What is a CV in 2010? Job Search and Career Management By Laurent Brouat www.laurentbrouat.com A Job You Love www.laurentbrouat.com 1
A Different World Job search and career management have changed dramatically in the last 5 years and the crisis has only reinforced the trend. Did you know that... In 2008, 80% of companies used linkedin as the primary source of recruitment (Jobvite social recruitment survey) and learners today will have changed of company 10-14 times (US department of labor) by the age of 38. The number of ads on job boards has decreased: in 2008, only 12% of jobs came from job boards (8 th annual source of hire study 2009). Where did the 88% left come from? Almost half of the UK's workforce could be self-employed within five years (Guardian Oct 2006). It is a brand new world! So what is a CV in 2010? www.laurentbrouat.com 2
The Old Model The old model Tools CV = a list of duties and titles organized in reverse chronological order. You show where you have been and what you did Job boards = the main place where job seekers gather to look for a job Principles Job security and long time employment You are your job title and your company Job ads are the main way of recruiting Importance of corporate brands Full-time employment is the preferred option Only a couple of experts are recognized in their industry Background and education do matter a lot Cover letter = the letter going alongside your CV probably the last dinosaur in the job search section Daddy networking = You rely on your close network especially your family and friends www.laurentbrouat.com 3
The 2010 Model Tools 2010 Principles Individual development and reputation are key, you are your own employer, you can t rely on a single company Project-based environment where you gather individuals according to their skills and their reputation and where you co-ordinate but don t manage Loyalty to your customers/peers and less loyalty to a single company Multi-networked world and no barrier: everyone is connected Anybody can be an Expert in its industry and expertise is THE killer app Free agent nation? Your Bio and profiles on social networks (blogs, linkedin...) Speaking in front of an audience, writing articles and creating content or teaching at your company or your local association Social networks to 1)Target companies and people 2) Communicate to develop your reputation 3) Network with contacts A blog to show your expertise and connect with people, a podcast or a video (for free) Self publishing a book or publishing a book Testimonials and recommendations on your CV/profiles are your best asset Networking with whoever you want through social networks and networking events Reputation is key, but is Personal Branding over hyped? www.laurentbrouat.com 4
A CV in the Old Model A CV in 2010 John Galigliani 34 years old London John.galigliani@yahoo.com Profile Marketing Manager I am a committed and rigorous person who strives to achieve the best results. I am strongly motivated by the consumer goods industry and I hope to integrate a high profile company. Professional Experience 2003-2009 Marketing Manager Cuca Cola - Launching a line of product for Cuca Cola - Coordinating a team to achieve this product in time - Creating a range of products after the launching of the line - Selecting providers to complete the whole project Result: I reached a market share of 2% the 1 st year Do we still need a CV/Resume? John Galigliani 34 years old London www.johngaligliani.com a marketing & consumer goods blog linkedinuk/johngaligliani Profile Marketing manager expert in the consumer goods industry Worked 7 years for Cuca Cola with the creation of 3 new products which got 10% of the cola market in 2009 Testimonials: Simon Tiel John is an outstanding performer and delivered high results during the launch of the cool range Writing articles about the consumer goods industry in the www.marketingmagazine.com Speaker at the conference Consumer goods: Which future? Professional Experience 2003-2009 Marketing Manager Cuca Cola www.cucacola.com - Launching the line of products, Cool, with a budget of 1 M. This line reached 2% of market share the 1st year. www.cucacola/cool - Coordinating a team of 10 people then 12 people on the Cool range of products, from designers to salespeople through weekly meetings. www.laurentbrouat.com 5
Information COPYRIGHT This document can be reproduced indefinitely. ABOUT THE AUTHOR Laurent Brouat is a career consultant working in London and specialised in coaching executives in professional transition. He is an associate at SMP Solutions, http://www.smp-solutions.co.uk/personal/ourpeople.aspx. Laurent gives conferences about networking and social networking to find a job (ESSEC UK in December 2009 and other Business Schools) and co-ordinates a networking Club for French executives. He has a blog about job search with 1.500 readers per month and contributes to www.secretsofthejobhunt.com. He was quoted in the press, Go Bac+2/4, le Guide des Opportunités de Carrière and in «Courrier Cadre décembre 2009 - Boostez vos Réseaux». SOURCES The article of Tom Peters: A brand called you, http://www.fastcompany.com/magazine/10/brandyou.html Dan Pink: A Whole New Mind The article of Dan Pink: Get ready for the new age of individualized education, http://reason.com/archives/2001/10/01/schools-out The blog of Seth Godin: http://sethgodin.typepad.com/ www.laurentbrouat.com 6