Digital Marketing and ecommerce Roadmap
Market trends Experience is the new differentiator
Evolution of experience
What experience was Language - Offer - Image
Adapting to smartphone
Adapting to tablet
Great experience, great result Cost neutral shift: Reduced print by 78% Increased digital spend by 2.5x Results Mobile traffic up 171% Bookings on site up 85% Club members up 46% Club revenue up 110%
Opportunity Design for specific personas and journeys
Market trends Connected consumers are connected workers Experience is the new differentiator
How are smartphones used?
How are smartphones used? Business Business Business Business Up to half of smartphone use could be work related
Perception of B2B customer
Likely B2B and B2C customers
What s next? Gear Watch Google Glass Fitbit Force Experiences cross channels - channels provides behavioral insight
Market trends Connected consumers are connected workers Experience is the new differentiator Insight to drive your business
Predictive analytics
Surprised reaction
Mistakes were made
Turns out, the model works Step from A/B testing to Multivariate testing to Predictive analytics
US Retail Grocery client Predictive Analytic Model Online Loyalty Card In store
US Retail Grocery client Predictive Analytic Model Online Loyalty Card enrichment In store
US Retail Grocery client personalized offers Predictive Analytic Model Online Loyalty Card enrichment In store
Market Trends Connected consumers are connected workers Experience is the new differentiator Insight to drive your business Agility to move on Internet time
Moving at Internet speed
Marketing Technology LUMAscape LUMA Partners LLC 2013 Roadmap to deliver and measure experiences
Translate to roadmap Connected consumers are connected workers Experience is the new differentiator Insight to drive your business Agility to move on Internet time
Evolving Platform Social Mobile Web Email Content EPiServer CMS Business Processes
Evolving Platform Social Mobile Web Email Kiosk Customer Care Content Catalog EPiServer Commerce Business Processes Business Processes
Marketing Technology LUMAscape LUMA Partners LLC 2013
Marketing Technology LUMAscape LUMA Partners LLC 2013 Streamio EPiServer Apptus Datacash EPiServer EPiServer
Add-on ecosystem Ecosystem Translation Social Mobile Web Email Kiosk Analytics and Optimization Search Video Asset Management Marketing Automation Content Business Processes Catalog Business Processes Customer Care Product Information Management Merchandising Paid Search and Advertising Tag Management Tax and Shipping
Evolving Platform Ecosystem Translation Social Mobile Web Email Kiosk Analytics and Optimization Search Video Asset Management Marketing Automation Content Business Processes Search Catalog Business Processes Customer Care Product Information Management Merchandising Paid Search and Advertising Tag Management Tax and Shipping
Evolving Platform Ecosystem Translation Marketing Automation Social Analytics and Optimization Search Video Asset Management Mobile Web Email Kiosk Content Business Processes Profile Search Catalog Business Processes Customer Care Product Information Management Merchandising Paid Search and Advertising Tag Management Tax and Shipping
Working with profiles behaviors EPiServer Sites Meadowlark
Working with profiles behaviors EPiServer Sites Meadowlark analyze
Working with profiles behaviors EPiServer Sites Meadowlark analyze segments
Delivery models Ecosystem CDN Load Test Performance Monitoring On Premise - CMS - Commerce Commercial Clouds Everweb SaaS - Search - Profiles
Summary Connected consumers are connected workers Experience is the new differentiator Insight to drive your business Agility to move on Internet time Thank you