Start Well-Advised Consultation and Advice Campaign for Private House Owners to Renovate Partnerships Between Local Authorities and Private Property Owners in Launching Retrotit Programs 20.04.2012, Brussels Klimaschutzagentur Region Hannover GmbH Christoph Felten Goethestr. 19, 30169 Hannover c..felten@klimaschutzagentur.de www.klimaschutz-hannover.de Topics Climate Protection Agency Hanover Region (CPAH): Local and Regional Scale Instrument - Structure, Network and Regional Cooperation Start Well-Advised : Practical Tool for Information and consulting offers - Communication Concept, Local Cooperation, Outcome 1
Climate Protection Agency Hanover Region (CPAH) The agency s shareholders non-profit agency 11 shareholders including the Capital City of Hanover and Hanover Region 2 energy suppliers 6 further companies Support society (54 Members) 2
The Climate Protection Agency Regional energy agency, founded in 2001 20 employees Business volume 2011: 1,98 Mio.! Term of contract: 5 years Focus on renewable energy use and energy-saving strategies Consulting of citizens, companies and the public sector Networking for climate protecion Initiating & implementing campaigns with our partners (social marketing for climate protection)" Hanover Region County ca. 1.2 million inhabitants 3
Regional networking Networking! working together in projects! roud tables (WE)! forums for projects! forums for stakeholders! Forums for invited guests (Kamingespräch) Shareholders Members of support society (Förderverein) Business partners Cities Other guests, e.g. NGOs Companies: energy efficiency combined heat and power schools mobility climate managers forums for stakeholers Buldings: energy efficiency solar energy saving energy wind energy energy manag ement 4
Social Marketing: Campaigns Information and Consulting offers: - different target groups - free of charge - impartial to products Start Well-Advised Consultation and Advice Campaign for Private House Owners to Renovate 5
Award Climate City of Lower Saxony 2010 How fit is your home?... how much is yours consuming by m 2 6
How fit is your home? Inventory Technical facilities Construction of building Plans and documents Defects and damages Market Barriers Examples of existing barriers within the process of renovating building stock: Lack of information of the owners High complexity of the retrofitting projects Financial problems Lack of market transparency Lack of confidence Lack of training within the craftsmen... 7
Start Well-Advised Target energy saving retrofitting of buildings Target group owner of single-/two-family-houses (built 1980 or older) free energy saving consulting (up to 1h) Gemeinde Musterhausen An alle Haushalte Kampagne Gut beraten starten vom 12.4. bis 31.4. Kostenlos und neutral Die Berater kommen zu Ihnen nach Hause Der Bürgermeister Mayor s announ cement Information events Model consulting at local VIP free consulting presentation at trade fairs On site consultations Targeted area: offering the possibility to make appointments via telephone for all interested house owners in the targeted area in addition: door to door initial consultations in selected streets and quarters Topics: Insulation, Heating, Windows and ventilation, Solar energy, Funds Competent Energy Advisors regular participation within trainings and coaching abiding to code of conduct technical & communicative skills 8
The process Initial information Motivation Initial consultation In-depth consultation Financing Installing / construction Quality assurance EnergySavingDays 9
Media coverage Media coverage 10
Sheep Action: Good insulation does half the heating job Evaluation of the campaign Start Well-Advised On behalf of the Climate Protection Agency of the Region of Hannover and proklima Der enercity-fonds supported by the Capital City of Hannover Dr. Immanuel Stieß, Barbara Birzle-Harder Institut für sozial-ökologische Forschung, ISOE Frankfurt am Main, February 2010 11
Measures implemented since the initial consultation Data base: 185 11% 7% 22% 60% ja, Maßnahmen bereits umgesetzt ja, Maßnahmen konkret geplant oder bereits beauftragt nein, noch nichts gemacht, aber die Umsetzung für die nächsten beiden Jahre geplant nein, nichts umgesetzt und auch nichts geplant " 78% of respondents carried out measures or have started implementation process Investments costs of planned or implemented measures Data base: 185 34% 16% 18% 18% 14% unter 10.000 Euro bis unter 20.000 20.000 bis unter Euro 50.000 keine Investitionen Euro und mehr / weiß nicht / keine Angabe " An average of 30.620! are invested within each retrofitting. 12
Satisfaction with the result of the retrofitting Data base: 111 house owners which finished the retrofitting " 86% of respondents are satisfied with the result. Retrofitting - will make you happy! Klimaschutzagentur Region Hannover GmbH Christoph Felten c..felten@klimaschutzagentur.de www.klimaschutz-hannover.de 13