Business Unit Consumer Goods Market Expansion Services for fast moving consumer goods Think Asia. Think DKSH.
Foreword Jonathan Guyett Co-Head Business Unit Consumer Goods Long before many of today s companies were created, our founding fathers ventured to Asia to lay the foundation of what is now DKSH. They not only built thriving businesses themselves, they also helped other companies grow and be successful. 150 years later, this is still the core of our business: we provide a wide range of integrated Market Expansion Services to grow the business of our partners. Business Unit Consumer Goods opens new market opportunities for a range of international and local clients. Companies in fast moving consumer goods and hair & skin cosmetics rely on our in-depth expertise and unrivalled direct access to a large customer network. We not only handle distribution and logistics, but also provide marketing and sales and other valueadded services. We combine our Asian can-do attitude with Swiss reliability. Publicly listed in Switzerland since 2012, we continue to focus on long-term sustainable growth. Corporate governance and compliance are embedded in our culture and operations through clear processes and dedicated functions. On average, our clients work with us for more than ten years and across at least three Asian markets. They appreciate our passionate and highly committed specialists, our unparalleled local knowledge and infrastructure, as well as our service-driven business model. Our unique client reports and market research, coupled with our strong financial background, make us a reliable and trustworthy partner for the long run. Bo Nielsen Co-Head Business Unit Consumer Goods
DKSH at a glance As the No. 1 provider of Market Expansion Services with a focus on Asia, we help companies to grow their business in new and existing markets. We blend Swiss reliability, professionalism and best practice corporate governance and compliance with 150 years of uninterrupted presence in Asia. Our leadership team has extensive experience in Asia. Coupled with our strong financial background, this makes us a reliable and trustworthy partner. Our Business Units Our Business Units focus on the fields of consumer goods, healthcare, performance materials and technology, and offer a comprehensive range of Market Expansion Services to business partners in their respective areas. Consumer Goods Focusing on fast moving consumer goods, food services, luxury goods, as well as fashion and lifestyle products, and hair and skin cosmetics, our services range from product feasibility studies and sales and marketing to physical distribution. Healthcare With a product range covering pharmaceuticals, over-the-counter (OTC), consumer health and medical devices, we offer services including product registration, marketing and sales, and physical distribution. Performance Materials We source, develop, market and distribute a wide range of specialty chemicals and food ingredients for the specialty chemicals, pharmaceutical, personal care and food and beverage industries. Technology We provide marketing and sales as well as application engineering and after-sales services for capital investment goods and analytical instruments in areas including infrastructure, industrial materials and supplies, agriculture and hospitality. Key dates In the 1860s, three Swiss entrepreneurs sailed east to Asia. Over the years, they established flourishing companies which evolved into major players in the region Formed in 2002 through the merger of long-established Swiss trading houses Diethelm Keller Services Asia and SiberHegner, DKSH has transitioned from a trading company into the leader in the recently defined Market Expansion Services industry In 2012, DKSH became a publicly listed company on the SIX Swiss Exchange, and as such, frequently and openly reports about business and performance Client Consumer goods, healthcare products Customer B2B/B2C Manufacturer Market insight Market insight Retailer Manufacturer B2B We support our clients in marketing, selling and distributing products, provide after-sales services and market insight in new and existing markets. Specialty chemicals and ingredients, analytical instruments, capital investment goods We support our customers in getting the best raw materials, products and brands at the best price, and we provide them with knowledge and market insights.
Business Unit Consumer Goods DKSH is a leading provider of Market Expansion Services for consumer goods companies. We provide access to multiple channels in twelve markets in Asia Pacific, including modern and traditional trade, drugstores, pharmacies, salons, hotels, clinics and hospitals. We also build new channels, such as e-commerce, in all markets. With our strong customer management, we cater to the full service channels in a majority of our markets, and also have access to premium spas and hotels where we offer a range of prestige hair and skin cosmetics. Our comprehensive Market Expansion Services extend from market entry studies, marketing and sales, and distribution and logistics services such as registration, importation, customs clearance, redressing, invoicing and cash collection. Through our unparalleled capillary distribution network and 65 distribution centers in Asia, we serve 310,000 retail outlets in Asia. In addition, the expertise and broad local knowledge of our more than 14,000 specialists enable us to better understand our business partners needs and deliver customized solutions to grow their businesses. We have a proud history of helping multinationals from the United States of America, the European Union and Asia. Consumer Goods companies with no or limited presence in Asia work with DKSH to open up business opportunities in markets. Large companies with an established presence in the region typically select DKSH as a partner to outsource specific services to support their business, or even the entire business. Country operations in Region South East Asia North Asia, Pacific Indochina Country Brunei, Malaysia, Singapore, Thailand China, Hong Kong, New Zealand, Taiwan Cambodia, Laos, Myanmar, Vietnam
Fast Moving Consumer Goods DKSH currently works with over 300 global, regional and local clients in fast moving consumer goods (FMCG), providing products in 18 categories and over 100 subcategories. The top four categories and related subcategories are: Beverages Carbonated drinks Coffee Tea Fruit beverages Functional drinks Mineral water Dry grocery Sauces Seasoning Infant nutrition Canned food Cereals Frozen and chilled groceries Snacks and confectionery Biscuits Chocolate Chewing gum Sugar confectionery Wafers Ice cream Personal care Diapers Deodorants Facial care Hair care Oral care Body care Other categories are Nutritional products Dairy Other food Consumer health Premium personal care Pet care Home care Baby and child care Toys Consumer E&T Car care Other consumer Hair & Skin Cosmetics We also provide tailor-made marketing and sales, and distribution and logistics services for luxurious skin and hair care and high-end pampering spa products in China, Hong Kong and Macau. We build strong brands by adapting our clients original brand philosophy and concept and applying them in a consistent manner according to local market needs. Our unmatched distribution networks and excellent relationships with salons, spas, hotels and prime stores, get our clients products to the center of the trade and into consumers hands. Our expertise in product registration for the People s Republic of China market ensures short time to market for products.
Our service offering One-stop-shop for integrated services DKSH is the one-stop-shop for consumer goods companies looking to grow their business in Asia: Market analysis and research: we provide market insights for consumer goods companies and turn these insights into strategic advice on entering markets or expanding opportunities in existing markets Marketing and sales: we offer various marketing and sales services for different products and services for all relevant channels, customers and outlets. We are the leading player in the modern trade business and provide extensive account management, cate- gory and shopper expertise, and bestin-class field marketing services. In addition, we have unparalleled distribution networks, backed by strong merchandising, to deliver excellence in in-store execution every day Reporting and analytics: we provide detailed business and market reports for both market and regional levels We also offer the following specialized services Regulatory services: Together with our Business Unit Healthcare, we provide registration and regulatory consulting services for food supplements, cosmetics and healthcare products and devices. Our regulatory affairs experts maintain ongoing liaisons with regulatory authorities and manage our clients dossiers, process a large number of marketing authorizations on behalf of our clients and safeguard their interests Digital market expansion: we help clients fulfill their omni-channel strategy through a compelling package of digital solutions such as online channel management, a digital platform for customer management and a range of other digital services. These include webshop development, data integration, digital content and imaging, digital marketing, e-commerce operations, fulfillment, customer service and financial services Our service offering Path to country Market entry Market research and competitor analysis Registration Importation and customs clearance Path to channel Demand creation Sales and marketing teams Staff hosting Category management Media relations Brand management Key account management Promotion management Distribution Warehousing Order taking or processing Transportation Redressing Inventory management Forward and reverse logistics Order fulfillment/delivery Special delivery Return management Consignment inventory management Fulfillment Credit control, invoicing and collection Activation Trade marketing Field marketing Path to purchase Measurement Market insights Measurement surveys
Why work with DKSH in Consumer Goods Access to 150 years of in-depth market knowledge Because of our 150-year history in the region, we are deeply rooted in communities throughout Asia and have established a vast network of relationships and access to key stakeholders. Our in-depth knowledge of local markets and pan-asian reach allow us to provide regional solutions for clients by duplicating success across markets. By connecting with our well-established local network, clients can exploit the full potential of their target market without having to invest in fixed local infrastructure, thereby minimizing risk. The best people in the industry People are the most valuable asset we have. We employ the best professionals in all areas of the consumer goods industry. Just like the founders of DKSH, our experts share a pioneering spirit and are passionate to drive growth. At the same time, we take charge and are accountable for our actions and outcomes. Clearly defined team roles and processes further ensure that clients get tangible results from the start. Coupled with our strong financial background and high requirements for compliance, transparency and reporting, our people make us a reliable and trustworthy partner. Network of unique scope and depth No other company has direct access to as many customers in Asia as DKSH. Thanks to our strong local presence and network of modern distribution centers, we cover the modern and traditional trade channels, from hypermarkets, supermarkets, convenience stores and mom-and-pop-stores, to the medical channel and specialty stores. Our strong relationships with customers allow us to gain greater insight and to stay on top of what is happening to our client s business. We work directly with customers to track performance and conduct in-store marketing activities to drive sales. Unrivalled direct access to customers in Asia Direct access to 460,000 customers Modern trade Traditional trade Medical channels Other channels Specialty channels E-commerce Hyper- and supermarkets Chain convenience stores Chain pharmacies and personal care stores Mom-and-pop stores Independent pharmacies and personal care stores Traditional medicine stores Public and private hospitals, clinics Doctors, nurses, dentists Specialty stores, optical shops, veterinaries, aged homes Wholesalers, distributors, dealers Van sales HORECA and food services Hair salons Hair and beauty institutes Esthetic salons Luxurious spas Five-star hotels Online retailers E-commerce channels of clients Upmarket department stores Prime shopping malls
Turning shoppers into buyers through world-class field marketing Our service takes your product beyond the doors of the retailers and into the hands of consumers. We continuously invest in our field marketing and category management expertise to turn shoppers into buyers. DKSH has set up a joint venture with the Smollan Group, a strong and acknowledged global expert in the area of field marketing and merchandising. Under the entity DKSH Smollan Field Marketing, we focus on delivering excellence in operational execution in the field to drive market share and expand your business. Modern mobile field marketing solutions help our strong field force to work effectively. Connected to robust IT systems We gain further efficiency through operating one of the largest SAP platforms in Asia, which connects all of our markets. We also regularly develop tailor-made in-house IT solutions to connect our business partners systems with our own. Clients can furthermore get access to market insight platforms to make well-informed decisions. DKSH s modern IT platform forms the backbone of our operations. We apply above-industry standards for network and data operations to handle more than 15 million transactions per year. Sophisticated business continuity and disaster recovery plans are in place for unforeseen events. Dedicated to quality Our highly-trained and certified staff works with documented Standard Operating Procedures (SOPs) to protect the quality of our clients products. In addition, our quality specialists across the region are authorized to make decisions independently from the supply chain. This separation ensures that no conflicts of interest occur. Our facilities are subject to the most stringent international quality requirements, notably: ISO 9001: proving our ability to consistently provide high-quality services that meet client, customer and regulatory requirements Good Manufacturing Practice (GMP) and Good Distribution Practice (GDP): underlining our reliable redressing and distribution practices We conduct numerous internal and external audits, and welcome clients to audit our facilities.
DKSH Holding Ltd. Wiesenstrasse 8, P.O. Box 888, 8034 Zurich, Switzerland Phone +41 44 386 7272, Fax +41 44 386 7282 fmcg@dksh.com, www.dksh.com