Ebay in the view of high performance organization by Nadine Friedrich, Virginia Gaspar, Katharina Dornberger, Sebastian Flack
structure 1. facts about ebay 2. balanced scorecard 3. threats & opportunities 4. future visions & solutions 5. our new ideas 6. success
What is ebay? deal money seller (power seller) consumer consumer seller (power seller)
company facts - founded in 1995 in California, Pierre Omidyar - 16.000 workers worldwide / 38 markets worldwide - biggest trade company in i-net - 276 million users / 84 million active users - 50.000 different categories 1. internet auctions 2. micro payment (mp3, news, real-time charts) 3. ip-telephoning (skype) SLOGAN 2007: Ebay new experience!
balanced scorecard financial - ebay value 2008 25,6 billion euro's - there are 19 million items available on ebay - Skype is a financial mistake not profitable customer - knowledge about the consumer - knowledge about the community & society - ebay wants to have all ages of shopper & seller groups - service problems - high prices visions & strategy biggest trade company process - user friendly - try to reduce customer cost - implement user feedback - try to have high quality products (no fakes & low cost) - ebay become boring renewal & development - check up the competition & what will be the trend - develop the ebay software & TV- advertisement - new shipping rules - too many elementary changes
Demographic Economic Political/ Legal Social cultural Global Technology - ebay doesn't appear as a new trend anymore Threats - more elderly people in the future, who don't use the internet less customers for ebay - change of the language on ebay Germany - PayPal isn't an easy pay system for the most people - many rules for ebay-users - in many countries ebay isn't very famous - PayPal isn't an easy pay system - improve their system & make it easier more languages on the German ebay page - simplified layout & interfaces - ebay could work on Paypal to make it more user-friendly - the possibility of reduction the taxes for internet shopping firms can achieve special conditions for Ebay - ebay could be designed as trendy better marketing strategy make it more user-friendly - ebay could improve their global image - work on PayPal to make it more userfriendly Opportunities
future visions - ebay Inc. announced that it plans to separate Skype from the company - ebay will be without mailing expenses for all users (next 2 years) - money transfers: just PayPal will be accepted - plan to reduce 1500 jobs - plans of changes towards higher security - plans to introduce own online virus scanner - plans to establish weblog-community
solutions go with the trend highlight suspect offers appoint adviser for special categories to avoid fakes not so often and many changes & charges & business conditions improve PayPal more personal contact between seller & consumer
our new ideas flirt-communities & chats fixed prices for shipping introduce some control for the shipping time
success 1,4 billion shares ebay competition: - Germany Amazon (overtake) - Poland Allegro market leader - China Taobao displaced ebay Start with 14.3 euros per share. Top value 43 euros per share. Today 15.9 euros per share.
People who have been allowed to experience the magic of a Märklin M model railroad keep this experience in their memory
FACTS German toy company, founded in 1859 Company founder was T. H. Wilhelm Märklin Märklin s name stands for high quality products Most popular model railroad company in Europe Owner of other companies like Trix, LGB, Hamo In 2006 Märklin was bought by british investment group Kingsbridge Capital In 2008 Märklin struggles into financial problems in fact of some investment faults In January 2009 Märklin was bankrupt Some investors want to rebuilt the company, a plan for restructuring and relaunch is in progress
PEST ANALYSIS Demographic al Threats No room for model-trains in fact of videogames no younger people buy Märklin s products, target group older than 50 years. To get rights for the trainmodels is expensive Political/ legal financial hole. Economical Locations only in Germany no successful expandition into non european market because of no brand awareness, high rate of inflation (2.6 per cent) Opportunities Maybe a reconnencement with a wider choice of products, adapted to an expanded clientele High detailed models in fact of exclusive rights, no or not many competitors. Locations only in Germany no exchange rates solid internal financial system
PEST ANALYSIS Threats Social cultural Change in the society new hobby competition e.g. Computer and Video games, sports. Technology Global How can we convince these people to buy the products? How to pull high technologicial need s, quality and the price together? How can new technologies optimise reduction our production? of the purchasing power worldwide Impact of the Finance crises. Opportunities More older people who would like to play with our products they known from their childhood Product - Development by Digital Modification e.g. digital control of signals, trains
BALANCE SCORE CARD
HIGH PERFORMANCE
IDEAS FOR THE FUTURE Reorganisation with a wider product lineup to become more customers More comprehensive finance plans Cost cutting: production in eastern europe Cooperation with other toy companies
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