Tourism and Event Management Emphasis Learning Outcomes

ARKANSAS TECH UNIVERSITY DEPARTMENT OF PARKS, RECREATION AND HOSPITALITY ADMINISTRATION HA 4053 MEETINGS and CONVENTIONS MANAGEMENT SPRING 2014 Hospitality Administration Mission Statement: The mission of the Hospitality Administration Program is to provide quality education in hospitality administration, build a foundation for professional growth and development and encourage lifelong learning. Tourism and Event Management Emphasis Learning Outcomes At the conclusion of the program, students will be able to: 1. Understand and analyze the role of tourism and event management. 2. Plan, organize, coordinate, develop, and evaluate the issues related to tourism planning and event management. CATALOG DESCRIPTION: Prerequisites: Junior standing plus nine hours of HA courses or by permission. Planning and managing meetings and conventions in the hospitality industry. Course Philosophy: As teachers, it is not our job to implant, rather, we must extract what students already know and use this knowledge to better help them understand the critical principles within the body of knowledge identified as Event Management Dr. Joe Goldblatt, CSEP PROFESSOR: Susan West OFFICE: 106 Williamson CLASS: 205 Williamson, MW 2:00 PM-3:20 PM TELEPHONE: 479-356-6205 E-MAIL: swest7@atu.edu Page 1 of 9

OFFICE HOURS: Tuesday Thursday 9:00 AM 2:00 PM 9:00 AM 2:00 PM **Or by Appointment Course Materials REQUIRED TEXTS: Special Events: Creating and Sustaining a New World for Celebration Author: Joe Goldblatt-7 th Edition ISBN: 978-0-13-512458-1 International Dictionary of Event Management ISBN: 047139453 CVENT Suppliers Quick Start Guide for final Learning Artifacts and Outcomes HA 4053 HA Course Title ACPHA Standards Learning Outcomes Meetings & Conventions Management Historical overview of the hospitality industry and the profession Identify and Compare the role history plays in the development of meetings, conventions and event planning Artifact(s) Midterm and quizzes Students will be knowledgeable about operations relative to the provision of hospitality goods and/or services Ethical considerations and sociopolitical influences affecting organizations Conceptualize the ability to think critically and problem solve by executing events Debate issues of ethical nature and develop ethical criteria used for decision making Essay and PRHA Career Opportunity Day and event Critique Debate Course Format Classroom procedure for this class may include all of the following formats: lectures, discussions, group assignments, class demonstrations, student demonstrations, PowerPoint presentations, outside readings, field trips, and/or guest speakers. EVALUATION AND GRADING Methods of Evaluation: Assessment Guidelines and Rubric Weekly quizzes Mid term and Final *CVENT 10 quizzes will be given throughout the course of the semester. They will range in assignments. Each quiz will be worth 10 points each 100 points total Multiple choice and open ended questions covering material in the text book and key concepts covered in lectures. Mid-term worth 200 points. Final will be the online exam over CVENT to gain certification ***If score is BELOW 65%, you will receive an F on the final! 100 points TOTAL POINTS for exams 300 points 2

Terms Each week you will be required to select 5 terms in the International Dictionary of Event Management and submit to me. I will require at least 10 weeks of terms. Total points 100 Debate Rubric would include points for research (50), persuasive arguments (25), and rebuttal (25) for a total of 100 points. I will assign topic and debate will be on April 9 th Event Submit a 2 page critical review regarding the Taste of the Valley Event we Critique will be working and attending in Russellville on APRIL 24 th 2013- for You are required to work from 3:00 PM until 10:00 PM. Taste of The critique should include the components at the event, the degree of the Valley success or failure of each component, the approach of the event organizer and his or her ability to successfully achieve their goals or objectives. Your review should conclude with rating of one * for poor or ***** for spectacular. Rubric: Research and attention to event details: Maximum of 50 points, Creativity of headline and writing style, Maximum of 20 points, logic of star rating to event reviewed, Maximum of 20 points, Spelling, Grammar and Punctuation, Maximum of 10 points. Total points 200 DUE DATE APRIL 28 th Course Capstone Learning Portfolio DUE APRIL 28 th IN CLASS NO LATE Exceptions The event you choose will be PRHA Career Opportunity Day on March 19 th 2014 OR Student Appreciation Celebration on April 25 th 2014. Include the following elements in a three ring binder that comprehensively describes the event. Each element must be listed under a separate tab NO HANDWRITTEN TABS OR PAGE PROETECTORS (I will truly count OFF on this if you do either) A complete table of contents (shown below) must also be included. Components: Cover page listing the event name, student name, course name and number. Table of Contents Section One: overview of the event (why it was selected and what are the goals and objectives); Section Two: how you conducted research to identify the goals and objectives. Section Three: SWOT analysis of the event; (Strength Weakness Opportunity and Threat) You will identify all risks associated with your event. Provide recommendations for avoiding the risk and reducing the risk Section Four: Organizational chart of the event; Provide a comprehensive organizational chart of your event using Microsoft organization chart and describe the role and scope of each position. 3

Section Five: Planning process for the event including a complete timeline; Section Six: Finance and budget philosophy and example of budget (revenue and expenses) for the event; Section Seven: Event Specification Guide found at http://www.conventionindustry.org/files/apex/apex_event_specification s_guide.pdf This form is 27 pages long and you will complete pages 5-9 ONLY!! That is all that will be included in your portfolio Section Eight: Evaluation process for the event including your formative and summative procedures for comprehensive evaluation; Section Nine: Your learning outcomes from the event development process; Section Ten: Your career goals and career development plans to achieve those goals; Section Eleven: Your reference list Section Twelve: Event appendices including photos, invitations, or other collateral material supporting your event concept. Rubric: Each of the 14 sections are worth a maximum of 20 points, totaling 300 points spelling, grammar, and punctuation is worth a maximum of 100points and total project is worth a maximum of 400 points. YOUR ATTENDANCE WILL BE CALCULATED FOR YOUR PORTFOLIO EVERY MISSED IS WORTH A DEDUCTION OF 10 points! Grading Scale: A = 90% and above B = 80-89% C = 70-79% D = 60-69% F = 59% or below Extra Credit I may offer extra credit or bonus points throughout the semester. Including, but not limited to, assistance with special events, papers, newscasts and other opportunities that will arise throughout the semester. There will be several things happen this semester that will either allow you to participate or at least observe! 4

CLASS POLICIES Field Trips It is Arkansas Tech University policy that students are NOT required to attend field trips. However, in lieu of the field trip, a substitute project/paper may be required to be completed by the student not attending the field trip. Field Trip Etiquette I expect you to dress in a professional manner and carry yourself as professionals. No shorts or tank tops will be accepted. Shoes must be cleaned and polished. You are representing Arkansas Tech University, the Hospitality Department and yourself. *For the Taste of the Valley event, you are to wear a white shirt and black pants, as well as comfortable, closed toe shoes. Course Requirements The following are course requirements for Meetings and Conventions: Attendance and participation in each class lecture. Completion of all assignments in a timely manner. Completion of midterm and quizzes, research paper, capstone portfolio Contribution and attendance of PRHA Career Opportunity Day and Student Appreciation Celebration Participation in Taste of the Valley Please turn cell phones to VIBRATE or SILENT and DO NOT TEXT!!! Translators are NOT allowed during class time OR on Exams/Quizzes Accommodation Needs Anyone who has special needs or considerations to assist in learning or test taking should speak with the instructor privately so that adjustments may be made. This should be done within the first two weeks of classes or as soon as the need arises. Students with accommodation needs must register with the Disability Coordinator/University Testing Center at 479-968-0302. 5

Academic Conduct Policies-Page 41 Student Handbook A university exists for the purpose of educating students and granting degrees to all students who complete graduation requirements. Therefore, Tech requires certain standards of academic integrity and conduct from all students. Tech expects an academic atmosphere to be maintained in all classes. This atmosphere is created by both the professor and the class to enable all students enrolled to reach their academic potential. Students are expected to attend class, conduct themselves in a non-disruptive manner in class, and refrain from cheating, plagiarism, or other unfair and dishonest practices. Students should also realize that the classroom is under the control of the professor who will give students a statement of his or her classroom policies in a syllabus at the beginning of the semester. Academic Dishonesty Academic dishonesty refers to the various categories of cheating and plagiarism in the classroom. Cheating on an examination, quiz, or homework assignment involves any of several categories of dishonest activity. Examples of this are: a) copying from the examination or quiz of another student; b) bringing into the classroom notes, messages, or crib sheets in any format which gives the student extra help on the exam or quiz, and which were not approved by the instructor of the class; c) obtaining advance copies of exams or quizzes by any means; d) hiring a substitute to take an exam or bribing any other individual to obtain exam or quiz questions; e) buying term papers from the Internet or any other source; and f) using the same paper to fulfill requirements in several classes without the consent of the professors teaching those classes. Plagiarism is stealing the ideas or writing of another person and using them as one s own. This includes not only passages, but also sentences and phrases that are incorporated in the student s written work without acknowledgement to the true author. Any paper written by cutting and pasting from the Internet or any other source is plagiarized. Slight modifications in wording do not change the fact the sentence or phrase is plagiarized. Acknowledgment of the source of ideas must be made through a recognized footnoting or citation format. Plagiarism includes recasting the phrase or passage in the student s own words of another s ideas that are not considered common knowledge. Acknowledgement of source must be made in this case as well. 6

ATU Attendance Policy From the 2013-2014 Catalog: Regular class attendance is considered essential if students are to receive maximum benefit from any course. Control of class attendance is vested in the teacher, who has the responsibility of defining early in each course his/her standards and procedures. A student accumulating an excessive number of unjustifiable absences in a course may be dropped from the course by the instructor with a grade of FE. A student who is dropped from three courses in a semester for unsatisfactory class attendance may be immediately suspended. It will be your responsibility to sign in each day that you are in class! NOTE: Failure to attend FINAL will result in an F for entire class. Your Role as a Student I request that you not come in late as it is disruptive to me as well as your peers. If you leave class before time is up and have not informed me, I will count it as an absence. Discussions will be held periodically in class and I encourage all to participate. However, I will not tolerate inappropriate language including negative terms regarding ones ethnicity, gender, sexual preference or physical difference. I will expect you to keep up with the readings, assignments, quizzes and test dates. You will need to understand this class is very much hands-on and I cannot STRESS enough to stay organized! In return for your cooperation, I will treat you with mutual respect, try to help and encourage you in any way possible and together we can have a wonderful semester!! Welcome!! Schedule**Subject to change if needed** January 13 January 15 January 20 January 22 January 27 January 29 February 3 Welcome and Course Expectations Chapter 1 Welcome to a Changing World Martin Luther King Holiday-NO CLASS Chapter 2 Models of Sustainable Event Leadership Chapter 3 Composing the Event Plan Chapter 4 Human Resources and Time Management 7

February 5 February 10 February 12 February 17 February 19 February 24 February 26 March 3 March 5 March 10 March 12 March 17 March 19 March 24 March 26 March 31 April 2 April 7 April 9 Chapter 6 Vendor Partners, Contracts, and On-site Production Chapter 7 Marketing and Integrated Communications Technology Chapter 8 Risk Management: Health and Safety, Legal and Ethical Safeguards Guest Speaker Chapter 10 Career Growth and Sustainable Development Chapters continued Chapters continued GUEST SPEAKER CAREER OPPORTUNITY DAY SPRING BREAK SPRING BREAK -Review for Midterm MIDTERM Fieldtrip to The Depot DEBATE 8

April 14 April 16 April 21 THURSDAY April 24 FRIDAY APRIL 25 April 28 April 29 May 5 th Outside Assignment Work on CVENT Taste of the Valley prep-no CLASS!!! TASTE OF THE VALLEY-The Depot STUDENT APPRECIATION CELEBRATION LAST DAY OF CLASS-Portfolio and Event Critique Due Reading Day FINAL 1:00 PM until 3:00 PM CVENT Computer Final **On Planning Days, attendance is expected and points will be deducted for NOT PARTICIPATING Types of Events that would be worthy of Research: Location Trade show or exhibition Design or Décor studio Hotel Convention Center Theme or Amusement Park or other Attraction Sports Event Concert hall or theater State or county fair Mega event such as the Olympic Games, NFL Super Bowl, World s Fair or other major event Activity Observe set up or show in progress. Observe props, sets, and discuss creative process Conduct site inspection with Sales Manager or Director of Catering Conduct a behind the scenes tour of a convention center. Conduct a behind the scenes tour of a theme or amusement park or other attraction such as the Zoo or Aquarium. Conduct a behind the scenes tour of a stadium, arena, or coliseum. Conduct a backstage tour of the facility led by the stage manager. Conduct a tour of a agricultural fair with the fair manager or his or her designee Conduct a comprehensive tour of the event site during set up or during the actual event and then focus upon one specific component such as the media relations area. 9