The SPECIALISED solution for the appointment based beauty salon, Day spa or medi spa. spa ANNEXURE 1 PART OF THE AWARD WINNING SHORTCUTS SUITE. Proudly Australian Owned & Made
The world standard in salon and spa software. Over 7000 salons and spas around the world choose Shortcuts 2 and recommend us, time and time again. Shortcuts is dedicated to providing you with the best software and unrivalled customer service. In fact, our commitment to our clients is such that each territory even has its own education department - just for you. Through the education departments we provide training and guidance to salons and spas, and it s this that underpins our market-leading software and really sets us apart in the industry. welcome to spa Over the next few pages we hope to give you a glimpse of the features, flexibility and power of Shortcuts. Within a short space of time, you too could be benefiting from Shortcuts. We love the industry and you ll find that we re all about you. Your salon, your business, you re the customer. You ll love Shortcuts and that s why we re the world leader. 6. THE HEART OF YOUR SYSTEM 10. SAVE YOURSELF TIME & MONEY 14. MORE THAN JUST A SOFTWARE COMPANY 4. WHERE IT ALL BEGINS 8. PROVIDE A MORE PERSONALISED SERVICE 12. STAND OUT FROM THE CROWD
Shortcuts Spa looks after your business, saving you time and making you more money. Just look at some of the features: Photo courtesy of Seven Eden Spa, Bangkok Appointment Book Fast, simple but intelligent - you ll be making accurate appointments in no time. Marketing Use Shortcuts to help you increase profits and turnover. Point of Sale Take payments for treatments and products quickly and easily. Client Management From skin tests to complete visit history - you ll know your clients inside out. Treatment Management Manage rooms, equipment and treatment courses through resources and series sales. Security Peace of mind comes as standard with Shortcuts. Stock Management Brilliant ordering and time-saving stock control at the touch of a button. Education Not just a software company - Shortcuts is focused on your salon or spa as a business. Employee Roster Track and manage employees hours and reduce your staff admin. 3
bring some clarity to your 4 appointment system. where it all begins
appointment book Your appointment book is where everything starts, from booking appointments to getting people into your salon or spa. The Appointment Book is the hub of your Shortcuts system and makes bookings stress free and brilliantly easy. You ll be amazed at how much it can improve efficiency. Shortcuts will link appointments with client information and the Point of Sale, as well as making it fast and easy to gain access to your clients previous visit and sales information. You can even mark a client s status and recognise important staff messages and warnings at a glance. Navigating the calendar makes future bookings a breeze. No more wading through a paper diary searching for spaces or bookings, and no more double bookings - we simply won t allow it! confirmation manager Two-way texting reduces no-shows and brings you new levels of customer service. Shortcuts can automatically confirm your clients attendance, or lack of! A text message is sent directly to the client to confirm their appointment and they simply text back with yes or no. The Confirmation Manager and Appointment Book are updated automatically, allowing you to rebook cancelled appointments - saving you hassle and money. Just think how much you can save and how special your clients will feel! resources Link treatments to rooms and equipment and bring an end to booking nightmares. With Shortcuts, you can specify treatments that need to be conducted in certain rooms or with specialist equipment. Double booking a room will become a thing of the past, and you ll even be able to make sure that equipment is correctly allocated. Clever resource management courtesy of Shortcuts. 5
6 the heart of your system Photo courtesy of Philippe Xavier Salon, Sydney As your complete intelligent cash register, the Point of Sale is designed to process product, service and gift certificate transactions.
point of sale Operating the till with Shortcuts is fast and effective. Shortcuts is your smart cash register, pulling complete bill information from the Appointment Book and automatically bringing it to the Point of Sale, making till transactions smooth, precise and traceable. You will also be able to handle gift certificates, discounts and promotions with ease and efficiency. Shortcuts has been designed to make transactions at the Point of Sale fast and convenient. You ll be able to manage your clients effortlessly and improve their experience even more. Not only does this mean you can take new bookings and process paying clients, but you ll also be able to sell products seamlessly, increasing your turnover and profits. end of day Shortcuts provides you with the tools to end the misery usually associated with cashing-up. Shortcuts brings unprecedented accuracy and security to your end of day with a wide range of reports, a simple, easy to use wizard and a built in calculator. The wizard takes employees step-by-step through the process of balancing the registers, producing totals and generating reports. A full audit trail can be produced and sub-totals hidden during the course of the day. Safe, secure and exact. groups Ever had difficulty processing groups at the Point of Sale? Shortcuts Groups feature eliminates the difficulty normally associated with processing groups at the Point of Sale. Now you ll be able to handle families and corporate clients as a single transaction, quickly and simply. 7
8 Take the hassle out of data and you ll have more time to look after your clients, staff and yourself. for a more personalised service
client management Information is power and the key to client retention and increasing your average bill. Every single client wants to be recognised and feel special. Now you ll know everything you need to know to make that happen, including: Detailed contact information Previous visit notes Product purchasing history Skin test & medical information Course information Photo history Not only will you drastically increase customer retention and spend, but you ll also be acquiring a distinct competitive advantage. treatment management Appointment booking is child s play with Shortcuts. Simply customise your treatments to allow for set times and series sales. From breaking down treatments for separate employee commissions, to making sure that the right employees are always booked in - Shortcuts treatment management will help you control your business better. Up-selling to a series of treatments is simple and you can even generate a report to tell you overall how many of these series treatments are unused and the course sales liability. employee roster Staff management has never been easier. Organise your employees hours and track their wages and commissions easily. The employee roster integrates with the Appointment Book to ensure you re aware of staff availability and can track logging on and off times, so you ll always know who s been working and who hasn t! 9
10 save yourself time & money Business reporting and brilliantly simple stock control add up to make your business more money.
stock management Save yourself time and money. Shortcuts becomes your very own stock assistant. It will help you manage your stock and provide you with: product sales tracking and profitability performance order and delivery details the exact value of stock on hand Stocktakes can be conducted for individual products, companies, suppliers and even categories of products. With Shortcuts, stock ordering becomes so simple - at the touch of a couple of buttons you can print, fax or email automatically generated orders and print barcode labels easily. You ll even find that you will be holding less stock, which helps enormously with cash flow. history visit notes & details Now you can keep a closer eye on your professional stock levels. The history notes and visit details feature allows you to record the quantity of each professional product used for each client. Shortcuts will ensure that this level of accuracy and control will become second nature to your salon or spa. Shortcuts Key Reports: reporting Running your business is like juggling. Overseeing the day to day operations and keeping your finger on the pulse of the business is a difficult balancing act. Shortcuts reports will enable you to generate everything you need to see in order to run your business. From detailed stock reporting through to employee performance figures and business transaction records, Shortcuts provides you with the information you need to take your business to the top and keep it there. Reports are fully customisable, offering many choices and you can even specify by date ranges and save customised reports to make life easier next time around. 1). Trading Summary 2). Client Retention Report 3). Rebooking Breakdown 4). Visit Note Reminders 5). Employee Performance Summary 6). End of Day 7). Top Selling Products 8). Client Card Accuracy 9). Value of Future Appointments 10). Referral Activity Breakdown 11
12 stand out from the crowd Maximise and safeguard your profits.
marketing The marketing function is your simple and incredibly effective route to increasing turnover and profit. Using the information Shortcuts stores about your clients, you can easily discover: Non-returning clients Clients not purchasing products Clients purchasing only certain products or lines Upcoming birthdays And much more Using this information, you can send a letter, email or SMS to any of these groups. For example, it becomes an incredibly simple process to text birthday wishes and offer 10% off a product within a month. Most salons and spas do not sell enough highly profitable products. Shortcuts turns marketing into a routine, low-pressure way to increase stock-movement. Shortcuts will make it second nature to run regular promotions, increasing your retail sales, boosting client retention and spend, and making you more money. client loyalty clubs Capitalise on your most valuable asset by introducing a client incentive programme. Shortcuts supports a points-based system where clients are rewarded based on the more they spend, the more they earn. It s a win-win situation, your valued clients are rewarded and encouraged to return, resulting in increased client loyalty. security The information contained in your salon management system is the lifeblood of your business. Shortcuts ensures you maintain peace of mind knowing your information is protected from employee dishonesty, loss of client information, product shrinkage, and cash drawer misuse. Shortcuts security will keep your information under lock and key by personalising your security settings for each staff member. Restricted access to areas, icons, screens and menus within Shortcuts ensures the right employees have access to the right information. Relax in the knowledge that your information and assets are safe. 13
14 more than just a software company We believe in looking after our customers. Support, help and education are all fundamental to our success.
the training tour The Training Tour is a traveling workshop series focusing on increasing your clients average spend, rebooking rates & new client rates. These workshops are all about continuous improvement and focus on areas where a deeper understanding of Shortcuts will really benefit your business. At the Training Tour we combine technical knowledge and business management strategies to paint you a complete picture of successful salon and spa management. online academy Shortcuts Online Academy is a first for the salon and spa industry, providing online training for students in all aspects of salon management. It seeks to better prepare students for the real world through a flexible, self-paced and hands-on education program. education tools @MYSPEED - A series of CD training resources powered by Shortcuts Online Academy Procedures Pack - The Procedures Pack details the most effective procedures to follow to ensure you use Shortcuts to its potential. enterprise Shortcuts brings you the industry s leading enterprise solution. The software suite is designed to ensure salon chains and multiple franchise businesses are given the best IT tools to manage, control, and grow their businesses. The Enterprise suite combines Shortcuts Spa, Head Office Server and Enterprise Live, using a strong yet flexible communication system to link sites. The best names in the industry use Shortcuts Enterprise. maintenance & support Providing you with that all-important peace-of-mind, Shortcuts support package gives you access to our service desk where our fantastic Shortcuts support team are available six days a week. In addition, maintenance guarantees that your salon or spa will always be up-to-date because we ll automatically send you the latest software releases. FREE UPGRADES accredited trainers Demonstrating our educational commitment to the industry, we offer personalised training to focus on the specific needs of your business. You can have a Shortcuts Accredited Trainer come to your salon or spa to show you the ins and outs of Shortcuts. If you want to learn form the best insist on a Shortcuts Accredited Trainer. UNLIMITED SERVICE DESK SUPPORT* evolve Evolve is Shortcuts very own magazine, distributed to Shortcuts clients throughout the year. It has great articles about clients, money making tips and techniques and is UNLIMITED DIAL-INS* * fair use policy applies an invaluable information source. Evolve also provides relevant industry news as well as information on new Shortcuts features and products. 15
THE SHORTCUTS SUITE Xpress The efficient solution built for walkin based salons. Salon The professional solution for the appointment based salon. SPA The specialised solution for the appointment based beauty salon, day spa or medi spa. Enterprise The central management solution for your multi-site salon or day spa business. www.shortcuts.com.au Shortcuts has made running the salon so much easier than it otherwise would have been, not to mention profitable. The marketing features lets us know where the money is, indicating how to tackle advertising and promotional offers. The power of Shortcuts is in the information it holds. Christiana Gibb, Destiny Shortcuts was our obvious choice... a professional system for a professional salon. Benni Tognini, Tognini s Hair Skin Body The more we use Shortcuts over the years the more we learn about how much more the software has to offer, and yet it s user friendly format makes it easy for all staff to learn and use without any difficulties. We consider the complete management and marketing tools Shortcuts offer as very holistic. Adam Hovav, The Brisbane Holistic Health Centre We installed Shortcuts into three beauty salons and it has been truly fantastic. The assistance we received when installing the system was brilliant. The training exceptional, nothing was a problem. It is such a user friendly system, even the complete novice is capable of using it. The marketing features are brilliant - I recommend Shortcuts to any business big or small. I have come to depend on the availability and easiness of information at the press of a button. Michelle Eyles, Ella Bache Shortcuts is my financial advisor, business consultant and salon manager. For someone who travels extensively for work, Shortcuts allows me to keep my finger on the pulse. For such a large business, it amazes me how Shortcuts can still personalise both their service and product to your needs. How lucky we are in Australia to have Shortcuts, a global success to call our own. Lee Cohen, Reds Salon & Spa Proudly Australian Owned & Made Cover photograph courtesy of Aveda Australia Shortcuts Software PO BOX 763, Spring Hill QLD, Australia 4004 1300 66 73 74 Shortcuts Software. The IBM Business Partner emblem is a registered trademark of IBM Corporation in the U.S., other countries, or both. All other trademarks are copyright their respective companies.