Supported by the Russian Ministry of Industry and Trade The event stimulates competition in Russia s glass industry, encourages application of the latest developments at domestic production facilities, contributes toward better product quality and enhances cooperation between manufacturers and consumers. Sergey Tsyb Deputy Minister of Industry and Trade of the Russian Federation
Russia s largest Trade Show in the Category of Equipment and Technologies for Production and Processing of Glass. Glassware m 2 13,000 Floor space 8,000 Visitors 187 Exhibitors *Source: Russian National Exhibition Rating 2014
Organizers Expocentre is a globally recognized exhibition company, an all-time leading organizer of major international exhibitions in Russia and Eastern Europe as well as Russia s national pavilions at world EXPOs. Today Expocentre Fairgrounds with its nine fully equipped pavilions offer multifunctional state-of-the-art facilities to stagemanage a variety of events: conventions, press conferences, meetings, panels and workshops. United National Council of the Glass Industry Enterprises StekloSouz was founded in 1999 by more than 140 glass enterprises. StekloSouz coordinates innovation, information, marketing, education, trade show and other programs in response to the challenging issues that face the glass industry. Today StekloSouz numbers 150 companies including largest manufacturers of sheet glass and glass products. www.steklosouz.ru/main?lang=en
Mir Stekla 2016: a Powerful Promotion Tool Visitor Feedback 85% achieved goals (generated sales leads) Exhibitor Feedback 75% comebacks in 2016 87% prefer face-to-face communication 90% would encourage associates to visit Mir Stekla 80% satisfied with sales leads 87% second-timers or regulars Source: Opinion Research Center 2015 survey
Vystavochnaya, Delovoy Tsentr metro stations Product Sectors* Glass production (equipment and technology) Pav. 2.1. Expocentre Fairgrounds Layout Glass application Pav. 2.1. Glass processing (equipment, technology and consumables) Pav. 2.2. 3 2.1. 2.2. 2.3. Tools, auxiliary equipment Pav. 2.2. West Entrance Test and regulating equipment. Software Pav. 2.3. 7 8.1. 8.2. 8.3. Glass transportation and storage Pav. 2.3. New glass technologies Pav. 2.3. 7 4 Forum 1 ArtGlass (interior glassware) Pav. 2.3. Congress Centre Management South Entrance 5 5 Krasnopresnenskaya Naberezhnaya * For full list of products please go to
Visitors from 51 countries Finland France Georgia Germany Greece Hungary India Indonesia Iran Iraq Israel Italy Jordan Kazakhstan Kyrgyzstan Latvia Lebanon Lithuania Luxemburg Moldavia Argentina Armenia Austria Azerbaijan Belarus Belgium Bulgaria Burundi China Czech Republic Mongolia Morocco Netherlands Norway Poland Republic of Seychelles Russia Serbia Slovakia South Korea Spain Switzerland Tajikistan Turkey Turkmenistan UAE UK Ukraine USA Uzbekistan Vietnam
Visitor Profile Type of Company: Visitors 87 % 8 5 Job Title of Visitors Private entity Self-employed State-run company Industry Segments: Visitors 12 16 5 4 18 % 24 21 Glass trade and services Glass production and supply Glass processing Equipment manufacturing, supply, maintenance Glass cutting Industrial glass recycling R&D 23 19 % 33 14 10 1 CEO Manager Mid-level executive Engineer 45% Top manager Student 53% qualified buyers search for suppliers
View at Mir Stekla 2016 Equipment for making sheet and hollow glass Technology and equipment for processing raw materials, batch and cullet Technology and equipment for glass melting Glass melting and annealing furnaces Compressors and vacuum systems Molds for glass making Batch charging and removal systems Ventilation systems Technology and equipment for glass drilling, cutting, grinding and polishing Laser equipment for glass processing Technology and equipment for glass tempering, curving, frosting and tinting Technology and equipment for glass processing Energy and resource saving technologies in glass production Lines for packaging glass and glass production Tools and accessories for glass cutting, grinding and polishing Tools for glass transportation Fittings for glass products Special purpose glues and sealants Paints for glass and glass enamel Glass works, glass products Glass containers Components for glass production Art and decorative glass, stained glass windows Protective and decorative films for glass Glass windows, doors and facades Glass processing services including decoration, frosting and tinting R&D in the glass industry Equipment for surface and outline measurement Test and regulating equipment applied in the glass industry Transportable test equipment Detectors for safety glass and other tasks Software for production and processing of glass and glass products Solutions and equipment for glass storage and transportation
187 exhibitors from 20 countries Austria Belarus Belgium Bulgaria China Croatia Czech Republic Egypt Finland France Germany Hungary India Italy Netherlands Russia Turkey UK Ukraine USA 87% second-timers or regulars 64% encourage counterparts to exhibit
Exhibitor Feedback We are satisfied with the quality of the target audience. The visitors who attended our stand to carry out negotiations were, as a rule, topmanagers responsible for making decisions. Jan Robertson Business Development Manager Parkinson-Spencer Refractories Ltd This trade show allows us to have a direct dialogue with our customers. After each edition we receive a large number of orders. Besides, networking with our customers at the show results in new solutions and their application when developing new machines. Oksana Frolova Commercial Director Spetsmash Efficiency is very high. At the trade show we were busy with negotiations with both our current partners and potential clients. The number of occasional visitors was very low. It testifies to professional approach of the Mir Stekla organizers. They managed to provide the target visitors with specific offerings. Larisa Yachevskaya Head of Marketing Department Salavatsteklo
Mir Stekla 2016 Media Coverage 15 million contacts 800 Over mentions in the Russian and foreign press The targeted ad campaign in search systems, at the industry websites, on social media, in the federal and industry press provides all interested professionals to the trade show. We bring the target audience to the trade show
Why participate? Form new business relationships Generate sales leads Increase sales Introduce new products Meet partners Enter new markets Identify industry and market trends Study competitors and target audience Discover new business ideas
Sell More Form new business relationships On average, 400 target visitors attend an exhibitor s stand for 4 days of Mir Stekla. The total traffic flow is much larger: thousands of industry experts. But we are particularly interested in the target audience. Thus, 400 contacts. Business and target contacts with the people interested in your products, services or business. Who knows, maybe your new largest customer is among them? Generate sales leads Out of 400 industry experts attending your stand about 45% or 180 visitors are people who make decisions, choose suppliers, or directly influence decision making process. What does it mean for you and your business? It means 180 contracts for purchasing of your products and services or 180 new customers either of which can make a few contracts. Increase sales of products and services Count the revenue you make for 4 working days at the office. How much do you get from one-time sale to one customer? Multiply this amount by 180. This would be your possible result for 4 days of the exhibition. Of course, probability that all 180 visitors will become your customers is not 100%. But even 20% means 36 new clients. Would you like to cooperate with them? Take part in Mir Stekla 2016! Increase your sales!
Develop Faster Introduce new products Meet partners Enter new markets Every year Mir Stekla exhibitors showcase over 200 new products and technologies that change our world. These premieres are highlighted by more than 50 journalists from the industry and federal press. Special guests visit the exhibition as well. Show your new products to representatives of ministries, make a presentation at the Forum or give an interview. Don t miss the opportunities offered at Mir Stekla 2016. Exhibitors use trade shows as a business platform to meet their dealers and suppliers and hold events for their partners. It is convenient as the venue comprises conference halls and exhibition space to showcase your new products. It is simpler and cheaper than to organize a specific event. You can invite current customers to your stand and find new ones at the same time. Two-forone. Speed is essential when entering new markets: the faster you find new customers and build a sales network, the stronger your position will be and the less time your competitors will have to take counter measures. How can one generate leads in a new market within a short time? Find the place with a lot of customers and partners. So, participate in Mir Stekla 2016!
Stay Ahead Identify industry and market trends Study competitors and target audience Discover new business ideas The market constantly changes. You must feel the market to succeed and even more to maintain your position in it. Network with visitors and find out their opinions on your new products, solutions, and suppliers. Stay updated. Mir Stekla brings together the latest achievements from leading industry players that set new market trends for the next year. To be more successful than your competitors, you should offer the target audience something larger, better, more profitable, faster, etc. What is primary and what is secondary for a consumer? How to stand out from competitors? Why should a customer choose your company, not your competitors? There are many questions and all of them are challenging. The answers to them you can get at Mir Stekla directly networking with consumers and competitors. Master of information, master of situation. An essential feature of a trade show is an opportunity to get feedback from consumers of your products and services first hand. The show allows to understand pros and cons of your solutions compared to your competitors in the opinion of the target audience. You will understand consumers logic and priorities. Ask customers what they want and you will source plenty of business ideas. The exhibition environment is favourable for business networking. Make use of it! Take part in Mir Stekla 2016! Increase your sales.
Formally Show your advantages Use an opportunity to present your company and new products to heads of key state & business stakeholders
Informally Be friends with your customers Network with your customers and partners in the informal festive environment. Cement relations!
Participate in Mir Stekla! It is easy You know your business well. We know ours well. Together we will ensure your success at the show! Keep your mind on customers, we will take care of the rest! Each exhibitor is accompanied by exhibition manager responsible for financial matters and document management. He/she will assist you in completing the necessary documents; technical manager responsible for delivery and connection of stands and exhibits to power supply sources, stand construction, connection to water supply, and other technical issues arising during mounting, dismantling and running period of the exhibition.
Meet your new customers at Russia s prime glass industry show! To take part in Mir Stekla 2016 Exhibition management Tel.: +7 (499) 795-26-57; 795-39-97 Fax: +7 (495) 605-60-59 E-mail: re@expocentr.ru; ars@expocentr.ru Venue Expocentre Fairgrounds 14, Krasnopresnenskaya nab., Moscow, Russia Tel.: +7 (499) 795-37-99