstream CDN providers, who must be named NFR-0080 The solution must include a support agreement proposal K between the developer and Small Business Express Inc. NFR-0090 The support agreement must include a description of security patches, who, when and how they are applied. NFR-0100 The hoster must be a registered LLC (or larger) company able to issue US invoices, in English. NFR-0110 The primary web server must be located on the continental K USA / East. NFR-0120 The solution must be in responsive format suitable for desktop, mobile, and tablet. NFR-0130 The solution must be Search Engine Optimised K NFR-0140 The solution must send from a mail host with the Small- Business-Express.com domain and a valid SPF record applied. NFR-0150 The site shall report Google Analytics to the owner code provided by Small Business Express inc. NFR-0160 The site shall display a meta code for Google Webmaster tools as supplied by Small Business Express inc. NFR-0170 A design must be presented to Small Business Express inc, including screen mock-ups, solution components, and be approved, before commencing with any implementation work. NFR-0200 The project shall be subject to User testing by Small Business Express Inc. before being considered closed. NFR-0210 The project shall require Small Business Express assessment of all Requirements and whether they have been met before being considered closed. Functional requirements Ref. no. Requirement /K/D FR-0010 The solution must provide an http based website FR-0020 The site shall include on all pages access to a search bar in a common area, which shall search the local content of the site and return results into a separate results page. Template courtesy of small-business-express.com Page 7

Portfolio FR-0100 The site must have a Portfolio section FR-0110 The Portfolio section shall include a summary page with overview of 6-10 portfolio elements, each linking to a Portfolio detail page. FR-0120 The Portfolio section shall include detail pages FR-0130 The Portfolio detail pages shall include display of 1-5 images K (provided by Small Business Express inc). If two or more images are present a slider shall be shown. [We always say when we are going to provide something so a developer who is reading this knows not to add a charge] FR-0140 The Portfolio detail pages shall include display of a contact paragraph with correct microformat tags for an address. [We might as well get the SEO enhancement from the start] FR-0150 The Portfolio detail pages shall include display of an offsite URL FR-0160 The Portfolio detail pages shall include display of two thumbnail styled links, in randomly presented order, linking to two other Portfolio detail pages. FR-0170 The Portfolio detail pages shall have smart links with K thumbnail that can be displayed on other parts of the site. FR-0180 The Portfolio text editing, image uploading and altering, and Portfolio element creation and deletion should be available to Small Business Express inc. staff or representatives by CS. Webshop FR-0400 The site must have a webshop section for selling Small Widgets FR-0410 The site must have a webshop capable of hosting a minimum of 50 products in 20 categories FR-0420 The webshop must have a summary screen, showing thumbnail, price, one-line description and toggleable out-ofstock indicator FR-0430 The webshop must have either a product category page or filter-by-category on the summary screen (at designer discretion) comprising the same display elements as the webshop summary screen FR-0440 The webshop must have a product detail page with larger image, full text description, shipping charges FR-0450 The webshop pages must have a breadcrumb display with Home > webshopname > Categoryname > Productname FR-0460 The webshop must have previous / next product or page selector on each of the webshop page types FR-0470 The webshop must have a shopping cart screen FR-0480 The webshop cart must display amounts excluding tax, tax component, total per item and total per cart. FR-0490 The webshop cart must allow for amendment of quantity and product removal. FR-0500 The webshop shall have a checkout screen FR-0510 The webshop checkout shall allow either registered or unregistered sales Template courtesy of small-business-express.com Page 8

FR-0520 The webshop checkout shall calculate tax as appropriate for the delivery location. FR-0530 The webshop checkout shall process all necessary details for the transaction including, but not limited to, name, address, delivery address, product description, price and quantity. [ not limited to gives you some freedom to add sale particulars later in the process] FR-0540 The webshop checkout shall integrate fully with Paypal as chosen payment processor including handling of return payment confirmation. FR-0550 The Paypal credentials shall be entered and maintained by Small Business Express inc. from the CS FR-0560 The site shall include a user registration system FR-0570 The registration system shall include an activation email K FR-0580 The registration system shall include a profile screen with delivery address, billing address, and other non-product details necessary for checkout as per FR 0530. [ You can see how quickly numbers can become embedded elsewhere, including external documents, which is why we number in a way that allows space to insert later ] FR-0590 The registration system shall include captcha FR-0600 The registration system shall include a password reset and password forgotten function. FR-0610 The registration system shall include encryption for backend password storage. [We are good netizens] FR-0620 The registration system shall generate an email to the Small Business Express administrator on registration of a new user. FR-0630 The webshop shall include a stylised widget or link with thumbnail for 1-10 products which can be located in other parts of the site FR-0640 The webshop shall include a history of viewed products K list for an ancillary part of the shopping screen FR-0650 The webshop shall include a ost popular products K display for an ancillary part of the shopping screens FR-0660 The webshop shall include a cart display for an ancillary part of the shopping screens, excepting the cart screen itself, with number indicator of cart occupancy. User selection of the cart display navigates the user to the cart screen. FR-0670 anagement of the webshop products, and product details shall be by Small Business Express via CS. FR-0680 Web shop products shall have product meta information as defined in the Google structured data best practises. Email FR-0700 The site must have email intergraton FR-0710 The site must have an admin email address that can be maintained by Small Business Express inc. via CS. FR-0720 The email system must send an email to admin on successful user registration. Template courtesy of small-business-express.com Page 9

FR-0730 The email system must send an email to admin on successful payment of a product purchase. FR-0740 The email system must send an email to admin when a user K password reset is requested. User email FR-0800 The email system must send a confirmation email to the user when they register FR-0810 The email system must send to the user after a purchase has been made summarising the product, price and delivery details. This email is in addition to any automated Paypal emails. FR-0820 The site shall include a smart area or widget to offer a newsletter subscription and capture user entered email addresses. FR-0830 The email capture area should include email address validation. FR-0840 The CS shall include management of email subscriber lists, registered user email addresses, and email text content. FR-0850 The Email text content shall have available user variables K representing price, product code, transaction dates, product descriptions, and user details in order Small Business Express can compose template emails inserting these values. FR-0860 Users subscribed to the newsletter shall be able to send emails at ad-hoc intervals by the Small Business Express administrator. FR-0870 Newsletters shall be able to be saved in draft form and should be preserved for future reference after sending. FR-0880 Newsletters shall be able to be duplicated into a new draft form, for editing for future delivery. Social media FR-1000 The site must have social media integration FR-1010 The site must display a link to the Small Business Express Twitter page @... on every site page in a common area such as a footer. FR-1020 The site must have a Tweet link on each webshop product detail page in button form, in order site visitors can Tweet individual products. The tweet shall include (editable) pre-filled out text with @ Small Business Express twitter page and the product name, and page link. FR-1030 The site must have a Tweet link on each portfolio detail K page in order visitors can tweet individual portfolio entries. The tweet shall include (editable) pre-filled out text with @ Small Business Express twitter page and the portfolio name, and page link. FR-1040 The site homepage must have a Tweet link in order site visitors can Tweet the main URL and site title. FR-1050 The site shall contain Twitter card meta information in the page code in Summary format. The default image will be provided by Top Widget. Template courtesy of small-business-express.com Page 10