APPENDIX 2 Economic Development Strategy Project Schedule Project Activity and Key Targets Timescale Priority Delivery Mechanism Spend 13/14 1.0 Strategy Development 1.1 Local economic Assessment 2011 Refresh 2013 and Workshops with Business Forum Update LEA 2011 to 2013 to include detailed information and profiles of major Companies and cluster strengths relative to Greater London position Prepare Brief and appoint. Workshops with Business Forum to get input and direction Aug Sep 13 consultancy 30k 1.2 Research Database Initiate database of businesses to underpin and strengthen future networking, seminars, briefings with local businesses and companies October 13 1.3 Heathrow Airport impact on Supply chain and employment opportunities Economic study of the value of the Heathrow Supply Chain to Hounslow, how it can be increased, improved. Future employment levels and impact on economy. Likely scenarios in readiness to comment on the findings of the Davies Commission later this year. Aug Sept 13 consultancy 30k 2.0 Business Support 2.1 Business Growth Programme 18 month programme of business support for BAMEs andsmes to address : increasing market competition/access to finance/ land and premises/ talent pool. Provide Business review/ diagnostics to establish needs/ support sessions Proposed external evaluation at end of 18 months. / Business support provider Plans to provide advice and support to promote W and Supply Chain initiativesorking with the Council Sept 2013 on going S106 70K 2.2 Improving Financial Literacy Address low level of financial business skills and management. lunch and learn workshop sessions and mentoring on 1:1 Outputs 36 SMEs mentored Provider: Hounslow for Business ( competitive tender?) Sept 2013 Mar S106 10k
Chamber of Commerce sup port Funding plus one off projects Sept ongoing 20K 2.3 Business Support for inward investors Hounslow Soft Landing Chiswick location Project to assist new companies to locate in Borough. Collaboration with serviced office providers eg Regus for desk and management costs. Preference Chiswick eastern part close to City Action: negotiations and collaboration with agents to agree deal for year, building capacity Sept March 2.4 Incubators for start ups/ work hub Programme to identify incubator opportunities and collaboration with London & Partners/ Tech City. Feasibility of private sector provider Trampery work space for tech savvy businesses needing networking and X fertilisation by startups. Brief to agents and seek interest to create incubator space(s) across Borough Oct March 14 35K 2.5 Workforce Development Seminars 2.6 Business Improvement Districts 2.7 Trade and Investment Support Seminar 3.0 Inward Investment Run 2 seminars on Workforce Development: Corporates to talk about skills development and the talent pool Feasibility of operating BIDs in selected Town Centres to strengthen retail offer in centres feasibility Working with London & Partners to give support to businesses seeking overseas promotion opportunities with Trade Missions Run seminar(s) with L&P October / January Nov 13 May 14 Medium Medium or delivered through Chambers de 10k Sept March 14 Medium 10k 3.1 Capture the Hounslow Offer Why Hounslow? Locational Advantages for investment Prepare marketing material, case studies, sector profiles, development opportunities, tourism offer, videos and collateral for: Web site London & Partners briefing Investor Visits/ MIPIM Sept Dec 13 Very 15k
3.2 Cluster and Sector Study move Analysis of the profile and potential for the key, growth sectors in the local economy: Software Logistics Life Science Creative and Digital Aim: to provide evidence base for London and Partners and to inform marketing 3.3 Staff training Enquiry Handling Good Practice Training Day Training course for EDO staff to learn good practice in lead generation, enquiry handling, visit management, client presentation, developing the offer and business involvement. Supply Chain partnering. 3.4 Hounslow Soft Landing Team Set up small focused Inward Investment and Investor Development working group Touch Down of agents, developers, business support skills to respond to enquires and host client visits. To report into Business Forum ( LEP Board) October December 2013 Nov 5k Dec 5k 3.5 Web Site Opportunity Hounslow Development of the Opportunity Hounslow into a separate and business functioning marketing web site for presenting the Hounslow Offer, development and investment opportunities: Gillette Corner, Golden Mile, Chiswick. Geared to Overseas promotion. Business and investment oriented content To support and inform London & Partners/ UKTI / Trade Missions and MIPIM. Seek sponsorship from Corporates. Social Media, Business Ambassadors represented eg GSK, Cisco October Jan 14 10k 3.6 Business Tourism major events/ conferences venues Evaluation of hotels to host major events in collaboration with UKTI ad L&P Mapping of potential and details input to L&P geographical web site for overseas markets promotion of West London overseas to host events conferences on Digital and Creative, ICT, Software Biotech. etc opportunities for key locations and hotels eg Hilton London Syon Hotel. April Medium 10k 4.0 Enterprise and Innovation 4.1 Innovation R&D Research into the level of Innovation in Hounslow economy Company activity in technology development in key sectors of Creative, Biotech, Technology etc Dec 2013 Medium 10k
to inform, promote and strengthen offer to investors to support clusters of companies and suppliers 4.2 Investment Network Assess opportunities for collaborating with Business Angel networks in central London, Feasibility work and investigation including international business partnering ongoing Medium 4.3 Enterprise Showcase Teentech 5.0 Marketing Assessment of organizing enterprise fair of 30 major companies open to schools and colleges of opportunities available in these sectors. Teentech event would showcase enterprise and could be held at key venue eg Hilton Syon. Cross ref with Skills and Training Feasibility 2013, implementation March 13 8k 5.1 Web Site and Design See 3.0 above generate enquiries and showcase Sept March 5.2 Develop Hounslow offer MIPIM Sept Mar 5.3 Presentations Preparation of General and Sector powerpoint presentation see 3.0 Sept Mar14 5.4 Conferences, Events and Seminars LBH lead with partners Events Programme: Economic Briefing Planning & Infrastructure Developments 5.5 Sector Conference Digital ad Creative Industry Conference at B Sky B with support/ collaboration of L&P 6.0 Special Projects Feasibility Studies Sept Mar Nov Medium 25k Materials/ Venue 5k 6.1 Golden Mile Illustrative masterplan and visioning Sept Dec 2013 Ext Consult 35K
6.2 LEP Round 3 6.3 Crossrail/ Better Rail Links Research and preparation of bid Hounslow Old Oak Common (Brent Cross) Link to HS2 Brentford Golden Mile Southall Shuttle Cross Rail link New Rail Link Waterloo to Heathrow Loop ( AirtrackLite) improving surface level access to Heathrow via Loop Proposals for a Cross Rail 2 as in the Mayor s 2020 Strategy consultant 10k consultant 20k 7.0 Structure and Process 7.1 Business Economic Forum (Shadow LEP Board) Review structure and TOR to develop role and activities with new business chairman. Create Shadow LEP Board to influence policy and direction within the greater London economy Sep Mar 7.2 Working Groups Establish focus based working groups on following to feed into the Shadow LEP: Inward investment WG Enterprise and innovation WG Marketing WG Infrastructure WG Supply Chain Management WG 7.3 Lobbying Consider role of lobbying and economic evidence base needed to support proposals in the Local Plan with particular reference to connectivity within Sep Mar Sep Mar 15k Recruitment and Staff Resources Interim Head of Economic Development June 13 Sept 13 Head of Spatial Planning, Regeneration and Economic Development Sep 13 Mar 14 Economic Development Officer Temporary staff 6 month cover Sept 13 March 30k 37k 25K
Head of Lifelong Learning Dec 13 15K Learning and skills Officer Temporary staff 6 month cover Sept 13 high 25K Appendix 3 Shadow Local Economic Partnership (LEP) 1. Introduction This paper looks at the merits of strengthening the current arrangements for an interface between the Council and business in Hounslow.
At present there are quarterly meetings of the Hounslow Economic Business Forum a forum for presentations to 30 key businesses (the most recent on the Local Plan proposals). There are a number of reasons to review current arrangements: o proposals for LEPs nationally to receiving devolved funding o growing importance of the business voice in influencing economic growth o current arrangements within London for a single LEP which is seen as unwieldy and the involvement of other London Boroughs in LEP arrangements outside the GLA eg Capital to Coast LEP including Croydon Council. o whether arrangements will continue and if not how they will change. The argument for a shadow LEP is based on : o Building on the strong Corporate membership of the present Forum o Creating a Board of public / private members to receive and consider policies and papers on the future economic growth of the Borough in respect of: infrastructure; enterprise and innovation; inward investment; business support; skills and training; and the overall promotion of Hounslow for investment. o The Board being chaired by a senior business executive able to focus on the key policies and proposals for economic growth and to act as an ambassador in representing the economic interests of the Borough. o The need for a structure which mirrors the national LEP picture and more importantly fits with the current London LEP arrangements. 2. LEP Composition It is suggested that the Board include: o Chair business o Private sector Directors (4) o Council Members (4) o Representative (1) from: IOD/ CBI/FSB o Representative (1) from: West London / Chamber
Other members could be co opted for specific periods and /or roles. 3. Working Groups The Board would be supported by Working Groups engaged in the following activity: o Infrastructure o Enterprise and Innovation o Supply Chain o Inward Investment (Marketing) 4.LEP Draft Terms of Reference The LEP Board would: o Direct and further develop the Economic Development strategy for the Borough o Communicate the strategy and programme to business o Approve the annual implementation programme o Approve key initiatives affecting the economy o Receive reports and papers from the key Working groups Hounslow Shadow LEP Local Strategic Partnership Skills & Workforce Training Supply Chain Management Enterprise & Business Hounslow Inward Economic Business Investment/ Board (LEP) Infrastructure Regeneration Marketing August 2013