Facebook targeting + custom audience + CPM optimized + page post link = GOLD MINE FOR LEAD GENERATION
About Social MOOV : Preferred marketing developer : the most advanced technology to achieve ROI with Facebook ads. Offer both self and managed services in France,UK and Spain.
Evolution of lead generation on Facebook Facebook allows the most advanced targeting in the industry and is a very good source of traffic for lead generation in gaming, dating, retail or education. Facebook introduced 3 innovations in the last 6 months that change the landscape in lead generation : Custom Audience Page post ads Offsite pixel and CPM optimized Social Moov has found that these features enable marketers to reduce their CPL by up to 60% compared to 6 months ago with standard domain ads in RHS and achieve 10 to 40% cheaper CPL than other channels like affiliate Marketing.
Custom audience helps to exclude your audience You can create a custom Facebook audience targeting based on your CRM data Upload your encoded list into Facebook Create a custom audience in broad category targeting Include or exclude this custom audience from your Facebook standard targeting Achieve unprecedented targeting for lead generation
Case study : E-Commerce Based on previous campaign data, Social Moov has found that custom audience matches between 50% & 65% of users on Facebook. Hashed mails Uploaded on Facebook Mails found on Facebook Matching % 8 203 911 4 830 020 59% Social Moov E-commerce case study : January 2013 Custom audience exclusion can help to decrease CPL by up to 30% depending on database size. In this case, custom audience helped to prevent duplication and decreased CPL by 30%. Target CPL Conversion rate Precise targeting 2.4 13% Precise targeting with custom audience excluded 1.69 16% E-commerce website January 2013 : same ads, different targets
Page post images or link ads reduce CPL by up to 40% Page post ads can now be delivered within the newsfeed with huge formats and higher engagement levels Between 40% & 65% of clicks go to a landing page. Other clicks generate bonus engagement within a page (ie: new fans, increase PTAT) Domain ads in RHS Page post ads in newsfeed
Case study: dating website (January 2013) Page post link ads clearly outperform domain ads. This is mostly because newsfeed ads formats are more engaging & have higher conversion rates than RHS domain ads. Clicks CPC CPL Domain ads 104633 0.26 5.73 4% Page post link ads 42552 0.29 3.29 9% Conv rate Dating website same targeting different ads format - January 2013 Newsfeed ads have a frequency cap of 1 view per user.
CPM optimized reduces CPL by up to 40%! CPM optimized combined with the new powerful Facebook conversion tracking Enables unique & effective lookalike targeting across Facebook
CPM optimized help reduce CPL by up to 40%! CPMo will reduce CPL by up to 40%. The «predictive» effect translates to much higher conversion rates. CPMo also generates higher volumes than CPCs. Clicks CPC CPL Conv rate CPC 0.35 6670 0.27 2.88 9% CPMo relative 15610 0.37 2.69 14% CPMo absolute action 2 6480 0.28 1.98 14% CPMo absolute action 3 11860 0.35 3.28 11% Dating website 1 same ads and targeting different bidding - January 2013 Clicks CPC CPL Conv rate Page post ads CPC 7940 0.28 3.96 7% page post ads CPMo relative 10870 0.33 2.76 12% page post ads CPMo absolute action 5 9470 0.25 2.13 12% Dating website 2 same ads and targeting different bidding - january 2013
Now facebook is 10 to 40% cheaper than affiliate marketing! Social Moov has found that theses new features enable marketers to achieve 10 to 40% cheaper CPL than affiliate marketing!
Conclusion : Facebook is a goldmine for lead generation! Facebook innovations in the last 6 months have opened new opportunities in lead generation. Lead costs have halved within the last 6 months on Facebook. For advertisers in any market CPL is now very competitive compared to all other channels as Facebook targeting now ensures extremly high quality leads. Social Moov platform has been the first to embed all these new features & is specifically designed to optimize lead generation campaigns.
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