2015 Digital & ecommerce Forum

Transcription

1 2015 Digital & ecommerce Forum China ecommerce industry has developed tremendously since 2010 and evolves to a new phase. In Digital 3.0 world, digital disruption is no longer new and ecommerce becomes a must for everyone, everywhere. Both brands and retailers are having endless opportunities in this powerful ecosystem and new age. It has been the third year of Kantar Retail Digital & ecommerce Forum, and this time, Kantar Retail would like to deep dive into the evolution of China ecommerce by offering different topic sessions together with guest speakers from Tmall Global, Tmall Supermarket, Kuaidi, JD - Wechat & Mobile QQ Business, OgilvyOne and LeQee to the forum. Join Kantar Retail experts and industry speakers to hear actionable, leading-edge insights on ecommerce and Digital to help inform your commercial, digital and marketing strategies! Key Questions This Forum Will Answer: What does the China ecommerce landscape look like and how will it evolve? What is the whole picture of FMCG manufacturers ecommerce progress? Who is leading in digital and ecommerce? What is the impact of cross-border ecommerce? How do traditional manufacturers manage marketing strategies via mobile internet? How do manufactures further utilize ecommerce and achieve intelligent operation? What are the best practices in ecommerce, and the actionable plan? Who Should Attend? Manufacturers: ecommerce, Key Account Management, Sales, Marketing / Digital Marketing, Insights, etc. etailers: Purchasing, New Business Development, Digital Marketing, Data Analytics Professionals, etc. Brand Marketing and PR Agencies All participants will be awarded a VIP gift card (worth 100 RMB) sponsored by Kuaidi Group. Registration Venue: 3F, TWELVE AT HENGSHAN, Shanghai Price: RMB 7500 per person (Lunch buffet, tea break and taxes included). 10% off for group of three and more Cutoff Date: July 20 th, 2015 Please fill out the attached form to complete registration. Contact Sherry Zhu via (021) Sherry.Zhu@KantarRetail.com for details. Hotel Accommodation (if needed): Hotel accommodation is available upon request at a WPP discount rate. Please contact us for a room reservation form.

2 Schedule at a Glance Opening 9:00-9:15 Christophe Meuter, Managing Director, Kantar Retail North Asia Digital 3.0 9:15-10:15 Tmall Global Sharing: Cross-border ecommerce 10:35-11:00 Kaya Qin, Marketing Director, Tmall Global Sharing from Fast-growing Tmall Supermarket 11:00-11:25 Dong Cheng, Marketing Director, Tmall Supermarket Taxi App: Consumers New way of Transportation and Business New platform of Marketing 11:45-12:15 Ada Liu, Business VP, Kuaidi Group 2015 China Digital Power Study Release 13:30-14:20 Sharing from JD Wechat & Mobile QQ Platform 14:30-15:00 Anthony Xie, General Manager of Marketing Center, JD Wechat & Mobile QQ Business Interactive and Integrated Digital Marketing Sharing 15:20-15:50 Allen Xu, Managing Director, OgilvyOne Shanghai Intelligent Online Business Management 15:50-16:15 Christine Lan, VP, LEQEE Q&A and Wrap Up 16:30-17:00 Joined by All Speakers

3 Agenda Opening 9:00 9:15 Christophe Meuter, Managing Director, Kantar Retail North Asia Digital 3.0 9:15-10:15 Kantar Retail will kick off the event by presenting an overview of the landscape and evolution of ecommerce in China, including the current competitive landscape and exploration of future ecommerce business models and trends. The session will also feature the best ecommerce practices and provide attendees with the comprehensive and in-depth understanding on online retail market. About KANTAR RETAIL Kantar Retail is a leading retail and shopper insight, consulting and analytics and technology business, part of Kantar Group, the data investment management division of WPP. Kantar Retail works with leading brand manufacturers and retailers to help them sell more effectively and profitably. Kantar Retail has been present in China since 2004 and offers Retail & Shopper Insights, Consulting Solutions, and Analytics, Tools & Applications services to clients. Tmall Global Sharing: Cross-border ecommerce 10:35-11:00 Kaya Qin, Director of Marketing and Sales, Tmall Global In February 2014, Chinese ecommerce industry witnessed the unprecedented launch of Tmall Global, a crossborder ecommerce platform held by Alibaba Group. Followed by the launch of JD Worldwide, Amazon Global and other ecommerce platforms, Tmall Global become the pioneer. In this session, we will have Tmall Global to introduce their cooperation model with global retailers, some best collaboration practices and Alibaba s globalization strategy. About Tmall Global Tmall global is a business-to-consumer platform. As a unit of Alibaba Group, Tmall Global provides a crossborder business model that offers foreign brands and retailers an opportunity to establish a presence in China via the entire Alibaba Group ecosystem. There are about 5400 brands from over 25 countries, including US, Australia, New Zealand, Japan, and Korea, launched in Tmall Global. Sharing from Fast-growing Tmall Supermarket 11:00-11:25 Dong Cheng, Marketing Director, Tmall Supermarket Operated by Alibaba, Tmall Supermarket is emerging rapidly relying on Alibaba s powerful commercial business management system and the huge traffic of Taobao and Tmall. We are honoured to have speaker from Tmall

4 Supermarket to share their positioning strategy, cooperation mode, platform resources and developing plan to build your deeper understanding of this platform. About Tmall Supermarket Tmall Supermarket (Chaoshi.tmall.com) is the online supermarket of Tmall ( Alibaba. It provides quick, safe and convenient one-stop online service and sells over 100,000 products in foods and beverage, cosmetics, home furnishings, household cleaning items and children s products. Taxi App: Consumers New way of Transportation and Business New platform of Marketing 11:45-12:15 Ada Liu, Business VP, Kuaidi Group 2014 has seen the booming growth of taxi APP - the battle between Didi and Kuaidi not only attracted over million users but also made online car-service a daily routine for Chinese consumers. With the merger between Kuaidi and Didi, how can we further explore business models and opportunities on this biggest mobile transportation platform? And how can the traditional firms adapt to new brand marketing campaigns via this emerging online platform? This session targets to explore answers to these questions. About Kuaidi Group Kuaidi Group, the leading transportation network company was established in 2012 and currently covers nearly 300 cities in China including Hong Kong. Kuaidi Group currently operates 2 branded services Kuaidi Taxi and Kuaidi ONE which provide taxi and chauffeured limo services respectively. This February, Kuaidi and Didi jointly announced their mergers to create the largest smartphone-based transport services in China China Digital Power Study Release 13:30 14:20 During this session, Kantar Retail will release 2015 newest China Digital Power Study results, reveal the comprehensive picture of FMCG categories digital performances and identify the best online brands and the best etailers. The presentation will help you find out the essential capabilities and develop insight-driven strategy to win at the multi-channel ecommerce. About China Digital Power Study China s first-ever ecommerce industry benchmarking study China Digital Power Study was born out of strong client interest in understanding who is leading in the digital and ecommerce industry. The study establishes a competitive baseline for how etailers are viewed by their trading partners and established the attributes of best in class performance to strive for. Sharing from JD Wechat & Mobile QQ Platform 14:30 15:00 Anthony Xie, General Manager of Marketing Center, JD Wechat & Mobile QQ Business JD Wechat Shopping went online in May With the unique resources, platforms and social advantages, JD Wechat Shopping platform is now well recognized brands. What are the key strategies of JD WeChat and Mobile QQ business? What s the key learnings from operation of JD WeChat Shopping Platform? How can manufacturers better collaborate with JD? And what should be the focus of SNS marketing communication on mobile platform? JD will unveil all the answers in this session.

5 About JD.com JD.com, Inc. is the largest online direct sales company in China. The company strives to offer consumers the best online shopping experience. Through its content-rich and user-friendly website jd.com and mobile applications, JD.com offers a wide selection of authentic products at competitive prices and delivers products in a speedy and reliable manner. The company believes it has the largest fulfilment infrastructure of any ecommerce company in China. Interactive and Integrated Digital Marketing Sharing 15:20 15:50 Allen Xu, Managing Director, OgilvyOne Shanghai The launch of Audi Tmall flagship store was a milestone for automobile retailers in China. To achieve a perfect result, OgilvyOne fully utilized Tmall platform s data to customize the brands marketing strategies for effective shopper engagement and unique shopping experience. During this session, OgilvyOne would share the QSR digital marketing cases and social CRM practices across different categories. About OgilvyOne With over 100 offices in more than 50 countries, OgilvyOne is the leading direct marketing, digital marketing and marketing consulting network in the world. OgilvyOne was established in 1972 and have over four decades of experience. The core capabilities of OgilvyOne are Demand Generation, Social CRM, Mobile, Performance Marketing, ecommerce, and Data & Analytics. Intelligent Online Business Management 15:50 16:15 Christine Lan, VP, LEQEE Operating online flagship store has become the new business trend for most of manufacturers, and many of them have established multiple online stores across various ecommerce platforms. Given this background, how to balance online expansion and quality of operation has become the winning differentiator. LEQEE, one of the leading providers of ecommerce solution, will share their experiences of ecommerce intelligent operation, starting from data mining to logistic management, to help manufacturers get the best out of online business. About LEQEE LEQEE Network Tech Co., Ltd was founded in It is an ecommerce and network marketing company driven by tech innovation. Leqee serves leading international brands and provides online marketing, multi-channel integration, customer service and logistics solutions. Since its inception, LEQEE has developed into a leading company in its area, with annual revenue of hundreds of millions. Huggies, Pigeon and Mars Pets are among the many brands which Leqee operates. Panel Discussion and Wrap Up 16:30 17:00 Joined by All Speakers