Scope of work We will bring the information about your services to the target audience. We provide the fullest possible range of web promotion services like search engine optimization, PPC management, audit and consulting, advertisement on the leading topical portals in the most diverse spheres of activities. Mode of Operation:- 100% customized solution depending on your long-term SEO objectives. Ideal for those who have been online for quite sometime in very competitive industries We ll optimize the main pages of your site so they will all be found when people put those keywords/phrases into a search engine Keywords/phrases Identification Competitive analysis SEO copywriting Meta Tags Composition Title tags composition Manual/Automated Submission to TOP search engines and directories Monthly Search Engine Ranking Reports Resubmissions whenever required based on ranking report Monthly Log Analysis for Web Traffic Analysis Mini Text-based Sites (if need be) Reciprocal linking to build your link popularity campaign Site Map (if not present in design) Link Resource page Link Exchange page Search engine and directory submission Browser capability and Resolution checking Our SEO services use only ethical search engine optimization techniques. We use only practices that turn out into lasting results in search engines. Search engines consider the following search engine optimization techniques as SPAM. For that reason, Our team does not use the below mentioned techniques to optimize your site 1. Automatically generated doorway pages X 2. cloaking and false redirects X 3. hidden text or hidden links X 4. pages loaded with irrelevant words X 5. misspelling of well-known web sites X 6. other methods that try to trick search engines X 7. Automated Submissions X 8. Black Hat SEO X
SEO Process We use the following techniques to achieving top rankings with a combination of on page and off page optimization. We will be able to achieve top 10 rankings for the related keywords of the site. 1. On Page Optimization On-Page factors are related directly to the content and structure of the website. On-page optimization involves modifying keyword frequency in the URL, Title, Headings, Hypertext Links and Body text. We will do the re-engineering work for all the pages of your site to make it more search engine friendly. Top Keywords Analysis Keyword analysis is the study of the most frequently used keywords related to your business entered into a search engine by the users. We have some Keyword research tools which will help you find which keywords to target and how competitive they are. Title Tag Writing (Unique For Every Page) Keeping in mind about the theme of the page, we write unique title tags for each page using the keywords we allocate for every page. Meta Tag Writing (Unique for Every Page) Generate and put in Metatags for each applicable keyword phrase. With the selected keywords we will write different Meta Keywords and Meta Description tag for each page. Content Writing/Modification We have a content focus approach to search engine optimization and positioning, which involves SE friendly content writing to match with Meta tags and page titles to maximize web site rankings. We will also add more keyword rich content on the website. Navigation Structuring (Internal Linking) We determine the information architecture of your site, link it internally as the pages keep getting created and keep the structure scalable so that future
additions/modifications can be made. We also keep in mind that your navigation structure is very user and crawler friendly. Sitemap Creation A static Sitemap will be created for your site and give a link to it from your basic navigation structure. This sitemap will also be submitted to the major Search Engines periodically. We will also create XML sitemaps and submit them to Google, Yahoo and MSN for better crawlability of your site pages. Robots.txt Optimization There might be some pages on your website that you do not want to make public. Based on your inputs, we will create Robots.txt file which will be a guide to all search engine crawlers for which pages to crawl and which not to. 2. Off Page Optimization Off page SEO is an integral part of getting your web site indexed in search engines. In order to get your web site crawled and indexed by search engine robots quickly, you need to build incoming links to your web site. We generate quality back links both natural and paid links for your sites. Free Search Engines and Directories Most major search engines have free submission programs. We submit your site to the major search engines after optimization is complete. The major free engines and directories include: Yahoo (also powers AltaVista, HotBot, AllTheWeb), Google (also powers AOL, iwon, HotBot and Netscape), MSN, Lycos, Teoma, AskJeeves and DMOZ (Open Directory)." We will do approximately 400-2000 Directory Submissions. Fee Based Directories (Paid) We will research several top directories and pick a list for recommendation to our clients. The purpose of submitting your site to these directories will be primarily to increase your link popularity by getting a link from high quality directory and from a category that is highly relevant to the theme of your site. One Way Links We will contact sites/blogs who have a similar product/service base as yours and request to give a link back to your site and in turn if required we will give them a
link back from one of our network sites. This will have a positive impact on your rankings. 3. Social Media Optimization Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites. Forum Postings There are many topical forums online we will register on these forums and enter into discussions on the related topic to your sites and we use your site link in our signatures so that you get more incoming links and visitors. Blog Postings We will manage blogs for your sites related to your services. We will keep on posting about the general products and services related to your site and we will give link backs to your sites pages from different targeted keywords to your site. Blogs will not only help in organic rankings but also help in branding activities. Social Bookmaking Online bookmarks are very popular at present. We will bookmark various pages on your site on the online bookmaking sites from different accounts and we also push other visitors on your site to bookmark your sites so that, your site becomes more popular online. 4. Online PR Article Marketing (Writing and posting) Article marketing is a type of advertising by writing short articles related to business respective industry. We will create topical articles for you based on the theme of your site. This will be an ongoing process based on the service level that you take up. Press Release (Writing and posting) A professionally written press release can make the difference among a successful press release. Press Release is pseudo-news story, written in third person that seeks to demonstrate to an editor or reporter the newsworthiness of a particular person, event, service or product. We specialize in press release writing and press release distribution services, distributing your press release online.
Main Target Work for SEO 1. Guaranteed Number of Key Phrases Number of keywords (out of Targeted Number of Key Phrases) for which we are committed to attain on a best effort basis top ranking (Top 10) on search engine result pages. These keywords would be the primary keywords of your website. We will optimize your website s content and coding for a certain number of key phrases, e.g. for Light SEO Package, 10 key phrases could be targeted on the Website. However, we do not guarantee that all ten phrases will fetch high rankings. Any three of the ten key phrases could bring your site in the TOP 10 results of Five Leading International Search Engines and/or directories. 2. Targeted Number of Key Phrases These are the keywords for which we are not making any commitment to attain top position in search engines. However, we will do our best to attain higher position of your website on these keywords as well. 3. Keyword Research & Analysis It is a process of discovering relevant keywords and key phrases to focus your SEO marketing campaign. Examples of keyword discovery methods: * Using keyword research tools. * Using web pages of competing sites, and many more. 4. Competitor Analysis (Keywords used by the client, etc.) Competitor Analysis is an assessment of the keywords being used by your competitors and their rankings on Search Engines and also to assess strengths and weaknesses of current and potential competitors of your website. 5. Consultation during website creation We will consult and provide suggestions to you before making changes in your website for making it Search Engine Friendly. 5. Content Composition / Revision / Modification (Content Optimization) It is the method of integrating keywords and phrases into website content to boost rankings at search engines. We make sure to get the content of the website unique and according to search engine criteria.
7. Website page and link re-naming We change Internal URLs to Search Engine friendly URLs. Search engines use keywords in the URL as a part of their ranking formula, so it helps to improve website position at Search engines. We also rename your website link name if required. It is very important that you have text links on your website which contain your target keywords. The better the site s text link, the higher the chances of spiders crawling to boost your website and therefore getting higher traffic to your website. 8. Creation of Site Map A sitemap contains links to every page of your site. We create sitemap for your website. 9. Recommendation & Creation of Link Pages (Content to be provided by Client) Depending upon your current website status on search engine and keyword requirement, we will suggest you to build New Link pages. Content of these new web pages will be provided by you. 10. Meta Tags Composition & Upload Meta Tags are associated with a web page and are placed in the HTML but not displayed on the page for the user to see. There are a large number of Meta tags available, but most well-known Meta tags are the Title, Meta Description and Meta Keywords. We make Meta tags for your website pages according to search engine criteria. 11. Alt Tags Composition & Upload If you can describe your image or link, then you need to add Alt Tag. Alt tags should convey what the graphic is for all about and contain good relevant keywords. 12. Updates quarterly We update the site to make it more SEO friendly as per the Search Engines need on a quarterly basis. 13. Manual Submissions to top Search Engines Google, Yahoo, MSN etc.: We submit your website manually in major search engines. This makes you sure that your website will be with the search engines in a short span of time (1-2 weeks). 14. Submissions to Search Engines, Directories and Business Sites We manually submit your site to more search engines and directories. Manual Submissions to Regional Search Engines and Directories: We submit your website manually in regional directories which will help you improve your local business.
Manual Submissions to Industry-Specific Search Engines and Directories: We manually submit your website into search engines and directories which target your industry. 15. Competitor Monitoring Competitors are: Companies competing in a related product/market. Companies already targeting your prime market segment but with unrelated products. Companies from other geographical areas and with similar products. Competitor Monitoring will help you to finalize your preference of key phrases and reach the target set for Search Engine Marketing purposes. 16. Web Stats This allows you to get detailed reports regarding the traffic to your website. It provides you information like: What keywords visitors use to find your site? Your most popular pages What state your visitors come from? Reporting and Analytics We will send the initial ranking report and other reports which are mentioned below to make you update. Base Line Rankings Reports Initial Ranking reports for the targeted keywords before the start of the project in major search engines. Monthly Ranking Reports Ranking reports for the targeted keywords in the major search engines. This will help us understand and measure the progress of your campaign on a quarterly basis. Unique visitors Traffic Reports Monthly traffic report includes number of unique and returning visitors. The benefits are the same as above.
Entry and Exit page Reports This report will be a good indicator for improving the user experience on your site. This report will give details of pages of your site that are the best entry points and which are the top exit points. Keyword Traffic Report Which are keywords bringing you the most number of visors to your site? Search Engine Popularity Report Which search engine brings the most number of visitors to your site and from which keyword? Quality Assurances Our QA team work for finding a misspelled word, checking to see that all of your links are working properly, or making simple suggestions to make your website more consumers friendly, any issue on your website such as a misspelled word or broken link is reported to the appropriate person or persons so it can be fixed promptly. Excellence for you is our goal. Our customers deserve the assurance that the quality of their services will continue to improve, we can ensure our customers will grow with us. Flash, javascript, frames, dynamic URL's and other SEO challenges should be addressed before work commences. Large sites with content driven from a database infrastructure, e-commerce systems and similar - should have line items for how to address. This includes URL-rewriting, site moves, domain management and more. Client involvement It s really difficult (though not impossible) to have real success without the presence of both elements. Accordingly, it requires a very close relationship between SEO and client, and it will require client involvement. The more client willingness to participate as needed, the better. Once the campaign gets underway, there is some additional client involvement needed. For example, during the keyword research phase, the client will need to review the keyword lists and remove irrelevant phrases, then order the relevant ones in terms of importance to their business. It's critical to have the client involved in this phase, because as much as we know the SEO side of things, the client will always know their business better than we could.
The client is ultimately responsible for complying with the requests and direction as they come in. The SEO Vendor should have full access to information as it relates to his/her search marketing duties. Logs, history, traffic, email marketing campaigns, others - these items must be agreed to beforehand.