Why Invest in Holland? Jeroen Nijland, Commissioner NFIA Madrid, 4 March 2015

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1 Why Invest in Holland? Jeroen Nijland, Commissioner NFIA Madrid, 4 March 2015

2 Holland by the Numbers 170 #1 Most connected economy worldwide Million consumers within a 500 km radius #2 Global Logistics Performance Index th WIPO Global Happiest country in the world 1.3 Bicycles for each person in the Netherlands 90% Of all Dutch people speak English #5 Innovation Index 2014 #3 Bloomberg s Best European Countries for Business 2014 #1 World s largest flower exporter

3 Key Advantages STRATEGIC LOCATION INTERNATIONAL BUSINESS CLIMATE SUPERIOR INFRASTRUCTURE COMPETITIVE FISCAL CLIMATE MULTILINGUAL WORKFORCE CREATIVE & INNOVATIVE ENVIRONMENT EXCEPTIONAL QUALITY OF LIFE

4 Source: Operation World

5 Strategic Location Gateway to Northwest Europe Central location to the largest markets in Europe 170 million consumers within a 500 km radius 95% of Europe's major markets can be reached within 24 hours from Amsterdam or Rotterdam Access to markets throughout Europe, the Middle East and Africa 170 Million Customers within 500 km 244 Million Customers within 600 Miles 500+ million consumers in the EU Figure:European Population density

6 Hans Kouwenhoven

7 International Business Climate Global Perspective International business is in our DNA Multilingual workforce 90% of population speaks English fluently 7,000+ foreign companies #3 in World Economic Forum s global EnablingTrade Report 2014 #3 in Bloomberg's Best European Countries for Business 2014 #8 in World Economic Forum s Global Competitiveness Report 2014/ % Of Dutch GDP is derived internationally The Dutch have a real international business orientation. - Marcel Smits, Chief Financial Officer

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9 Logistics Infrastructure World-Class Logistics Fast and efficient multimodal logistics networks into Europe Among the best in the world for maritime, air and railroad transport #2 Global Logistics Performance 2014 "The Netherlands has a lot to offer to companies wanting to set up business there, such as its central location in Europe, excellent infrastructure and presence of seaports and airports... - Gerard Peereboom, Manufacturing Director * The Netherlands is #2 on the World Bank s Global Logistics Performance Index 2014

10 Logistics Infrastructure Seaports Dutch inland shipping accounts for 54% of all trade shipping in Western Europe 7,000 vessels in Dutch Fleet - the biggest and most modern in Europe 3 deep-water ports move more than 500 million metric tons annually Port of Rotterdam: Europe's largest and most important harbor 5 distinct port areas, 3 distribution parks Reaches all major industrial and economic centers in Western Europe in less than 24 hours Port of Amsterdam: Europe s fourth largest port

11 Logistics Infrastructure Airports Schiphol Airport: Europe's best airport for cargo and passenger transport 323 direct destinations, 52.6 million travellers, 1.5 million tons of cargo in 2013 Best Airport in Western Europe World Airport Awards Winner of the Business Traveller Awards Best Airport in Europe for 25 consecutive years Other Significant Airports: Rotterdam The Hague Airport Groningen Airport Eelde Eindhoven Airport Maastricht Aachen Airport

12 Logistics Infrastructure Road & Rail Extensive, modern, well-maintained network of road and highways Home to around 12,000 transport companies accounting for approx. 14% of international road transport in the EU #3 in EU for international road freight transport 3,061 km of network rail 80% of rail freight comes from or is destined for other countries. Betuweroute: fast, direct double-track freight railway from Rotterdam to Germany Port of Rotterdam

13 Technology Infrastructure The Dutch Digital Gateway State-of-the-art, 100% digital, advanced fiber-optic network #1 Most Connected Country in the World Highest broadband penetration in the world 99% of all households #1 in the EU for outstanding use of information and communications technology** Amsterdam Internet Exchange (AMS- IX): world s largest Internet exchange * Holland iis the #1 Most Connected Country in the World DHL Global Connectedness Index 2014 ** World Economic Forum Europe 2020 Competitiveness Report

14 Technology Infrastructure The Dutch Digital Gateway Rank 2014 Top Internet Exchanges (by number of peering networks) Rank AMS-IX, Amsterdam, NL 1 2 DE-CIX, Frankfurt, DE 2 3 PTT, Sao Paulo, BR 4 4 LINX, London, UK 3 5 MSK-IX, Moscow, RU 5 6 NL-IX, Amsterdam, NL 6 7 TPIX, Warsaw, PL - 8 Terremark, Miami, US 7 9 France-IX, Paris, FR PLIX, Warsaw, PL 8 11 Equinix, Zurich, CH 9 12 TorIX, Toronto, CA - 13 SwissIX, Zurich, CH LONAP, London, UK MIX-IT, Milan, IT 15 Source: European Internet Exchange Association 16 Thinx, Warsaw, PL 10

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16 Fiscal Climate Stimulating Entrepreneurship and Foreign Investment Competitive corporate income tax rate: 25% (20% on the first ) Innovation Box resulting in an effective tax rate of 5% Tax incentives for R&D activities No statutory withholding tax on outgoing interest and royalty payments Wide tax treaty network to avoid double taxation and reduce withholding taxes on dividends, interests and royalties Favorable tax treatment for expats (30% tax ruling) VAT deferment upon import: no upfront payment of VAT Ruling practice: certainty in advance

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18 Workforce Educated, Flexible, Multilingual Among the most multilingual in the world 90% of all Dutch people speak fluent English Availability of skilled labor outpaces major competitors including France, Italy, Luxembourg and the UK #3 in workforce productivity IMD World Competitiveness Report 2014 Competitive labor costs Highly Skilled Migrant Visa for international talent

19 English Fluency by EU Country 86% 70% Percentage of population able to hold a conversation in English in the EU >95% >95% 39% 90% 52% 86% 56% 34% 34% 27% 26% 73% 20% 31% 27% 22%

20 Workforce Educated, Flexible, Multilingual Among the most multilingual in the world 90% of all Dutch people speak fluent English Availability of skilled labor outpaces major competitors including France, Italy, Luxembourg and the UK #3 in workforce productivity IMD World Competitiveness Report 2014 Competitive labor costs Highly Skilled Migrant Visa for international talent

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22 Thriving Sectors AGRIFOOD ICT CHEMICALS HIGH TECH LIFE SCIENCES & HEALTH CREATIVE INDUSTRIES

23 Workforce World-Class Universities Wageningen University Leading European university in the life sciences; 1 of 3 top global agrifood universities University of Amsterdam One of the largest, highest ranking comprehensive universities in Europe Technical University of Eindhoven Considered 3rd highest influential scientific research by EU #3 In the world for Education and Training System* University of Twente Home to MESA+: one of the world s largest nanotechnology research institutes Utrecht University Top 10 in EU for agrifood-related publication Delft University of Technology Delft University of Technology Top 20 university for engineering & technology in the world * WEF Global Competitiveness Report 2014/2015

24 Creative & Innovative Environment Home to Europe s Most Creative Startups Attractive test market, adaptive consumers, open culture Vibrant and collaborative start-up community Organized public-private partnerships Tax incentives to promote corporate R&D and innovation #5 Global Innovation Index 2014 Targeted StartupDelta policy

25 Case Study: Danone Strengthening R&D activities in the Netherlands Summer 2007: Danone acquires Dutch company Numico September 2008: start R&D project, Danone considers both France and the Netherlands as possible locations Spring 2009: Danone opts for Utrecht in the Netherlands to locate its second global R&D center If we want to innovate, we must stay in the Netherlands - Hanno Cappon, Danone R&D Medical Nutrition Manager

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27 Quality of Life Life in the Netherlands #4 happiest place on earth* Universal healthcare system and free education #2 in the EU for educational system, high level of social inclusion and effective government policies ** Standard of living is high and costs of living are lower than most other European cities Dedicated regional expat desks offering practical support *World Happiness Report 2013 The Earth Institute **WEF Europe 2020 Competitiveness Report

28 About NFIA What NFIA Can Do for You Connect you with up-to-date information, relevant business partners, government authorities and a variety of Dutch networks and service suppliers FREE & CONFIDENTIAL SERVICES Advocate on your behalf with national and EU governments Organize fact-finding trips and site selection missions with network of regional economic development partners Provide concrete solutions and counsel to simplify and enhance your establishment in the Netherlands But we don t do everything..

29 NFIA as linking pin How can we help? Liaise to help obtain a tax ruling Certainty upfront on tax position with Dutch Tax authorities Logistics Matchmaking Service Provided by HIDC Orange Carpet Visa Facility With relevant consular departments Support of Knowledge Migrant Visa applications Via Immigration Authorities/IND

30 About NFIA What NFIA Can Do for You Connect you with up-to-date information, relevant business partners, government authorities and a variety of Dutch networks and service suppliers FREE & CONFIDENTIAL SERVICES Advocate on your behalf with national and EU governments Organize fact-finding trips and site selection missions with network of regional economic development partners Provide concrete solutions and counsel to simplify and enhance your establishment in the Netherlands But we don t do everything..

31 So why.. Invest in Holland? Holland offers A central location in Northwest Europe An excellent business climate and infrastructure A natural testbed for new technologies and products Multilingual talent and a creative workforce Strong government support for your international business expansion To help your company kick-start your Northwest European business expansion!

32 Contact Us NFIA Worldwide Jeroen Nijland Commissioner NFIA NFIA HQ in The Hague The Netherlands Tel: