The Next Frontier for Innovation with Big Data and Analytics

www.bigdataworldshow.com/singapore2015 The Next Frontier for Innovation with Big Data and Analytics 28-29 April 2015 Co-located with smartgovernmentsummit.com Scan the QR code above for more info on Big Data World Show

WHO SHOULD SPONSOR? ABOUT BIG DATA WORLD SHOW 2015 Speaker List Zaqy Mohamad Member of Parliament Chua Chu Kang GRC Katalin Gallyas Open Innovation Policy Advisor City of Amsterdam, CTO Office Netherlands Sameer Gupta Regional Head of Customer Experience and Business Analytics, Consumer Banking Group DBS Dr Marek Michalewicz Senior Director A*STAR Computational Resource Centre David Davies Global Head, Market Data Control & Effi ciency Standard Chartered Bank Dr Pauline Ng Chief Informatics Offi cer, POLARIS Genome Institute of 28-29 April 2015 Andrew Koh Deputy Chief Manager China Construction Bank Sophia Van Vice President, Big Data & Smart Analytics Lead Asia Swiss Reinsurance Company

28-29 April 2015 WHO SHOULD SPONSOR? Why You Should Attend? Numerous organisations today are gathering enormous volumes of data about customer and prospect business transaction activities. The success of organisations in this technology savvy era revolves around being able to analyse big data quickly and use it to drive business decisions. Leading organisations are now applying advanced analytics on big data for critical contextual information discovery to anticipate customer and market behaviour for a far more proactive response. The new big data ecosystem has now reached a tipping point where the basic infrastructural capabilities for supporting big data challenges and opportunities are easily available. The new Big Data 2.0 focuses on exponential rate of data growth and the importance of quicker processing speed. We now have products which can analyse terabytes of data within second and data storage cost have come down over the years but still remains expensive. Big Data has created so much excitement that everyone wants to use it, but the technical challenges prevent greater adoption. Over the next few years, we will see thousands of specialised products and applications launched for various industry to solve big data challenges. These applications will correlate customer data from multiple channels to have a better understanding of customers and hence will make more money for businesses by targeting the right target market with the right product offering. Hopefully, some of these applications will make our lives better by having personalised application. Expect the most comprehensive agenda in the market, in-depth discussions on the use of crowdsourcing and open data opportunities as alternative sources for big data. Learn how government data management and market data driven enterprise can be used effectively for outstanding performance. With case studies from experts across industries such as telecommunications, banking and fi nance, government and healthcare, learn how others have successfully implemented the big data technology and how your organisation may innovate from it. Join us for this upcoming 2-day Big Data World Show conference to gain professional insights from senior level executives from leading organisations on optimising big data and analytics capabilities for innovation. Benefits of Attending 1. Networking opportunities with senior management of global Big Data vendors and end users 2. Gain insights into real market strategies from major Big Data leaders 3. Connect face-to-face with the who s who of the industry 4. Understand current and future trends and challenges 5. Discover solutions and approaches to Big Data concerns and dilemmas 6. Get up-to-date with the latest Big Data innovationsand technological advancements 7. Expand your business reach and generate new deal-making leads Key Topics to be Discussed Improving public transportation services through deployment of analytics Big data visualisation for productivity growth and innovation What next in big data: Fostering sustainable big data growth with crowdsourcing Investing in scalable storage space from a business standpoint Accelerating the market data driven enterprise for outstanding performance The rise of big data in higher education Harnessing unstructured data for evidence based decision making Establishing personal relationship with audience using social analytics Convince Your Boss What s New in Big Data? Equip your employees with the relevant knowledge and skills your organisation to move towards the big data direction. Constantly keeping up with the current trends helps your employee to recognise the synergies and scale benefi ts that a wellconceived analytics capability can contribute to your organisation. Leading your Organisational Effort in Big Data Implementation Ensure your organisation are incorporating advanced analytics and insights as key elements of all critical decisions. Analytics-driven culture allows the organisation to set and achieve strategic initiatives more effectively. Generating New Values for Your Organisation Discover how others are leveraging big data to gain valuable insights into consumer behaviours and outcomes. Find out if you re missing out on a new and essential competitive tool or expertise that may boost your technology effi ciency. Evaluating and Benchmarking Against the Rest Opportunity to benchmark your big data and information management systems against your industry peers. Evaluating your organisation s innovation capability and fi nding out where your organisation stand compared to your competitors. Improving Bottom Line through Big Data Optimisation Early adopters of big data analytics have gained a signifi cant lead over the rest of the corporate world, outperforming competitors by wide margins. ABOUT BIG DATA WORLD SHOW 2015

28-29 April 2015 TARGET ATTENDEES Who Should Attend? The Big Data Show is a must attend for all IT and Marketing Professionals as well as business technology leaders seeking to drive new business opportunities and outcome through big data. Some of the job titles would include the following: Data Scientist CMO / CEO / Head of Marketing Data Analyst CIO / Head of IT Data Intelligence Architect From the following industries; Telecommunications Media Retail / Luxury Retail E-Commerce Portals Fast-Moving Consumer Goods Food & Beverage Head of Customer Analytics Head of Data Warehousing Head of Branding Head of E-Commerce Head of CRM Healthcare Health & Wellness High-Tech & Electronics Leisure Banks & Financial Services Oil & Gas Breakdown of Attendees by Region Head of Loyalty Head of Customer Insights / Intelligence Technology Strategist IT Pharmaceutical Manufacturing Government Breakdown of Attendees by Job Function

28-29 April 2015 SPONSORSHIP PACKAGES Agenda Day 1 28 April 2015 08:30 09:00 09:05 09:15 09:45 10:15 10:45 11:15 Registration and Morning Coffee Welcome Note by the Organiser Opening Remarks from the Chairperson Opening Keynote: Optimising Government Data Management with Big Data Analytics Improving the economic development by increasing efficiency of communications across government platforms Attracting foreign investors by transforming e-service delivery to promote government administration and services development Enhancing policy decision making to upgrade citizen standard of living Keynote Address: Embracing Open Data Opportunities for Big Data Creating a marketplace to provide data user feedback for better programme developments Encouraging open data trends for innovative applications creation to improve public services Extracting meaningful insights from open data to tackle urban challenges Zaqy Mohamad Member of Parliament, Chua Chu Kang GRC, Expert Presentation: What Next in Big Data: Fostering Sustainable Big Data Growth with Crowdsourcing Tapping into diversely populated and geographically disperse network to expand access for intellectual and operational resources Merging big data analytics with crowdsourcing to drive more precise business measures Coordinating public policies by obtaining valuable insights with crowd voting Katalin Gallyas Open Innovation Policy Advisor, City of Amsterdam, CTO Office, Netherlands Morning Refreshment & Networking Session Panel Discussion: Monetising the Value of Big Data This session will act as a discussion platform for key industry players to discuss the potential of big data analytics as a powerful business tool to drive market success and delivery. Attendees are encouraged to participate in the discussion to voice out their honest opinions on the good, the bad and the ugly side of reality. Sameer Gupta Regional Head of Customer Experience and Business Analytics, Consumer Banking Group, DBS, Jonathan Catling Chief Technology Officer, Marina Bay Sands, (tentative) 12:45 02:00 02:30 03:00 03:30 04:00 04:30 Networking Lunch Expert Presentation: Big Data Visualisation for Productivity Growth and Innovation Strengthening decisions by allowing users to interact with data insights to empower your business development Optimising overall cognitive processes of information gathering and management to create market-leading innovations Using data visualisation discovery to translate into stronger sales Case Study: Applying Analytics for Better Customer Segmentation Analysing consumer interactions from digital and shopping spheres to streamline product offerings Meeting customer expectations through micro segmentation campaign programmes Increasing market share with precise branding and customer retention Jonathan Catling Chief Technology Officer, Marina Bay Sands Case study: Practicing Big Data Applications from the Health Services Perspectives Developing data-driven systems to support patient-provider interaction Deriving data insights to reduce medical error and improve diagnostic accuracy Providing personalised patient care according to individuals medical histories and special needs with real-time analysis Dr Pauline Ng Chief Informatics Officer, POLARIS, Genome Institute of, Afternoon Refreshment & Networking Session Case Study: Improving Public Transportation Services through Deployment of Analytics Using real-time data-driven analysis to improve commuter experience Enhancing crowd management to improve commuter experience with data intelligence Planning overall commuter environment with actionable insights Case Study: The Rise of Big Data in Higher Education Training multidisciplinary professionals to cater to the demand of data analytics workforce Preparing students with big data and analytics skill set that meet the expectations and growth rate of the industry Collaborating with private sectors to fund big data research and development projects for mutual benefi ts CONFERENCE AGENDA 12:15 Case Study: Enhancing CEM with Big Data Analytics for a Competitive Edge Tapping the power of data-driven marketing with greater precision to increase market response rates Providing tailored recommendations to clients with real-time customer insights Enriching customer satisfaction through deployment of business analytics Sameer Gupta Regional Head of Customer Experience and Business Analytics, Consumer Banking Group, DBS, 05:00 Closing Remarks & End of Day 1

CONFERENCE AGENDA PLATINUM SPONSOR Agenda Day 2 29 April 2015 08:30 09:00 09:15 09:45 10:15 10:45 11:15 12:15 12:45 Registration and Morning Coffee Opening and Welcome Remarks from the Chairperson Opening Keynote: Driving Big Data Innovation Using Hadoop 2.0 with YARN Delivering sophisticated data management capabilities for unstructured data to develop powerful analytic insights Simplifying data analysis to reduce processing time Driving accurate insights with cost effectiveness Expert Presentation: Extracting Variety of Data for Evidence Based Decision Making Applying analytics to guide decision makers in tackling business challenges Gaining greater actionable insights as a new source of technology foresight Deriving real-time insights to make more informed judgements for new market development Dr Keeratpal Singh Principal Data Scientist, MIMOS Berhad, Malaysia Expert Presentation: Big Data in the Cloud: Big Data-as-a-Service Solutions Catalysing the development of a nationwide platform for effi cient delivery of data Translating to business responsiveness by providing greater agility and fl exibility Enhancing the productivity of local businesses by allowing quicker idea-tomarket implementation with DaaS platform Dr Marek Michalewicz Senior Director, A*STAR Computational Resource Centre, Morning Refreshment & Networking Session Panel Discussion: Going Beyond: The Future Role of Big Data in an Organisation This session will act as a discussion platform for key industry players to discuss the outlook of big data analytics in organisations and the evolving role it plays in the near future. Attendees are encouraged to participate in the discussion to voice out their honest opinions on the good, the bad and the ugly side of reality. Dr Keeratpal Singh Principal Data Scientist, MIMOS Berhad, Malaysia Case Study: Unlocking the Value of Big Data and Analytics to Increase Security Predicting market expectations with smarter business insights Benefi tting from early identifi cation and prevention of digital fraud with big data analytics Combining real-time correlation with business intelligence for continuous insights as consumer trends towards mobile platform Addressing advanced persistent threats with IT risk management Andrew Koh Deputy Chief Manager, China Construction Bank, Networking Lunch 02:00 02:30 03:00 03:30 04:00 04:30 05:00 28-29 April 2015 Expert Presentation: Investing in Scalable Storage Space from a Business Standpoint Keeping pace with data growth to support critical applications Driving down the cost of storage with effective use of storage capacity Providing secure environment for data storage and data management Case Study: Harnessing Actionable Analytics Insight to Maximise Revenue Potential Deriving communication network data to increase business bottom-line Capitalising on consumer insights to optimise marketing spend Exploring new technological opportunities for telecommunication marketing Pradeep Shrivastava Board of Directors, Axiata Group Afternoon Refreshment & Networking Session Expert Presentation: Establishing Personal Relationship with Audience Using Social Analytics Enhancing mobile user experience via usergenerated content Planning promotional campaigns based on brand engagement through social platforms Determining business impact through social metrics measurement Analysing consumer sentiments from social postings to anticipate customer needs Expert Presentation: Accelerating the Big Market Data Driven Enterprise for Outstanding Performance Embracing enterprise transformation by establishing a market data governance structure Leveraging on data consistently across the organisation to optimise cost Centralising enterprise wide data to ensure accuracy of market data Translating meaningful real-time insights to make smarter decisions with the right business acumen Expert Presentation: Realising the Business Benefits with Big Data and Analytics Establishing analytics capabilities to deliver world class user experience Advocating the global analytics culture with data science systems Deriving business insights to improve marketing strategy and targeting Sophia Van Vice President, Big Data & Smart Analytics Lead Asia, Swiss Reinsurance Company, Closing Remarks & End of Day 2

28-29 April 2015 Big Data World Show 2015 focuses on bringing together key decision makers and industry thought leaders of Big Data and IT to harness the power of innovation and advanced vision in the Big Data Revolution. Dedicated to helping delegates address real needs in harnessing Big Data, from analytics, architecture to successful implementation, Big Data World Show 2015 strives to deliver comprehensive and high value resolutions. Big Data World Show 2015 presents unique opportunities to you to expand your business profi le on a global scale. High profi le association through sponsorship will allow you to demonstrate your industry leadership position, maximize your business capacity and establish new business cooperatives with the luminaries ofthe Big Data and IT industry. Contact us for greater possibilities to increase your brand recognition and exposure within the industry. Gain maximum ROI from your marketing spend by incorporating this event into your calendar now and ensure newbusiness engagements for your next quarter. WHO SHOULD SPONSOR? Enhance your brand profi le and gain maximum mind share at Big Data World Show 2015. If you have products or services pertaining to the following technologies, we would like to invite you to be apart of Big Data World Show 2015: SPONSORSHIP Big Data Business Intelligence Software Market Analysis Software Data Management Software Cloud Service & Technology Data Visualisation Data Storage Providers Data Analytics Solution Providers Recruitment and Talent Placement Make a lasting impression at Big Data World Show 2015 with our exclusive packages or customise anarrangement to suit your organisation s requirements. For more information and to secure your place, please call Thomas at +603 2261 4227 or email: thomas.yeoh@olygen.com YES! YES! I have a leading brand and want to promote it to business leaders and decision makers. Please call me to discuss sponsorship opportunities. I have an exciting product I want to showcase. Please call me to discuss exhibition opportunities. Organization : Address : Name : Tel : Job Title : Fax : Email : Mobile :

REGISTER NOW! or send the scanned form to: thomas.yeoh@olygen.com 28-29 April 2015 Investment per delegate Organisation : Invoice Attention To : Mr./Ms. Address : Job Title : Email : Telephone : Fax : Priority Code : DELEGATES DETAILS First Delegate : Mr./Ms. Fourth Delegate : Mr./Ms. Job Title : Job Title : REGULAR RATE 2 Days Conference (28-29 Apr) USD 1,995 * Soft copy documentation included. Download links of non-embargoed presentations will be emailed after the event. *7% GST applies to -based organisations All fees stated include luncheons and refreshments. Cost of hotel accommodation and travel is not included. Direct Line : Direct Line : Email : Email : Diet Preference : None/Vegetarian/Halal/Others: Diet Preference : None/Vegetarian/Halal/Others: REGISTRATION Second Delegate : Mr./Ms. Fifth Delegate : Mr./Ms. Job Title : Job Title : Direct Line : Direct Line : Email : Email : Diet Preference : None/Vegetarian/Halal/Others: Diet Preference : None/Vegetarian/Halal/Others: Third Delegate : Mr./Ms. Sixth Delegate : Mr./Ms. Job Title : Job Title : Direct Line : Direct Line : Email : Email : Diet Preference : None/Vegetarian/Halal/Others: Diet Preference : None/Vegetarian/Halal/Others: AUTHORISATION PAYMENT BY CREDIT CARD Name : Card Type : VISA / MASTERCARD / AMEX Title : Card No. : Signature : Expiry : / Date : Name : Signature : Please photocopy for additional delegates TERMS & CONDITIONS Payment Terms: Payment is required within 7 days of invoice date. Olygen reserves the right to refuse admission IF payment is not received before the event date. Transfer: Transfer is allowed upon written notifi cation. Cancellation: Registration carries a 50% cancellation liability, notwithstanding, full fee is payable when cancellation is less than two (2) weeks before the event. Cancellation has to be done in writing. If Olygen decides to cancel or postpone this event, it is not responsible for covering airfare, hotel, or other travel costs incurred by clients. The fee will not be refunded, but credited to a future event. No Show: No show does not constitute transfer or cancellation and the full fee is payable. Changes: Olygen reserves the right to change event dates, venue, speakers, or omit event features, or merge the event with another event, as it deems necessary without penalty, refunds or alternative offers. Tax: Registration fees exclude tax. For clients outside, the sum payable is as the listed fees, exclusive of tax. To this sum shall be added any other local tax or withholding tax from client's country of origin, if any. Marketing: Olygen may use your company s logo or business name or otherwise refer to your company in our website, any marketing, promotional or advertising material as a client of our services. Governing law: This Agreement shall be governed and construed in accordance with the law of and the parties submit to the exclusive jurisdiction of the Courts in. Indemnity: Should for any reason outside the control of Olygen, the event be cancelled due to an act of terrorism, extreme weather conditions or industrial action, Olygen shall endeavor to reschedule but the client hereby indemnifi es and holds Olygen harmless from and against any and all costs, damages and expenses, including attorney s fees, which are incurred by the client.