Business Development

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1 Business Development Over the years I have started various businesses and developed them into fruition. I have also set up facilities for the delivery of digital content to mobile phones and other distribution portals using technology. Following are some of the businesses I have set up from beginning to end, as well as designing various platforms for product delivery solutions. Lawrence Eastland is someone I have know for many years, during this time I have been witness to his professional design ability and amazing knowledge of the internet and technology as a whole. Soundfoundation is a guaranteed winner and I believe it will open the door for many young Australian artists to get their music out to a national and international market. Pete Murray - Sony Music - Recording Artists.

2 Digital Delivery was one of the first legal music download sites to be launched in the Australia and New Zealand region and now with a global market. After a year of research and development into functionality and content delivery platforms Soundfoundation was finally launched APRA and AMCOS approved in March of 2004 Soundfoundation is the vision of Lawrence Eastland and was assisted in the development by Zubin Henner and Shamerin Carroll

3 MUSIC, FILMS, BOOKS AND ART Originally designed to sell music online, Soundfoundation has branched out into supporting a variety of areas to provide ways for creative people to distribute their content online in the simplest form and now successfully generates over 8000 unique visits per month from around the world with no advertising at all, instead we uniquely generate traffic from google searches and mutual affiliate links.

4 MORE THAN JUST DISTRIBUTION Discovering that bands and artists were not being represented in the most creative ways was a contributing factor in soundfoundations approach to online presence, opting to visually display bands in the most professional way possible. Bringing this philosophy into the design made sure that we included film clips, great photos links to their personal web pages as well as 30 second samples of each albums music and the option to buy individual tracks.

5 films Discovering that bands and artists were not being represented in the most creative ways was a contributing factor in soundfoundations approach to online presence, opting to visually display bands in the most professional way possible. Bringing this philosophy into the design made sure that we included film clips, great photos links to their personal web pages as well as 30 second samples of each albums music and the option to buy individual tracks.

6 e-books In January 2009 we launched our e-book facility with our own e-book An introduction to playing the Guitar written by Sam Shine and designed by Lawrence Eastland. adding this area to soundfoundation opened up the doors to offering people a fantastic way to promote and publish their work online globally and instantly.

7 posters, art and more Publishing e-books was the start of our latest creative product line. We noticed that many people wanted to purchase or obtain band posters, so we added the facility which gave our customers the ability to purchase and download hi res poster art for them to print out at home from A2 sizes down to A3. As this proved to work we then opened the doors to artists as well by offering them the same platform to sell their prints as an instant download.

8 ACCOUNTABILITY Soundfoundation chose to take a transparent direction with all its accounting and members access, in doing this our entire CMS has been custom designed to offer real time access to accounting to us and our members. Our systems track every sale and create instant financial breakdowns to the smallest sale. We also developed the unique code which enables us to get instant reports to APRA and AMCOS at the click of a button and communicates with their entire computing system. making our web site and very smart solution.

9 Mobile E-books Advertising music Artwork films Streaming TV Affiliates ADAPTABILITY Soundfoundation is the perfect platform to develop and grow a great online business that has the ability to service a variety of online business, and genres of downloadable products as well as having many other benefits for return visits from members and guests.

10 Contact Lawrence Eastland Mobile Postal po box 1721 byron bay Australia NSW 2481 Byron Bay 70 Plantation Dr Ewingsdale NSW 2481 Sydney Aubin St Neutral Bay NSW 2089 Melbourne 99 Grange rd Toorak VIC 3142