Latest & Up-to-Date Course Modules WordPress Website Creation Training Course How to Create, Customise, & Maintain a WordPress Site
WordPress Course Overview Introduction Used by some of the most well-known Fortune 500 companies in the world including Sony, GM, UPS, and international news sites including CNN, Forbes, and The New York Times, WordPress has come a long way to become one of the World Wide Web s most popular and free open-source content management system. In this 2-day intensive hands-on course, students will learn how to create and manage a WordPress website from scratch. A demo domain and web hosting account with the WordPress software pre-installed will be provided to each student for practical hands-on training. Not only will students learn the technical aspects of how to manage and customise a website, but also understand modern web design concepts to create distinguished websites that will pique the interest of web visitors and encourage them to take important actions. Objectives By the end of this course, participants will: Be able to create a simple modern-looking catalogue website. Be able to manage and maintain a WordPress website including how to edit and update web content, format copy, and manage media. Understand modern web design concepts. Be familiar with creating business emails and syncing emails with third party email softwares such as Gmail and Microsoft Outlook. Understand basic on-page Search Engine Optimization to improve a website s search engine-friendliness. Know how to integrate E-Commerce into a WordPress installation and understand how various payment gateways work. Be able to back up a WordPress website and transfer the entire site to another domain or web host. Key Features Up-to-date course modules Demo websites for each student Hands-on with lots of practical examples Taught by Web Design experts in the field Structured curriculum After-training support 2
WordPress Course Outline Introduction (Presentation) 3 essential elements to build a website What is a content management system Open source CMS vs. proprietary / closed source CMS Popular open-source content management systems How to choose the right CMS for your needs WordPress.com vs. WordPress.org Domain & Hosting (Presentation, practical hands-on) Recommended domain name registrars Recommended web hosting providers What to consider when choosing the right hosting plan for your needs The differences between CDN & Cloud How to point/link domain name to website Setting up emails in your web hosting account Syncing emails with your email provider WordPress Installation (Presentation, practical hands-on) 3-step WordPress installation Logging into WordPress WordPress Themes (Presentation, demonstration, case studies, practical hands-on) Choosing a reliable WordPress theme Installing a theme Installing a child theme Modern Web Design Trends (Presentation) Flat UI Responsive Design Micro UX Effects Screen Estate Maximisation Colour Schemes Rich Media Content Minimal text Compact Navigation Mix & Match Typography Full-Width Imagery Parallax Web Design Infinite Scrolling Adding Site Content (Demonstration, practical hands-on) Creating pages Placing your pages on the main navigation menu Adding content with the Visual Editor Adding content with the Text Editor Reviewing past revisions Creating posts Creating posts categories and subcategories Inserting an image gallery Setting a featured image Embedding a video, image, or other media Setting up a blog Customising Site Appearance (Demonstration, practical hands-on) How to upload a logo Customizing the sidebar Customizing the footer Customizing your site s appearance via your theme settings 3
WordPress Course Outline Settings (Demonstration, practical hands-on) General Writing Reading Discussion Media Permalinks Plugins (Demonstration, practical hands-on) How to find plugins to enhance your site s functionality How to add a plugin Recommended plugins Integrating E-Commerce (Presentation, Video, demonstration, practical hands-on) Installing Woocommerce Creating a product Customizing the product page Customizing Woocommerce settings Setting up various payment gateways Website Backup & Maintenance (Demonstration, practical hands-on) Backing up your website with Duplicator Transferring your website to a new domain or new host Keeping your website secure and up to date Making Your Site SEO-Friendly (Presentation, practical hands-on) Installing WordPress SEO On-page SEO factors Maintaining your site speed and loading time 4
WordPress Course Other Information Other Information Who Should Take This Course Marketing executives, Managers, Administrative Staff, Solopreneurs, Graphic Designers, Content Developers, Web Developers, and Individuals who want to learn how to create, customise, and maintain a WordPress website. Prerequisite Basic computer knowledge is required for this course. A demo web hosting account and domain name with the WordPress software pre-installed will also be provided to each student. Course Duration 2 Days (10am - 6pm) Certificate Upon completion of the course, students will be awarded a Certificate of Completion. Training Method Instructor-led training Instructor Dylan Sun Recognized as the authority in the fields of Search Engine Marketing and Web Design by some of the World s leading companies, Dylan made it his mission to train and consult businesses and individuals to establish a successful and above all profitable online presence. After years with a successful professional career as a Search Engine Marketing Specialist and Web Designer, Dylan founded Equinet Academy, an Digital Marketing and Design training company. His courses have been attended by hundreds of individuals, small business owners and even representatives from renowned companies such as Fuji Xerox Asia Pacific, NTUC Unity Healthcare, Singapore Airlines, Academic Institutions, and Government Organisations, all with the goal of learning first hand from an expert to thrive in the digital era. Dylan is also a Google AdWords certified individual and currently manages campaigns for several companies in Asia, all observing a significant increase in leads and online conversions, leading to a stable profit growth. 5
To register for our courses online, visit www.equinetacademy.com/online-form How did you find out about us? Search Engines Advertisments Word-of-mouth *Register 30 days before course date to enjoy 10% early bird discount. * Register 2 or more pax to enjoy 10% off the total course fees. Course Registration Form Course Fee Time Course Dates 1 WordPress Website Creation Training Course S$380 10am - 6pm Name of Applicant(s) Email Contact No. 1 2 3 4 5 Company: Address: Contact Person s Email: Contact Person s Contact No.: Company Details Payment Term ibank Transfer Cheque All payments are to be made within 7 working days from date of invoice. Seats will only be confirmed upon receipt of payment. Upon receiving your payment, we will email you a receipt and confirmation of your successful application. Transfer full amount to DBS Current 017-904249-6 Kindly email register@equinetacademy.com once you have completed the ibanking transfer. Terms and Conditions Make Cheques Payable to Equinet LLP Mail all cheques to: 1093 Lower Delta Road, #01-06 S169204 General Forms shall be completed, scanned, and sent to register@equinetacademy.com. We will then process your application, reserve your seats, and email you an invoice. Payment is to be made within 7 working days from date of invoice. Seats will only be confirmed upon receipt of payment. Upon receiving your payment, we will email you a receipt and confirmation of your successful application. Course fees are inclusive of course notes, writing materials, internet connection, refreshments, and certificate of completion. Students are required to bring their own laptops and power adaptors unless stated otherwise. Trainings will be conducted at 118, Aljunied Avenue 2 #02-100, Singapore 380118 (Near Paya Lebar MRT) or our partner locations which will be indicated in the confirmation email. Equinet Academy reserves the right to reschedule any course dates due to unforeseen circumstances. Available Promotions Early Bird Discount: 10% off course fees when you register and complete payment at least 30 days before course commencement date. Group Discount: 10% discount for 2 or more pax. All promotions may be combined. Cancellation & Refund Policy In the event of any cancellation by students due to unforeseen circumstances, students must inform Equinet Academy at least 3 days in advance to defer the course to the next intake. Refund requests for legitimate reasons will be assessed on a case by case basis. Should classes be cancelled by Equinet Academy, students may: - Defer the course to the next intake at no extra charges. - Withdraw from the course and obtain 100% refund of all course fees paid. By signing and submitting this form, you are acknowledging and agreeing to the above stated terms and conditions. Signature/Date