Cisco Data Virtualization Big Data Eco-systm Discussion with Bloor Group Bob Ev, David Bsmr July 2014
Cisco Data Virtualization Backgroundr
Cisco Data Virtualization is agil data intgration softwar that maks it asy for th businss to accss data, no mattr whr it rsids across th ntwork. Cisco Confidntial 3
Businss Intllignc Customr Exprinc Managmnt Govrnanc, Risk & Complianc Human Capital Managmnt Mrgrs & Acquisitions Singl Viw of Entrpris Data Supply Chain Managmnt Analytics Dvlopmnt Environmnt Discovry Cisco Data Virtualization Suit Runtim Srvr Environmnt Managmnt Environmnt Managr Studio Cisco Information Srvr Monitor Adaptrs Activ Clustr XML Packagd Apps RDBMS Excl Fils Data Warhous OLAP Cubs Hadoop / Big Data XML Docs Flat Fils Wb Srvics Cisco Confidntial 4
UCS outprforms comptition on TPS bnchmarks, optimizing qury transaction procssing. High-throughput astwst intrconncts maximiz clustr prformanc. UCS Common Platform Architctur scals to support any workload and configuration. UCS componnt rsilincy nsurs highavailability oprations. UCS Cisco Information Srvr UCS Cisco Information Srvr UCS Cisco Information Srvr UCS 10GE Unifid Fabric maximizs throughput from data sourcs. Nxus 5000 switchs and Nxus 2000 fabric xtndrs acclrat ast-wst clustr and caching prformanc. Nxus 5000 switchs and Nxus 2000 fabric spd north-south data accss. UCS unifid srvr managmnt simplifis dploymnt and oprations in multiclustr nvironmnts. Cisco Confidntial 5
Gratr Ntwork Throughput Enhancd Clustr Prformanc UCS outprforms comptition on TPS bnchmark tsts, optimizing qury transaction procssing UCS 10GE Unifid Fabric maximizs throughput from data sourcs to data consumrs Improvd Transaction Qury Prformanc Massiv Scalability Easir Managmnt Nxus and UCS high-throughput intrconncts maximiz ast-wst clustr prformanc and north-south data accss UCS unifid srvr managmnt simplifis dploymnt and oprations UCS Common Platform Architctur scals up and out to support any workload Cisco Confidntial 6
Cisco Confidntial 7
Cisco Data Virtualization Big Data
Cisco Data Virtualization Combin Hadoop data with traditional ntrpris sourcs STINGER HDFS HDFS HDFS Cisco Data Virtualization HDFS Provid ntrpris data dirctly to map-rduc jobs in Hadoop. Cisco Confidntial 9
Barclays Capital Customr Challng Data Virtualization Solution Impact on Customr Expand crdit risk algorithms across 89 sourcs including Ral-tim markt data Onlin data (30 days / 400 million rcords) Historical data on tap (30 days to 5 yars data) Cisco Data Virtualization fdrats markt, on-lin and historical data on dmand Historical data movd to Hadoop for immdiat accss Improvd crdit risk dcision making and complianc using 5 yar trnd data Savd $1.Mm in dvlopmnt costs with SQL (vs. MapRduc) and no data warhous Utilizd Hadoop for pric of tap Cisco Confidntial 10
Sony Entrtainmnt Ntwork Customr Challng Data Virtualization Solution Impact on Customr Find customr trnds to driv markting ffctiv campaigns Analyz intgratd collction of data for PlayStation 3 Combin diffrnt data sourcs and mak it look lik unifid sourc; limit rplication Built a flxibl data modl / abstraction layr across all sourc systms Enhancd agility through a flxibl data dlivry infrastructur $9M in rvnu acclration IT staff savings of $415,000 on first projct Infrastructur cost avoidanc of $304,000 on first projct Cisco Confidntial 11
Cisco Data Virtualization Big Data Warhous Expansion Solution
Nxt Yar Organizations load data into thir Entrpris Data Warhous and ar facing hug xpnss for upgrads to capacity, traditionally with Tradata, IBM or Oracl This Yar To avoid this spnd, organizations ar looking for lowr cost altrnativs. Movmnt of data to tap not dsird, bcaus data is offlin and not availabl for analytics. Cost Last Yar Hadoop for EDW Offload of infrquntly usd data is bcoming an incrasingly attractiv option Cisco Confidntial 13
Our solution rducs vr-growing warhous managmnt costs by offloading infrquntly usd data to low-cost big data stors. Analytics ar nrichd as mor data is rtaind and all data rmains accssibl. Cisco Confidntial 14
Whil Rtaining Accss to All Data Big Data Warhous Expansion Solution Accss All Data DW + HDFS HDFS HDFS DW Big Data Cisco Confidntial 15
Analytics & Rporting 1. Assss Collct data usag statistics Analyz data Prpar ROI statmnt Propos rcommndations Virtualiz Oprat 2. Virtualiz Rviw xisting usag profils Dtrmin sourcs to b migratd Connct and virtualiz DW data Tst and tun applications Data Warhous Migrat Hadoop 3. Migrat Dtrmin data migration approach Migrat idntifid DW data to Hadoop targt Connct and virtualiz Hadoop data Tst and tun applications Assss 4. Oprat Manag and optimiz quris Priodically assss DW data load Cisco Confidntial 16
Only Cisco Dlivrs a Complt Solution W k 1 W k 2 1. W k 3 W k 4 W k 5 W k 6 2. 3. UCS Cisco Confidntial 17
UCS Srvrs & Fabric Intrconnct Dsignd to b part of a multi-machin configuration Comptitivly pricd x86 hardwar Supports all big data systms including Hadoop, Cassandra, Mongo DB, Volt DB, tc. High prformanc fabric intrconnct Exactly what a Hadoop clustr should b built on Cisco Confidntial 18
Unlocks Big Data Usag Opportunitis Analyz data warhous usag; across Tradata, Oracl Exadata, IBM DB2, IBM Ntzza, IBM PurData for Analytics and Hadoop Idntify opportunitis for lowr cost big data storag and procssing using Hadoop. Appflunt Visibility is th only solution in th Big Data marktplac to dlivr analytics on businss activity and data usag. Usd Tabls (4513) EDW Unusd Tabls (12,082) 27% 73% Unusd Data, Rlatd Loads 73% 27% Cisco Confidntial 19
Control Costs Economically locat hot/cold data in its propr plac to fully tak advantag of your tchnology invstmnts Enhanc Analytics Accss not just currnt and rcnt rcnt history but xtndd historical data that is typically archivd and not accssibl Comptitiv Advantag Lvrag your company s massiv data assts with ffctiv analytics for highr productivity that addrsss businss chang Improv Prformanc Optimizd computing, and ntwork infrastructurs uniquly bundld for th job Rduc Risk Us a provn softwar, ntwork and computing infrastructur to adopt big data and logical data warhousing Cisco Confidntial 20
Cisco Data Virtualization Big Data Warhous Expansion Dmo
As data volum incrass xponntially, cost of warhousing riss also 1 Combin Hadoop data with DW data for a mor comprhnsiv viw of history 3 Data Virtualization Platform 4 Add oprational data for gratr insight and agility in analytics and BI 2 Offload data to lss xpnsiv Hadoop clustr to sav on data managmnt costs HDFS HDFS HDFS Cisco Confidntial 22
Exampl Qury: Group By Product Sum on Sals Sum on Quantity Constraind by Ordr Dat ordrlinitms: Union of both viws ordrlinitmscurrnt: Currnt and prior yar ordrlinitmsoffloadd: Oldr than prior yar Complt EDW Offloadd Ordrs Cisco Confidntial 23