and Franchise Packet Payment Processing Overview

and Franchise Packet Payment Processing Overview

Welcome Dear Marco s Pizza Franchisee, You have many choices of payment processing service providers. How do you choose the one you can trust with such an important customer service component for your business? Mercury Payment Systems, in cooperation with Marco s Pizza, can help. As you would expect, Mercury provides reliable and secure credit and debit processing with competitive rates, pre-negotiated by Marco s Pizza. However, unlike other processors you might consider, Mercury adds many extra services for free that actually help you build your business. For example, you ll love Mercury s free 24/7 live technical and customer support. There is never a moment when you cannot reach a Mercury expert to answer your questions or troubleshoot problems that only seem to occur in the middle of the night or on a holiday. Thank you for taking some time to consider the additional information in this packet. You ll find details about all of Mercury s services so you can make an informed decision. Please contact Marco s Pizza or Mercury with any questions you may have. We look forward to working with you. Sincerely, Steve Wilson Senior VP of Sales Mercury Payment Systems Page 2

Why Mercury? Fully integrated software with Pyrimont and LetsGet.net Fast 2-second internet protocol (IP) processing Competitive rates Card data security Free customizable MercuryView merchant portal Free online reports Free 24/7 MercuryLive technical and customer support Free MercuryStand-In authorization outage protection Easy enrollment Fully integrated software: Mercury s software is ALREADY built into Pyrimont Operating Solutions. There is no additional software needed. Fast 2-second internet protocol (IP) processing: Increase your efficiency and processing power with IP processing. Competitive rates: Marco s Pizza has negotiated competitive pricing to lower your overall costs. Card data security: Mercury is 100 percent PCI compliant and we are dedicated to making sure you are too! You ll always be in the loop with the latest security updates. Free customized MercuryView merchant portal: Mercury s portal gives you access to comprehensive real-time web reports, managerial controls and account information at the click of a button. Free 24/7 MercuryLive technical and customer support: Our technical support experts are always available to make sure that you can process with confidence. Free MercuryStand-In authorization outage protection: If an authorization network outage occurs, Mercury automatically authorizes ALL transactions with absolutely NO risk to you. Easy enrollment: Your Mercury representative will make sure you are enrolled within 24-48 hours of sending your completed application and banking information. Don t have Pyrimont POS?Mercury has many other options, including reprogramming your existing system! Contact Mercury s dedicated Marco s Pizza support team at 800-846-4472 ext. 4474 for more information. Page 3

MercuryGift Gift Card Program Easy, Affordable, Complete Marco s Pizza and Mercury Payment Systems have joined together to provide a comprehensive, feature-rich electronic gift card program for the Marco s Pizza franchise. This program will enhance our current Mercury credit card processing with a robust, stored value gift card program. Replacing our traditional paper-based gift certificate program with an electronic card based system offers a simple and effective way to increase revenue, add security, and provide innovative marketing opportunities to the entire Marco s Pizza franchise community. We re confident that this program will bring the Marco s Pizza brand to a new level! The Gift Card Industry For the past few years, the U.S. gift/spending card industry has enjoyed double-digit growth through positive in-store sales. Gift card sales totaled over $100 billion in 2008, according to the Tower Group research firm. The electronic gift card not only operates as a miniature Marco s Pizza billboard, but also stimulates new customer traffic, retains walk-in business, adds a new element to impulse buying, increases overall profitability and offers a customized incentive program to Marco s Pizza employees Page 4

Gift FAQ Commonly asked questions Q. Why Mercury Payment Systems gift cards versus paper gift certificates? A. Plastic outsells paper by up to 10 times! The electronic gift card is quickly becoming the medium of choice for retailers across the country. Among the most significant reasons are: No cash back! The remaining balance stays on the card, ensuring additional opportunities to solidify the Marco s Pizza guest relationship. Real time web transactions and reporting. The Mercury Payment Systems processing platform provides access to real-time data on gift card transactions. The hassles of costly tracking and accounting of paper gift certificates are a thing of the past. Q. How does the gift card work? A. Similar to a credit card, the Marco s Pizza customer purchases a gift card for a pre-set amount, using cash, credit or check. The card is then swiped through the POS system and activated with value at the time of purchase on the Mercury host database. The customer now has a Marco s Pizza gift card redeemable at any participating Marco s Pizza franchise locations. Mercury Payment Systems stores and tracks all usage on its redundant host and provides cardby-card, real time web reporting to the Marco s Pizza franchise location on all activity. Q. How do my customers know the dollar value of their cards? A. The balance is printed on the receipt at the time of purchase, or they can swipe their card at any Marco s Pizza location to get a balance report. Page 5

Q. Can the gift card be reloaded? A. Yes, as many times as the purchaser would like, at any participating Marco s Pizza franchise location! Each time the card is reloaded, it significantly reduces the cost for each card. This is also great news for regular customers who crave the convenience of not having to carry cash or use a credit card. Q. Can I use the gift card for store credit? A. Absolutely! In lieu of cash back on a return, you can issue a Marco s Pizza gift card for the value of the return, keeping the purchase money in the Marco s Pizza franchise community. Q. How much does gift card processing cost? A. Nothing! Mercury Payment Systems provides absolutely free gift card processing to all its merchants who are already processing credit cards with Mercury or enrolled in a gift franchise agreement. Q. How do we motivate our team members about the Marco s Pizza gift card program? A. Incentives, incentives, incentives. In store displays, signage, and suggestive selling by Marco s Pizza team members will produce sales. Reward team members with gift cards they will see the benefits first hand. Page 6

Q. How will Marco s Pizza gift card redemption be covered throughout the corporation? A. Good question! Mercury Payment Systems will transfer all load dollars (activation and add value) for all locations to a Marco s Pizza central pooling account. At month end, the load dollars will be electronically transferred into the central pooling account via the Automated Clearing House (ACH) network from each location. The ACH network is the same system that banks use to move money as regulated by the Federal Reserve and can easily be set up so that Mercury moves credit card deposits and fees in and out of the same account. At the same time, all card redemption dollars will be ACH d to the redeeming location from the central pooling account. Thus, there will be a net transfer of funds, occurring midmonth for the month prior. This central pooling account enables all locations to be reimbursed in a timely manner and protects the franchises from any shortfall. All pooling activity is documented in the cross-corporate liability reporting at www.mercurpay.com and is itemized by card and summarized. There is an ACH enrollment form (amendment to the processing agreement at the back of this guide) that must be completed prior to participation in the program. Q. What happens if I sell/transfer my store? A. If this occurs, Mercury Payment Systems will automatically escrow all outstanding issuances of gift cards to the central pooling account. There will be no shortfall to the Marco s Pizza franchise community. If there is a new owner, the issuance will be treated as if it were an existing franchise location accepting your cards. Page 7

Account Contacts We re available 24/7 to answer your questions! Marco s Pizza Representatives Questions that are specific to Marco s Pizza and do not pertain to payment processing Debbie Allen 419-885-7000 dallen@marcos.com Mercury Sales Executive To establish a new account, contact our dedicated Marco s Sales Executive Ben Bachman 800-846-4472 ext. 4474 BBachman@MercuryPay.com Fax: 866-484-8688 24/7 Live Mercury Technical and Customer Support 800-846-4472 ICS@MercuryPay.com Voice Authorization Phone Numbers Visa/MasterCard 800-944-1111 AMEX 800-528-2121 Discover 800-347-1111 Page 8

Affordable Rates Mercury and Marco s Pizza have partnered to deliver superior value to you. Marco s Pizza has negotiated competitive rates to reduce your overall costs. VISA credit Interchange + $.045 VISA debit Interchange + $.045 MasterCard credit Interchange + $.045 MasterCard debit Interchange + $.045 Discover $.045 American Express $.045 Monthly statement fee $4.95 Page 9

Getting Started yes! I want Mercury. How do I get started? 5 Easy Steps: 1. Contact Mercury at 800-846-4472 ext. 4474, BBachman@MercuryPay.com, or complete the business profile included in this folder and fax to 866-484-8688. 2. Review the service package that Marco s Pizza negotiated for your business. 3. Review your merchant application for accuracy. 4. Fax your signed merchant application and voided business check to 866-484-8688 The application requires signatures and initials. 5. You will be enrolled within 24 to 48 hours of sending your completed application! Call Pyrimont Operating Solutions at 800-586-0943 to make sure you are ready to process with your new Mercury account! Page 10

Business Profile FOR MERCURY PAYMENT SYSTEMS CREDIT CARD PROCESSING SERVICES Online at http://www.mercurypay.com/webforms/preapp/se/natetrammell.htm (Information for application purposes only and is not a guarantee of acceptance) Please Note: The personal information you supply will be used only for the purpose of qualifying you for a merchant account by Mercury Payment Systems. This information is held in strictest confidence and is never sold, rented, or shared with any other business or third party. Business/DBA Name: Street Address: City: State: Zip: Phone: Fax: Contact Name at DBA: E-Mail: Mailing/Billing Address: Legal Business Name: Address: City: State: Zip: Phone: Fax: Contact Name at Legal: E-Mail: Use DBA Use Legal Other Primary Owner/Officer Name: E-Mail Address: Social Security Number: Date of Birth: Home Address: City: State: Zip Code: Years at this address: Own or Rent your home : Home Phone: Business Type: Sole Proprietor Partnership Corporation LLC Federal Tax ID #: Total number of merchant locations (not necessarily # enrolled at this time): Application for the following card services: Visa/MasterCard Discover American Express Dealer and POS Contact Information: What email or fax number would you like us to send your application to? PLEASE ATTACH A VOIDED PRE-PRINTED BUSINESS CHECK HERE PLEASE RETURN THIS BUSINESS PROFILE BY MAIL OR FAX TO: Mercury Payment Systems (mailing address below) FAX: 970-385-3436 Ben Bachman Fax: 866-484-8688 800-846-4472 ext. 4474 # 10 Burnett Court, Suite 300 - Durango, Colorado, 81301 - (800) 846-4472 - Fax (970) 385-3436 - www.mercurypay.com