12 DESCRIPTIONS OF THE MASTER OF SCIENCE PROGRAMS

DESCRIPTIONS OF THE MASTER OF SCIENCE PROGRAMS 51 12 DESCRIPTIONS OF THE MASTER OF SCIENCE PROGRAMS 12.1 ACCOUNTING Objectives MSc Program in Accounting provides students with in-depth expertise in issues concerning the production and use of financial information of business firms and other organizations. The content and focus of the program differ according to its two optional areas of specialization. The focus of financial accounting is on topics relating to the preparation and use of financial statement information serving the needs of firm s outside stakeholders, especially the decision making of debt and equity holders. The core contents in this area of specialization include theories of financial statements, international and national accounting standards, issues in group accounting and consolidated financial statements, as well as auditing theory and practice. The focus of management accounting is on topics relating to the preparation and use of financial and non-financial information serving the needs of managerial control and decision making. The core topics in this area of specialization include accounting for management control, strategic management accounting, capital investment decisions, and management accounting information systems. In addition, MSc Program in Accounting offers students relevant knowledge of and expertise in financial statement analysis, company law, financial institutions, corporate governance, as well as different research methodologies. Competences The MSc Program in Accounting is tuned to address the challenges of the digital age, where managers and decision-makers often become overwhelmed by masses of data, dubious sources of knowledge and misleading pieces of information. Reliable, valid and focused financial information, for both financial accounting and management accounting purposes, is increasingly important in an age where more information is often synonymous with chaos and confusion. Accounting remains a powerful instrument in the creation of relevance - in the often turbulent contemporary organizations of our time. Competence in accounting leads to the right questions. It assists us in identifying the most strategic issues or the most urgent operational problems. It makes visible the risks that may loom ahead. And accounting is the invaluable tool for finding financially sound, workable solutions in today s often complex and ambiguous managerial instances. Moreover, accounting knowledge is a shared language of business: It mobilizes people making them think, act and perform - across global distance, national borders, functional segments or organizational boundaries. MSc Program in Accounting provides students with know-how in production and use of financial information of business firms and other organizations. Students graduating from the program know how to generate, analyze, interpret and communicate this information for the needs of outside stakeholders and for managerial purposes. They are also able to contribute effectively to the development of management information systems. Furthermore, as experts in accounting, they are prepared to participate in management s strategic and operative decision making. Upon graduating from the MSc Program in Accounting, the students are typically employed as business controllers, chief financial officers, financial analysts, loan officers, business consultants, auditors, and similar occupations requiring high level professional expertise in accounting. The program also offers prerequisite knowledge to pursue post graduate doctoral studies in the subject area (accounting). The general management skills the program aims to foster include the student s analytical ability, teamwork, and problem solving skills. The student will also have the opportunity to consider challenging issues in business ethics and to develop his/her international business communications skills at an advanced level. Program Director: Prof. Juhani Vaivio Program Committee: Juhani Vaivio, Kari Hoppu, Seppo Ikäheimo, Markku Kaustia, Paula Hakansuu (student rep.), Juha Hilmola, partner, Ernst & Young Oy (alumni rep.). DEGREE REQUIREMENTS (120 CR) 1. COMMON CORE STUDIES (12 CR) 2. ADVANCED STUDIES (84 CR)

52 DESCRIPTIONS OF THE MASTER OF SCIENCE PROGRAMS COMMON ADVANCED STUDIES (18 CR) 22E00100 Financial Statement Analysis* 28E00800 Financial Institutions** 32E11000 Yhtiöoikeus*** * If this course is included in the old B.Sc. Degree, it can be replaced with any of the E-courses in Accounting. ** If this course is included in the old B.Sc. Degree, it can be replaced with any of the E-courses in Finance. *** If this course is included in the old B.Sc. Degree, it can be replaced with 32E11100 Legal Aspects of Finance. Non-Finnish speaking students can replace 32E11000 Yhtiöoikeus with 32E11100 Legal Aspects of Finance. ADVANCED SPECIALIZATION STUDIES Mandatory courses: () 22E20700 In addition: Research Methods in Accounting 66 CR Choose five courses (3) from the list below: (Specialization areas are suggestions only.) 22E00500 Corporate Governance Courses in financial accounting 22E00200 Theories of Financial Statements 22E00300 Konsernilaskenta 22E00400 International Accounting 22E21000 Auditing Theory and Practice Courses in management accounting 22E25000 Accounting for Control 22E10000 Strategic Accounting 22E12000 Capital Budgeting Other advanced studies: 20E00100 Student Business Project 22E09900 Accounting Studies at Another University * 6/12 cr * Must be agreed in advance with the program director. In addition: 22E99901 Master s Thesis 3 22E99902 Master s Thesis Seminar 22E99903 Maturity Test 3. MINOR STUDIES (24 CR) See descriptions in chapter 13. Courses in other Aalto schools In addition to accounting studies at another university, the student can by request and by the decision of the program director include studies at another Aalto School in the optional studies of the program (max. 12 cr). The courses have to support the objectives of the program and/or be otherwise suitable for it. The courses must be agreed in advance with the program director. 12.2 ECONOMICS Studying economics develops both analytical thinking and academic insights in addition to promoting the ability to apply economic theory to a wide range of economic phenomena. It qualifies students to understand the connection between micro- and macroeconomic questions as well as to see the causality between such questions. The programs equip students with appropriate econometric and mathematical tools of analysis to tackle economic issues and problems. Students are trained to analyze, organize and effectively communicate their analyses. The study programs in economics are structured to ensure internationally comparable qualifications and a lifelong human capital. The programs are particularly strong in the areas of International Economics, Financial Economics, and Applied Microeconomics. The graduates are prominent in a wide variety of careers that require broad economic expertise and analytical skills such as economists, specialists, analysts, or consultants in firms, financial sector, research institutes, public administration, and international organizations. A long-term cooperative arrangement between the Department of Economics at the School of Economics and the Discipline of Economics at the University of Helsinki allows a student at one institution to take lecture courses at the other institution with a minimum of paperwork. In Fall 2011, the cooperative arrangement will include also master's level courses offered by the Depart-

DESCRIPTIONS OF THE MASTER OF SCIENCE PROGRAMS 53 ment of Economics at Hanken School of Economics. Program Director: Professor Pekka Ilmakunnas Program Committee: Professor Pekka Ilmakunnas, Researcher Tero Kuusi and student member Patrizio Laina. DEGREE REQUIREMENTS (120 CR) 1. COMMON CORE STUDIES (12 CR) 2. MAJOR STUDIES * (84 CR) Compulsory courses (54 cr): 31E21000 Macroeconomics I: Growth and Cycles 31E22000 Macroeconomics II: Short Term Fluctuations 31E99901 Master s Thesis 3 31E99902 Master s Thesis Seminar 31E99903 Maturity Test And two of the following **: 31E11000 Microeconomics I: Competitive Theory 31E12000 Microeconomics II: Games and Information 31E13000 Industrial Organization (Micro III) Elective courses (3): 31E11000 Microeconomics I: Competitive Theory (if not a compulsory course) 31E12000 Microeconomics II: Games and Information (if not a compulsory course) 31E13000 Industrial Organization (Micro III) (if not a compulsory course) 31E00500 International Trade 31E00600 Open Economy Macroeconomics 31E00700 Labor Economics 31E00900 Applied Microeconometrics 31E01000 Topics in Economic Theory and Methods I 31E01300 Applied Time Series Econometrics 31E01400 Macroeconomics of Labor Markets *** 31E01600 Philosophy of Economics 31E01700 Topics in Economic Theory and Methods II 31E01800 Resource and Environmental Economics 31E09000 Economics Studies at the University of Helsinki 31E09900 Economics Studies at Another University 31E15000 Development Economics I 31E16000 Development Economics II 20E00100 Yritysprojekti *) The faculty offers only one subject, therefore common program studies and specialization studies are not mentioned separately. **) These two courses replace course 31E10000. If the student has completed the course of 31E10000 she/he can complete the course 31E13000, but not the courses 31E11000 and 31E12000. If the student has completed the course 31E11000 the student cannot complete the course 31E13000. ***) Recommended as a supplementary macroeconomic theory course to the compulsory courses Macroeconomic Theory: Growth Theory (31E21000) and Macroeconomic Theory: Business Cycles (31E22000) Completed course 31E00800 Fixed Income Securities may be included in one s personal study plan but is no longer lectured. Courses in Other Programs The students in the MSc Program in Economics can also include courses from other MSc Programs to their degree studies and specialize in certain topics for example in Industrial Organization. For further information, please contact the Department of Economics Study Coordinator. HECER (Helsinki Center of Economic Research) courses http://www.helsinki.fi/economics/ http://www.hanken.fi/public/economics http://www.hecer.fi/master/master_programme. htm Helsinki Center of Economic Research (HECER) is a joint initiative of the University of Helsinki, the Aalto School of Economics and the Hanken School of Economics. Aalto School of Economics students who are studying in the Economics MSc Program may take the master s level courses in Economics lectured at the Department of Political and Economic Studies at the University of Helsinki and at the Department of Economics at the Hanken School of Eco-

54 DESCRIPTIONS OF THE MASTER OF SCIENCE PROGRAMS nomics. This opportunity is made possible by the cooperative arrangement between the three institutions. Further information on courses, applying, examinations and credits can be found on the website of the Department of Economics. Courses at another Aalto School Aalto University offers its students the possibility to take courses also at another Aalto School through internal mobility. For further information, please contact the Department of Economics Study Coordinator. Courses at other universities Students in the School of Economics can take Economics courses at the other universities in Finland under The Flexible Study Rights Agreement JOO. Also Economics studies in a foreign university can be part of the Aalto University School of Economics MSc degree.for further information, please contact the Department of Economics Study Coordinator. 3. MINOR STUDIES (24 CR) See. chapter 13 Descriptions of the Minor Studies in the MSC programs. 12.3 ENTREPRENEURSHIP Fostering entrepreneurship and its education is globally seen as an accelerator in developing economy and society in changing and complex environment. This need relates to the interrelated triangle of evolving labour markets and employment, innovativeness and renewal of economies, educational institutions and individual competences. Broadly understood, entrepreneurship refers to the way that individuals and organisations create and implement new ideas and ways of doing things, respond proactively to the environment, and thus initiate change in uncertainty and complexity The focus is on opportunity creation, exploration and exploitation in diverse contexts start-ups, small businesses, large firms and organisations as well as in the interface between public and private sectors. These competences are at the core of the Entrepreneurship Master programme. It offers the students an outstanding opportunity to learn how to behave entrepreneurially and create new ventures in a global context as a business owner-manager or team member, as an entrepreneurial expert or manager, as a policy maker in diverse national and international positions or as an advisor/consultant of entrepreneurs and entrepreneurial processes. Programme Director: Professor Paula Kyrö More Information: Additional information can be found on the website. Programme committee Pirjo Hirvonen, Professor, fashion design, Head of Design department Mikko Ikola, Aalto Entrepreneurship society Paula Kyrö, Professor, Programme Director Anne Stenros, Vice President, Design, KONE Jarkko Wuorinen, Chairman, Federation of Finnish Enterprises A representative from the Entrepreneurship Master Programme DEGREE REQUIREMENTS (120 CR) 1. COMMON CORE STUDIES (12 CR) 2. ADVANCED STUDIES (84 CR) COMMON ADVANCED STUDIES 80E80100 Business Research Methods (18 CR) Select two advanced level courses from the supply of other majors. For example you may choose from the following list. Please note that only one course can be from your major. 21E00200 Creative Business Strategies 21E05050 Gender, Organization and 23E23000 Market Strategies and Competitive Advantage 23E47000 Digital Marketing 25E46000 Entrepreneurial Behaviour and Competences 26E00400 Internalization of the Firm 26E00500 Multinational ADVANCED SPECIALIZATION STUDIES Compulsory studies: (66 CR) 25E48000 Introduction to new venture creation process 25E44000 Venture formation

DESCRIPTIONS OF THE MASTER OF SCIENCE PROGRAMS 55 25E49000 Follow-up of the new venture creation process Select 3 out of the following courses: 25E31000 25E32000 25E42000 25E46000 25E47000 25E09900 Thesis work Entrepreneurship and managing innovations Entrepreneurship as a field of science Growth and internationalization of SMEs Entrepreneurial behavior and competences 6cr Entrepreneurial and small business finance 6cr Entrepreneurship Studies at another Aalto University School or at another University (M.Sc. level) 25E99901 Master s Thesis 30cr 25E99902 Master s thesis seminar 25E99903 Maturity Test MINOR STUDIES 12.4 FINANCE (24 CR) Objectives Completing the Master s Program in Finance offers the student a thorough understanding of the models and theories behind corporate financing and investment decisions, as well as skills necessary to apply these ideas independently and analytically in working life. Finance offers high quality and up-to-date teaching and research that are directly applicable to both strategic decision making of the firm (e.g. mergers and acquisitions) and day-to-day management (e.g. portfolio and risk management). The Master s Program in Finance prepares students for the job market in two ways: - Preparing the students for entry-level positions requiring a thorough expertise in Finance - Preparing the students for further career progress within general management Finance students have an excellent placement record in the job market. Most Finance graduates find their first jobs in the financial industry, such as investment and commercial banks, brokerage firms, mutual fund companies, and insurance companies. consulting companies, industrial corporations, and public institutions are also important employers of Finance graduates. Competences The Master s Program in Finance prepares students for working in a world where financial services are global, significant to the economy, and in constant change. The program helps students adapt to a financial environment which is increasingly aware of system-wide risks, conflicts of interest, and regulatory challenges. Graduates of the program will know well both the institutional and theoretical features of capital markets. They can apply financial tools to a number of situations in questions such as investments, mergers and acquisitions, and portfolio management. They are also able to analyze corporate risk factors quantitatively and to evaluate the value of e.g. derivative instruments using sophisticated valuation tools. The students have the further opportunity to tailor their degree by specializing in one of two areas of concentration, corporate finance or financial markets. In the corporate finance area, students focus on such questions as analyzing and choosing investment proj, mergers and acquisitions, agency theory, investment banking and obtaining funds from the primary markets, project and trade finance, and capital structure and dividend decisions. The corporate finance area prepares students for entry-level positions in e.g. investment or commercial banking, management consulting, or the finance and corporate planning functions of industrial firms. In the financial markets area, students focus on issues such as the behaviour and determinants of security prices, their implications on portfolio management, behavioral finance and investor psychology, venture capital, risk management, as well as using and pricing options, futures, and other derivatives. The financial markets area prepares students for entry-level positions in e.g. positions of investment management and strategy, venture capital and private equity, and risk management. The general management skills the program aims to foster include the student s analytical skills, teamwork skills, and problem solving skills. The student will also have the opportunity to consider challenging issues in business ethics and to develop his/her international business communications skills at an advanced level. In addition to the information here, the Finance website includes detailed information on course, faculty, and several related issues such as instructions on credit transfer and graduation. All courses have their own websites, which may be accessed through the Finance website. Faculty members are naturally also available for study guidance.

56 DESCRIPTIONS OF THE MASTER OF SCIENCE PROGRAMS Program Director: Prof. Sami Torstila. Program Committee: Professor Sami Torstila (chair), Professor Markku Kaustia, Professor Matti Keloharju, Executive Director Sami Miettinen (alumni rep.), Assistant Professor Peter Nyberg, Professor Vesa Puttonen, Assistant Professor Elias Rantapuska, Professor Matti Suominen, Kalle Yli-Koski (student rep.) DEGREE REQUIREMENTS (120 CR) 1. COMMON CORE STUDIES (12 CR) 2. ADVANCED STUDIES (84 CR) COMMON ADVANCED STUDIES (18CR) 22E00100 Financial Statement Analysis* 28E00800 Financial Institutions** 32E11000 Yhtiöoikeus*** Students who want to take lectures in English can make the following substitutions: 32E11000 Yhtiöoikeus can be replaced with 32E11100 Legal Asp of Finance. * If this course is included in the old B.Sc. Degree, it can be replaced with any of the E-courses in Accounting. ** If this course is included in the old B.Sc. Degree, it can be replaced with any of the E-courses in Finance. *** If this course is included in the old B.Sc. Degree, it can be replaced with 32E11100 Legal Asp of Finance. ADVANCED SPECIALIZATION STUDIES (66 CR) Six courses from the lists of Finance electives and other electives: Finance electives 28E00100 Behavioral Finance and Decision Making 1) 28E00300 Advanced Investment Theory 28E00400 Marketing Financial Services 28E00600 Venture Capital 28E00700 Corporate Risk 28E00900 Fixed Income 1) 28E29000 Advanced Corporate Finance 28E33000 28E34200 Mergers and Acquisitions International Financial Other electives 22E00500 Corporate Governance 26E00600 Capstone 27E07000 Investment Science 30E00400 Simulation 30E00700 Advanced Statistical Methods 2) 31E01300 Applied Time Series Econometrics 2) 20E00100 Student Business Project 3) 28E34100 Project Work 3) 28E09900 Finance Studies at Another University 4) 6-12 cr 1) Not lectures 2011-2012 2) Only one of these can be included in the Finance Master s degree: Advanced Statistical Methods or Applied Time Series Econometrics. 3) Only one of these can be included in the Finance Master s degree: Student Business Project or Project Work. 4) Or Finance studies at another Aalto School. Must be agreed in advance with Sami Torstila. In addition: 28E99901 Master s Thesis 3 28E99902 Master s thesis seminar 28E99903 Maturity Test 3. MINOR STUDIES (30 CR) See descriptions in chapter 5.4. 12.5 INFORMATION AND SER- VICE MANAGEMENT As the information based services continue to be the primary growth area of economic activity, the MSc program in Information and Service (ISM) is in a good position to train information workers that are able to develop these services. Our interdisciplinary nature and emphasis on data analysis and project management should keep the demand for our students in companies and public sector high. We plan to develop the program by offering business intelligence and service design studies together with EIT and other Aalto service programs.

DESCRIPTIONS OF THE MASTER OF SCIENCE PROGRAMS 57 The ISM program provides students with interdisciplinary skills of analyzing of the rapidly growing supply of information and new technologies and managing the increasingly electronic business operations. Students graduating from the program will - have the necessary know-how to efficiently manage and develop services processes using information systems and networks; - be familiar with centrally related fields such as logistics, software business, management science, and technology management; - command the necessary analytical models and methods. The content and focus of the program differ according to its three elective areas of specialization. The focus of Technology is on increasingly important skills to manage and analyze the rapidly growing supply of information.the main themes include management decision making, risk control (e.g. hedging financial risks), incentives in organizations, production systems, market analysis, and exploitation of new technologies as well as developing and launching new products. This focus area provides a broad general view of the different business functions and their interactions. The aim is to use effectively the modern managerial tools, such as quantitative models and information technology, in solving practical business problems. The focus of Information Systems Science is on the know-how necessary to efficiently manage and develop business processes using information systems and networks. Topics include business information systems, e-commerce as well as software business and their strategic applications. The aim is efficient management of information resources and the skilful implementation of information systems applying technology which best supports the particular business needs. The focus of Logistics and Service is on providing students with the capabilities to manage and develop companies production, distribution, supply, purchasing and service operations. Topics include e.g. supply chain management in various operating environments, service development and operations, inventory management models and policies, quality management and different business models. This focus area prepares students for the challenges of the network economy and gives the ability to control and design complex logistics chains and to apply project management skills to various environments. Upon graduating from the MSc program in Information and Service the student can operate in the international information and service business, as well as in high technology enterprises. The program prepares students to work in managerial, expert-level and development assignments of diverse business tasks, for instance, as a specialist in risk management and analytical decision-making, or as an independent entrepreneur. Students concentrating on information systems work as information systems managers, or as experts or consultants in information system and e-business development. Those who specialize in software business may also take managerial positions in IT companies. Program Director Professor Matti Rossi Program Committee Matti Rossi, Virpi Tuunainen, Markku Kuula, Merja Halme, Tomi Seppälä, Mikito Takada, Ville Hallavo, Pirkko Lahdelma and Outi Somervuori and two student representatives. DEGREE REQUIREMENTS (120 CR) 1. COMMON CORE STUDIES (12 CR) 2. ADVANCED STUDIES (84 CR) COMMON ADVANCED STUDIES Choose 3 courses of the following: (18 CR) 27E01000 Decision Making and Choice Behavior 35E00100 Service Operations and Strategy 35E00200 Service Design and Business Models 37E00100 Information Economy The remaining course can be included in student s advanced specialization studies. MANAGEMENT TECHNOLOGY ADVANCED SPECIALIZATION STUDIES (66 CR) Choose six courses (3) Two required courses from the following: 27E02000 Models in Marketing 27E07000 Investment Science 30E00400 Simulation

58 DESCRIPTIONS OF THE MASTER OF SCIENCE PROGRAMS The remaining courses can be included in the recommended electives. Three recommended electives from the Department of Information and Service Economy: 27E20100 Database Marketing 30E00700 Advanced Statistical Analysis 35E00300 Product and Inventory 35E00400 Coordination of Supply Chains 35E00500 Quality Leadership 37E00300 ICT Enabled Business Process Development 38E00100 Intellectual Property Rights 57E00500 Business Intelligence 20E00100 Student Business Project Plus one free advanced elective course () to be approved by the tutoring teacher. Suitability of the Student Business Project 20E00100 for an ISM program elective is determined on a case-by-case basis and must be approved before the project begins. General requirements: the project must be conducted in English. Please contact the faculty for details. Compulsory for all the students: 57E99901 Master s Thesis 3 57E99902 Master s thesis seminar 57E99903 Proficiency in Mother Tongue INFORMATION SYSTEMS SCIENCE ADVANCED SPECIALIZATION STUDIES (66 CR) Choose six courses (3) Two required courses from the following: 37E00200 37E00300 37E00800 Strategic Information Technology ICT Enabled Business Process Development Software and Service Business The remaining courses can be included in the recommended electives. Three recommended electives from the Department of Information and Service Economy: 27E02000 Models in Marketing 27E20100 Database Marketing 35E00300 Product and Inventory 35E00400 Coordination of Supply Chains 35E00500 Quality Leadership 37E01000 Current Topics in Information Systems Science 37E01400 Essential Literature in Information Systems Science 37E44000 Critical Issues in Information Systems Research 38E00100 Intellectual Property Rights 30E00400 Simulation 57E00500 Business Intelligence 20E00100 Student Business Project Plus one free advanced elective course () to be approved by the tutoring teacher. Suitability of the Student Business Project 20E00100 for an ISM program elective is determined on a case-by-case basis and must be approved before the project begins. General requirements: the project must be conducted in English. Please contact the faculty for details. Compulsory for all the students: 57E99901 Master s Thesis 30cr 57E99902 Master s thesis seminar 57E99903 Proficiency in Mother Tongue LOGISTICS AND SERVICE MANAGEMENT ADVANCED SPECIALIZATION STUDIES (66 CR) Choose six courses (3) Two required courses from the following: 35E00300 Product and Inventory 35E00400 Coordination of Supply Chains 35E00500 Quality Leadership The remaining courses can be included in the recommended electives. Three recommended electives from the Department of Information and Service Economy: 27E02000 Models in Marketing 30E00400 Simulation 35E00100 Service Operations and Strategy 35E00700 Packaging and Warehousing Technologies 37E00300 ICT Enabled Business Process Development

DESCRIPTIONS OF THE MASTER OF SCIENCE PROGRAMS 59 38E00100 Intellectual Property Rights 57E00500 Business Intelligence 20E00100 Student Business Project Plus one free advanced elective course () to be approved by the tutoring teacher. Suitability of the Student Business Project 20E00100 for an ISM program elective is determined on a case-by-case basis and must be approved before the project begins. General requirements: the project must be conducted in English. Please contact the faculty for details. Compulsory for all the students 57E99901 Master s Thesis 3 57E99902 Master s thesis seminar 57E99903 Proficiency in Mother Tongue 12.6 INTERNATIONAL BUSINESS Future prospects Key competence requirements in the future consist of ability to 1) manage global value chains, service, product development and innovation processes; 2) master continued rapid growth in emerging economies; 3) understand the specific managerial and business challenges in different economic regions; and 4) exercise global leadership skills during climate change, economic recession and social globalization. Our current program provides a solid basis for developing such competences in the four key areas. Objectives The objective of the International Business (IB) Program is to provide the necessary managerial, cultural and strategic skills to effectively operate in the complex global business environment. Among numerous other possibilities, studies in International Business prepare the students for interesting and challenging managing, consulting and research positions. International Business courses familiarize with the concepts and strategies of internationalization and globalization, international and global marketing, multinational management and international human resource management. The International Business Program also offers courses related to specific regions (such as EU, Asia, Russia). International Business courses utilize various teaching methods, such as cases, teamwork, computer-assisted teaching and virtual teaching. Many of the courses are taught by visiting professors from all around the world. The courses are often highly interactive in nature and include intensively taught courses as well as courses lasting the whole semester. Hands-on, real-life projects with international companies are widely used. DEGREE REQUIREMENTS The courses in International Business are interrelated and a more advanced course requires the knowledge of previous courses. To ensure that studies proceed in an appropriate way it is recommended that the compulsory basic courses are taken in the following order. 1. COMMON CORE STUDIES (12 CR) 2. ADVANCED STUDIES (84 CR) COMMON ADVANCED STUDIES Compulsory: 26E00400 80E80100 26E24000 And one of the following: 21E00200 21E80000 25E44000 25E46000 80E80100 26E24000 (18 CR) CEMS Internationalization of the Firm AND EITHER: Business Research Methods OR: Quantitative Research Methods Creative Business Strategies Gender, Organizations and Opportunity Development and Business Planning Entrepreneurial Behavior and Competences Business Research Methods 1 Quantitative Research Methods 1 1 Courses may be counted as electives only if they have not been taken to fulfil compulsory requirements. ADVANCED SPECIALIZATION STUDIES (66 CR) Compulsory: 26E00700 CEMS International Human Resources

60 DESCRIPTIONS OF THE MASTER OF SCIENCE PROGRAMS 26E00800 CEMS Global Marketing 26E00500 CEMS Multinational 26E99901 Master s Thesis 3 26E99902 Master s Thesis Seminar(s) 26E99903 Proficiency in Mother Tongue AND EITHER: 26E00600 Capstone 2, 3 OR: 26E01200 CEMS Special Topics in International Business 2 Students in the IDBM Programme can substitute the Capstone course with 26E01300 IDBM Industry Project. 3 Students in the CEMS MIM Programme can substitute the Capstone course with the CEMS Business Project. And one of the following: 26E00200 26E02500 26E02600 26E23000 26E09901 26E02700 CEMS Rising China Business and State 5 CEMS Doing Business in Russia 5 Business and societal networks in the Baltic Sea Region 5 CEMS Doing Business in the EU 5 Area Studies at another university 5 Special Topics in Emerging Markets 5 And 6 CR from the following: 26E01000 CEMS International Design Business 5 26E01500 CEMS International Business Networks 5 26E01800 CEMS International Leadership 5 26E00901 International Business Project Work 4 21E12002 How to Change the World: Sustainability Project 26E03000 International Business Essay 26E09900 Studies at another university 20E00100 Student Business Project 21E03050 Organizational Cultures 21E11000 CEMS Corporate Responsibility in Global Economy 23E28000 Advanced Consumer Behaviour 28E00800 Financial Institutions & Capital Markets 51E00100 Business Ethics 75E00100 Managing Corporate Communication 75E00600 Cross-Cultural Issues in Managerial Communications 4 Suitability of the Student Business Project 20E00100 for an IB program elective is determined on a case-by-case basis and must be approved before the project work begins. General requirements: the project must be conducted in English and must involve the international dimension in a central role. Please contact the IB faculty for details. 5 Course can be substituted with a course taken at the Aalto University School of Science and Technology or School of Art and Design. 3.MINOR STUDIES (24 CR) For International Business Master s Program students the following options are available as to minor studies: - Aalto University: Aalto level cross disciplinary minor studies (e.g. IDBM). - Aalto University School of Economics: Any minor subject entity offered. Consult the individual subjects and the section Minor subjects for more information. - Through JOO-studies: It is possible for IB major students to complete a minor subject through JOO-studies. Please consult the Office of Studies and Registrar for information. - Exchange university studies: It is possible for IB major students to complete a minor subject entity during an exchange semester/year abroad. Please consult the Office of Studies and Registrar before leaving for exchange. 12.7 INTERNATIONAL BUSI- NESS COMMUNICATION The International Business Communication (IBC) Master s Program focuses on the strategic role of communication in the global operations of multinational companies and other internationally operating organizations. The IBC Program provides students with niche knowledge, combining busi-

DESCRIPTIONS OF THE MASTER OF SCIENCE PROGRAMS 61 ness communication theory with sound business knowledge. DEGREE REQUIREMENTS (120 CR) The concept is unique in Finland - and also elsewhere. In the program, business communication is seen as a distinctive umbrella discipline that includes the fields of corporate, managerial, and organizational communication. The international focus and strong emphasis on business knowledge also distinguish the program from most communication programs offered in other European or US universities. The IBC Program draws on business and corporate communication theories, and offers knowledge and skills within such areas as corporate identity, corporate social responsibility, company performance and investor relations, media and crisis communication, and international business cultures. It particularly develops the competences and skills needed in managing international corporate communications. From Fall 2013 onwards, the Department of Communication will offer a renewed Master s Program in communication that combines the most essential areas covered by the two currently existing programs (IBC and Talouselämän viestintä). The new program also enables a wider utilization of the course offerings at other Aalto Schools, and will cooperate closely with the Master s Program in Communication offered by the University of Helsinki. The reform has been carefully planned in accordance with the on-going changes and fast developments of business and corporate communication, i.e. the global operating environment, the significance of new media and the institutionalization of the communication function in corporations. Therefore, in the new program, communication is viewed both as an independent, strategic corporate function and as integrated in the other business functions (financial management, marketing, management). Program Director Prof. Leena Louhiala-Salminen Advisory Board Salla Huttunen (Nokia Oyj), Kaija Langenskiöld (Oy Cocomms Ltd), Aino Luukkanen (JKL Group), Laura Kaustinen (ProCom ry), Rebecca Piekkari (Aalto ECON), Pekka Pälli (Aalto ECON), Minna Mars (IBC doctoral student), Miikka Lehtonen (IBC graduate; IB doctoral student), Marja Näsi (IBC graduate), Sami Koivuniemi (IBC student), Erna Bodström (IBC student), Elena Suokas (IBC student), Mirjaliisa Charles (IBC), Anne Kankaanranta (IBC), Leena Louhiala-Salminen (IBC) 1. COMMON CORE STUDIES (12 CR) Mandatory courses for all MSc Students 2. ADVANCED STUDIES (84 CR) COMMON ADVANCED STUDIES 75E00100 75E00200 (18 CR) Managing Corporate Communication Analytical Frameworks for Business and Corporate Communication Advanced Business Language and Communication Studies You will choose one or two (altogether ) of the following courses organized by the various units of the Department of Communication. IBC 75E00560 75E00580 75E00540 Communication for Corporate Social Responsibility Media and Crisis Communication Advanced Managerial Writing Note: The above courses also available as IBC Electives Business Communication (Finnish) 71E00400 Viestinnän johtaminen 71E00500 Mainonnan retoriikka 71E00700 Sijoittajaviestintä German 62E00301 Deutsch beruflich 3 62E00302 Deutsch situativ 3 62E00304 Deutsch furs 62E00305 Spezialthemen Italian 63E00300 Spanish 65E00301 65E00302 Italiankielinen yritysviestintä 3 Cultura y Negocios en España Cultura y Negocios en América Latina

62 DESCRIPTIONS OF THE MASTER OF SCIENCE PROGRAMS French 66E00301 Français des affaires 2 66E00303 Rédaction de documents professionnels 66E00401 Négocier et presenter en français 66E00402 Négocier et présenter en français Russian 67E00301 67E00302 67E00401 67E00402 Venäjänkielinen yritysviestintä 3a Venäjänkielinen yritysviestintä 3b Venäjänkielinen yritysviestintä 4a Venäjänkielinen yritysviestintä 4b Swedish 72E00301 Mötes- och förhandlingsteknik 72E00302 Från tanke till text 72E00303 Speciella teman C 72E00304 Kommunikation och ledarskap 75E00700 Finnish for International Students ADVANCED SPECIALIZATION STUDIES Compulsory (66 CR) 75E00300 Business Communication Research 75E99901 Master's Thesis 3 75E99902 Thesis Seminar 75E99903 Proficiency in Mother Tongue 75E00200 Analytical Frameworks for Business and Corporate Communication (available as an elective for students who have started their IBC studies before 2010) Communication * 75E00800 Special topics in IBC * Not offered in 2011-2012 You can also choose max. 2 of the following course electives, organized by other programs: 71E00200 Communication in Strategy Work 75E09900 Course(s) completed at other Aalto Schools or at another university 20E00100 Student Business Project 21E00700 Strategy Work in Global Context 21E90000 Managing Innovation and Change 21E00800 Consulting and Strategic Innovation 23E21000 Strategic Marketing and Company Performance 23E53000 Brands in Strategic Marketing 23E28000 Consumer Culture 23E62000 Arts in Consumer Culture 23E4700 Digital Marketing 26E00600 Capstone course * 26E00700 International Human Resource 26E00800 Global Marketing 26E01000 International Design Business 26E01500 International Business Networks 26E01800 International Leadership * (Note: Students in the IDBM Programme can substitute the Capstone course with 26E01300 IDBM Industry Project). Students in the CEMS MIM Programme can substitute the Capstone course with the CEMS Business Project. Electives 75E00560 75E00570 75E00580 75E00530 75E00540 75E00600 Communication for Corporate Social Responsibility Company Performance and Investor Relations Media and Crisis Communication Organisational Communication Advanced Managerial Writing Intercultural Business 3. MINOR STUDIES (24 CR) In the IBC Master s program you can choose any of the Aalto ECON Minor entities described in detail in chapter 5.8. Some of the Minors are offered in English, some in Finnish. It is also possible to complete a Minor through JOO-studies at another Finnish university, or take

DESCRIPTIONS OF THE MASTER OF SCIENCE PROGRAMS 63 the Minor during an exchange semester at a foreign university. For more information on Minor Studies, see chapter 5. IBC Master's: Study Progression The following is an example of how you could organize your studies in order to graduate in two years, studying full time. The plan might vary, depending on your choice of the Minor Subject. Year 1, Autumn term Common core studies (Skills Portfolio) Managing Corporate Communication 1 IBC electives Advanced Business Language and Communication Studies Total: 24 cr Year 1, Spring term Analytical Frameworks for Business and Corporate Communication Minor studies 12 cr 1 IBC elective Common core studies (Skills Portfolio) Business Communication Research Total: 3 Year 2, Autumn term Minor studies 12 cr 2 IBC electives 12 cr Thesis seminar Total: 24 cr Year 2, Spring term 1 IBC elective Thesis 3 Proficiency in Mother Tongue Thesis seminar (continued) Total: 3 12.8 LOGISTICS AND SERVICE MANAGEMENT Logistics deals with the management of production, material and information flows, sourcing and services. Logistics as a concept combines both operational issues such as distribution, warehousing, order processing and packaging and strategic issues related to competitive advantage and new business models. Industry needs professionals with skills in production management, project handling and customer service. Retail and distribution must function well in the challenging logistics conditions brought on by Finnish geography. Thus, organizations require increasing amounts of logistics professionals, who, in addition to the operational issues in distribution and warehousing, have a comprehensive view about the marketplace, customers and business concepts. Logistics in education and as a science The education on materials management has long traditions at the School of Economics. Product and packaging technology, which preceded logistics, included for example studies in commercial chemistry and commodity study. Logistics education in its current form is a relatively new subject in our school, the first professorship in logistics was established in 1991. Logistics has steadily increased its popularity among students at the School of Economics. The significance of logistics to both industry and society has increased during the past decade, and logistics is a central factor in the competitiveness and success of organizations. Logistics as a concept has become established and several magazines and books on the subject are published regularly. Logistics aims to give students skills needed to complete real-life business projects. The responsibility of logistics education lies not only with schools but also with companies. A vital aspect in education is learning by doing: students need to be able to utilize their strong theoretical background to practical problems already during their studies. For this reason: - nearly all bachelor s and master s theses are done in collaboration with or as an assignment from companies - practical logistics projects can be included to logistics studies - increasing amounts of students are encouraged to participate in logistics research and consulting projects The projects students are involved with range from designing production and distribution structures to applying project based management to transportation and electronic data transfer problems. Projects include both broad and detailed analysis on various subjects. Program Director Prof. Markku Kuula

64 DESCRIPTIONS OF THE MASTER OF SCIENCE PROGRAMS DEGREE REQUIREMENTS (120 CR) 1. COMMON CORE STUDIES (12 CR) 35E99902 Master s Thesis Seminar 35E99903 Maturity Test 2. ADVANCED STUDIES (84 CR) COMMON ADVANCED STUDIES Choose at least 3 following courses: (18 CR) 27E01000 Decision Making and Choice Behavior 35E00100 Service Operations and Strategy 35E00200 Service Design and Business Models 37E00100 Information Economy ADVANCED SPECIALIZATION STUDIES (66 CR) Choose six courses (36cr) so that at least two are from the following: 35E00300 Product and Inventory 35E00400 Coordination of Supply Chains 35E00500 Quality Leadership or one course from the common advanced studies. Choose the missing specialization studies (18 or 24cr) from the following courses or from other advanced specialization studies provided by the Department of Business Technology. In special situations some mandatory Logistics (course code 35) courses can be replaced by other E-level courses by prof. Markku Kuula approval. Recommended courses: 35E00600 Operations Control 35E00700 Packaging and Warehousing Technologies 23E25000 Kaupan liiketoimintamallit ja markkinointi 23E27000 Kaupan arvoketjun johtaminen 30E00300 Efficiency and Productivity Analysis 30E00400 Simulation 37E00300 ICT Enabled Business Process Development 37E00700 Decision Support and Intelligent Systems 38E00100 Intellectual Property Rights Mandatory for everybody: 35E99901 Master s Thesis 3 12.9 MANAGEMENT Two programs in which Business leadership can be taken in English Business leadership The Program for Business Leadership challenges students to advance management principles and practices in the spirit of strategic innovation and social entrepreneurship. A specialization area within the Master s in, the Program provides students with a balanced and up-to-date understanding of managing business, people and the natural environment in the global economy. Three key elements complement each other and form the core of the Program. First, the Program views strategy as everyday work, and provides novel insights into the pervasive questions of what it takes to compete in global markets. Second, the Program invites students to become management innovators in pursuit of organizations with breakthrough business potential and engagement capacity. Third, the Program pinpoints how questions related to responsibility and sustainability are inextricably linked with business concerns in the contemporary global economy. Students are welcome to concentrate either on strategy work and innovation or on responsibility and sustainability in their studies or to tailor a unique mix of the core alternatives available in the Master s of Program. Coordinators of the specialization area: Professors Kari Lilja and Janne Tienari DEGREE REQUIREMENTS (120 CR) 1 COMMON CORE STUDIES (12 CR) 2. COMMON ADVANCED STUDIES (18 CR) Mandatory course: 80E80100 Business Research Methods Additionally, the student chooses two of the courses below: 21E00200 21E80000 Creative Business Strategies Gender, Organizations and

DESCRIPTIONS OF THE MASTER OF SCIENCE PROGRAMS 65 23E23000 Markkinastrategia ja kilpailuosaaminen 26E00400 Internationalization of the firm 26E00700 International Human Resource 51E00100 Business Ethics OR 51E00200 Business Ethics, self study 71E00400 Viestinnän johtaminen 71E00700 Sijoittajaviestintä 21E09000 course completed in other university 21E09901 course completed in Aalto University 21E09900 Studies in Foreign Universities 3. ADVANCED SPECIALIZATION STUDIES (66 CR) Business Leadership - Strategy Work, Innovations and Responsibility Mandatory courses (42 cr): 21E00700 Strategy Work in Global Context 21E90000 Managing Innovation and Change 21E99901 Master s Thesis 3 21E99902 Master s Thesis Seminar 21E99903 Proficiency in Mother Tongue Electives in advanced specialization studies (24 cr): You can choose 4 courses from the list below. The choice may include one course from the specialization area Human resources and development work 21E00800 21E01050 71E00200 26E00200 26E01200 25E44000 21E06050 21E10000 21E11000 Consulting and Strategic Innovation and Strategy Making, book exam Communication in Strategy Work Rising China Business and State Special Topics in International Business Opportunity Development and Business Planning Responsibility, book exam How to change the world: Innovation toward sustainability Corporate Responsibility in Global Economy 21E12000 Sustainability Politics and CSR -reading seminar 21E12002 How to Change the World 2: Sustainability Projects 21E13000 Special Topics on Creative Sustainability: Finance in Developing Countries 21E01500 Special Project Work 20E00100 Student Business Project 4. MINOR STUDIES (24 CR) 12.10 MARKETING As a student in the MSc in Marketing program, you will learn about the central role of marketing and marketing practices in business. The objective of the MSc in Marketing program is to develop students strategic thinking and analytical capabilities as well as provide knowledge and skills in identifying customer needs and creating valuable, long-term customer relationships in an economically and ethically sustainable fashion. Learning objectives The core principle of the MSc in Marketing program is that marketing should not be seen as a mere sales or marketing communications function but rather as a holistic way of thinking. Marketing is an orientation that steers the operations of the entire business, helping the company and its employees succeed in the market place. Indeed, the MSc in Marketing program offers the student an encompassing and in-depth understanding of marketing and of the know-how required in business leadership. It builds a skill-set underlying every expert s repertoire and demanded by companies in our constantly changing global work environment. For example, in the MSc in Marketing program you will become adept in organizing and developing customer-orientated business strategies, and in analyzing and understanding the behavior of business customers and consumers. You will also learn how to develop the competitive advantage of the business by studying, for instance, marketing strategy, marketing communications, product design, brands, and business marketing and distributional channel management. You may also learn about innovation, network management, consumer psychology and culture. You will learn how to apply marketing theory and practices independently and critically. You will come to understand the various factors underlying consumers and customers behavior and decision-

66 DESCRIPTIONS OF THE MASTER OF SCIENCE PROGRAMS making in the market place. You will become an analytical and critical researcher of consumerism and a skilled user of various methodological tools in market research. These skills will help you interpret and apply sophisticated research literature and knowledge in real-life situations and for solving practical problems. Typical jobs and work tasks As an MSc in Marketing, you may apply for marketing management and planning jobs. These include the various leadership, expert, and management positions in different organizations, different level tasks in marketing services companies (communications, advertising, media, and marketing research agencies), education and consultancy. Advanced specialization areas The MSc in Marketing program offers four specialization modules and some elective courses. The specialization modules are strategic marketing, retail and sales management, consumer behavior, and business marketing. These specialization modules represent the core offering of the MSc in Marketing, and students are required to select one course from each module. In addition to selecting these four compulsory courses, the student can select four more courses from any of the specialization modules and electives. It is strongly advised that the student allocates these four course options in such a way that it builds specialization around one or two core module domains. Through the electives, the student may also select suitable courses external to the program, within Aalto University or from other higher-education institutions, national or abroad (please contact study coordinator for more information). Altogether, the selected advanced specialization courses must comprise of 48 credits. The specialization modules and the electives are scheduled one module per period. In other words, the modules are taught in a sequence during the entire academic year: Period I 'Strategic Marketing', Period II 'Retail and Sales ', Period III 'Consumer Behavior' and Period IV Business Marketing and Electives (note: elective courses from external schools do not have to be scheduled to the fourth period). Please see graph for illustration of entire program (12). Strategic Marketing Module The strategic marketing module courses take the student to the core of the business. These courses cover a wide range of issues regarding the role of marketing in competitiveness, communications and management practices, while also taking a close look at the role of marketing in leadership and strategic decision-making. The courses offer students concrete work life knowledge, skills and analytic aptitude for building pioneering business models and commercializing profitable innovations. They build a capability for becoming the chief-executive-officer of marketing. Retail and Sales Module This module provides students with knowledge and know-how for customer/market orientated creation of value in both retail and sales. The retail dimension focuses on retail and channel management, retail concepts and business models, channel strategy and design, retail marketing, and consumer driven value chain management in retailing. The retail dimension will also help students understand the societal importance of retailing, the developmental characteristics of the increasingly internationalizing retail sector, the central leadership demands of retail businesses, retail business models and concepts, and customer/consumer behavior in the global market environment. The retail dimension will provide an understanding as to how various stakeholders in nonmarket environments affect and are affected by business strategies in retail value chain. The sales management dimension will provide students with an in-depth understanding about what makes an organization successful in selling its offerings. Focal issues include succeeding with selling in different industries and business models, value-based selling, sales HRM and large account management. Skills introduced during the program will help to analytically evaluate and solve sales-related problems as well as familiarize students with hands-on sales work, the challenges of selling, practical execution and systematic goalorientation. Consumer Behavior Module The consumer behavior module offers the student knowledge and skills in consumer marketing and management of related marketing communications functions. The courses explore individual, social and cultural aspects of consumer behavior and how these understandings can be harnessed to create value for customers and companies. The global and multicultural market place comprises of a diverse range of consumption communities, consumer cultures and consumption practices, and understanding these stakeholders and creating a dialogue between them and the businesses serving them is of utmost importance. These issues have direct consequence on the planning of marketing communications, strategic management decisions, company and product positioning, distributional decisions and the development of new products and service concepts. Business Marketing Module The business marketing module focuses on how companies create value for and with their business customers. This involves understanding complex

DESCRIPTIONS OF THE MASTER OF SCIENCE PROGRAMS 67 organizational buying behavior, design of product and services offerings, creation and management of customer-supplier relationships, making use of digital marketing activities, and utilization of strategic business and innovation networks in the global context. Special attention is given to hightech industries, complex business services, and emerging new business fields. The two courses provide students conceptual tools for understanding and analyzing business marketing, especially the management of customer-supplier relationships, utilization of digital marketing, and participation and creation of various types of business networks. The module builds the foundation for designing and managing a company s business marketing relationships and network strategy, as well as doing scientific research in the business marketing domain. Business research methods: In addition to these core specialization modules, each student will take part in business research method courses. These are taught twice a year (each semester), comprising of two paths from which to select one. Path 'A' comprises of Quantitative Methods in Marketing (3op) and Qualitative Methods in Marketing (3op). Path 'B' comprises of Quantitative Methods in Marketing (3op) and Advanced Quantitative Methods in Marketing (3op). Either way, the student will complete 3 op + 3op (= 6 ECTS). Please see graph for illustration. Important note: In accordance with the new MSc program, the first business research method course in the chosen path must be completed before entering the graduate thesis seminar. This directive will be effective from January 2012 and onwards. In other words, those students who start their graduate thesis seminar in January 2012 and thereafter must have either the Quantitative Methods in Marketing (3op) or Qualitative Methods in Marketing (3op) course completed. This is to ensure that students are methodologically prepared for the graduate seminar. To ensure a smooth transition into this new program, those who start their graduate thesis seminar in Fall 2011 are exempt from this directive. Students, who have already completed the substitute course 80E80100 Business Research Methods, 6 op before and have not devised a research plan, have to contact the study coordinator as soon as possible before the Thesis Seminar. Compulsory Research Plan: During these business research method courses, the student will, in addition to learning relevant methods and methodologies, devise a structured research plan. This research plan addresses the student s coming graduate thesis and is concrete evidence of sufficient preparation for the graduate seminar. This research plan must be accepted as a pass by the business research method course teacher for the student to be able to participate in the graduate seminar. Graduate Thesis Seminar These start twice a year. The graduate thesis seminar will last approximately 6 months (or two periods). Students can participate in this seminar only if they have an accepted research plan completed (see Important note above). Graduate thesis seminars are grouped under the four core module disciplinary areas: Strategic Marketing; Retail and Sales ; Consumer Behavior; Business Marketing. Students are strongly advised to consider as early as during their core module studies under which disciplinary area to do their graduate thesis. This will also help in deciding which business research method course path is optimal for the student. It is beneficial for students to be reflexive about their coming research methods orientation and graduate thesis topic area as early as possible. The Electives courses do not have a separate graduate seminar. Thesis work focusing on those elective themes that are offered by the marketing department will be directed to the most suitable of the four core module seminar groups. Due to the intensive seminar structure, attendance is compulsory in seminars. It is of utmost importance that students engage in the seminar with full commitment to follow its aims and carry out its required workload. Students are expected to have either completed their thesis during this seminar period, or, taken it to a point where they can finish writing it up on their own. No seminars will be held after this seminar period. Order of completion of MSc in Marketing program elements The Common Core Courses module (12 ECTS) is compulsory for all students on the program. Its purpose is to develop the student s study skills. Thus, it is strongly recommended that these courses are completed at the beginning of one s studies. The advanced specialization studies (48 ECTS) form the core of the program offering. These studies comprise of the advanced specializing modules and elective module (48 ECTS). The order of completion is as follows: Period I 'Strategic Marketing', Period II 'Retail and Sales ', Period III 'Consumer Behavior' and Period IV

68 DESCRIPTIONS OF THE MASTER OF SCIENCE PROGRAMS 'Business Marketing and Advanced Specialization Elective courses. Please see graph for illustration. Director of MSc in Marketing Program: Ass. Prof. Sammy Toyoki Program group: Sammy Toyoki (director), Jaakko Aspara (professor), Petri Parvinen (professor) Kristian Möller (professor),pekka Mattila (professor), Arto Lindblom (professor), Mika Skippari (ass. professor), Janne Tienari (external professor), Joel Hietanen, Antti Sihvonen, Elina Koivisto (research assistants); Kalevi Sihvonen; Johanna Piisi; Matti Carpen (alumni), Elisa Hauru (student representative) DEGREE REQUIREMENTS (120 CR) 1. COMMON CORE STUDIES (12 CR) 2. ADVANCED STUDIES (84 CR) ADVANCED SPECIALIZATION STUDIES (48 CR) Strategic Marketing Module (period I) The student selects one of the following courses for period I: 23E23000 23E21000 23E53000 23E43000 Marketing strategy and competitive advantage Strategic Marketing and Company Performance Brands in Strategic Marketing Research in Strategic Marketing Retail and Sales Module (period II) The student selects one of the following courses for period II: 23E25000 Kaupan liiketoimintamallit ja markkinointi (taught in Finnish language) 23E54000 Business-Society Relations in Retail Value Chain 23E52000 Sales 23E56000 Sales Competition Course (please note: this course lasts the entire Fall semester: period I and II) Consumer Behavior Module (period III) The student selects one of the following courses for period III: 23E30000 Consumer Behavior and Advertising 23E28000 Consumer Culture 23E48000 Consumer Psychology Business Marketing Module (period IV) The student selects one of the following courses for period IV 23E49000 Business Marketing 23E47000 Digital Marketing ADVANCED SPECIALIZATION STUDIES (48 CR) The student selects four courses from any of the above four Advanced specialization studies modules, and/or from the below electives: 23E61000 Arts Marketing and (period IV) 23E62000 Arts in Consumer Culture (period IV) 23E57000 Fashion Marketing (period IV) 23E09900 Studies at another university * 23E09000 Studies at another university * Other MSc level study at Aalto University School of Economics *- Master's level studies completed at other Aalto Schools or at another university (max 12 cr), must be agreed in advance with the department study coordinator. Courses external to the program, within Aalto University or from other highereducation institutions, national or abroad must be Master s level courses. Business Research Methods ( + ) Business Research Methods are taught twice a year (each semester), comprising of two paths from which the student selects one. When selecting path A, the courses must be completed in the sequence presented below. When selecting path B, the student can either do both courses in the same period or one course per given period (note: it is strongly recommended that these courses are taken before or at the same time as you start your graduate thesis studies): Path A: 23E88002 Quantitative Research Methods in Marketing (starting in period I or III)

DESCRIPTIONS OF THE MASTER OF SCIENCE PROGRAMS 69 23E88003 OR, Path B: 23E88002 23E88001 Advanced Quantitative Research Methods in Marketing (starting in period II or IV) Quantitative Research Methods in Marketing (starting in period I or III) Qualitative Research Methods Marketing (starting in period I or III) University for ATCM-courses offered by UH, when he/she creates his/her Personal Study Plan HOPS. The student of the MSc in Marketing program can take the courses 23E61000 Arts Marketing and and 23E62000 Arts in Consumer Culture (or one of them) as Advanced Specialization Elective courses of Marketing program. In this case the student selects 18 or 24 cr of ATCM studies offered by the University of Helsinki for ATCM Minor studies. ATCM-courses offered by UH: Graduate Thesis3 Graduate Thesis groups start twice a year (period I and III). The graduate thesis seminar will last 6 months. From January 2012 and onwards, students can participate in this seminar only if they have an accepted research plan completed (see Compulsory Research Plan ). The student is expected to have either completed his/her thesis during this time, or, taken it to a point where they can finish writing it up on their own. No seminars will be held after this six month period. All of the below courses/units are compulsory: 23E99901 Master s Thesis 3 23E99902 Master s Thesis Seminar 23E99903 Maturity Test MINOR STUDIES (24 CR) The student may choose his/her minor studies either from within the minor programs available within Aalto University School of Economics, or, as JOO-studies from other university s minor program selections. It is recommended, however, that the chosen minor program is or relates to the following disciplinary areas: accounting, business law, logistics or information systems. In addition: Art Theory, Criticism and studies (ATCM) (see also University of Helsinki study guide) 24 cr ATCM studies may be taken as minor studies. For those who have been chosen for this minor program, the courses 23E61000 Arts Marketing and and 23E62000 Arts in Consumer Culture are compulsory. The rest of the courses (12 cr) are selected from the below ATCM studies offered by the University of Helsinki. The student of School of Economics uses the codes 23E09000 and 23E09900 Studies at another 403912 Basic Studies in the Arts 403902 Art Theory and Criticism I: History and Theory 403903 Art Theory and Criticism II: Theory and Criticism 403916 Law and Copyrights of Arts 403904 International Art Policy 403918 Cultural Activities and International Networks 403919 European Art Policy 403920 Advanced Art Studies 403917 Art Theory and Criticism III Note: 23E60000 Basics of Marketing and of Arts is taught in period I and is offered only for students from the University of Helsinki. Please contact Annukka Jyrämä for further details regarding ATCM studies (annukka.jyrama@aalto.fi). Notification for students of the prior Strategic Retail program: The Strategic Retail (Kaupan strateginen johtaminen) Program led by prof. Arto Lindblom has been integrated into the Marketing program (see core module Retail and Sales ). The following courses from the Retailing program will not be lectured from Sept. 2011 onwards: Specialty Goods Retailing and Shopping Centre (Erikoiskauppa ja kauppakeskusten johtaminen) and Retail entrepreneurship (Kauppiasyrittäjyys). However, these courses may be completed as book exam (kirjatentti) until 2013. Also, the courses Kaupan yhteiskuntasuhteet and Kaupan arvoketjun johtaminen have been integrated into one course under the title Business-Society Relations in Retail Value Chain (23E54000) (see Retail and Sales module). Please note: students may continue their studies according to the Strategic Retail Program (Kaupan strategisen johtamisen koulutusohjelma) structure. If

70 DESCRIPTIONS OF THE MASTER OF SCIENCE PROGRAMS you have questions regarding your study plan and/or availability of courses, please contact either Mika Skippari (Mika.Skippari@aalto.fi) or Arto Lindblom (Arto.Lindblom@aalto.fi) for further information. For those students who have completed courses in accordance to this (Kaupan strategisen johtamisen koulutusohjelma) program structure, and in wishing to continue your studies in accordance to the new Marketing program (from 2011 Sept. onwards), you may use these completed courses in the elective module. You are allowed to transfer two courses (12 cr) automatically. If you have more than two courses to transfer from the old Strategic Retail Program to the new Marketing program, please contact Mika Skippari (Mika.Skippari@aalto.fi) or Arto Lindblom (Arto.Lindblom@aalto.fi) for further information. 12.11 CREATIVE SUSTAINABILITY The international Master`s Degree Programme in Creative Sustainability (CS) was opened in the autumn 2010 at Aalto University. It is a joint master's degree programme at School of Art and Design, School of Economics and School of Engineering. The Creative Sustainability programme is a multidisciplinary teaching platform in the fields of design, business and real estate as well as architecture, urban planning and landscape planning. The students will graduate with degrees of Master of Arts, Master of Science in Architecture, Master of Science in Real Estate or Master of Science in Economics. The CS Programme is also offered as minor subject studies. Future Challenges The most significant development challenges of sustainability are associated with climate change, global poverty, social and economic inequality, population growth as well as demographic changes and adaptation to rapid global economic changes. Global and local challenges and the complexity of future scenarios require strengthening the multidisciplinary approach and the interlinkage of environmental, economic, sociocultural aspcr in education. This raises the role of higher education and research as an essential element of sustainable development in society. Multidisciplinary approach to sustainability The Master s Degree Programme in Creative Sustainability brings together students from different fields to study in multidisciplinary teams that increases understanding of different disciplines and enables adapting holistic approach. This activates students to create new sustainable solutions for human, urban, industrial and business environments. The pedagogy is based on integrating teaching and research, problem-based learning, blended learning and strong connection to practical outcomes. Creative Sustainability studies prepare students to work as sustainability experts in organizations that have strategic view on transformation towards sustainability. These include private and public sectors as well as a wide range of NGO s. The competence areas covered in the Master`s Degree Programme in Creative Sustainability: - Multidisciplinary approach: developing capabilities in adapting knowledge, skills and new approaches to reach holistic and collaborative solutions based on ecological, economical and socio-cultural sustainability. - Systems approach: integrating analytic and systemic thinking in critical problem solving that creates new understanding of complex situations in society. The emphasis is in global awareness within the context of local communities and simultaneous modification of different aspcr of sustainability. - Business : developing new approaches and skills for creating sustainable business models and improvement of business ethics and corporate responsibility. - Design thinking: enhancing creative problem solving capabilities that utilizes methods of design process in defining the problem, generating ideas and obtaining solutions. - Project management: enhancing capabilities in multidisciplinary team leadership and communication in versatile industrial, urban and business environments that promotes sustainability in various cultural contexts. Studying in Creative Sustainability at Aalto School of Economics Masters students of Aalto School of Economics will gain knowledge on the management of organizations and work, and on the role of different actors of sustainability in promoting and bringing about more sustainable and fair societies. Sustainability concerns are introduced in this pro-

DESCRIPTIONS OF THE MASTER OF SCIENCE PROGRAMS 71 gram as an increasingly relevant context of business. For Aalto School of Economics student, master s degree in creative sustainability will enhance the problem-solving skills, contribute to reflexive work practice and increase capabilities to promote business renewal and innovation. Pedagogically the program is build on interactive class work in small groups, guided reading and writing tasks, practical design tasks in groups as well as problem-based co-operation with the nonacademic actors of business, public administration and civic society. Responsibilities and contact persons at the Aalto University are as follows: - PhD Mikko Jalas, and International Business, School of Economics - Prof. Trevor Harris, Architecture, School of Science and Technology - D.Sc. Barbara Havel, Real-estate, School of Science and Technology - Program Director Tiina Laurila, School of Art and Design Additional information of the Creative sustainability program and of submission and the selection criteria are available at www.creativesustainability.info DEGREE REQUIREMENTS (120 CR) COMPULSORY JOINT STUDIES OF CS: (6 CR) cs0011 cs0002 cs0003 Creative Teamwork and Project Creating the Mindset of Sustainable Societies Continuous Transformation COMPULSORY STUDIES IN ECON (18 CR) 2cr 2 cr 2 cr Professional Skills Portfolio 12 cr (includes 20E00220, Corporate Responsibility, ) 80E80100 Business Research Methods ELECTIVE CS-COURSES FROM ECON (18 CR) Choose from: 21E10000 21E11000 21E12000 How to change the world: Innovation toward Sustainability Corporate Responsibility in Global Economy Sustainability Politics and CSR - Reading Seminar 21E12002 21E13000 How to change the world: Sustainability project Special topics in Creative sustainability: Finance in developing countries ELECTIVE COURSES FROM ECON Choose from: (12 CR) Advanced level courses offered by the discipline of Organization and management (21Exxxxx) 51D08100 Environmental philosophy, book exam 51E00100 Business ethics 75E00560 Communication for Corporate Social Responsibility ELECTIVE COURSES IN CS Choose courses from the following: (12 CR) cs0004 Systems Thinking of Sustainable Communities 2 cr cs0012 Sustainable Product Service Design (TAIK) 4 cr cs0013 Sustainable Design Case (TAIK) 8 cr cs0014 Design Ethics (TAIK) 12 cr A-9.3600 Sustainable Building Design (ENG Arch.) 1 A-36.3600 Sustainable Urban Design (ENG Arch.) 1 MA-94.3600 Sustainable Landscape Planning (ENG Arch.) 1 A-36.3504 City in Transition Theory (ENG Arch.) 5 cr* A-36.3505 City in Transition Field Trip (ENG Arch.) * A-36.3506 City in Transition Studio (ENG Arch.) 1* Maa-20.3403 & Maa-20.3375 Land Use and Development (ENG Real estate 10-12 cr Maa-20.3401 Corporate Real Estate (ENG Real estate) 5 cr) Maa-20.3402 Real Estate Development (ENG Real estate) 5 cr Maa-20.3404 Real Estate in Theory and Practice (ENG Real estate) 5 cr Maa-20.3395 Sustainable Real Estate (ENG Real estate) 5 cr Yhd-12.3082 State of the World and Develoment (ENG SGT programme) Yhd-12.3095 Sustainable Communication (ENG SGT programme) 2 cr Yhd-12.3087 Sustainable Global Technologies; Changing Course (ENG SGT programme) 4 cr

72 DESCRIPTIONS OF THE MASTER OF SCIENCE PROGRAMS Yhd-12.3091 Sustainable Technologies Studio: Facing Local and Global Challenges (ENG SGT programme) 11 cr cs0015 Theoretical Changing Courses 1-12 cr cs0010 Projects 1-12 cr 21E17000 Creative sustainability studies in other universities * City in Transition is divided to three parts; only City in Transition Theory can be taken separately as independent course, otherwise the three courses are taken as package. MINOR STUDIES MASTER S THESIS (24 CR) (30 CR) 21E99901 Master s Thesis 3 21E99902 Master s Thesis Seminar 21E99903 Maturity Test Minor Studies are chosen from relevant business school disciplines, from other study modules at Aalto University or other available minor studies programmes, for instance, based on studies in a foreign university as an exchange student. 12.12 IDBM This text contains the International Design Business (IDBM) Master s Program Descriptions. It gives initially a national perspective to the overall learning outcomes, developing thereinafter the specific learning outcomes of the IDBM master s program. An overall scheduling for the two year master program is given, together with short course descriptions. Annexed to the document are the detailed Course Descriptions made to the standard Aalto University format. 1. THE IDBM MASTERS PROGRAM The IDBM master s degree is a 120 CR credit joint offering between the Aalto University School of Art and Design, School of Science, and School of Economics. The students will originate in equal numbers from a design, technology or business background. The intake in 2011 will be limited to a maximum of 36 master s students, to allow for an initial adjustment and fine-tuning period. This number will be topped up by minor studies and/or exchange students to bring the total up to a maximum of 60. The IDBM minor studies program will continue to be available for the all the three schools and practically any of their M.Sc/MA programs. The minor studies courses are derived from the master s program. The current structure of the Aalto University implies that the IDBM master s students will graduate with degrees of Master of Arts (MA), Master of Science in Technology (M.Sc. (Tech.)) or Master of Science in Economics (M.Sc. (Econ.)). The IDBM master s degree program is part of tuition fee trial in Aalto. The tuition fee is based on new laws in Finland that provide the possibility for Finnish universities to introduce tuition fees to non-eu/eea nationals attending certain, specified master s degree programs. For the intake of 2011, the tuition fee trial programs will charge a tuition fee of 8000/academic year (non-eu/eea students). 2. THE KEY OBJECTIVES AND FUTURE SCENARIO OF THE IDBM MASTER S PROGRAM The IDBM master s degree program has an overarching objective and learning outcome of enabling students to act as future world-class professionals in global business development through design and technology. Systemic and integrative competence The overarching learning outcome is seen to be achievable through developing systemic and integrative competences within the two-year program. The objective is for learners to gain competence in multiple dimensions and on both strategic and operational levels, to develop enhanced abilities in individuals to recognize and acknowledge value in the tools, practices and mental models of other professions. This is seen to needed in complex development projects and turbulent operational environments. Achieving systemic competence is seen to require a deep understanding of multidisciplinarity in the globalised context, together with well-developed abilities in strategic foresight and agile working methods. Global businesses are understood as complex (social) systems needing special and explicit attention. These multidisciplinary, cross-cultural, global and future-oriented undertakings are complex and require highly developed systemic competences from those individuals that intend to operate in the said context. Systemic competences have been defined in this context as the abilities related to whole systems. This is generally seen to include the diffusion and transferability of skills, combinations of knowledge and understanding across disciplinary

DESCRIPTIONS OF THE MASTER OF SCIENCE PROGRAMS 73 borders, and going beyond instrumental and interpersonal competences generally acquired in the first cycle (BA, BSc) studies. Skills and Knowledge To diffuse systemic thinking and related skills and knowledge within the program, two specific key issues have been taken up in a comprehensive manner: coherence and relevance. Through addressing these two issues in a holistic and integrated fashion, the IDBM program is seen to be able to start on the journey towards a systemic thinking platform that will enable the participants to gain real and tangible advantage in their future activities. Key aggregate learning outcomes Translating the national level expected learning outcomes within the IDBM program implies that: In terms of knowledge: 1. Individuals must widely understand and be able to critically approach the knowledge that is needed to undertake new business ventures in global environments. 2. This includes having an understanding and best current knowledge of the systemic nature of global issues and the impact of globalisation; of the multidisciplinary nature of responses needed to address these issues; of the need to possess best knowledge projections of the future through foresight; and the need to understand agile and flexible operational practices. 3. They must furthermore master the professional specialized concepts, applications and knowledge linked to their own business, design or technology background that are relevant to global business development. 4. Additionally they must be able to understand the issues related to the creation and application of new knowledge within and in between domains. In terms of skills: 5. Operating independently and in teams, individuals must be able to arrive at successful cross-cutting solutions within complex, ambiguous and demanding problem settings and environments. 6. Furthermore, individuals must be able to create new knowledge and practices, while applying it in multidisciplinary settings. 7. Individuals must be able to execute demanding tasks in expert and entrepreneurial roles, while also being able to develop new strategic and operational approaches in complex and unforeseeable circumstances. 8. Within global business settings, individuals must be able to manage and lead initiatives and other individuals. Thesis & Research seminar (30-40 CR) Multidisciplinary, global/international and multicultural themes are encouraged Elective studies in business / design / technology (total 20-30 CR) Wide choice of courses from the three schools, possibility of including external studies & exchange. Business Module (15 CR) Design Module (15 CR) Technology Module (15 CR) Introduction to IDBM (15 CR) Introductory module for studies in the IDBM context. Includes compulsory School specific masters studies. Kuva 2. The IDBM 2.0 simplified master s program structure

74 DESCRIPTIONS OF THE MASTER OF SCIENCE PROGRAMS 9. While demonstrating abilities to accumulate personal expertise and knowledge, the individual must also possess the ability to evaluate the action of self and of teams/groups and be responsible for the professional development of others. 10. The individual must master excellence in written and oral communication skills within and external to the professional sphere. Relevance and coherence in learning To address the relevance of the program to students, professional orientation tracks have been developed. These orientation tracks consist of a number of possible pathways that future professional might proceed in their future activities. At present, tentatively four tracks have been identified that are highly relevant to the IDBM program: research, management, consulting, and entrepreneurship. In order for the educational offering to be coherent, In order to achieve coherence across the platform in systemic competence development, an approach consisting of five major dimensions is furthermore proposed: Tools, Environment,, Process, Organization (TEMPO). These dimensions are at the background of the core curriculum development, and can be used to assess external offering. Global/ international scope One of the important keywords of the program is global, which is understood to contain the idea of blending and transformation of local and supranational into a single system built on harmonious co-existence and diversity. This is closely linked with a cross-cultural perspective, as it is based on the interactivity and exchanges of individuals that act beyond and above national and cultural groups. On the practical level the global/international aspect refers to the continuous development of international networks through student selection, industry cooperation, research activities and study exchange. One of the recent developments in this field is the planned double degree cooperation with the Tongji University in Shanghai. According the preliminary plan, the first intake for the double degree would be on for the academic year 2011/2012. The agreement, upon which the plan is based, was signed on February 11 th but the more detailed plan is still under development. 3.THE IDBM DEGREE REQUIREMENTS AND STRUCTURE OF STUDIES The generic structure of the master degree is shown in Fig. 1 below. The program is expected to take 2 years. The Introduction to IDBM module, together with the Business/Design/Technology modules is taken in year 1, while the elective studies and the Thesis & Research will be situated in year 2. Due to the wide multidisciplinary nature of the program, no minor studies structure is proposed. That being said, the students may build up a minor studies component from the elective courses. Each one of the core modules is furthermore divided into courses illustrated in the IDBM master s course schedule. Note that the schedule presented here is based on the academic year 2010/2011. The schedule will be adjusted based on the experiences from the first year of master s program. The table below represents the degree requirements of master s degree program in International Design Business for business students DEGREE REQUIREMENTS (120 CR) 1. COMMON CORE STUDIES (12 CR) Compulsory 20D00230 Planning of Studies 00D00000 Advanced International Communication Choose 3 courses out of the 5 available options from the list below to complete the 12 CR required for the Common Core Studies. 20D00220 Social Psychology of Leadership: Contexts and Skills 51D00220 Argumentation in Research 37D65020 Introduction to Project * 20E00220 Corporate Responsibility 20D00250 Real Case Project 2. ADVANCED STUDIES (84 CR) 26E04000 Theories in IDBM 2.1 BUSINESS MODULE (School of Economics) 18 cr 26E01000 International Design Business 26E04100 Business Modelling and 26E01300 IDBM Industry Project (Business)

DESCRIPTIONS OF THE MASTER OF SCIENCE PROGRAMS 75 2.2 DESING MODULE (School of Art and Design) 15 cr id0001 Design Thinking in Business 5 cr id0002 Designing Open Innovation 5 cr id0003 IDBM Industry Project (Design) 5 cr 2.3 TECHNOLOGY MODULE (School of Science and Technology) 15 cr Kon-41.4003 Interdisciplinary Product Development 5 cr TU-22.1500 Innovation and Project 5 cr TU-22.1510 IDBM Industry Project (Technology) 5 cr 3. ELECTIVE STUDIES (24 CR) For the International Design Business Master s Program students, the following options are available as elective studies: - Any minor subject entity offered at Aalto University School of Economics. Consult the individual subjects and the Minor Subjectssection for more information. - Exchange university studies. Students may complete their elective studies during an exchange semester/ year abroad. Please consult the Office of Studies and Registrar for further information. - Other minor subject entity/ elective module at the Aalto University School of Art and Design or the School of Science and Technology. The elective study entity must be approved in students HOPS (personal study plan) in advance. 4. MASTER S THESIS (30 CR) 26E99901 Master s Thesis 3 26E99902 Master s thesis seminar 26E99903 Maturity Test/ Proficiency in Mother Tongue 4. Course scheduling The IDBM masters course is scheduled over a twoyear period. The structure requires full time attendance for the first year, with highly intensive and interactive course structures. The second year studies enable exchange programs and distance work. Year 1: First year studies include the four compulsory key modules of the IDBM masters degree (Introduction to IDBM, the Business, Design and Technology modules). Each one of the modules consists of 15 CR, divided furthermore into smaller courses. Year 2: Second year studies include elective and complementary courses (20-30 CR) and the master s thesis (30-40 CR). 12.13 STRATEGY Program objectives The goal of the Master s Program in Strategy is to train and develop experts in the domain of strategic management and marketing, who are prepared to thrive and succeed in today s constantly changing and increasingly complex business environment. This requires excellence in management and technology, but also in intercultural and interpersonal sensitivities, behaviors, and attitudes, along with international connections and networks. Program learning objectives Students that have completed the program will have: - the ability to independently apply and further develop frameworks, tools and theories in the broad area of strategic management; - the ability to undertake strategy work in a global business environment; - the intercultural, interpersonal sensitivities, behaviors, and attitudes, as well as international connections and networks, that are required to work and cooperate successfully across professional and cultural boundaries that span the globe; - a deep understanding of the importance of lifelong learning and personal development with regard to one s future career. The Master s Program in Strategy is co-hosted between the Aalto University Schools of Economics and Science. The program director is Professor Elizabeth Rose, of the School of Economics. Structure of studies The Master s Program in Strategy offered by Aalto School of Economics consists of two years of fulltime studies, amounting to 12edits ECTS. The program consists of the following academic modules:

76 DESCRIPTIONS OF THE MASTER OF SCIENCE PROGRAMS COMMON CORE STUDIES (12 CR) ADVANCED STUDIES (84 CR) a) Advanced Master s in Strategy module A3 (2) b) Advanced Master s in Strategy special module C (22 cr) c) Advanced specialization studies (12 cr) d) Master s thesis (3) MINOR STUDIES (24 CR) Module A3 (2) C (22 cr) Advanced Module in Strategic A3 (2) Note: This module is only offered to students admitted into the Master s Program in Strategy. The objective of this module is to provide students with an in-depth knowledge of strategy and strategic management. Courses in the A3 module are offered by Aalto University School of Science. The first compulsory course for the module is an advanced course in strategy. Following that course, students can focus on selected studies within the field of strategic management in order to reach 20 credits. The second compulsory course relates to the development of students leadership talent in a global context, through a series of seminars and reflective exercises that span the first year of the Master s program. In addition to improving students interpersonal, interaction, intercultural and leadership skills, the course serves to bring social cohesion to the program, by ensuring that participants meet on a regular basis throughout their Master s studies. The A3 module s structure is as follows: Compulsory courses TU-91.2004 Common core studies (12 cr) Advanced studies (84 cr) Module C (22 cr) Advanced specialization studies (12 cr) Minor studies (24 cr) Advanced Strategic Master s thesis (3) TU-91.2024 5 cr Developing Global Leadership Talent Year I 5 cr Select from the courses below to reach a total of 2edits: TU-91.2038 Strategies for Growth and Renewal 5 cr TU-91.2015 Advanced Case-seminar in Strategy 3-5 cr TU-91.2040 Global Strategic 5 cr TU-91.2018 Industry Evolution 5 cr TU-91.2005 Strategic of Technology and Innovation 5 cr TU-91.2041 Research and Development (R&D) 2-4 cr Total for A3 module, 2 Special Module in Strategic C (22 cr) Note: This module is only offered to students admitted into the Master s Program in Strategy. The strategy C module serves to support the A3 module. Courses in the C module are offered primarily by Aalto University School of Economics. Students have three options within this module: Global strategy, Strategy and marketing management, or Strategy and the new economy. In addition, this module includes the course Developing Global Leadership Talent Year II, in which students deepen and further their knowledge of global leadership. The C module s structure is as follows: Compulsory courses TU-91.2042 Developing Global Leadership Talent Year II 4 cr Select one of the tracks below to reach a total of 22 credits 1 : (1) Global strategy 26E00400 Internationalization of the Firm 26E00500 Multinational And one of the following: 26D00300 Comparative Regional Analysis 26D26000 Business and Societal Networks in the Baltic Sea Region 26D23000 Doing Business in the EU 26D00500 Doing Business in Russia 26E00200 Rising China Business and State States

DESCRIPTIONS OF THE MASTER OF SCIENCE PROGRAMS 77 (2) Strategy and marketing management: 23E53000 Brands in Strategic Marketing 23E21000 Strategic Marketing and Company Performance 23E52000 Sales (3) Strategy and new economy: 23E47000 Digital Marketing 37E00200 Strategic of Information Technology 26E02600 26E23000 26E00500 26E00400 26E24000 Business and Societal Networks in the Baltic Sea Region Doing Business in the EU Multinational Internationalization of the Firm Quantitative Research Methods Total for advanced specialization studies 12 cr 26E01500 International Business Networks Total for C module 22 cr 1 Substitutions may be made, on a case-by-case basis, with the approval of the Master s Program in Strategy program director. Advanced specialization studies (12 cr) Note: this module is only offered to students admitted into the Master s Program in Strategy. Compulsory courses 23E88001 23E88002 26E24000 Elective courses 2 EITHER BOTH Qualitative Research Methods in Marketing Quantitative Research Methods in Marketing OR Quantitative Research Methods 37E00200 Strategic of Information Technology 23E52000 Sales 23E28000 Advanced Consumer Behavior 23E41000 Distribution and Pricing 27E20000 Models in Marketing 28E00400 Marketing Financial Services 21E80000 Gender, Organizations and 21E90000 Managing Change 23E42000 Project Marketing 26E00700 International Human Resource 26E01500 International Business Networks 71E00200 Communication in Strategy Work 26E00200 Rising China Business and State States 26E02500 Doing Business in Russia 2 Courses may be counted as electives only if they have not been taken to fulfill compulsory requirements. 3 Other courses may be substituted, on a case-bycase basis, with the approval of the Master s Program in Strategy program director. Master s Thesis (3) Students who have enrolled in the Master s Program in Strategy will be assigned to Master s Thesis Seminars within the School of Economics. Compulsory 26E99901 Master's Thesis 3 26E99902 Master's Thesis Seminar 26E99903 Proficiency in Mother Tongue Total for Master's thesis 3 MINOR STUDIES (24 CR) Students must complete the minor studies module to complete the degree. Options are: 1. minor studies offered by the Aalto University School of Economics 2. minor studies offered by one of the official partner universities of the Aalto University School of Economics student exchange program, or an equivalent foreign university 3. minor studies at another Finnish university, as a JOO student. The JOO agreement allows a degree student at a Finnish University to apply for a temporary study right at another Finnish university 4. other appropriate collections of courses, provided that they are included in an approved Personal Study Plan.