The Global Leader in Retargeting. Press Kit

The Global Leader in Retargeting Press Kit

What is AdRoll? AdRoll is the world s largest retargeting platform with over 10,000 active advertisers worldwide. The company s innovative and easy-to-use marketing platform enable brands of all sizes to create personalized ad campaigns based on their own website data, ensuring maximum return on online advertising spend. With a 97% customer rate, AdRoll provides unmatched transparency and reach across the largest display inventory sources, including Google AdX and Facebook Exchange. The company is backed by leading investors such as Foundation Capital, Accel Partners, Merus Capital, and Peter Thiel. For more information, please visit www.adroll.com. How Does Retargeting Work? Retargeting works by keeping track of visitors to your website, then displaying your retargeting ads to them as they visit other sites online. Generally, only two percent of shoppers convert on the first visit to an online store. Retargeting brings back the other 98 percent. AdRoll Quick Facts Headquarters Key Personnel 972 Mission Street, 3rd Floor San Francisco, CA Aaron Bell, CEO Peter Krivkovich, COO Adam Berke, President Valentino Volonghi, Chief Architect Suresh Khanna, SVP, Sales & Operations Lauren Vaccarello, VP of Marketing Year Founded 2007 Key Investors Foundation Accel Merus Peter Thiel Sample Customers Salesforce GoPro Hipmunk American Apparel

Key Personnel Aaron Bell, CEO Aaron is founder and CEO of AdRoll. He has been passionate about using technology to solve big, hairy problems since his early days in the Pacific Northwest. At age 15, Aaron was hired at Microsoft as a Software Development Engineer, becoming the youngest coder at the company. He continued at Microsoft through high school and by way of internships after admission to Stanford University. At Stanford, Aaron studied CS under the legendary artificial intelligence pioneer, Prof. John McCarthy. In 1999, Aaron with two classmates, launched Steamtunnels, a site which put Stanford s print facebook online. It was an immediate hit with students, but taken down by the university. Steamtunnels was acquired and rode out the dotcom boom and bust. Aaron founded AdRoll in 2007. He was drawn to advertising technology because of the scale and depth of the challenges taking part in billions of real-time auctions per day to serve content to hundreds of millions of users globally every day. He gets an equally large thrill out of building the best team in the industry.

Key Personnel Peter Krivkovich, COO Peter is focused on building the organization and processes that have helped AdRoll become the fastest growing display platform for e-commerce. Prior to joining AdRoll, he spent six years in leadership roles spanning finance, business development, product management and sales. Previously, Peter spent two years in investment banking at ABN AMRO, managing M&A across a variety of different industries, including technology, finance, steel and timber. He also spent a year in business development at Everdream Corporation (acquired by Dell in 2005) before moving into product management to oversee the design, development and launch of the company s enterprise software product line. Before Everdream, he worked for Good Technology (acquired by Motorola in 2007), where he helped oversee the company s sales team, and then managed the company s business expense/forecasting model and a variety of operational projects that enabled the company to scale. Peter holds a B.A. in Economics from Emory University, studied Economics at the London School of Economics, and received an M.B.A. from Harvard Business School. He is an active investor and advisor to a number of private companies, including serving on the board of directors at Solo-Health. Peter is an active tennis player and lives in San Francisco with his wife Veronica and daughter Anya.

Key Personnel Adam Berke, President Adam is an online advertising industry expert with a true passion for performance display. He is a frequent speaker at SES, SMX, OMMA and SXSW, and a guest author for ClickZ, AdExchanger and MediaPost. As AdRoll s President, Adam oversees the Business Development and Marketing teams. With over 10 years of management experience, he has focused on scaling the company and expanding internationally. Prior to AdRoll, Adam helped launch the CPL network at Aptimus, a publicly-traded ad network acquired by the Apollo Group. In his four years there, he took a leadership role in almost every department: Business Development, Advertiser Operations, and Product Management. Adam received his B.A. in Economics from Johns Hopkins University as well as studying econometrics at the University of New South Wales in Australia. Outside of work, Adam is an avid surfer, kiteboarder, snowboarder, and barefoot runner.

Key Personnel Valentino Volonghi, Chief Architect Valentino is the chief architect at AdRoll, and is responsible for the design and implementation of AdRoll s globally distributed architecture. He is also the president and founder of the Italian Python Association, and has been running the EuroPython Conference since 2011. Early in his career, Valentino fell in love with asynchronous network programming. His passion for high-performance networked applications brought him to AdRoll s attention in 2006, when he designed the first prototype of what would become AdRoll s frontend. Soon after, Valentino agreed to move to the US from Italy, to work full time on further developing the product he helped create. With a team in place, Valentino went on to create and implement the globally distributed ad and pixel servers that contribute to every aspect of AdRoll s current success, creating the basis for linear and painless business scaling. Valentino graduated from the Milan Polytechnic University with a MS in ebusiness and IT management. In his free time, he prepares for triathlons by riding, swimming and running around the Bay Area.

Key Personnel Suresh Khanna, SVP, Sales & Operations Suresh oversees all sales operations at AdRoll. With over 15 years of experience, he was in a variety of tech industry roles before joining AdRoll. Previously, he was at Google for over six years, most recently as director of new advertiser sales. In earlier roles, he led the business development efforts for Google s local advertising channel team, and built scalable sales programs for agencies. Prior to Google, Suresh spent several years in the enterprise software industry at SAP and Siebel Systems, providing sales advisory services and heading up the development of a key offshoring team in India. Prior to that, he was the director of business development at Yodlee. Earlier, Suresh was a senior tech M&A analyst at Jefferies Broadview and a principal at late stage private equity firm Broadview Capital. Outside of work, Suresh is co-owner of Kasa Indian Eatery in San Francisco, voted Best Meal Under $15 in SF in 2009 and 2011 and Best New SF Restaurant in 2009. He has two children and is a passionate Little League baseball coach. Suresh holds a dual BA in Economics and Public Policy from Stanford University and an MBA from the Kellogg School of Management.

Key Personnel Lauren Vaccarello, VP of Marketing Lauren is AdRoll s in-house marketing guru, a thought leader in the digital marketing world, and author of the highly regarded book, Complete B2B Online Marketing. As Vice President of Marketing, Lauren oversees all of AdRoll s marketing functions, including lead generation, sales enablement, branding, product marketing, event marketing, and content marketing. With over ten years of product, brand, and business-to-business experience, Lauren is well versed in running both online and offline campaigns that improve ROI for businesses of all sizes, from SMBs to global enterprises. Prior to Joining AdRoll, Lauren was Head of Online Marketing at Salesforce.com, where she developed cross-channel strategies that bridged the gap between awareness and demand generation. Before joining Salesforce.com, Lauren started lvlogic, a boutique online marketing consulting company, and was the Director of SEM and Analytics for FXCM, a top 100 online advertiser. Lauren has also been a member of the Google Tech Advisory Council and is a frequent conference speaker at SES, emetrics, SMX, and the Online Marketing Summit. Lauren holds her B.S. in Marketing Communications from Emerson College where she graduated Magna Cum Laude. Outside of AdRoll, Lauren enjoys boxing, sword fighting, and is an avid foodie.

Key Personnel Greg Fulton, Sr. Director, Product Greg joined AdRoll in 2008, and was tasked with building an ad operations department that could provide expert support and service to thousands of advertisers. This role provided Greg with invaluable client interaction, and allowed him to gain intimate knowledge about factors that lead to a truly successful retargeting campaign. As a result, Greg switched his focus to helping the product team create cutting edge display products that are simple, scalable, and effective. Prior to AdRoll, Greg managed marketing communications for TechTribe, a career networking portal base in San Francisco. While AdRoll s customers are Greg s first priority, he does his best to sneak out of the office long enough to maintain a mediocre skill level in his three other passions; surfing, climbing, and skiing.

Retargeting on the Facebook Exchange Now generate even more conversions with FBX AdRoll now offers the ability to re-engage previous website visitors with Facebook s News Feed ads as well as standard Right Hand Side ads. Generate additional conversions by keeping your brand front and center. Also lower CPC by 24% by leveraging both standard web retargeting and Facebook Exchange. Key Benefits & Features: Easy Set-Up Access Facebook inventory with no additional integration. Personalized Creative Show the most relevant products to the right users. Powerful Analytics Measure the performance of campaigns across display and Facebook (impressions, clicks, CPC, conversions, and more). Optimized Performance Optimize campaigns for the goals you want. Expert Service Get immediate support from a team of experts who have been maximizing retargeting campaigns since 2007. User Privacy Protection AdRoll and Facebook use anonymous cookie data and do not share or exchange user data. AdRoll offers opt-out in every ad served and honors Do Not Track.

LiquidAds Incredible looking dynamic ads that are simple to set up. Revolutionary, Personalized Retargeting We ve removed the pain points. Boost performance without sacrificing your identity. Seamlessly and Beautifully Integrated Integrate your site s product images and branding into a personalized ad unit that looks as incredible as it performs. Improved Performance over Standard Ads 15% CTR 45% CPA Maximize performance by displaying the most relevant product to the most qualified user. Every click drives the user to the specific product landing page. Quick and Easy Set-up Maximize performance by displaying the most relevant product to the most qualified user. Every click drives the user to the specific product landing page. LiquidAds gives us the ability to simultaneously promote our 400+ products without any guesswork, and to do so in a way that reinforces BustedTees strong brand image. Johnny Cottone, Marketing Manager

AdRoll performs with the highest ROI compared to any other advertising platform that we ve used before and I can t recommend it enough. Matt Thier, Co Founder Fixing the Sales Funnel Betabrand initially called on AdRoll when it needed to drive conversions and improve their bottom-of-the-funnel sales metrics. By taking advantage of AdRoll s retargeting capabilities, Betabrand found those people who visited but didn t purchase, targeted them with creative based on the product lines they had viewed, and crafted messages that persuaded them to eventually buy. Results 5.5x ROI $1.99 CPC $21.95 CPA

1-877-7-ADROLL www.adroll.com www.adroll.com Retargeting with AdRoll is an important part of our marketing mix. Katherine Mamontoff, Corporate E-Commerce Manager Clinique Increases Sales with FBX Clinique wanted to raise awareness around their seasonal promotions and gifts with purchases program. Since their potential customers often visit Facebook, Clinique partnered with AdRoll to engage their audience on the social network. By leveraging AdRoll s dynamic ad solution, LiquidAds, Clinique served ads on Facebook featuring the specific product a website visitor had previously viewed. Results 265% increase in online sales from retargeting after starting FBX 27.6% higher Click Conversion Rates compared to standard retargeting ads Drove an average 8.5x ROI

1-877-7-ADROLL www.adroll.com www.adroll.com There is no other option when it comes to retargeting. Since partnering with AdRoll, we ve seen our online sales increase by 18%. Sean Zinsmeister, Sr. Marketing Manager AdRoll Frees Nitro from the Freemium Dilemma With Nitro s freemium business model, customers visit their website and download their 14-day free trial software, but often abandon without converting into paid customers. To address this problem, Nitro looked to AdRoll for ways to nurture leads through the sales funnel. Results Online sales increased by 18% with AdRoll s lead nurturing programs Localized campaigns in 11 languages and geo-targeted by region Delivered a below average benchmark CPC for tech industry

1-877-7-ADROLL www.adroll.com www.adroll.com Facebook News Feed has become an integral part of our marketing strategy. Gocke Cozen, Marketing Manager Udemy Uses AdRoll To Drive Engagement Udemy s clients were often students or working professionals interested in advancing their education. Since their potential members often visited Facebook during their free time, Udemy wanted to reach their audience on the social network when they were most likely to convert, and entice them to take a course. Results Course conversions increased by 600% with Facebook News Feed Hit $6.56 CPA while average CPA goals were $100

Media Coverage You re Clicking On Those Facebook News Feed Ads Like Crazy Here s Why http://www.forbes.com/sites/roberthof/2013/06/27/youre-clickingon-those-facebook-news-feed-ads-like-crazy-heres-why/ Looking Beyond Retargeting, AdRoll Acquires Analytics Startup Bitdeli http://techcrunch.com/2013/06/12/adroll-acquires-bitdeli/ AdRoll Teams With Magento http://www.mediapost.com/publications/article/197593/adrollteams-with-magento.html#axzz2h4h8icc8 Facebook ad partner AdRoll boasts 700 clients on FB exchange, says revenue tripled http://paidcontent.org/2013/01/24/facebook-ad-partner-adrollboasts-700-clients-on-fb-exchange-says-revenue-tripled/ 40 under 40: Aaron Bell - CEO and founder, AdRoll Inc. http://www.bizjournals.com/sanfrancisco/print-edition/2013/03/01/ aaron-bell-ceo-and-founder-adroll-inc.html FBX has lower CPCs and CPMs but web retargeting has other benefits, AdRoll finds http://www.insidefacebook.com/2013/02/21/fbx-has-lower-cpcsand-cpms-but-web-retargeting-has-other-benefits-adroll-finds/ Facebook Exchange Partner AdRoll Compares FBX, Standard Web Retargeting http://allfacebook.com/infographic-adroll-facebook-exchange_ b111300

Media Coverage (Cont d) Facebook, Yahoo Up Mobile Users, But Revenue Elusive http://news.investors.com/technology/020813-643765-facebookmobile-ads-need-improving-says-ad-partner.htm America s Most Promising Companies http://www.forbes.com/most-promising-companies/#page:3_ sort:0_direction:asc_search: Facebook ad partner AdRoll boasts 700 clients on FB Exchange http://paidcontent.org/2013/01/24/facebook-ad-partner-adrollboasts-700-clients-on-fb-exchange-says-revenue-tripled/ Big Deal or Big Whatever? Facebook s New Graph Tool http://www.bloomberg.com/video/scissons-berke-discuss-newfacebook-search-tool-gh8yufq4ttaib_qnyfzuhw.html Fast 100: Fastest growing Bay Area companies - listed http://www.bizjournals.com/sanfrancisco/blog/2012/10/fastestgrowing-bay-area-companies.html?s=image_gallery Initial Trials Show Facebook Exchange Retargeted Ads Deliver Massive Return On Investment, Up To 16X http://techcrunch.com/2012/09/13/facebook-exchange-results/ Facebook s Improving Ad Performance Can Spell Trouble For Google http://community.nasdaq.com/news/2012-09/facebooksimproving-ad-performance-can-spell-trouble-for-google. aspx?storyid=174396