VET Interactive Digital Media 2015

Today s Presenters Claire Bloom State Reviewer bloom.claire.r@edumail.vic.gov.au Luke Deylen Multimedia developer for Clemenger BBDO (and former VET IDM student!)

VCAA Season of Excellence March July 2015 Comprises: 12 concerts (Top Class and Top Acts) 2 exhibitions (Top Designs and Top Arts) Multi screenings of short films (Top Screen) Aim is to acknowledge and showcase excellent student work. Includes education programs (such as this!)

www.facebook.com/topdesignsfanpage

Top Designs 2015 Exhibition of work created by 2014 students of: * VCE VET Interactive Digital Media * VCE Media * Design and Technology * Food and Technology * Systems Engineering * Visual Communication and Design Range of IDM works including interactive media, websites, games, animations Some works are accompanied by design documentation such as folios, work briefs, production plans, client feedback and evaluation, storyboards, scripts and design plans.

How to Apply for Top Designs Entry to Top Designs is by application. In mid-august VCAA call for applications Application forms online at: www.vcaa.vic.edu.au/seasonofexcellence.html VET IDM applications final due date was 13th Nov last year (other subjects due in mid Oct)

Who can apply for Top Designs? VCE students who have achieved a SAC result of A or A+ are encouraged to submit work- talk to your teacher if they don t ask you to enter! Very soon after applications close in November, short listing takes place. If you are short listed, you will be advised in early December. You are then invited to send in visual diary/developmental folio which will be considered as part of the final selection. www.vcaa.vic.edu.au/seasonofexcellence.htm

Judging Panel consists of State Reviewer, Industry rep., Teacher rep. 2014 - around 30 entries, 10 short listed, 7 accepted into Top Designs

2015 Exhibitors Student School Task Elana Berton Geelong College Animation/Film Ethan Catt Eltham College Animation Lauren McComb Mentone Girls Grammar Website/Animation Katia Rapota Mentone Girls Grammar Website/Animation Harrison Symons Eltham High Animation Melanie Tang Roxburgh College Poster Connor Vernon Warrandyte High Animation/Film

School Assessed Tasks You will be doing 3 SACs - your teacher can choose from 4 different types of SAC (must do at least 2 different types) : *Work Performance *Work Project *Product *Portfolio Most schools do Portfolio and Product-type SACs

School Assessed Tasks: Each task will cover 2 Units of Competency: *Create 2D digital animations *Prepare video assets *Write content for a range of media *Explore and apply the creative design process to 2D forms *Author interactive sequences *Create visual design components (download units from http://training.gov.au) 3 SATs comprise 66% of your study score. Exam is worth 34%. Make sure you understand the assessment criteria for each SAC

VCAA Assessment Guide

Task will include Review Questions to demonstrate your understanding of underpinning knowledge

School Assessed Tasks (cont) In VET IDM there are many possible types and combinations of assessment tasks That s why VET IDM Top Designs has such a variety of digital exhibits! Use your SACs to extend your design, writing and software skills. Develop your folio of design work very useful for job interviews or tertiary entrance for some courses.

Works selected for Top Designs feature: *Originality and creativity *Interesting drawing style *Sense of purpose *Strong characterisation *Good Audio (where appropriate)

Works selected for Top Designs feature: *Clear Target Audience *NO possibility of Copyright issues *Interactivity even if very basic but do not have to do scripting! *Some narrative a story to tell *Not necessarily lengthy or complicated

Judge s advice: *Copyright issues any questionable material cannot be displayed *Limited drawing *Poor Framing / boring shot types *Timing too slow/too quick *Poor transitions

Copyright laws are extremely important and knowledge of these underpins all Units of Study

Judges advice: *Poor quality on-screen *Formulaic/Clichéd approaches *Spelling errors Spelling and expression are really important! *Technical issues especially cross platform compatibility and broken links NO Internet access when judging/exhibiting

Judges advice: *Content must be appropriate eg privacy issues *Poor layout - sizing, appearance and positioning of content on web pages *Broken links (plan for NO internet access) *Font problems *Lack of instructions

Visual Diaries: Although not part of the initial application, they are used in final judging

Visual Diaries: *should demonstrate design process and creative thinking skills. *include things such as initial design brief, details of client meetings, planning, research, objects you have found, notes, photocopies, brainstorming, rough sketching, drafts, evaluations, client feedback *SHOW development of your ideas and why final design was chosen

Show Design Process: *Clarify Brief inc. technical and creative requirements *Research and Generate ideas *Evaluate and Select approach *Produce *Evaluate and Review

Design Process (see the yr 11 Elective unit: Follow a Design Process) training.gov.au

Make sure you take a good look at all the visual diaries and folios on display they are excellent examples and hopefully inspire you!

Thank you for coming best of luck with your work this year. Consider entering your A and A+ work in Top Designs 2015.