AWARD Awards Finalists 2010



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A Film and Video A.01 Television Commercials, individual less than 30 seconds A.01001 Summer's made you soft Hair AFL George Patterson Y&R Melbourne Hair A.01518 'Nana' Lion Nathan Australia Saatchi & Saatchi Sydney A.01519 'Leak' Lion Nathan Australia Saatchi & Saatchi Sydney A.01520 Grass Lion Nathan Australia Saatchi & Saatchi Sydney A.02 Television Commercials, individual 30 seconds A.02002 Try A New Life Lookout AUSTAR Three Drunk Monkeys Lookout A.02508 Legendary Angus Patties Clemenger BBDO Melbourne A.02515 Natural Instincts Tortoise Fosters Group Clemenger BBDO Melbourne A.02526 Natural Instincts Lizard Fosters Group Clemenger BBDO Melbourne A.02533 'Fixing Things' Lion Nathan Australia Saatchi & Saatchi Sydney A.02534 'SMS' Lion Nathan Australia Saatchi & Saatchi Sydney A.02535 'Helping a Mate' Lion Nathan Australia Saatchi & Saatchi Sydney Page 1

A.02550 Thirst Is Creepy Masseuse Frucor Fresh Up Colenso BBDO AWARD Awards Finalists 2010 A.02551 Thirst Is Creepy Shoe Shop Frucor Fresh Up Colenso BBDO A.03 Television Commercials, individual over 30 seconds A.03503 Carlton Draught 'Slo Mo' Carlton United Breweries Plaza Films A.03505 Que sera sera Thai Life Insurance Ogilvy & Mather, Thailand A.03509 Dove Love Pure Blonde Clemenger BBDO Melbourne A.03521 Skeet Shooting Fosters Group Clemenger BBDO Melbourne A.03528 'Better Together' Toyota Motor Corporation Saatchi & Saatchi Sydney A.03530 'Nothing Soft Gets In' Toyota Motor Corporation Saatchi & Saatchi Sydney A.03532 Lumix Skim Panasonic The Campaign Palace A.03553 working less hbf meerkats A.03554 used to be hbf meerkats A.03555 fish n chips hbf meerkats A.03556 Johnny Come Lately ANZ M&C Saatchi Melbourne A.03569 Lucky Dog New Zealand Lotteries DDB New Zealand A.03580 Honk If You're Human BBC Knowledge Three Drunk Monkeys Page 2

A.04 Television Commercials, campaign less than 30 seconds A.04502 Tooheys New 'Beer is Currency' Lion Nathan Australia Saatchi & Saatchi Sydney 'Nana' 'Leak' Grass' A.05 Television Commercials, campaign 30 seconds A.05505 Tooheys New 'Beer is Currency' Lion Nathan Australia Saatchi & Saatchi Sydney 'Fixing Things' 'SMS' 'Helping a Mate' A.05507 Thirst Is Creepy Frucor Fresh Up Colenso BBDO Masseuse Shoe Shop Tailor Page 3

A.06 Television Commercials, campaign over 30 seconds or of different lengths A.06510 Tooheys New 'Beer is Currency' Lion Nathan Australia Saatchi & Saatchi Sydney 'Nana' 'Leak' 'Grass' 'Fixing Things' 'SMS' 'Helping a Mate' A.06511 Lumix TZ1 Skim, Climber and GSeries No expert Panasonic The Campaign Palace Lumix TZ1 Skim Lumix TZ1 Climber Lumix GSeries A.06516 your health is all that matters hbf meerkats working less used to be fish n chips A.06518 2degrees launch 2degrees mobile TBWA Tequila New Zealand 9c Text Chinwag Globehead Pillowfight Launch Page 4

A.09 Community service & charity, individual any length A.09004 Care Careers Ken and Ange National Disability Services The Campaign Palace A.09500 Father and Son Starship DDB New Zealand A.09513 Monkey WWF Leo Burnett Sydney A.09516 Generation One Split Screen Generation One George Patterson Y&R Sydney A.09521 Going West New Zealand Book Council Colenso BBDO A.09541 Camel Girl Drug and Alcohol Office WA The Brand Agency Perth A.10 Community service & charity, campaign any length A.10500 Earth Hour Ads in the Dark WWF Clemenger BBDO New Zealand McDonald's Fatso Instant Kiwi A.10503 Questions Alcoholics Anonymous Gatecrasher Advertising Work Shame Family Page 5

A.11 Branded content, individual any length A.11514 All Blacks "Papier Mache" adidas TBWA Tequila New Zealand A.11518 Ride The Coca Cola Company Publicis Mojo Sydney A.11519 Peep Show v Quebec The Coca Cola Company Publicis Mojo Sydney A.11520 Playground The CocaCola Company Publicis Mojo Sydney/Exit Films A.12 Branded content, campaign Any length. Including short films, documentaries and television series A.12500 MTV's Guide to New Zealand Tourism New Zealand MTV Networks Australia Scribe The Mint Chicks Liam Finn A.12509 All Blacks adidas TBWA Tequila New Zealand Paper Mache Door Drop Knitting A.12510 Burn Energy Drink The Coca Cola Company Publicis Mojo Sydney Ride Playground Peep Show v Quebec Page 6

A.14 Interactive film, campaign Any length A.14501 Ian's Getting Ready AWARD Publicis Mojo Sydney Back, Sack and Crack Skin Colour Face Renewal Dance Class This Is Ian A.15 Music Video A.15501 Bastard Metal on Metal The Glue Society A.15503 The Mess Hall 'Bell' Ivy League Records Cherub Pictures Page 7