Winners (Direct Lions)

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1 Cat. No Entry No Title Client Product Entrant Company Country Agency Prize A01 (Food & Drinks ) A01/ BREWTROLEUM HEINEKEN NEW ZEALAND A01/ THE FAIREST NIGHT OF ALL AB INBEV ANDES BEER DEL CAMPO SAATCHI & A01/ #LEBIGSWIM HEINEKEN KRONENBOURG 1664 DB EXPORT COLENSO BBDO COLENSO BBDO Gold Lion ARGENTINA DEL CAMPO SAATCHI & OGILVY & MATHER LONDON UNITED KINGDOM OGILVY & MATHER LONDON A02 (Fast Moving Consumer Goods ) A02/ ADVICE WIPES TOMMEE TIPPEE TOMMEE TIPPEE ADVICE WIPES A02/ #DADDO PANTENE PANTENE HAIR CARE McCANN NEW YORK USA McCANN NEW YORK GREY NEW YORK USA GREY NEW YORK Gold Lion A03 (Durable Consumer Goods) A03/ THE BABY STROLLER TEST- RIDE BY STROLLERS BABY STROLLERS FCB USA FCB A05 (Retail, e-commerce, Restaurants & Fast Food Chains) A05/ #OPTOUTSIDE REI REI VENABLES BELL & USA VENABLES BELL & Gold Lion PARTNERS San Francisco PARTNERS San A05/ LE BON LIDL DISCOUNT FOOD INGO Stockholm SWEDEN INGO Francisco Stockholm A05/ BEES CAN FIND SUGAR WHERE YOU LEAST SUSPECT IT NÁŠ GRUNT NÁŠ GRUNT - SHOPS WITH HONEST PRODUCTS FROM NATURAL INGREDIENTS McCANN ERICKSON PRAGUE CZECH REPUBLIC McCANN ERICKSON PRAGUE A05/ SUGAR DETOX INTERMARCHÉ INTERMARCHÉ MARCEL Paris FRANCE MARCEL Paris Gold Lion A06 (Travel, Transport & Leisure) A06/ THE SWEDISH NUMBER SWEDISH TOURIST A06/ VAN GOGH BNB ART INSTITUTE OF TOURISM INGO Stockholm SWEDEN INGO Stockholm Grand Prix VAN GOGH "BEDROOMS" EXHIBIT LEO BURNETT USA LEO BURNETT

2 A07 (Media & Publications) A07/ UNFORGOTTEN SOLDIERS SKY TELEVISION HISTORY CHANNEL DDB GROUP DDB GROUP NEW ZEALAND A08 (Financial Products & Services) A08/ FAST FORWARD. GEICO INSURANCE THE MARTIN AGENCY Richmond A08/ POCKET MONEY EQUAL FUTURE USA THE MARTIN AGENCY Richmond ANZ ANZ BANK TBWA MELBOURNE AUSTRALIA TBWA MELBOURNE A09 (Business Products & Services) A09/ ENDLESS POSSIBILITIES GETTY IMAGES GETTY IMAGES ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo A11 (Corporate Image) A11/ THE PAYBACK DINNER RECLAME AQUI RECLAME AQUI GREY BRAZIL São Paulo BRAZIL GREY BRAZIL São Paulo A12 (Public Health & Safety) A12/ MANBOOBS MACMA BREAST CANCER DAVID Buenos Aires ARGENTINA DAVID Buenos Aires Gold Lion A13 (Public Sector & Awareness Messages) A13/ CHECK IT BEFORE IT'S REMOVED: NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER. PINK RIBBON BREAST CANCER DDB GROUP DDB GROUP A13/ REWORD HEADSPACE REWORD WEB APPLICATON LEO BURNETT MELBOURNE AUSTRALIA LEO BURNETT MELBOURNE A14 (Charities & Appeals) A14/ LEGALLY BRIDE KAFA WOMEN'S RIGHTS NGO LEO BURNETT BEIRUT LEBANON LEO BURNETT BEIRUT

3 A14/ THE ART HEIST FOR GOOD A14/ SAVING AFRICA'S RHINO RESCUE LAST WILD PROJECT RHINOS, BY POISONING THEM. WATERISLIFE CHARITY DEUTSCH New York USA DEUTSCH New York WILDLIFE CONSERVATION OGILVY & MATHER VIETNAM Ho Chi Minh City VIETNAM OGILVY & MATHER VIETNAM Ho Chi Minh City / RHINO RESCUE PROJECT Gauteng B02 (Dimensional Mailing) B02/ THE TEAR-OPEN- MAILING FOR "MEIN KAMPF - AGAINST RACISM" GESICHT ZEIGEN! AN ENCOURAGING PEOPLE TO STAND AGAINST RACISM IN GER MEIN KAMPF - AGAINST RACISM OGILVY Frankfurt OGILVY Frankfurt B03 (Use of Ambient Media: Small Scale) B03/ PROTECTIVE LA FABRIL PERLA SOFT GREY BRAZIL São Paulo BRAZIL GREY BRAZIL São Paulo BUCKET B03/ SUGAR DETOX INTERMARCHÉ INTERMARCHÉ MARCEL Paris FRANCE MARCEL Paris B04 (Use of Ambient Media: Large Scale) B04/ UNFORGOTTEN SOLDIERS SKY TELEVISION HISTORY CHANNEL DDB GROUP B04/ GIGA SELFIE TOURISM AUSTRALIA SIGHTSEEING TBWA\HAKUHODO Tokyo JAPAN TBWA\HAKUHODO Tokyo B04/ VAN GOGH BNB ART INSTITUTE OF VAN GOGH "BEDROOMS" EXHIBIT LEO BURNETT USA LEO BURNETT B04/ SURVIVAL BILLBOARD B04/ THE BABY STROLLER TEST- RIDE BY MICROSOFT STROLLERS DDB GROUP NEW ZEALAND XBOX / TOMB McCANN LONDON UNITED KINGDOM McCANN LONDON Gold Lion RAIDER BABY STROLLERS FCB USA FCB B04/ CALL BRUSSELS VISIT BRUSSELS VISIT BRUSSELS AIR Brussels BELGIUM AIR Brussels B05 (Use of Broadcast) B05/ LE BON LIDL DISCOUNT FOOD INGO Stockholm SWEDEN INGO Stockholm B05/ #DADDO PANTENE PANTENE HAIR CARE GREY NEW YORK USA GREY NEW YORK

4 B06 (Use of Print or Standard Outdoor ) B06/ COMING SOON RAISING THE ROOF RAISING THE ROOF LEO BURNETT TORONTO CANADA LEO BURNETT B06/ THE DAILY CATCH METRO THE DAILY CATCH SERVICEPLAN Munich TORONTO SERVICEPLAN Munich B06/ MCWHOPPER BURGER KING MCWHOPPER Y&R NZ Y&R NZ / Y&R Gold Lion MEDIA NZ / C01 (Use of Digital Platforms) C01/ DONATION ICONS OXFAM DONATION ICONS RKCR/Y&R London UNITED KINGDOM RKCR/Y&R London C02 (Use of Mobile ) C02/ SLOW DOWN GPS IF INSURANCE INSURANCE FORSMAN & BODENFORS Gothenburg C02/ THE SWEDISH NUMBER C02/ DONATE THE BARS SWEDISH TOURIST ATADOS BLACK BARS BRAZIL São Paulo SWEDEN TOURISM INGO Stockholm SWEDEN INGO Stockholm BRAZIL FORSMAN & BODENFORS Gothenburg BRAZIL São Paulo C02/ IN-A-SNAP LOWE'S LOWE'S BBDO New York USA BBDO New York C03 (Use of Social Platforms) C03/ #COMEONIN THE SYDNEY OPERA HOUSE THE SYDNEY OPERA HOUSE C03/ THE HASHTAG 500 NASCAR MOTOR SPORTS/AUTO RACING C03/ CHECK IT BEFORE IT'S REMOVED: NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER. PINK RIBBON BREAST CANCER DDB Sydney AUSTRALIA DDB Sydney OGILVYONE NEW YORK USA OGILVYONE NEW YORK DDB GROUP DDB GROUP C03/ MANBOOBS MACMA BREAST CANCER DAVID Buenos Aires ARGENTINA DAVID Buenos Aires C04 (Response / Real-time Activity) C04/ #COMEONIN THE SYDNEY OPERA HOUSE THE SYDNEY OPERA HOUSE DDB Sydney AUSTRALIA DDB Sydney

5 C04/ #WHOISTHEKING BURGER KING FRANCE FOOD BUZZMAN Paris FRANCE BUZZMAN Paris C05 (Co-Creation & User Generated Content ) C05/ STRAIGHT OUTTA BEATS BY DRE. BEATS BY DRE. R/GA HUSTLE Los Angeles USA R/GA HUSTLE Los Gold Lion Angeles C05/ MCWHOPPER BURGER KING MCWHOPPER Y&R NZ Y&R NZ / Y&R MEDIA NZ / C06 (Use of New Technology) C06/ DONATION ICONS OXFAM DONATION ICONS RKCR/Y&R London UNITED KINGDOM RKCR/Y&R London C06/ THE FIELD TRIP TO MARS LOCKHEED MARTIN GENERATION BEYOND McCANN NEW YORK USA McCANN NEW YORK D01 (Use of Data) D01/ SEA HERO QUEST DEUTSCHE TELEKOM DEUTSCHE TELEKOM D01/ THE NEXT REMBRANDT D01/ DONATE YOUR DATA ING ING AMSTERDAM SAATCHI & SAATCHI London UNITED KINGDOM THE NETHERLANDS SAATCHI & SAATCHI London AMSTERDAM WAOO FIBRE BROADBAND UNCLE GREY Copenhagen DENMARK UNCLE GREY Copenhagen E01 (Acquisitions) E01/ BREWTROLEUM HEINEKEN NEW ZEALAND E01/ THE SWEDISH NUMBER SWEDISH TOURIST DB EXPORT COLENSO BBDO COLENSO BBDO Gold Lion TOURISM INGO Stockholm SWEDEN INGO Stockholm E02 (Retention) E02/ THE FAIREST NIGHT OF ALL AB INBEV ANDES BEER DEL CAMPO SAATCHI & E02/ HAGGLERS AB INBEV ANDES BEER DEL CAMPO SAATCHI & ARGENTINA ARGENTINA DEL CAMPO SAATCHI & DEL CAMPO SAATCHI & E03 (Launch / Re-launch) E03/ SURVIVAL BILLBOARD MICROSOFT XBOX / TOMB RAIDER McCANN LONDON UNITED KINGDOM McCANN LONDON E03/ RAINBOWS DORITOS DORITOS GOODBY SILVERSTEIN & USA GOODBY SILVERSTEIN PARTNERS San Francisco & PARTNERS San E03/ MA PLACE EST DANS LA SALLE PRODISS ENTERTAINMENT FRED & FARID PARIS FRANCE FRED Francisco & FARID PARIS Gold Lion

6 E03/ SUGAR DETOX INTERMARCHÉ INTERMARCHÉ MARCEL Paris FRANCE MARCEL Paris Gold Lion F02 (Art Direction / Design ) F02/ LIVE VINES LOWE'S LOWE'S BBDO New York USA BBDO New York F02/ UNFORGOTTEN SOLDIERS SKY TELEVISION HISTORY CHANNEL DDB GROUP DDB GROUP NEW ZEALAND F02/ LIFE IS ELECTRIC PANASONIC PANASONIC DENTSU INC Tokyo JAPAN DENTSU INC Tokyo F03 (Experience Design) F03/ THE FIELD TRIP TO MARS LOCKHEED MARTIN F03/ VAN GOGH BNB ART INSTITUTE OF F03/ THE REAL ICE COLD COCA- COLA. F03/ THE BABY STROLLER TEST- RIDE BY F03/ LIFESAVER BACKPACK GENERATION BEYOND VAN GOGH "BEDROOMS" EXHIBIT COCA-COLA. COCA-COLA OGILVY & MATHER STROLLERS LUKI McCANN NEW YORK USA McCANN NEW YORK LEO BURNETT USA LEO BURNETT Gold Lion COLOMBIA BABY STROLLERS FCB USA FCB CHILDREN FRUIT SNACK COLOMBIA OGILVY & MATHER G01 (Integrated Campaign led by Direct ) G01/ #OPTOUTSIDE REI REI VENABLES BELL & USA VENABLES BELL & Gold Lion PARTNERS San Francisco PARTNERS San G01/ MCWHOPPER BURGER KING MCWHOPPER Y&R NZ Francisco Y&R NZ / Y&R Gold Lion MEDIA NZ / G02 (Low Budget Campaign) G02/ PAY WITH A CUPCAKE G02/ CHECK IT BEFORE IT'S REMOVED: NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER. ZAPPOS ZAPPOS.COM MULLENLOWE Boston USA MULLENLOWE Boston PINK RIBBON BREAST CANCER DDB GROUP DDB GROUP

7 Total Entries: 75

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