Solution Capturing and Managing Primary and Secondary Sales Sarjen Systems Pvt. Ltd. 6/12/
1. Business Case: Manufacturers are going through a constant change and the demand to adapt in this change is becoming a serious issue. Sales and distribution is one of the core functions of the company to achieve success in the competitive market and to monitor, track and analyze the sales data is of top priority to make important strategic decisions. It becomes increasingly important to have a system that is easy to maintain in multiple facilities, locations, platforms, regions and languages. While the companies are growing, merging and acquiring, it is very much need to have a system which adapts to the changing environment. There are two types of sales management necessary based on the supply chain of a company. 1) Primary Sales Management 2) Secondary Sales Management Primary Sales is some what easy to manage and monitor rigorously with the help of different Sales and Distribution solutions available but as far as the secondary sales is concerned there is risk that companies have to depend on unverified assumptions on consumption patterns over time and location and consumer spectrum as it is out of reach of the company. In addition to that Primary sales data and secondary sales data have to be integrated accurately to provide a robust MIS system for decision making. In either case, it is essential for the company to keep track of stock and sales at each level of distribution. They are helpful for stock management as well as demand forecasting. Logistics partners as well as distributors will use their own system to maintain stock and sales records. In such a scenario, it is extremely difficult and time consuming task for MIS team for compiling such data and present it to the management. The time delays in such compilation also delays planning and decision making process. Addressing to this problem of the different companies coming from various sectors, Sarjen Sytems Pvt. Ltd. has developed a robust Sales and Distribution Software called PharmaNET which gives an excellent solution to manage primary and secondary sales effectively and efficiently giving the companies a completive edge in the market. 2
2. PharmaNET Solution: Functional Specifications: The Primary sales and Secondary sales data will have attributes as below: Related to Sales Points Manage various types of sales Depots. Dynamic Sales orders pattern In built Scheme discount. Rate and tax difference management. Template order and invoicing opening facility Product related Product Category and Type. Salable and non-salable materials. Expiry/Damage/Breakage Tracking. Related to stock/supplier Forecast on Field Requirement Authorization control on stock & Adjustment Material Supplier matrix. Returns converts as purchase returns Maintain stock level at every CSA/CFA Transaction Sales Promotion Sales Returns Inventory level Collections Territory Structure HQ/Area/Region/Zone Customer & Territory Maintain Stock HQ base customer ageing 3
MIS and Reports Yearly, Half Yearly, Quarterly, Monthly, Weekly & As on Date Year to Date (YTD), Month to Date (MTD), As of Date Stock and Sales Territory Base Stock and Sales. HQ wise sample movement The Secondary sales methods: PharmaNET offers various methods to capture the secondary sales within organization. The secondary sales then compared with primary sales to identify the stock position at various players in distribution chain. Real-time Sales tracking system for secondary Sales. Secondary Sales Points uses individual/different systems o Flat file with fixed format. (Consolidated OR individual transaction). o Flat file of specific format of customers mapped to system. o Consolidated Data Entered using web forms. Work Flow: Primary Sales Top level workflow of application execution cycles: Purchase data collected from planning management and locations requirement. The data is collected on the basis of estimated requirement. Maintain all purchased stock in Factory/Central ware house. Stock Transfer to multiple sales point and CWH done direct Sales, here stocking points maintain Quality Rating, inventory data, returns data, collection, other utilize etc.. All type of Transaction data reaches the central store; it is available for BI and all kinds of analytics. The system should provide most common standard reports for ease of operation. These reports can be generated on demand or delivered periodically by email. All type of transactions data is collected and posted by the data connectors in case the company has any other centralized ERP systems to manage. Data connectors will take the responsibility of the data connectors to keep track of what has been uploaded in past and the new data and make upload packets out of the new data only. 4
Secondary Sales Top level workflow of application execution cycles: Once the transaction done at the primary level a real-time Sales tracking system for secondary Sales can also be manage to maintain the all the secondary level transactions. Secondary Sales can be uses for individual/different systems o System will accept the Flat file with fixed format. (Consolidated OR individual transaction). o Flat file of specific format of customers mapped, Material Mapped to system for maintain secondary records and file upload. o Here Secondary sales details can be entered and manage by the Field staff on live as consolidated Data Entered using web forms. 5
Technical Specifications: Database Server Application Server Software Business Application Web/Mobile/Tablet Interface Data Connectors Create and Store data mapping with multiple sources Data Filtration and Validation Access Control and Security Process Business Logic MIS and Analytical Reports 6
3. Benefits of PharmaNET: Accuracy: Improved accuracy of primary and secondary data with real time visibility of sale, stock, inventory, promotions, customer preference, etc. Speed: Improving reporting time from weeks to minutes, such as real-time visibility into the impact of pricing & promotional strategies on corporate profitability or creating compliance reports quickly in order to meet audit demands Decision Making: Dashboards can help the business act quicker on important information such as better recognizing of hot selling products in order to meet growing demands & eliminating out of stock condition or better recognizing competitive pricing issues. Performance: Issues in various departments like Marketing, Supply Chain, and Distribution can be addressed by increased visibility of secondary sales data. 7
Contact Us: Sarjen Systems Pvt. Ltd. 10th Floor, Akshat Tower, Opp. Rajpath Club, S. G. Highway, Ahmedabad-380054, India Tel. : +91 79 26870778, 66311984/85, Fax : +91-79-26870777 Email: sarjen@sarjen.com 8