Enterprise Small Cells Ten years to become an overnight sensation

Enterprise Small Cells Ten years to become an overnight sensation N.D. Johnson CTO 21 January 2014

Synopsis People are asking, are enterprise small cells on the same hype cycle as residential femto? What a strange question that is to us. We ve been selling enterprise class cellular solutions since 2002 and are now deployed in over a hundred networks worldwide, in 2G, 3G and LTE. This presentation draws on that unparalleled real-world experience experience to show the reality of enterprise deployments and the value they bring. By focussing on a range of case studies, including a full range of classic office applications, as well as an unexpectedly large range of other deployments, we show how small cells have brought value to mobile operators and their enterprise customers across the globe. If there was a hype cycle in enterprise small cells, we passed it long ago. (C) 2013 ip.access ltd All rights reserved 2

Why do people deploy enterprise class infrastructure Why do people deploy any kind of infrastructure? Delight your Customers! Net Promoter Score Attract other people s customers Keep your customers New revenue Cost reduction (C) 2013 ip.access ltd All rights reserved 4

Why do people deploy enterprise class infrastructure? New revenue Retail store coverage Operator stores General retail Steal your competitors customers Private networks DECT replacement Targeted coverage and capacity enhancement Speed of deployment Physical deployment avoid planning delays Cost reduction Delight your VIPs At home, In exec suites Network listen and OSS features Churn reduction Pilot pollution resolution Basic coverage extension No macro Thick walls Seamless and cost-effective DAS extension (C) 2013 ip.access ltd All rights reserved 5

Retail Examples 4000 sqm coverage, 3 storey shopping centre, 16k cheaper than alternate solution In-store coverage for operator stores and general retail Tier 1 carrier 100+ stores 50+ UK stores (C) 2013 ip.access ltd All rights reserved 2 cells per floor over 4 floors 6

VIP coverage In-building solution supplemented by small cells in five locations Also serving multiple landmarks within the USA VIP customer on floors 19-26 Deployed in days with minimal disruption. No Landlord permission required General coverage solution Multi server issue above 24 th Floor resolved Six cells and a controller in 24h from a standing start (C) 2013 ip.access ltd All rights reserved 7

Targeted deployments Enhancing service Macro offload Problems seen on 2 macro cells congested during busy hour and already fully provisioned Planning delays prevented cell split Installed 2 small cells Used Telia owned store on concourse Used Telia backhaul Problem solved! (C) 2013 ip.access ltd All rights reserved 8

Targeted deployments Public Coverage in Private Spaces - Air Cargo Aircraft services hangar Cargo / passenger terminal 30 mobile subscribers Very poor macro coverage Covers whole area (C) 2013 ip.access ltd All rights reserved 9

Targeted Coverage hotels and airports 10 days from k/off to calls Typhoon (and radio) resistant buildings A variant on VIP coverage for Bahrain hotels Single operator? Why use DAS? (C) 2013 ip.access ltd All rights reserved 10

Private enterprise networks with partners DECT/IPPBX/fixed line replacement with least cost routing Installed over 3 warehouses, yards and admin block Improved coverage and voice quality Serves 11,000 medical staff replacing existing bleepers and voice comms DECT replacement with SMS for SCADA enhancement (C) 2013 ip.access ltd All rights reserved 13