WorldExpo Milan 2015 B2B Program

WorldExpo Milan 2015 B2B Program

Share Grow Live The Dutch participation in the World Expo Milan 2015 (1 May 31 October) will be centered around three principles: Share, Grow and Live to showcase Dutch solutions to food related issues such as food security and safety, use of resources such as land, water and energy, health, technology and logistics. Food producers: Food producers Food processors (food products) Nutrition producers Food trading companies Agro energy management Food authorities Food supply chain organizations Agro-Food sector suppliers: Food processing technology Packaging Supply chain, (agro)logistics Energy management, green houses, climate control Plant & seed materials, raw materials Green waste processing Auxiliaries for food sector Research institutes: Sector & branch organizations Engineering & consultancy firms Universities Food research institutes Food chain developers: biotechnology, plant materials, pesticides Farming technology, soil management Innovation companies: Sustainability, recycling Energy concepts Circular concepts Smart Cities: food supply, food supply infrastructures, distribution models, food education, biodiversity Investment promotion agencies

The magnificent Museo Nazionale della Scienza e della Tecnologia Leonardo da Vinci sets the stage for a wide variety of business focused activities such as the Dutch Dialogues, expert meetings, roundtables, seminars, business matching and dinners. Dutch companies and knowledge institutions will participate extensively on the WorldExpo and an exhibition hosted in collaboration with Museon, the Dutch science museum, will highlight the Dutch food industry s accomplishments.

The Netherlands Dutch Agro & Food Sector The Netherlands is a world-leading supplier of sustainable, healthy agro-food products and is the world's second largest exporter of agro-food products. This strong position, for a relatively small country, is built on a strategic vision, based on three pillars as illustrated in the scheme below. Multiple Integration The Dutch agro & food sector is based on a seamless integration of production, processing and agro & food related services. There is a strong emphasis on crossovers within the sector and with other sectors Innovation Infrastructure The Food Valley centered around the Wageningen University & Research, consists of 7,500 scientists, 1,440 food related companies, 70 science companies and 20 research institutes and is the EU agro & food hotspot Global Value Chains Sustainable value chains based on global networks of clients, suppliers and business partners. This model enables the beneficiation of location specific advantages and minimizes the dependency on location specific circumstances. Partnership with Dutch companies can be an excellent strategic move for agro & food companies from other countries. Dutch partnerships can help agro & food companies to get access to technology and food security concepts. Outbound investment Dutch companies and institutional investors have a very international investment scope. They are very keen to explore new opportunities all over the world. The Dutch Expo organization will facilitate matchmaking sessions between Dutch companies and investors and foreign investment agencies and investment-seeking businesses. Inbound investment and headquarters The Netherlands is one of the world s top locations for inward investment and multinational companies headquarters. A combination of tax advantages, beneficial business conditions and a multilingual, highly educated and experienced workforce make our country the place to invest and locate your head office. The Dutch Expo organization will assist you in optimizing your investment and location decision. The Netherlands World s top 10 most competitive countries Amongst the highest productivity Top class ICT infrastructure Ranked 4 th on the KEI Index Economically structured through Airport (Amsterdam), Seaport (Rotterdam) and Brainport (Eindhoven) Strong service sector, 30% of the GDP earned on foreign markets World s 2 nd largest exporter of agricultural products 5 th largest exporter of goods 7 th largest foreign investor worldwide 8 th largest recipient of FDI in the world Home of > 400 of 500 Fortune 500 companies

B2B Propositions Roundtable Seminar Connecting Your country with Dutch/ European Entrepreneurs A Roundtable Seminar is a highly interactive and content driven seminar to enable officials and entrepreneurs from your country to promote and discuss business opportunities in your country with a pre-selected group of entrepreneurs from The Netherlands and other countries, who are interested in exploring business opportunities in your country. The main purposes and deliverables of the roundtables are: Creates awareness about business opportunities in your country from a business perspective; Meet with Dutch and other entrepreneurs and discuss tailored opportunities in your country; Agree a roadmap per participant and construct a follow up agenda. Price for (participation + individual session) is 395 (exclusive VAT if applicable) per participant. IPA Promotion Package to promote your country to Dutch/other entrepreneurs Fully furnished meeting room at our business facilities in Museo Leonardo da Vinci for a full day, including follow-up meetings with interested participants; A maximum of 20 participants with a clear interest to do business in your country; A pre-evaluation of questions/issues to be addressed during the seminar; Administration and administrative support, including potential agenda for oneon-one meetings; Hands-on support during the whole day, including catering and lunch; Final report including evaluations. Price: 7,500 to 15,000 (exclusive VAT if applicable), depending on the number of (pre-qualified) participating companies and details of the tailor-made program.

Companies Presentations Package for organizations/entrepreneurs to targeted Dutch / European business partners Fully furnished meeting room at our business facilities in Museo Leonardo da Vinci for a full day, including follow-up meetings with interested participants; NCH will select up to 20 participants active in the cross-border food business sector as your audience; A pre-evaluation of the questions/issues to be addressed during the session; Administration and administrative support, including potential agenda for oneon-one meetings; Hands-on support during the whole day, including catering and lunch; Final report including evaluations. Price: 7,500 to 12,500 (exclusive VAT if applicable), depending on the number of (pre-qualified) participating companies and details of the tailor-made program. Expert meetings & Master classes Update & Upgrade yourself with the state-of-the-art knowledge in a specific field Seat for participants to participate in expert meetings and masterclasses to discuss the state-of-the-art knowledge in a specific field (Agro supply chain models, plant feeding and growth management systems, climate management models, soil management systems, energy management systems, smart food regions, etc.) followed by one-on-one sessions to discuss your specific topics/questions. The price for this ticket (participation + individual session) is 395 (exclusive VAT if applicable) per participant.

Expert meeting: Food Security for sustainable Food Safety The expert meeting Food Security for sustainable Food Safety deals with the challenges of the rapidly urbanizing world to keep food production and distribution systems efficient, while sustaining standards. Defective systems result in suboptimal performance levels and losses in both economic and nutritional value. The expert meeting will share and discuss the deployment of different methodologies to manage food quality and food security, including source identification and traceability. Integrated agro-logistics concepts (post-harvest management) are the backbone of good performing (inter-) national agro-food chains and enable the agro & food sector to provide good quality and safe food products in a cost-effective and resource sustainable way. Program The expert meeting is a full day program, highly interactive and will analyze food security and food safety issues from different perspectives, aiming to stipulate solutions to participant s specific situation. Part 1: Concepts and methodological approaches Dag Food 2: WorldExpo security and dag food safety; Concepts of Post-harvest management; Methods for source identification and traceability; The approach of participant s organizations towards food security and food safety (tailored). Lunch Part 2: Case: Putting concepts into business Participants will work in small groups to combine the introduced concepts during part 1, shared values related to food safety and their daily business operations. The expert meeting will be concluded with general food security guidelines based on locationspecific conditions, discussions, and reflections. Participants Profile Directors & CEO s, policy makers, food authorities, researchers, managers, technology developers, entrepreneurs, consultants and academics. Price The price for the expert meeting, including catering and lunch, is 395 per participant, (exclusive VAT, if applicable). There is a maximum of 24 participants per expert meeting.

Master class: Feeding the Planet, Energy for Life The master class Feeding the Planet, Energy for Life deals with concepts viewing the world as a holistic community with business formulas based on global value chains. In the rapidly urbanizing world our daily food supply is becoming increasingly dependent on production and distribution systems that need to be optimal from both economic value as well as nutritional value. There is a need for new business models based on strategic market analysis, infrastructure, connectivity, institutional and regulatory frameworks, technology, knowledge dissemination, open innovation and incubation of startups. Program The master class is a one-day program, based on action-learning and consists of two parts: Part 1: Introduction & concepts Dag 2: The WorldExpo role and dag impact of food, planet, energy and life on global developments; Transitions and new macro-economic models; Global value chains; The approach of participant s organizations towards globalization and glocalization. Lunch Part 2: Case: Putting concepts into business Participants will work in small groups on a case to triangulate the introduced concepts during part 1 with observations on the WorldExpo and their daily business operations. The master class will be concluded with peer discussions, feedback and reflections. Participants Profile The master class is designed for: Directors & CEO s Managers: commercial, financial, technical Entrepreneurs & consultants Policy makers, academics and researchers Price The price for the master class including catering and lunch, is 395 per participant (exclusive VAT, if applicable). There is a maximum of 24 participants per master class.

Expert Meeting Healthy Aging Healthy Aging: Valuable Senior Members of Society deals with concepts and formulas to reposition the role and function of the growing number of elderly people worldwide. There is a need to revise our views on elderly people and to develop concepts to keep engaging them into the society as valuable resources rather than problems. These perspectives challenge us to approach (inactive) elderly people with effective and efficient revitalization concepts, enabling them to stay engaged as active citizens and stay valuable for economies and societies. Program The expert meeting is a full day program, highly interactive and will analyze the aging process and resulting challenges from different perspectives. The aim is to stipulate solutions integrating prevention, mobility, infrastructure and healthcare for active participation in the society. Dag 2: WorldExpo dag Part 1: Concepts and methodological approaches Sustainable activism of elderly people; Therapeutic climate, the so-called healing environment; Sustainable rehabilitation concepts; The approach of participant s organizations towards elderly people (tailored). Lunch Part 2: Case: Putting concepts into revitalization care Participants will work in small groups to combine the introduced concepts during part 1, shared values related to supporting elderly people and their daily health care operations. The expert meeting will be concluded with general concepts and experiences in the revitalization of elderly people taking into account location-specific conditions, discussions, and reflections. Participants Profile Government officials, policy makers, health authorities, urban planners, architects, professionals in healthcare, researchers, managers of insurance companies, technology developers, entrepreneurs, consultants, and academics. Price The price for the expert meeting, including catering and lunch, is 395 per participant, exclusive VAT, if applicable. There is a maximum of 24 participants per expert meeting.

The Netherlands Council for Trade Promotion The NCH (www.handelsbevordering.nl) is supporting Dutch companies in internationalization and realizing sustainable growth on foreign markets for almost 70 years. The NCH has a global network and large expertise in capacity development with a focus on international business development. The NCH is therefore the most appropriate partner to develop and manage such a program. The NCH has an exclusive network, both in The Netherlands as well as in various regions of the world: Europe, Middle East, Africa, Asia, Latin America, North America. Amongst others, the NCH supports Dutch companies with exploring new markets, expanding and improving existing international activities through collective activities and company specific activities. With a network of 35 Business Councils, 1,200 Dutch members and 24,400 Dutch clients the NCH has a sound knowledge of the Dutch market and the needs of Dutch entrepreneurs per sector/region etc. The NCH experts have large experience in analyzing markets, conducting market research and produce industry sector and regional analyses. They are able to make Dutch/European entrepreneurs aware of the business potentials in your country and inform entrepreneurs from your country about business opportunities in The Netherlands, the European Union and other countries in the world. 35 Business Councils 1,200 members HollandHouses 24,400 clients NCH International experienced staff Active on 6 continents Knowledge of local markets Market intelligence International business models & strategies

NCH Information & Contact Yvonne Wigchert, Project Assistant B2B-program NCH Phone: +31 (0)6 124 59 365 - Email: ywigchert@nchnl.nl Han van der Zwan, Project Manager B2B-program NCH Phone: +31 (0)6 190 63 496 - Email: hvanderzwan@nchnl.nl Dewanand Mahadew, Manager Knowledge Management NCH Phone: +31 (0)6 14 899 768 Email: dmahadew@nchnl.nl Web: www.handelsbevordering.nl Stichting World Expo Milaan 2015 Antje Melissen, Business Director Phone: +31 (0)6 260 10 716 Email: antje@worldexpomilaan2015.nl Web: www.worldexpomilaan2015.nl