YOUR MARKETING CHECKLIST

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1 YOUR CHECKLIST Marketing can impact 2 things 1 2 Your business outcomes by focusing on your PERSONAL GOALS BUSINESS GOALS CONSTRAINTS Your clients satisfaction by aligning your IDEAL CLIENT Desired outcomes, Buying process, Success PRODUCT Capabilities, Selling process, Delivery Positioning, Client experience, Signature value Your marketing checklist is designed to give you a quick overview of what s important to know and inform your marketing for maximum impact.

2 1 I have a clear vision for my personal success 2 I have a clear vision for my business success 3 I know our total sales revenue 4 I know our net profit margin 5 I know our growth strategy 6 I know our most profitable and best-fit clients (ie ideal clients) 7 I know our most profitable product and services 8 I know our best performing sales channels 9 I know our best performing marketing activities to acquire and grow clients 10 I know our strengths, weaknesses, opportunities, threats

3 11 I have set goals to achieve personal success 12 I have set goals to achieve business success 13 I have a sales revenue target for the next 12 months 14 I have a profit target for the next 12 months 15 I have a plan to grow 16 I have set goals to focus on our ideal clients 17 I have set goals to maximise our profitable product and service 18 I have set goals to maximise our sales/distribution 19 I have set goals to improve the ROI of our best marketing activities 20 I have set goals to maximise our strengths/opportunities

4 21 I know their demographics/firmographics 22 I know the characteristics they have in common 23 I know what they are trying to overcome 24 I know what they are trying to achieve 25 I know their desired outcomes 26 I know their trusted advisors and other external influences 27 I know what they need to trust us

5 28 I know their top 3 issues today 29 I know their top 3 future issues 30 I know the opportunities they have today 31 I know their future opportunities 32 I know their buying decision process 33 I know the most influential reason they buy from us 34 I address their biggest complaint about our industry

6 35 I know how our product meets our client's most pressing need 36 I know how to clearly position our solution in the mind of our client 37 I know how our client perceives our product and service 38 I know the sales channels our client most wants to buy through 39 I measure the sales conversion rate for our product and service 40 I know our pricing reflects our value and maximises profit 41 I use client feedback to improve this product and service 42 I have a planned approach to product and service development 43 I know how to stand out and be different to competitors 44 I use the number 1 competitor as our model of excellence

7 45 I know the buying journey our client takes before, during and post purchase 46 I know where, or to whom our client turns to at each stage of their journey 47 I know the multiple devices they use at each stage 48 I know their questions, or what they don't know (but need to), at each stage 49 I understand their main goal at each stage 50 I know what they need to move forward to the next stage 51 I know the average time they spend at each stage 52 I measure the conversion rate at each stage 53 I know how to continue interacting with this client if they are not ready to buy 54 I ensure all our brand properties deliver a consistent experience

8 55 I know how our client perceives our point of difference 56 I know how our client perceives the value we provide 57 I know what motivates our client to choose to stay with us 58 I know our brand values that resonate with our client 59 I make sure our client knows our higher purpose beyond making money 60 I know what our clients says publicly about us

9 YOU W ANSWERS YOU NEED RECEIVE 3 FREE TIPS W: Print this form, tick or for each question and it to We will review what you need to know and send 3 marketing tips. : Book your free 30min consultation to discuss your business and marketing needs.

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