Well-Grounded Approach to the Cloud: Defining and Delivering on the Promise of an Enterprise Cloud Val Bercovici Cloud Czar, NetApp Chair, SNIA Cloud Storage Initiative
Cloud Computing Industrial Revolution Era Technological Change Social Change N New M Markets k t 2010 NetApp. All rights reserved. 3
Applying a well-rounded Perspective Some topics are hard to define because people bring different perspectives to the conversation CEO Cloud means: someone else will take care of IT Application Owner Cloud means: I am tired of IT, I am going to do it myself CIO Cloud means: I can build more efficient data center IT Worker Cloud means: I could lose my job Skeptic Cloud means: nothing new, we have been doing this for years What matters most is understanding business problems your people are trying to solve 2010 NetApp. All rights reserved. 4
(Not your father s) Cloud Ecosystem Integrators Customers Service Providers Manufacturers 2010 NetApp. All rights reserved. 5
Where does cloud fit in my world? The Emerging Hybrid Data Center Apps Application Silos On-Premise Cloud Off-Premise Cloud Servers Network Storage Virtualization Built on shared infrastructures Virtualization enables shared, service-oriented infrastructures For your own use (private) or use by others (public) Virtualization does not equal cloud, but cloud infrastructures are virtualized The more characteristics, the more likely you could call it cloud Service-based, scalable and elastic, shared, metered by use, uses the Internet The skeptic might want to call it something else great! 2010 NetApp. All rights reserved. 6
SOI Economies of Cloud Scale Top-line PRICE Price / Cost Building blocks grow costs linearly with growth Open Standards d Price Auto-Mgmt, Portability Standards (i.e. CDMI) Integrated Data Prot (Secure) SLA Multi-Site Availability Multi-Tenancy (Secure) Multi-Tenancy End-End Cost Storage Total Storage Efficiency Efficiency w/integrated Data Protection Growth Bottom-line COST Profitable SOI w/logarithmic cost 2010 NetApp. All rights reserved. 7
Cloud Storage Interface Preferences Cloud IT as a Service IaaS PaaS SaaS DaaS Infrastructure as a Service IT Services: Servers Network Storage Management Reporting Platform as a Service Application building blocks and standards Traditional Block or File (Posix Compliant) Storage Interface Software Storage Object Interface as a Service as a Service Preference Applications (SNIA - CDMI) Storage Services: Backup Archive DR Examples: Amazon EC2 BT RackSpace T-Systems Examples: Force.com Google Apps MS Azure Oracle OnDmnd Examples: Google Docs SalesForce.com Twitter Yahoo! Email Examples: Amazon S3 Nirvanix Mosso 2010 NetApp. All rights reserved. 8
First Open Cloud Standard (SNIA CDMI) 2010 NetApp. All rights reserved. 9
What we announced yesterday Industry s First Cloud Standard: Cloud Data Management Interface (CDMI) Now a SNIA Architecture (standard) Completed in record time Cloud Storage TWG formed at last Spring s SNW Participation from a broad group of industry players 175 participants from over 50 organizations Widely Applicable: Public Storage Cloud Private Storage Cloud Storage Vendors Cloud Computing 2010 NetApp. All rights reserved.
SNIA CDMI / CSI Value Proposition Standards Development, Implementation, & adoption Making Cloud Storage (a) Easier to understand, (b) Simpler to implement, & ()E (c) Easier to manage Standards Development CDMI (Cloud Data Management Interface) v 1.0 Implementation Cloud Reference Implementation (CRI) Developer s Guide Joint CDMI/OCCI Demo at OGF29 Adoption Storage Multitenancy White Paper (04/10) Security white paper (06/10) 2010 NetApp. All rights reserved. 11
Integrated Data Protection Comprehensive Data Protection Policy-based data management Application-specific ifi data protection ti Full coverage for third-party data App Integration Broad SLASupport 24x7 continuous data availability Extend to compliance (Sec 17a-4 and others) Adjustable RPO for backup and DR Continuous Availability Backup Local Snapshot Copies Efficiency Up to 75% capex and opex savings Up to 95% smaller footprint and less network traffic Shrink backup from hours or days to minutes Disaster Recovery DR/Dev/Test Clones Compliance 2010 NetApp. All rights reserved. 12
Data Availability & Protection Services Cloud DPaaS Site Customer A Data Center Customer B Data Center VPN isolation Virtual Storage Partitions Customer C Data Center 2010 NetApp. All rights reserved. Dedicated Storage
Degrees of Multi-Tenancy A layman s Analogy Apps Dedicated Sparse Shared Dense Shared Transient Density Servers Network Storage Virtualization Built on shared infrastructures 2010 NetApp. All rights reserved. 14
Secure Multi-Tenancy Three Companies, One Architecture Overview The only validated design for end-to- end secure multi-tenancytenancy Data is securely isolated from virtual server, network, to storage HR BU APP Benefits Integrated solution out of box means less risk and faster deployments Address end user security concerns Meet regulatory and compliance requirements Gain economies of scale, higher h utilization, and better SLAs Integrated solution out of box means less risk and faster deployments 2010 NetApp. All rights reserved. 15
FIRST, FAST & LAST Fully Integrated Realtime Storage Tiering NAND Flash covers most hot data Entire Dataset Solid State media stores / caches metadata as well as just-in-time time hot blocks of active data 10100101010100111010100011010100011010101011010010111 PAM v1 16GB Metadata 1 PAM v2 512GB Flash Cache v3 1024GB Active Data 1110101000011 0101101001010 1001010010101 0011101010001 1010101011010 0101101001110 10101001010100111010100011010101011010000110101010110 10010100111010100011010101011010110100101101011010010 11010110100101010010100101010010101001110101010110101 00011010101011010010101001010100111010100011010101011 01001011010011101010001101010101101011010010110101101 00101101011010010101001010101101011010010110100101010 01010100111010100011010110100101010010101001110101010 11010110100101010010101001110101000101001011010110100 00111010100011010101011010010110101101001010100101010 01110101000110101010110100101101001110101000110101010 11010010110101101001011010010101001010100111010100011 01011010010101001010100111010101011010110100101010010 10100111010100011010101011010010110101101001010100101 01001110101000110101010110100101101001110101000110101 00011010101011010010111000110101010110100101101001110 10100011010101011010010110101101001011010010101001010 10011101010010101101001010101010110100101011010010110 <= 80TB 10110100101010010100101010010101001110101010110101101 00101010100111010100001101011010010101001010010101001 11010100011010101011010010110100111010100011010101011 Flash Cache 01011010010110101101001011010110100101010010100101010 01010100111010101011010110100101010100111010100011010 (Auto-Tiered) 10001101010101101001011100011010101011010010110100111 01010001101010101100111010100011010101011010010110101 10100101010010101001110101000110101010110100101101001 11010100011010101011010010110101101001011010010101001 01010011101010001101011010010101001010100111010101011 01011010010101010110101101001010101010110100101011010 01011010110100101010010100101010010101001110101010110 10110100101010100111010100001110101000110101010110101 10100101101011010010110101101001010100101001010100101 01001110101010110101101101011010010101010101101001010 11010010110101101001010100101001010100101010011101010 10110101101001010101001110101000001010101001110101000 11010100011010101011010010111000110100110101000110101 01011010010111000110101010110100101101001110101000110 10110101001010100111010100010100101101011010010110100 10101001010100111010100011010110100101010010100101010 01110010101011010010100011010101011010010110100111010 11000001010011101010101101011010010101001010100111010 10001101010101101001011010110101011010010101001010101 01001010100111010100011010101011010001000110101010110 2010 NetApp. All rights reserved. 16
Virtualized Tier-less Storage Old Model: New Model: Tier = Hardware Architecture Tier = Quality of Service (QoS) 10% 10% 80% SSD FC/SAS SATA SSD FC/SAS SATA 2010 NetApp. All rights reserved.
Compounding Effect of Storage Efficiency Unchecked Data Growth Storage Costs Snapshot Technology SATA Drives RAID-DP DP Thin Provisioning Virtual Cloning Thin Replication Deduplication The Effect of Storage Efficiency Capacity Requirements 2010 NetApp. All rights reserved. 18
Service Providers by Cloud Category Cloud Services DaaS IaaS SaaS/PaaS 2010 NetApp. All rights reserved. 19
Cloud-Scale ERP for 500,000+ users Private Clouds MARCH 25, 2010 @ 2:30pm PT (45 mins) Track 3 - Panel Discussion: Cloud-scale ERP on-demand supporting 500,000 users with SAP, T-Systems, and NetApp 2010 NetApp. All rights reserved. 20
New Rules You ll need a new mindset: Physical Virtual Procure Provision Architecture Composition Operations Orchestration Scalable Pay-as-you-go Commitment 2010 NetApp. All rights reserved. 21
Visit Today, Stay in Touch Tomorrow SNW: Cloud HoL Cloud Pavillion Cloud BoF http://sniacloud.com http://groups.google.com/group/snia-cloud http://twitter.com/sniacloud /SNIA (@SNIAcloud) http://www.google.com/profiles/sniacloud 22 2010 NetApp. All rights reserved.
Follow-up Resources Cloud-Standards http://cloud-standards.org/wiki/index.php?title=main_pageorg/wiki/index php?title=main SNIA Cloud http://www.snia.org/cloud/ NetApp Cloud Community http://communities.netapp.com/community/technology_at t / /t h t _netapp/cloud_computing Secure Multi-Tenancy http://www.cisco.com/en/us/docs/solutions/enterprise/dat a_center/virtualization/securecldg.html 2010 NetApp. All rights reserved. 23
Thank You! Questions?