CLIO IV: AN IMPROVED EQUATION A. KASSAI PROGRAM DIRECTOR, SMALL PASSENGER CARS 26 th September, 2012
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1.1 AN IMPROVED EQUATION 1.2 CUSTOMER VALUE 1.3 COST REDUCTION
CLIO IV: A NEW BALANCE BETWEEN DESIGN AND PERFORMANCE < TECHNICAL RIGHT-SIZING = SAME AS CURRENT CLIO RIDE HANDLING PERCEIVED QUALITY 5! PASSIVE SAFETY > IMPROVEMENT ON NEW CLIO DESIGN FUEL ECONOMY & CO 2 7 MULTIMEDIA TOUCHSCREEN STEERING IN TOWN RAW MATERIAL : weight reduction BOOT VOLUME THERMAL COMFORT (A/C) NOISE REDUCTION AT SOURCE : Less insulation RELIABILITY CHOICE OF MATERIALS
CLIO IV: AN IMPROVED EQUATION CLIO IV VERSUS CLIO III ΔValue ΔCost Fuel Eco Features Design (diesel entry version) INCREASE Roominess Productivity DECREASE
CLIO IV: AN IMPROVED EQUATION BACK ON TRACK FOR CUSTOMER VALUE CUSTOMER VALUE + VARIABLE COST - + CLIO IV CLIO III
1.1 AN IMPROVED EQUATION 1.2 CUSTOMER VALUE 1.3 COST REDUCTION
QUALITY CUSTOMER SATISFACTION CLIO III CLIO IV Reliability / Durability Customer satisfaction Prod 2007 Prod 2009 Expected Prod 2012 Expected Prod 2012 Target TOP3 2012 Reliability / Durability Top 3 Top 3 Customer satisfaction Top 3 Top 5
WHAT DRIVES CUSTOMER CHOICE? PURCHASE REASON B-SEGMENT DESIGN (31%) PRICE (28%) FIDELITY (21%) IMAGE STATUS (15%) FUEL ECONOMY
Clio III
Clio IV
CLIO IV: CUSTOMER VALUE CUSTOMIZATION " Generates conquest " Increases revenues " From plant for better quality and lower cost 4 colors of dashboard 7 packs of internal decor 5 packs of exterior decor 3 exterior striping styles 4 colors of alloy wheel
CLIO IV: CUSTOMER VALUE USEFUL TECHNOLOGY FOR EVERY DAY LIFE FEATURES FOR ALL " 100% KEYLESS " 100% BLUETOOTH TELEPHONE / MULTIMEDIA " 100% HILL START ASSIST & EL. STABILITY CTRL " 100% SPEED LIMITER / CRUISE CONTROL " 100% ELECTRIC SIDE MIRRORS & FRONT WINDOWS INNOVATION FOR ALL " REAR VIEW CAMERA " ONE TOUCH ECO MODE " BASS REFLEX SOUND SYSTEM " CLIO R-SOUND: CHOOSE YOUR FAVORITE ENGINE SOUND " R-LINK CONNECTED INFOTAINMENT & NAVIGATION " 100% 1/3-2/3 REAR FOLDING BENCH
CLIO IV: CUSTOMER VALUE CO 2 EFFICIENCY : TOP 3 French tax system : Bonus 200 Bonus 550 Gasoline Diesel Year 09 138 10 11 12 13 14 15 16 CO 2 g/km 140 129 127 1.2 entry price 130 119 114 119 116 1.2 LPG 120 110 98 104 TCe 90 99 TCe 90 CO 2 champion 100 94 90 95 90 dci 75 dci 90 90 Clio III 83 Clio IV dci 90 CO 2 champion 80 70
1.1 AN IMPROVED EQUATION 1.2 CUSTOMER VALUE 1.3 COST REDUCTION
COST REDUCTION LEANER FOOTPRINT PLANTS CLIO III BURSA FLINS VALLADOLID CLIO IV BURSA FLINS PRODUCTION Flins Bursa PRODUCTION
COST REDUCTION CARRY-OVER " Stamping investment: -25% " Assembly investment: -21% " Engineering: -30% Carry-over + Carry-back (75% parts number) Specific CLIO IV (25% parts number)
COST REDUCTION CARRY-ACROSS AND MODULARITY " Fixed cost : 50% of D&D Cost & Capex (incl. powertrain) shared with other vehicles " Variable cost : 35% of variable cost shared with other vehicles (o/w 30% with entry)
COST REDUCTION CARRY-ACROSS: COMMON ENGINE COMPARTMENT WITH ENTRY RANGE SPECIFIC PARTS COMMON PARTS
COST REDUCTION CARRY-ACROSS: COMMON ENGINE COMPARTMENT WITH ENTRY RANGE Alternator Alternateur ABS/ESP ABS/DFC compressor Bloc Compresseur clutch Commandes BV SMO1 commands Pedals Pedals Steering assist, steering tank, Émetteur d embrayage Clutch hydraulic cmd Master maître MC cylindre, bocal brakevac, booster, brake tankde frein Calculateur moteur Connexion box Bocal de Eng. Cool dégazage Filtre à air Air filter résonateur resonator tank BIM Engine ECU Battery cold area box Batterie+EN avec Battery Box boîte froide ou JIS sans boîte froide Engine mounting RH SMO2 rehaussée Diesel filter Hydraulic steering GEP DA tank Ou bocal DA Filtre Canister à gazole + poire ou canister GMVfan Motor Radiateur Condenseur Prise d air amont filtre Air intake duct Intercooler RAS Engine mounting
COST REDUCTION CARRY-ACROSS: COMMON FRONT AXLE WITH ZOE
COST REDUCTION CARRY-ACROSS: COMMON SEATS WITH MEGANE " 50% savings on tooling investment " Carry-over of seat frames Clio III and Mégane on Clio IV Clio III New standard Mégane Carry-Over New standard Specific
COST REDUCTION MODULARITY: COMMON ARCHITECTURE WITH ENTRY RANGE R2 electronic architecture G1 electronic architecture T4 electronic architecture Reduced cost of common parts Reduced R&D expenses 15% cost reduction vs Clio III 23% R&D expenses reduction Clio IV/B cross-over vs Clio III/Modus M0 Range I&CV Range
COST REDUCTION MODULARITY:COMMON ARCHITECTURE WITH ENTRY RANGE " Fuse /Relay Box Several module size to optimize cost for each vehicle option -30% variable cost vs Clio III " Energy Management Module -30% variable cost vs Clio III No Control Unit Energy Management or Hand free access Automatic Lighting / Wiping Level 0 Level 1 Level 2
COST REDUCTION LESS DIVERSITY, MORE VALUE " Door panels: CLIO IV 12 vs CLIO III 49 " Steering column: CLIO IV 4 vs CLIO III 6 EQUIPMENT CLIO III CLIO IV Front windows Manual Electric Steering col. Key Keyless 5 Electric front windows Keyless Electric side mirrors Rear bench 1/3-2/3 Side mirrors Manual Electric 10 Elec.stab.ctrl Rear bench 1/1 (folding seat) 1/3-2/3 Elec.stab.ctrl with w/o
COST REDUCTION LESS DIVERSITY, MORE VALUE " Nb. of combinations (equipment level x powertrain) divided by 90 POWERTRAIN CLIO III CLIO IV 1.2 manual 1.2 robotized G/B 1.4 100hp 1.2 turbo 1.6 1.6 auto 2.0 manual 2.0 auto 2.0 RS 1.5 D 55hp 1.5 D 85hp 1.5 D robotized G/B 1.5 D 105hp 13 7 1.2 manual 0.9 turbo 1.2 turbo auto 1.5 D 75hp 1.5 D 90hp 1.5 D auto 1.6 turbo R.S. In common with Entry Mégane Latitude
COST REDUCTION LESS DIVERSITY, MORE VALUE " Bodytype diversity reduction: hatchback and station-wagon only
COST REDUCTION ENTRY TICKET MODUS & CLIO III PROGRAM Clio IV & B Cross-over PROGRAM BODIES 3+2 2+1 VOLUMES (Life cycle) 3 m Est. 2.8 m 2 bn 1 bn MODUS CLIO III CLIO IV B Cross-over 2005 2013
FROM CLIO III TO CLIO IV A MORE COMPETITIVE PRODUCT " Low entry ticket: carry over, diversity, standard components " Improved industrial footprint: Bursa + Flins " Competitive sourcing, common parts with Entry range " Better value proposition: design, connectivity, CO 2 " Customization smart pricing