Generating Revenue Through Advanced Site Search and Navigation FEBRUARY 29, 2012 ZEON SOLUTIONS INC.
Introductions Zeon Solutions Jenny Hagemann, Business Development Manager jenny.hagemann@zeonsolutions.com 414-847-1145 Milwaukee HQ Seattle Regional
Agenda Endeca Background & Why Endeca Enzo? Customers & Case Studies Endeca Enzo Capabilities & Use Cases o Search o Searchandising o Navigation Search and the ecommerce Lifecycle Zeon s Endeca Enzo Offering Magento Plug-In for Enzo Q & A
Endeca Background Founded 1999 Headquartered in Cambridge (MA) No. 1 Commerce Search Provider In The World $100M+ as single entity and recently aquired by Oracle Powers 70%+ top 500 retailers Average annual growth rate last five years > 60% Endeca converts browsers into buyers
Endeca Customers Endeca powers top B2C retailers
Endeca Customers Endeca powers top B2B retailers
Endeca Boosts All Key Retail Metrics SEO 20-50% more visitors from Google & higher target keyword rankings Bounce Rates Conversion Rates Order Value Time-to-Market IT Management Costs 10-50% more visitors stay once they arrive 20-100% more browsers become customers 10-60% higher average order value Weeks shaved off launching campaigns and site changes Lower hardware requirements & IT focus on more strategic projects
Endeca Enzo Based on Zeon s 8+ years of executive level experience with the product SaaS version of the SAME Endeca InFront technology suite, but for the SMB market Allows Magento customers to have a partner with SEARCH and ecommerce domain knowledge under one umbrella
Endeca Enzo Key Components Customers can more easily find the best product, making them more likely to complete a purchase
Key Components Ctd. Extending Endeca s world-class search and merchandizing searchandizing platform Integrating enterprise search with Magento for a total ecommerce solution Compliments Client IT & Marketing Goals Through an affordable, SaaS model for SMB market In as little as 2 business days for search (via Zeon extension) Conversion Rates, Speed of Development, Order Size, Data- Driven Result
Ecommerce Customer Life-Cycle Attract 1 Optimize 4 4 Key Components 2 Engage 3 Convert Page
Attract Publish & Optimize More Pages URLs optimized for natural search rankings http://site.com/cameras/accessories/lens/sony/instock http://site.com/cameras/accerssories/lens/sony/clearance http://site.com/cameras/binoculars http://site.com/digitalcameras/compact/canon http://site.com/computers/laptops/dualcore/windowsvista SEO Module Increases page rankings Indexes more pages Optimizes paid search terms Adapts as data changes Sitemap based on all possible valid combinations
Engage Robust Search Endeca Search Informative content & reviews Data-driven spell correction More relevance strategies Innovative search-ahead
Engage Next Level of Guided Navigation Taxonomy & Product Attributes User-defined tags User Profiles Endeca Guided Navigation Taxonomy & Product Attributes User-defined tags User profiles Online & In-store Inventory Inventory
Convert Relevant Promotions Everywhere Dynamic Merchandising In-context promotions anywhere on the site Integrate promotions with ecommerce system (Magento) Based on any data Sales data Site analytics Inventory Customer data Reviews User ratings Buying Guides Articles & FAQs
Endeca Enzo Capabilities - Search Powerful commerce search Relevance Ranking Spelling Correction Auto Suggestion Keyword Re-direct Rule based Re-directs Multi-Search Interface Support Multiple Sites & Multichannel Type-ahead
Endeca Capabilities - Searchandizing Targeted customer experience Powerful Searchandising Targeted search results Targeted search results behavior Targeted promotions Targeted content (Spot lighting, etc.) Centralized Merchandising Page builder (templates & cartridges) SEO adds icing to the cake Friendly URLs Sitemap Generator
Endeca Enzo Capabilities - Navigation Deliver same results for consistent: Site Navigation Search Navigation Merchandizing
Endeca Enzo Extension Key Features Turn On Endeca For Site Search instead of Default Magento For Site Search Enter All Required Endeca Enzo Configuration Via Admin Endeca Enzo Host & Port Information Endeca Data Extract Setup Endeca Data Extract Schedule Setup Endeca Data Indexing Schedule Setup Goal is to allow users to setup Endeca within 2 business days
Q & A Zeon Solutions Jenny Hagemann, Business Development Manager jenny.hagemann@zeonsolutions.com 414-847-1145