Russian customers projects realization examples on the basis of DEAC data centers infrastructure Conference Data center world 2011" Moscow Oleg Naskidaev Head of marketing and development department, DEAC, European data center operator 1 st June, 2011
CONTENTS EUROPEAN DATA CENTER OPERATOR DEAC DEAC DATA CENTERS AND CONNECTIVITY REGIONAL BENEFITS DEVELOPMENT PLANS 2011-2014 POSITIONING AND ACHIEVEMENTS IN RUSSIA DEAC SERVICES FOR DIFFERENT SPHERE RUSSIAN CUSTOMERS TRADING, FINANCIAL SECTOR, IT COMPANIES, MEDICINE, ENTERTAINMENT ETC. DEAC COSTS OPTIMIZATION, BUSINESS SECURITY AND COMPETITIVENESS INCREASE
EUROPEAN DATA CENTER OPERATOR DEAC Founded in 1999 100% Latvian assets Data center operator from the beginning ISO 9001:2008 More than 2000 customers from 20 countries School management system developer, audience 70% Latvian schools Ambitious development strategy till 2015
DEAC DATA CENTERS Data Center Riga The largest data center in the Baltics Capacity 1400 (600+800) sq m 500 server racks, TIER IV TOTAL CAPACITY 1800 sq m AVAILABILITY Up to 99,995% Data Center Grizinkalns An underground data center bunker, 12m below ground and 9m above sea-level. Capacity 400 sq m, 130 server racks, TIER II SUPPORT 24x7 LOCATION Latvia, EU
INFRASTRUCTURE POWER SUPPLY CLIMATE CONTROL APC Symmetra MW UPS units SDMO GENSETS APC MODULAR PDU s EMERSON Chillers & CRAC & InROW units WILO PUMPING STATION SYSTEMS VTS AIR Handling & Filtering units for outdoor air usage
INFRASTRUCTURE MULTIPLE SECURITY LAYERS COMMUNICATIONS / SUPPORT Armed guards CCTV PinCode, HID Card, Biometry FM200 Fire Suppression System Enviroment monitoring Multiple incoming fiber lines Two meet me rooms (MMR) Rooms for equipment unpacking & install 24x7 support line Remote hands
DEAC CONNECTIVITY Rapidly developing communications Infrastructure Dark fibre connections of 10Gbit/s to 100Gbit/s Baltic interconnections provided by Baltic optical network (BON) Direct lines to Moscow, St. Petersburg, Minsk, Kiev, Warsaw Oversee lines to Stockholm, Helsinki, Copenhagen Fast connections to Amsterdam, Frankfurt, London
BALTIC REGION/LATVIA BENEFITS Scandinavia, Europe, Russia intersection point Competitive telecommunications schemes Low electricity prices Free cooling region (9months) Competitive service costs Low cost IT labor Multilingual technical support 24x7 (English, Russian, German) Stable seismical region EU & NATO Membership
EXPANSION PLANS In year 2011 / 2012 Launching new data centers in Latvia (2 facilities, each capacity for 1000 RACKs) Certification of ISO 27001:2005 In year 2012 / 2013 Offices in Kiev, Frankfurt, London Launching new data center in Latvia (1 facility, capacity for 1000 RACKs) In year 2013 / 2014 Launching new data centers in Germany & Netherlands (2 facilities, capacity for 1000 RACK s)
DEAC POSITIONING IN RUSSIA European cloud computing IT expert Business protection and insurance in Europe IT costs reduction (TCO и ROI) up to 40% within 3 to 5 years Fast implementation for majority of IT services Full range of modern IT solutions on the basis of DEAC data centers Does not contradict Federal Law 152 (ФЗ-152, on personal data) the use of DEAC services does not simplify and does not complicate the verification process of Russian companies as personal data operators
COMPARISON WITH RUSSIAN DATA CENTERS DEAC conditionally is among TOP 10 Russian data center operators and surpasses many Russian data centers Service cost is more competitive DEAC data center infrastructure is located in European Union, business is protected and insured against ALMOST ANY administrative and technical risk Telecommunication connection schemes do not yield in possibilities and technologies Мultilingual certified technical support 24x7 (languages Russian, English, German, Latvian)
DEAC ACHIEVEMENTS IN RUSSIA Located in Latvia In November 2010 the first foreign representative office opened in Moscow Increased trust from medium and small business CEO, CIO, CFO towards DEAC DEAC recognition by Russian media as a European IT expert in cloud computing, e.g. according to RBK/Cnews DEAC is enlisted among largest commercial data centers in the world - http://www.deac.lv/?object_id=16755 More than 300 projects running/ discussed Large business 20 / 40 Medium business 50 / 100 Small business 100 Direct Riga Moscow data transmission channels realized
SERVICES Colocation servers, racks, cages Dedicated solutions servers, data storage, networks Data storage - NAS, SAN Remote services System / data base / application administration Remote administration Monitoring Network solutions firewalls, VPN Dedicated channels Virtualization / cloud computing Additional IT security, etc.
SPHERE - TRADING One customer example DEAC selection Complex private cloud solution on the basis of VMmare, that allows to increase IT infrastructure several times more within one year without capital investment Services Private cloud on rental servers and data storage solutions basis, DEAC provides VMmare vsphere and cloud management, dedicated channel Moscow Riga rental and internet access port for VPN hub setup Cooperation development Deploying private cloud and providing addtitional IT services.
SPHERE FINANCIAL SECTOR One customer example DEAC selection High connectivity of Moscow and Riga data centers, qualified technical support, beneficial price policy, location in EU. Services Backup data center pilot project implementation for disaster recovery testing, 2 server racks rental, dedicated Moscow-Riga channel 100Mbit/s rental. Cooperation development Creating full backup data center based on DEAC infrastructure, 10 server racks rental.
SPHERE IT COMPANIES One customer example DEAC selection Beneficial service price, the possibility to deploy several server rack complex in short-term period, the possibility of equipment rental Services Several server rack cage deployment, 1Gbit/s Riga- Moscow channel rental, equipment movement within EU Cooperation development Complex maintenance services, server rental
SPHERE ENTERTAINMENT One customer example DEAC selection Service complexity, equipment rental possibility, IT outsourcing services, beneficial price policy, location in EU Services 1 server rack rental, server complex and storage capacity rental, dedicated Moscow-Riga 1Gbit/s channel rental Cooperation development Expansion up to several racks within a year, increased number or rented equiment.
SPHERE MEDICINE One customer example DEAC selection Service complexity, IT outsourcing services, beneficial price policy, location in EU Services Virtual machine complex rental for backup data center setup in context of disaster recovery plan realization, dedicated Moscow-Riga 100Mbit/s channel rental Cooperation development Services range expansion, reserved on DEAC platform
COOPERATION WITH DEAC GUARANTEES TRANSFER FROM CAPEX TO LOW AND PROJECTED OPEX BUSINESS SECURITY IN EUROPEAN UNION RAPID IT SOLUTIONS INPLEMENTATION IT INFRASTRUCTURE SCALABILITY IT RISKS DIVERSIFICATION IT INFRASTRUCTURE WITH DISASTER RECOVERY RUSSIAN BUSINESS COMPETITIVENESS INCREASE ALREADY TODAY!
THANK YOU! Q & A Headquarters office: Maskavas str. 459, Riga, LV-1063, Latvia Representation office in Russia: Sadovnicheskaya str. 82, p. 6, office 2058 Moscow, 115035 www.deac.eu, ads.deac.eu E-mail : onaskidaev@deac.eu GSM: +371 2917 0284 +7 926 448 2657 +7 921 889 9022 +375 299 430 290