Ag e n t a d va n tag e G u i d e
Serving All Your Real Estate Needs
CONTENTS www.stoufferrealty.com
ABOUT US Our Mission Stouffer Realty is committed to professionalism and excellence when helping people identify their real estate needs and guiding them through the buying and selling process. We believe in offering the support and freedom that top agents need to succeed. Our agents then work together with a spirit of cooperation, upholding our reputation for integrity and hard work, and placing the needs of our clients first. We strive to demonstrate our core values everyday, and with every person we serve. CARING Place the needs of others first PROFESSIONAL IMPROVEMENT Dedication to innovative and creative thinking for continuous improvement INTEGRIT Y Honoring our commitment to honesty and trust SERVICE EXCELLENCE Passionately strive to produce the best possible experience www.stoufferrealty.com 1
OUR AGENTS Integrity and exceptional service has been our legacy since 1997 Our agents include some of the most experienced Realtors in the area. All Stouffer agents live in and support the communities they serve. They have first-hand knowledge about area property values, school systems, neighborhoods, and finance options. As a result, they are able to negotiate from a position of understanding, integrity, experience and strength in the marketplace. The unique spirit of cooperation between our agents is our strongest asset and the foundation of our exceptional service. Our agents are dedicated to working together as a team always putting the good of the client above who gets the sale. We are also recognized as the foremost agency for the marketing and development of vacant land in Medina, Summit, Portage and Cuyahoga counties. Together, we have helped thousands sell their existing homes and realize their dreams of owning or building a new home. Our satisfied clients are our best advertisement. ~ Dino Gentille Stow/Hudson Office ~ Carol Homan Akron/Fairlawn Office - Krystal Keck Strongsville/Brunswick Office www.stoufferrealty.com 2
OUR LOCATIONS Stouffer Realty currently has 7 offices throughout Northeast Ohio Kent/Brimfield Office 4030 State Rt. 43. Suite 203 Brimfield, Ohio 44240 330.677.3430 Chagrin Falls/Solon Office 68 Olive St. Chagrin Falls, Ohio 44022 440.247.4210 Akron/Fairlawn Office 130 N Miller Rd. Suite 101 Fairlawn, Ohio 44333 330.835.4900 Jackson/Green Office 4150 Belden Village St. N, Suite 605 Canton, Ohio 44718 330.896.1606 Stow/Hudson Office 4831 Darrow Rd. Suite 103 Stow, Ohio 44224 330.564.0711 Brecksville/Broadview Hts. 8187 Brecksville Rd. Brecksville, Ohio 44141 440.526.6700 Strongsville/Brunswick Office 19670 West 130th St. Strongsville, Ohio 44136 440.268.5526 www.stoufferrealty.com 3
THE STOUFFER ADVANTAGE Stouffer Realty, Inc (SRI) is built on a reputation of integrity and exceptional service throughout Northeast Ohio. Our brand is built around our agents and their unique approach to Real Estate. We market our agents individuality, instead of just the Stouffer name. We have an array of tools available to all of our agents to help them succeed in every way possible. Below are SRI s Signature Seven. Office Support Sales Managers in each location General Sales/Operations Support Transaction Coordinator Multiple locations, 24 hr/daily access Office open 6 days/week Receptionist Marketing & Promotion Postcards, Mailings, Newspapers In-house Social Media Director In-house Marketing Coordinator Formal Listing & Buyer Brochures Financial Planning Multiple commission plans Monthly marketing allowance Direct deposit Retirement Program Stouffer University Continuing Education Scholarship Programs Special Events Business Development twenty20 training Series I and II training room Agent Services Website & E-mail Trendgraphix Contact Management Program Trueforms-Online Documents/Contracts DocuSign-Virtual Contract Signing Regular scheduled sales meetings Trusted Business Associates Title Agency Insurance Mortgage Full-service Bank Legal Services Restoration/Remodeling Moving & Storage Home Warranty Relocation Services Full relocation services both local and out-of-state Relocation Director Rental & temporary housing assistance www.stoufferrealty.com 4
MANAGER/OFFICE SUPPORT Stouffer Realty emphasizes the idea that you are in business for yourself, but not by yourself. Your brand and identity is not overshadowed by the Broker, rather we are here to help you and support you throughout your Real Estate Career. Brecksville Broadview Hts. Sales Manager Relocation Director Transaction /Escrow Manager Chagrin Falls/Solon Sales Manager Stow/Hudson Sales Manager Controller Jackson/Green Sales Manager Stouffer University Coordinator Kent/Brimfield Sales Manager AGENT Marketing Design & Social Media Coordinator Strongsville Brunswick Sales Manager Akron/Fairlawn Office & Company Administrator President VP General Sales/ Operations Business Development Coordinator Because We Care www.stoufferrealty.com 5
MARKETING & PROMOTION In today s business world, marketing is extremely important for brand recognition. Various new marketing avenues have been introduced over the past few years which allow businesses to reach a greater audience in less time. Social Media is one of the major components in today's marketing world. Traditional forms of marketing, such as postcard mailings, are also very useful when it comes to informing potential clients of new listings or promoting yourself as a successful agent. Listing and Buyer Brochures help guide your appointments and act as a nice leave behind for the clients! Just Listed and Just Sold postcards are sent out when new listings have come in or a home has been sold. The target market for these are residences within a 20 house radius of the home Just Listed or Just Sold www.stoufferrealty.com 6
WEB PRESENCE Millions of people per month utilize the Web to search for properties. In order to get your listings the greatest amount of exposure, Stouffer has your properties listed, not only on the MLS and StoufferRealty.com, but also forwarded to multiple channels. Millions of views. Millions of opportunities. www.stoufferrealty.com 7
Stouffer University is an in-house training program that offers continuing education and hands-on training classes to prospective and current Northeast Ohio Realtors. Classes are taught by various Real Estate industry professionals. Stouffer s Scholarship Program Stouffer Realty offers a scholarship program which will reimburse your Pre-Licensing classes up to $1,090.00. The qualifications for this scholarship include: 1. A minimum of $19,500.00 in commission income for the first year 2. You must be licensed with Stouffer Realty for 12 months 3. Maintain a Full Time status 4. Attend Stouffer University and Advanced Training Programs 5. Attend Company events and functions Continuing Education Courses CEU (Continuing Education Units) opportunities include, Structure/Soil, Financing, Title and Home Inspection Seminars. We have an array of speakers from a multitude of real estate related businesses who come in and teach informative material that will help you become a better agent. Some of these classes are offered at no cost. Business Development twenty20 Business Development twenty20 is a system designed to help new agents gain knowledge about Real Estate and help them become successful agents. This formal in-house training is offered at no cost to all Stouffer Realty Agents. 1. BD twenty20 Series I > New Agent Training: 1 day Orientation, 5 day training program (4 hour classes) 2. BD twenty20 Series II > Follow Up Training: Twice a month Stouffer University is a comprehensive, ongoing CEU education and training program offered by a local real estate agency. For more information regarding Stouffer University or classes, contact Lisa Kazempour, Education Coordinator at 330.687.9009 I Education@StoufferRealty.com www.stoufferrealty.com 8
COMMISSION & FINANCIAL PLANNING Stouffer Realty has very competitive commission plans with multiple levels as well as an exclusive retirement plan designed to help our agents achieve a sense of financial well being. Stouffer Realty 2016 Commission Plans AGENT SPLIT 2015 CALENDAR YEAR AGENT INCOME Commission TRANSACTION SIDE FEE 50/50 $0-$19,499 $50* $50** 60/40 $19,500-$37,499 $60* $40 70/30 $37,500-$89,999 $70* n/a 80/20 $90,000 - $175,000 $80* n/a 95/5 $175,000 + $95* n/a MONTHLY ADVERTISING & MARKETING ALLOWANCE Monthly Marketing Allowance Can be used for ANY business related expense, ie: business cards, signs, postcards, postage, etc Direct Deposit available for commission checks 5 day a week commission check processing All levels are subject to change and at Brokers Discretion * All Levels have a maximum transaction side fee of 36 closed transaction sides ** Monthly Advertising & Marketing Allowance is for a two year period SARP The Sales Associate Retirement Plan is a commission deduction process that allows you, the agent, to defer a percentage of your earnings into your own personal retirement plan. The 4 major benefits to Agents are: 1. Systematic discipline to save 2. Easy to implement 3. Multiple investment choice options 4. Access to professional financial planning services The importance of saving for retirement: A 30 year old saving $3,000 per year earning 8% will have $516, 950 by age 65* A 45 year old saving $4,000 per year earning 8% will have $183,041 by age 65* A 55 year old saving $6,000 per year earning 8% will have $86,919 by age 65* For more information regarding SARP please contact: Matthew Mooney I 216.906.0008 I Derek Kriebel I 330.864.3043 www.stoufferrealty.com 9
COMMISSION BREAKDOWN Determining how much income Agents receive from property listings and property purchases can be overwhelming. Understanding Real Estate Commission is extremely important to better understand the business and further your career. 10 Sales x $1,750 = $17,500 10 (Spin-Off Sales) x $1,750 = $17,500 Total Income $35,000 Open Houses 3 Open Houses per Month x 12 = 36 Open Houses per Year 3 Groups per Open House x 36 = 108 Visitors per Year 108 Visitors x 10% ROI = 10.8 Sales per Year 10 Sales x $1,750 = $17,500 PRS/SOI 200 Contacts (Social Media, Family, Friends, Church groups) 200 PRS/SOI x 5% ROI = 10 Sales per Year 10 Sales x $1,750 = $17,500 Grand Total $35,000 www.stoufferrealty.com 10
BUSINESS SOURCES There are many avenues Agents can utilize to gain business. Start with the people you know and those you meet at open houses and network from there. www.stoufferrealty.com 11
AGENT SERVICES Stouffer Realty has been designed to help you succeed in every way possible. From a completely customizable website to regular scheduled sales meetings, Stouffer is here for you and your business. Every Stouffer Agent has the ability to customize their own personal website. From your website, clients can search for houses, browse your listings, follow you on Facebook & Twitter and more. Included in this website is a contact management program which allows you to track your clients and obtain leads when clients request more information for one of your properties. Various marketing plans are also available through the website, including the ability to create flyers, postcards and marketing campaigns. Stouffer Realty has partnered up with dotloop: Peoplework, not paperwork. dotloop links people, documents and tasks to help you work better, together. It s easy, it s hassle-free and it s everything you need in one place. *Ask for pricing www.stoufferrealty.com 12
AGENT SERVICES Our Agents have the opportunity to utilize Trendgraphix, a report-based feedback system which gathers information from NEOHREX (Northeast Ohio Real Estate Exchange) to compile graphs of market trends based on specific criteria. These graphs are helpful to look at market trends in specific areas or cities to obtain information on the number of homes for sale, sold, pended, newly listed, etc. over a specified monthly, yearly or quarterly time frame. Additional Services Available to You as a Stouffer Agent: Stouffer E-mail Account (can be linked to personal account with forwarding features) Award winning presentation brochures & support collateral materials High quality tech equipment (computers, printers, scanner) Regularly scheduled bi-monthly sales meetings Training Hands on, personal one-on-one www.stoufferrealty.com 13
RELOCATION SERVICES Relocating can be a difficult task. Not knowing the area your clients are moving to can make relocating frustrating and problematic for them. Stouffer has a Relocation Director to help you assist your clients in making the move to Northeast Ohio or even out of Northeast Ohio. We offer full relocation services, both local and out-of-state. AKRON Relocation Services CLEVELAND Arriving to Northeast Ohio and surrounding suburbs Exceptional Personalized Service Area Orientation Experienced Buyers Representative Assured Success May also provide transferees with Rental Assistance and Temporary Housing For more information regarding our Relocation Services, contact: Michelle Miller I 330.221.9330 I MMiller@StoufferRealty.com www.stoufferrealty.com 14
TRUSTED BUSINESS ASSOCIATES Stouffer Realty, Inc. has built relationships with various businesses and trusted associates, allowing us to offer both buyers and sellers everything they need to complete the real estate transaction. www.stoufferrealty.com
Notes:
www.stoufferrealty.com