Steps to Achieve Green Data Center



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Global Technology Services Oh Bee Joo IBM GTS/ITS - ASEAN-Site and Facilities Services Senior Project Manager, Subject Matter Expert Site and Facilities Services Where IT and the Building Meet

Do you know how much you are spending on Utilities bill than and now? 2

Utilities Charges Gaps 2001 versa 2008 Home Office Factory IT Centre IT Centre 1K sq ft 5K sq ft 5K sq ft 5K sq ft 20K sq ft KWH S$ KWH S$ KWH S$ KWH S$ KWH S$ 2001 500 99.35 25000 4967.5 100000 19870 300000 59610 1200000 238440 2002 500 75.1 25000 3755 100000 15020 300000 45060 1200000 180240 2003 500 89.05 25000 4452.5 100000 17810 300000 53430 1200000 213720 2004 500 79 25000 3950 100000 15800 300000 47400 1200000 189600 2005 500 80.3 25000 4015 100000 16060 300000 48180 1200000 192720 2006 500 102.45 25000 5122.5 100000 20490 300000 61470 1200000 245880 2007 500 94.4 25000 4720 100000 18880 300000 56640 1200000 226560 2008 500 119.4 25000 5970 100000 23880 300000 71640 1200000 286560 % increase 20.18% 20.18% 20.18% 20.18% 20.18% S$ gap /mth $20.05 $1,002.50 $4,010.00 $12,030.00 $48,120.00 S$ gap/year $240.60 $12,030.00 $48,120.00 $144,360.00 $577,440.00 3

What contribute to the utilities bills..the more you use the more you pay!!!!! Plant Equipment! Factory Equipment! IT Equipment / Telco Equipment! Processing Room! Branch, Office, Pantry, Toilet, Landscapes! Stationary room, Media Storage room REUSE, REDUCE, RECYCLE 4

Data centers are at a tipping point, driven by energy costs and usage Increased Compute Demand! Server growth 6x, Storage growth 69x this decade 1! By 2011, blades will represent 26% of all server shipments 2 Changing cost dynamics! Data centers energy use doubling every 5 years 3! New data center construction costs are increasing - $30 to $50M for a 20K square foot data center! Operating costs = 3x capital costs over 20 years Data center lifecycle mismatch Meet Business & IT Growth Reduce capital and operating costs for data centers Reduce risk by providing more available and predictable data center operations! 78% of data centers are > 7 years old 4! Technology densities are growing 20x this decade 5! 33% of managers expect data centers to last 30 years 6 1. IBM and Consultant Studies 2. IDC Worldwide Blade Server 2008-2011 Forecast, February 2008, IDC #210229 3. Koomey, February 2007. 4. Gartner Survey Suggests Extensive Data center Expansion plans on the Horizon, G00154962, mike Chuba, February 200 5. ASHRAE (find source) 6. IDC The datacenter evolution: Technologies, Designs, People and Green, Michele Bailey, 2008 5

Client Results Average achievable energy savings greater than 40% Data Center Energy Efficiency assessment shows average pay back < 2 years Average utilization rates increased 2X to 4X $1 energy savings drives another $6-8 operational savings on average Efficiency projects ranged from 2,000 sq. ft. to 180,000+ sq. ft. Achieved data compression rates of 83% 40 scalable modular data centers installed; each deployed within 8-12 weeks 12 MMT assessments drove potential 13 million kwh annual savings Source: Data from subset of IBM engagements with over 2000 clients where savings have been quantified. 6

Establishing Your Green Agenda Setting, achieving, measuring and verifying requires your holistic approach. Systems and data center equipment Facilities Infrastructure service management Workload People 7

Optimizing Infrastructure, Workloads and People for Energy Efficiency Virtualize the infrastructure to reduce amount of IT staff needed to maintain servers Reduce commuting with online collaboration and increasing work from home Comply with environmental regulatory requirements Reduce business travel by using online collaboration Reduce use of paper by enabling business processes to use eforms and images People Shift workloads to underutilized servers to reduce energy and floor space needs Optimize business processes to reduce energy footprint and costs of operations Schedule execution of workload to off-peak hours to use lower cost energy Turn the power down when work (transactions) slows down Workloads Optimize applications to reduce needed IT resources and energy Consolidate and Virtualize to eliminate floor space and compute infrastructure Compress your data to lower storage and server needs Infrastructure Service Management Optimize HVAC for hot spots to reduce energy consumption 8

Five building blocks provide the tools to operational savings and business growth. Double your IT capacity! In the same energy footprint Reduce operational costs! 40-50% energy savings! $1.3M / yr savings for 20,000 sq ft Data Center Positive environmental impact! 1,300 less cars or 3.5M less pounds of coal Going green impacts the pocketbook and the planet. Build Plan, build, and upgrade to energy efficient data centers Diagnose Get the facts to understand your energy use and opportunities for improvement Virtualize Implement virtualization and other innovative technologies IBM Project Big Green Cool Use innovative cooling solutions Manage & Measure Seize control with energy management software 9

Measurement and Tools 10

GTS Server Consolidation and Virtualization Service Significant savings from x86 to mainframe implementations! Cost savings: Based on IBM s experience*, the following represents the typical savings that organizations may realize: Before Consolidation/Virtualization! Servers account for 50-75% of the data center s total floor space! Server sprawl is a challenge, resulting in high maintenance and support costs! Server utilization only 5-15% on average Hardware costs reduced 33-70 % Maintenance costs reduced up to 50 % Support costs reduced by as much as 33 % Floor space and facility costs reduced 33-50 %! IBM GTS can help clients... Realize ROI in as little as six months Reduce TCO by 30 percent to 70 percent Increase server utilization rates of up to 80 percent in contrast to the more typical 5 percent to 15 percent Realize consolidation ratios ranging from 8:1 to 30:1 Lower power and cooling costs by 10% to 30% * Results will vary widely based on several factors including # of servers and work load types. After Consolidation/Virtualization! Servers typically account for only 20-50% of the data center s total floor space! Consolidation ratios from 6:1 to 20:1! Typical TCO savings from 30-70%! Server utilization rates up to 80% 11

VMware Server Virtualization Services Help Clients Build a Solid Foundation for Optimized x86 Environments Description: IBM Server Optimization and Integration Services VMware server virtualization can help clients build a solid foundation to an x86-processor based environment. Potential benefits:! Reduce hardware requirements by a 6:1 ratio or better! Reduce hardware and operating costs by as much as 50% and time to provision new servers by up to 70%! Reduce energy costs by 10-40%.! Save more than $3,000 per year for every server workload virtualized Source: IBM Analysis, 2008 12

Enhanced Storage Virtualization! TS7530 Tape Virtualization New configuration and added functionality to existing and new TS7500 virtualization customers Curb storage growth in data centers to go green! SAN Volume Controller 4.3 New Space-Efficient Virtual Disk ('thin provisioning') and Space-Efficient FlashCopy ('snapshot') functions New Virtual Disk Mirroring contribute to making data centers more "green" IBM has shipped over 12,000 SVC engines running in more than 4,000 SVC systems worldwide Energy Efficiency and Storage! Case studies show that an environment that appropriately blends in the use of tape for archiving and retention can reduce storage energy costs by as much as 10X! Deduplication case studies show energy costs reductions, for the required physical storage capacity requirements, reduced by 25x 13

IBM Service Management s Green Data Center Using green data to accelerate infrastructure value to your business services Green Business Services Optimize Assets by Energy Usage NEW! Tivoli Monitoring For Green Energy Intelligent Chargeback Energy Aware Provisioning 14

Consider Green Service Management to monitor and manage energy usage An Integrated Approach to controlling energy costs Visibility Control Automation See your business Manage risk & compliance Build agility into Operations Power Energy Thermal Signatures Costs Chargeback Virtualization Consolidation Compliance Reporting Provisioning IT Assets Facility Assets Business Services 15

Introducing Tivoli Monitoring for Green Energy Now all your IT compute data plus all your facilities metrics in one spot! Visualize the power consumption and thermal signatures of data center resources! Alert operators and facility managers before servers reach critical energy and temperature thresholds! Automate and control server energy usage to optimal levels, including triggers to third-party partners 16

Broad base of Partners Enable Data Center and Facility Energy Management New IBM Tivoli Monitoring Green Energy Adapters New IBM Tivoli Asset Management spatial visualization Data Center Infrastructure Assets Tivoli Green Management (Monitor, Measure and Manage) Tivoli Software IBM Systems Director and Active Energy Manager IT Assets Facility Infrastructure Assets 3 rd Party Servers and Storage 17

Consolidate, Virtualize, and Optimize by Provisioning with Energy Intelligence! Provision new servers as needed instead of keeping servers active in standby mode via Tivoli Provisioning Manager! Utilize virtualization to increase utilization of individual servers and eliminate unneeded servers! Move workload to alternative data centers where energy is less expensive or less constrained 18

Chargeback by Kilowatts and Power and Thermal Metrics! Aggregate power consumption data and determine cost of power via Tivoli Usage and Accounting Manager! Set a benchmark for energy usage to better track improvements! Report on the amount of power consumed, when it was consumed, and which services consumed it! Introduce power utilization accountability 19

Gain Visibility to Energy Usage New energy Optimization reports included in IBM Tivoli Monitoring! Track and trend changes in energy usage over time! Combine current power utilization and costs to the optimal configurations! Obtain information needed to qualify for power company or government rebates and incentives 20

Optimize Assets by Your Energy Usage! Optimize energy utilization of assets and extend asset life via Tivoli Maximo Enterprise Asset Management! Visualize data center thermal dynamics and identify problem areas! Alert source for Facility and DC operators of upcoming energy problems! Enable workflows that allow you to create role based automation of asset lifecycles 21

Environment and Technologies 22

Wall / Roof Greening 1. Reduce PAL 2. Reduce CEC Roof Greening Effect Roof Greening Air temperature Concrete Surface temperature 21 diff time Acros Fukuoka 23

Control/Seal Penetration (Heat/Vapor) Double Skin Sunlight = 100 1. Reduce PAL Sunlight = 100 Sunlight = 100 convection Energy enters the building convection Energy enters the building Outside Outside inside inside emission emission No sun shading With sun shading (outside) Mabuchi Motor HQ Building 24

ASHRAE Recommendation : Design Recommendation for Next Generation Data Center " ASHRAE recommends server inlet temperature to be maintained between 20ºC - 25ºC " Server manufacturers recommend: -- For normal servers - 160CFM/kW -- For blade servers - 80-100CFM/kW " Rack density to be based on IT kw " Footprint per rack is 3.0 m² per rack, including support equipment 25

Cooling Optimization : Spread out high density racks 26

Holes in between servers in the rack allow hot air re-circulation which are energy inefficient! When populating racks, use filler panels! Avoid connecting hot and cold aisles 27

DC Layout Issues! Try to avoid gaps in aisles! Be aware of corner racks 28

Above Floor Blockage! Do not obstruct hot air return path! Consider above ceiling options! Don t place CRACS under obstructions! Don t place CRACS under low ceilings 29

Use structured fibre cabling for flexibility, scalability and ease of management Diagnose! One of the recommendations can be the update from an unstructured cabling infrastructure to a structured cabling infrastructure. 30

Motivation for Liquid Cooling! Increase in heat removal performance: Superior thermal properties of liquids compared to air! Design flexibility: Sensible heat transport to locations with available space Air! Centralized secondary heat exchanger! Efficient water-water heat exchanger H 2 O Thermal conductivity [W/(m*K)] 0.0245 0.6 Volumetric heat capacity [kj/(m 3 *K)] 1.27 4176 Secondary Transport Disadvantage: Increased complexity Primary Long distance transport possible Limited heat transport due to fan efficiency 31

Rack / Data Center Liquid Cooling Chilled Water Data Center Building utility or local chiller Chilled Water Processor Chilled Water At least 15% energy savings on cooling energy by switching from air to water CRWC CRWC CRWC Common CRWC CRWC CRWC Rear Dual loop Front Air Flow Cover Heat Exchanger Top Views Side Car Heat Exchanger CRWC: Computer Room Water Conditioning Unit Water cooled Cold Plates within Node Cold Plate Base Products Remain Air Cooled 32

With an intermediate Coolant Distribution Unit, the traditional fear of water in data center vanishes RHDx circuit consists of: " Building Chilled Water # ~7 o C at 150-200 psi inlet pressure # Supply & Return Plumbing # Control Valves Coolant Distribution Unit (CDU) # Reservoir w/ Redundant Pumps # Brazed Plate Heat Exchanger # Controller " Rear Door Heat Exchanger # 19 or 24 Rear Door # Integrated Coil (Heat Exchanger) Primary Loop # Flexible Hoses (Supply/Return) Note: Secondary Loop chilled water temperature is always 2ºC above room dew point condition to prevent condensation ~18 o C Secondary Loop (13-20 psi) 33

RDHx Cooling Architecture " Rack Cooling fitted at rack rear door " Passive Cooling - no fan or moving parts to fail " No fans no power consumption " No additional noise added " No white space needed " Rack neutral " Fits existing racks - no IT downtime " 100% heat neutralization below 16kW per rack " Secondary CW Loop operates at low pressure (13-20 psi) " Highest TCO saving 34

RDHx Overcomes Cooling Capacity And Power Issues Virtualization BladeCenter Blue Cloud Green Do more with less Consolidation High Density computing Maxed out cooling & power capacity Use the Rear Door Heat Exchanger (RDHx) to overcome cooling & power-related sales obstacles 35

Coverage of The IBM Systems Product Line Components. System z9 Cluster 1350º idataplexª Servers Storage System p5 * IBM BladeCenter º System i5 ºSupports Power and System x servers *Potential for water-cooled System p chassis services & CDUs ªVette does not supply idataplex rear door System x rack mount servers System x Tower servers IBM System Storage RDHx, CDU, etc. Services 36 36

Basis of cooling IT servers in rack " Cold Air is delivered to the racks at ALL levels where servers are mounted " Sufficient Cold Air is available to cool ALL the servers inside the rack " Cold Air temperature is recommended between 20ºC 25ºC at the inlet to the servers ( Front of server) " Hot Air temperature leaving normal server & blade server should be below 38ºC & 46ºC, respectively ( Back of server ) Cooling servers means sufficient airflow at the inlet, maintained at the right inlet temperature 37

Removing the heat in specialized racks BEFORE the hot air gets into the hot aisle is an energy efficient approach Proven performance Engineered by IBM with 30+ years in liquid cooling computers Passive operation Increased density Removes up to 60% of heat, or 20kW Allows for high-density deployment Energy efficient Lessens burden on CRAC/CRAH units More efficient than fan based systems 38

IBM s High Density Zone solution Technical capabilities to support high heat and power loads in your existing data center! Leverages best practices in data center design with hot aisle/cold aisle configuration for improved energy efficiency! Provides a modular solution with standard 19 racking, close-coupled cooling, and can include power and monitoring capabilities! Targeted to support 5 to 25 kw/rack (and greater) capacities to extend your ability to support new high density technology in existing facilities! Close-coupled cooling provides right-sized cooling, directly at the heat source, to meet the real time demands of the I T hardware! Readily scales to meet changing requirements by adding additional cabinets/cooling units/zones (from one to hundreds of cabinets)! Allows for rapid implementation of high density zone solution in existing data center using existing chilled water capacity High density zone approach Closecoupled cooling module 39

Benefits of Scalable Modular Data Center: A quick-to-deploy, cost-effective, energy efficient data center solution for high density computing environments! Benefits Quick to deploy (8 12 weeks) Lower implementation costs (up to 20% lower) Lower operating costs (up to 40% lower) Energy efficient Scalable to easily meet the needs of today and tomorrow Space saving (up to 40% less space) Modular design for quick easy maintenance and growth No raised floor required Flexible installations High denisty zones High density computing environment support Up to 30kW per rack and higher Preconfigured IBM BladeCenter solutions SMDC helps clients in their quest to become more Green 40

Enterprise Modular Data Center allows for flexibility in capital and operational costs to address unpredictable IT requirements Growth M/E Horizontal Chiller Generator Up to 4x Meet unpredictable business and IT growth! 5-10% upfront investment enables 3x density growth! Up to 12x power and cooling capacity growth Vertical 2x 3x M/E M/E Align capital and operational cost to IT needs! Defer up to 40% capital costs until capacity required! Defer up to 50% operational costs as capacity is required! 50% energy savings compared to existing data center Provide available and predictable operations! Provide expansion without downtime to operations! Improve facilities management through standardized operating environment Design to an open architecture! Components from industry leading vendors! Provides opportunities for OEM innovation 41

Portable Modular Data Center 40 All-in-One PMDC 20 All-in-One PMDC 42

Air handlers Multi-container 40 PMDC Example Equipment Racks Rack Rails Cut-away Views of 40 Container Server container (top) houses: IT Equipment Racks (up to 17 Racks) Fan Coil Units Fire Detection/Suppression Remote Monitoring Cabling Services container (right) houses UPS and Batteries Chiller Fan Coil Units Electrical Switchboard Fire Detection/Suppression 43

Multiple containers can be stacked to save space Stacked containers can be Connected by elevator and catwalks 44

PMDC Data Center Park Example Multi-container Data Center Park Multi-container Configuration 45

Scalable architecture supplements cooling according to needs 46

A hot aisle containment option can be utilized to prevent hot exhaust air from mixing with the cooled supply air thereby increasing cooling capacity and efficiency Build Hot aisle containment options (Ceiling, door and frame enclosure assemblies) 47

Project Big Green Portfolio Enhancements 2008 New Services: Get the facts!mobile Measurement Tool formalized as product and delivery capacity tripled Diagnose New Offering: Energy Management!Tivoli Monitoring for Green Energy & Active Energy Management Software New Services and Solutions: Build or upgrade to an energy efficient data center!ibm Data Center Family TM!Enterprise Modular Data Center!Portable Modular Data Center!High Density Zone!Mainframe z10!aem and z/vm!power 520/550 Express!POWER 570/575/595!Modular 3850 M2!iDataPlex!DS8000 Build Virtualize IBM Project Big Green Measure & Manage Cool New Offering: Software and Services! WebSphere Virtual Enterprise! TS7530 Tape Virtualization! SAN Volume Controller 4.3! Diligent data de-duplication solution! VMware server virtualization services! POWER VM!Tivoli Maximo Enterprise Asset Management!Optim Data Growth Solution for Siebel v2.6!soliddb 6.1 Cache for DB2 and IDS!New partner community New Offering: Rear Door Heat Exchanger Enhancements!Leverage innovative cooling solutions to lower airflow requirements 48

Key Messages! Energy efficiency is a global issue with significant impact today and will have an even greater impact in the future! Data center design must change technology and business growth uncertainty and rising costs drive the need for a new approach! Energy efficiency is a key metric to evaluate overall IT operational efficiency! Immediate financial return can be realized by optimizing around energy efficiency in current data centers, while planning for the future! Many have realized the benefits of going green, start now. 49

It s not what you KNOW, but what you DO that matters Steps for creating a green data center! Existing data center Energy efficiency assessment Optimize efficiency with short and long term solutions Virtualization / consolidate your IT Use advanced technologies Measure and monitor savings! New data center / expansion Design it right at the beginning Use advanced technologies Modular approach Consider holistic/integrated approach (IT, racking, cabling) Use thermal modeling Green building 50

IBM s Holistic Green Data Center Approach Diagnose Facilities Compute Resources Virtualization Active Energy Management Cooling Innovations Responsible Disposal 51

IBM Site and Facilities Services 52