Yili (Kevin) Hong Department of Information Systems W.P. Carey School of Business, Arizona State University Tempe AZ 85287-4106 Mobile: 215.327.7501 Office: 480.727.4003 Email: hong@asu.edu ACADEMIC APPOINTMENT 2014 Assistant Professor, Department of Information Systems W. P. Carey School of Business, Arizona State University EDUCATION 2009 2014 Ph.D. in Business Administration (MIS) Fox School of Business, Temple University, Philadelphia, PA Dissertation: Three Essays on Global Online Labor Markets for IT Services (Chair: Paul A. Pavlou) 2005 2009 B. A. in Management (e-commerce) Magna Cum Laude Beijing Foreign Studies University, Beijing, P. R. China 2005 2009 B. A. in English Beijing Foreign Studies University, Beijing, P. R. China PROFESSIONAL RECOGNITIONS & AWARDS Nunamaker-Chen Dissertation Award (runner-up), Information Systems Society, 2014. Best Dissertation Award (first place), Fox School of Business, Temple University, 2014. Best Paper Award (nomination), International Conference on Information Systems, AIS, 2014. Dean s Outstanding Publication Award, Fox School of Business, 2014. NET Institute Summer Research Grant, New York University, 2014. Outstanding Research Award, Temple University, 2014. Beta Gamma Sigma International Honor Society, 2014. Doctoral Consortium Fellow, International Conference on Information Systems, Milan, Italy, 2014. NET Institute Summer Research Grant, New York University, 2013. CIBER Grant Award, US Department of Education, 2013. Distinguished Award for Excellence in Teaching, Temple University, 2013 Harry A. Cochran Award for Research Excellence, Temple University, 2013. Best Dissertation Proposal Award (first place), Fox School of Business, Temple University, 2013. Lynne A. Cronfield Foundation Research Award, Fox School of Business, 2013. Yili-Hong-CV Last Revised 8/4/14
Best Paper Award (1 st runner-up), International Conference on Information Systems, AIS, 2012. Best Paper Award (runner-up), America s Conference on Information Systems AIS, 2012. Dean s High Achievement Award, Fox School of Business, 2012. Dean s Outstanding Publication Award, Fox School of Business, 2011. CIBER Grant Award, US Department of Education, 2011. Magna Cum Laude, Beijing Foreign Studies University, 2009. Outstanding Language Specialist, The 29 th Olympic Games, International Olympic Committee, 2008. JOURNAL PUBLICATIONS 1. Hong, Y. and P. A. Pavlou (2014). Product Fit Uncertainty in Online Markets: Nature, Effects, and Antecedents. Information Systems Research 25(2), pp. 328-344. 2. Dimoka, A., Y. Hong and P. A. Pavlou (2012). On Product Uncertainty in Online Markets: Theory and Evidence, MIS Quarterly 32(3), pp. 395-426. 3. Wang, S., Y. Hong, N. Archer and Y. Wang (2011). Modeling the Success of Small and Medium-sized Online Vendors in China: A Motivation-Capability Framework. Journal of Global Information Management 19(4), pp. 45-75 WORKING PAPERS 1. Hong, Y., C. Wang and P. A. Pavlou. Open Versus Sealed Bid Auctions: Empirical Evidence from Online Labor Markets. (2 nd round review @ ISR) 2. Hong, Y. and P. A. Pavlou. Is the World Truly Flat? Global Frictions and Labor Arbitrage in Online Labor Markets. (2 nd round review @ Management Science) 3. Shi, N., Y. Hong, K. Wang and P. Pavlou, Does Money Always Talk? Social Distance and Fairness in Online Referral Systems (under preparation for 2 nd round review @ MIS Quarterly). 4. Hong, Y. and C. Li, Cultural Effect in User-Generated Content: Evidence from Online Reviews (under preparation for 2 nd round review @ Journal of AIS) 5. Hong, Y., P. Chen and L. Hitt. Measuring Product Type with Dynamics of Online Product Reviews (Under review). 6. Huang, N., Y. Hong and G. Burtch, The Nature and Effects of Distance Bias in Consumer Evaluation? (Under review) 7. Hong, Y., P. A. Pavlou and P. Chen. Quality-adjusted Consumer Surplus: Measurement, Effects, and Antecedents in Online Markets. (Reject and Resubmit @ Management Science) Yili-Hong-CV Last Revised 8/4/14 2
8. Value of Multi-dimensional Online Rating Systems: An Information Transfer View (with Ying Liu and Pei-yu Chen). 9. Burtch, G. and Y. Hong, What Happens when Word-of-Mouth Goes Mobile? 10. On Bid Dispersion and Evaluation Costs: Evidence from Online Labor Auctions (with Alvin Zheng and Paul Pavlou) OTHER PUBLICATIONS 1. Hong, Y. and P. A. Pavlou (2013). Online Labor Markets: An Informal Economy. IBIT Report, February 2013. CONFERENCE PROCEEDINGS 1. Burtch, G. and Y. Hong (2014), What Happens When Word of Mouth Goes Mobile, Proceedings of the 35 th International Conference on Information Systems (ICIS), Auckland, New Zealand. Nominated as Best Conference Paper, ICIS 2014 2. Liu, Y., P-y Chen and Y. Hong (2014), The Value of Multi-dimensional Online Rating Systems: An Information Transfer View, Proceedings of the 35 th International Conference on Information Systems (ICIS), Auckland, New Zealand. 3. Hong, Y., P. A. Pavlou, and P-y Chen (2013), Quality-Adjusted Consumer Surplus for IT Outsourcing E-Markets with Asymmetric Information, Proceedings of the 34 th International Conference on Information Systems (ICIS), Milan, Italy. 4. Shi, N., Y. Hong, and K. Wang and P. A. Pavlou (2013), Social Commerce Beyond Word of Mouth: Role of Social Distance and Social Norms in Online Referral Incentive Systems, Proceedings of the 34 th International Conference on Information Systems (ICIS), Milan, Italy. 5. Hong, Y. and C. Li (2013), Cultural Norms as a Source for Online Product Review Bias: Evidence and Implications, Proceedings of the 19th Americas Conference in Information Systems (AMCIS), Chicago, IL, August 15-17. 6. Hong, Y., and P-y Chen and L. M. Hitt (2012), Measuring Product Type with Dynamics of Online Review Variance: Implications for Research and Practice, Proceedings of the 33rd International Conference on Information Systems (ICIS), Orlando, FL. Best Conference Paper (runner-up), ICIS 2012 7. Hong, Y., and P. A. Pavlou (2012), Cost-based, Competitive and Personalized Pricing in Global Electronic Markets for Services Outsourcing, Proceedings of the 33rd International Conference on Information Systems (ICIS), Orlando, FL. Yili-Hong-CV Last Revised 8/4/14 3
8. Hong, Y., and P. A. Pavlou (2012), Strategic Bidding and Personalized Pricing in Global Electronic Markets for Services Outsourcing, The Academy of Management Conference (AOM) Best Paper Proceedings, Boston, MA. 9. Shi, N., Y. Hong, and K. Wang (2012), Social Commerce in a Networked Society: Considering Social Distance and Norms in Referral Incentive Mechanisms for Online Business, Proceedings of the 18th Americas Conference in Information Systems (AMCIS), Seattle, WA, August 12-15. Best Conference Paper (runner-up), AMCIS 2012 10. Yuan, W., Y. Hong, and P. A. Pavlou (2012), Do Consumers Trust Online Product Reviews? An Experimental Study of Biases in Online Product Reviews, Proceedings of the 18th Americas Conference in Information Systems (AMCIS), Seattle, WA, August 12-15. 11. Hong, Y. (2012), Project Uncertainty and Buyer Informedness: A Study of Price Dispersion in Service e-markets, The Academy of Management Conference (AOM) Proceedings. Boston, MA, 2012. 12. Shi, N., Y. Hong, L. Huang and K. Wang (2012). The Effects of Social Distance on Proposer s Offer and Responder s Intention to Accept in Online Referral Bonuses Programs under Chinese Setting, Proceedings of the 14th Annual International Conference on Electronic Commerce (ICEC), Pages 218-325. 13. Hong, Y., and P. A. Pavlou (2010). Fit Does Matter! An Empirical Study on Product Fit Uncertainty in Online Marketplaces, Proceedings of the 31st International Conference on Information Systems (ICIS), St. Louis, MI, December 12-15. 14. Hong, Y., S. Wattal, and M. Mandviwalla (2010), Is IT the Great Equalizer? A Social Class Based Longitudinal Analysis of Technology Diffusion, Proceedings of the 31st International Conference on Information Systems (ICIS), St. Louis, MI, December 12-15. 15. Hong, Y., S. Wattal, M. Mandviwalla, and A. Jain (2010), Technology Diffusion in the Society: Analyzing Digital Divide in the Context of Social Class, Proceedings of the 41st Hawaii International Conference of System Sciences (HICSS), Hawaii, January 7-10. 16. Hong, Y., and P. A. Pavlou (2010), Product Uncertainty in the Online Marketplaces in China: An Econometric Model, Proceedings of the 16th Americas Conference in Information Systems (AMCIS), Lima, Peru, August 12-15. UNPUBLISHED CONFERENCE AND WORKSHOP PAPERS 1. Liu, Y., P-y Chen and Y. Hong (2014), The Value of Multi-dimensional Online Rating Systems, Workshop on Information Systems Economics (WISE), Auckland, New Zealand. 2. Burtch, G. and Y. Hong (2014), What Happens When Word of Mouth Goes Mobile, Conference on Information Systems and Technology (CIST), San Francisco, CA, November 9-12. Yili-Hong-CV Last Revised 8/4/14 4
3. Liu, Y., P-y Chen and Y. Hong (2014), The Value of Multi-dimensional Online Rating Systems: An Information Transfer View, Conference on Information Systems and Technology (CIST), San Francisco, CA, November 9-12. 4. Liu, Y., P-y Chen and Y. Hong (2014). The Value of Multi-dimensional Online Rating Systems: An Information Transfer View, (invited) INFORMS Annual Meeting, San Francisco, CA, November 9-12. 5. Burtch, G. and Y. Hong (2014). What Happens when Review Goes Mobile? the 10th Symposium on Statistical Challenges in ecommerce Research (SCECR), Tel Aviv, Israel, June 12-13. 6. Zheng, Z., Y. Hong and P. A. Pavlou (2014). Sequential or Simultaneous? Antecedents and Consequences of Search Strategies in Online Labor Markets? the 10th Symposium on Statistical Challenges in ecommerce Research (SCECR), Tel Aviv, Israel, June 12-13. 7. Hong, Y., and P-y Chen, and L. M. Hitt (2013). Measuring Product Type with Sequential Dynamics of Online Product Reviews: Theory and Applications, Workshop on Information Systems Economics (WISE), Milan, Italy, December 18-20. 8. Hong, Y., C. Wang and P. A. Pavlou (2013). Open or Sealed Bid in Buyer-Determined Auctions? Evidence from Online Labor Markets, Conference on Information Systems and Technology (CIST), Minneapolis, MN, October 5-6. 9. Hong, Y., C. Wang and P. A. Pavlou (2013). Does Auction Mechanism Affect Bidder Behavior and Market Performance? Evidence from Sealed and Open Bids Auctions in An Online Labor Market, the 9 th Symposium on Statistical Challenges in ecommerce Research (SCECR), Lisbon, Portugal, June 27-28. 10. Hong, Y. and P. A. Pavlou (2013). Are Global Labor Markets Truly Flat? Global Frictions, Labor Arbitrage and Reputation in Online Labor Markets, the 9 th Symposium on Statistical Challenges in ecommerce Research (SCECR), Lisbon, Portugal, June 27-28. 11. Hong, Y., C. Wang and P. A. Pavlou (2013). Does Auction Design Affect Bidder Behavior and Market Performance? Evidence from Crowdsourcing Platforms, INFORMS Marketing Science Society Conference, Istanbul, Turkey, July 11-13. 12. Hong, Y., and P-y Chen, and L. M. Hitt (2012), Implications of Online Product Review Variance for Product Categorization, the 8 th Symposium on Statistical Challenges in ecommerce Research (SCECR), Montreal, Canada, June 28-29. 13. Hong, Y., P. A. Pavlou, and P-y Chen (2012), Quality-adjusted Consumer Surplus in Markets with Asymmetric Information, the 8 th Symposium on Statistical Challenges in ecommerce Research (SCECR), Montreal, Canada, June 28-29. Yili-Hong-CV Last Revised 8/4/14 5
14. Hong, Y., and P. A. Pavlou (2011), Strategic Bidding and Personalized Pricing in Global Electronic Markets for Services Outsourcing, Workshop on Information Systems Economics (WISE), Shanghai, China, December 7-9. 15. Hong, Y., P. A. Pavlou and P-y Chen (2011), Quality-adjusted Consumer Surplus in Markets with Asymmetric Information, Workshop on Information Systems Economics (WISE), Shanghai, China, December 7-9. INVITED TALKS 4/2014: CIBER, Center for International Business Education and Research, Temple University 12/2013: Information Systems, W. P. Carey School of Business, Arizona State University 10/2013: IT Area, McIntire School of Commerce, University of Virginia 9/2013: Information Systems, Nanyang Business School, Nanyang Technological University 7/2013: Information Systems, School of Business, Hong Kong University of Science and Technology 7/2013: Information Systems, School of Business, City University of Hong Kong 12/2011: Management Science and Engineering, School of Business, Renmin University of China 12/2011: Management Science and Engineering, School of Business, UESTC FUNDING AND GRANTS o 2014 Hong Kong Research Grants Council (RGC) General Grant (PI: Alex Chong Wang) o 2014 NET Institute Summer Grant (with Pei-yu Chen and Lorin Hitt), $3,000 o 2014 8 th Temple Univ. Young Scholars Forum Grant (with Nina Huang), $1,500 o 2014 8 th Temple Univ. Young Scholars Forum Grant (with Alvin Zheng), $1,750 o 2014 8 th Temple Univ. Young Scholars Forum Grant (with Rui Zhang and Angelika Dimoka), $1,600 o 2014 Temple Univ. Outstanding Research Award, $5,750 o 2013 CIBER Grant Award, US Department of Education, $5,000 o 2013 NET Institute Summer Grant (with Alex Wang and Paul Pavlou), $3,000 o 2013 6th Temple Univ. Young Scholars Forum Grant (with Pei-yu Chen and Ying Liu), $2,000 o 2013 Lynne A. Cronfeld Foundation Fund Research Award, $1,000 o 2012 5th Temple Univ. Young Scholars Forum Grant (with Alex Wang), $2,500 o 2012 4th Temple Univ. Young Scholars Forum Grant (with Dave Reibstein and Karen Xie), $1,500 o 2012 4th Temple Univ. Young Scholars Forum Grant (with Kanliang Wang), $1,200 o 2012 Institute for Business and Information Technology (IBIT) Research Award, $ 2,500 o 2011 3rd Temple Univ. Young Scholars Forum Grant (with Lorin Hitt and Pei-yu Chen), $1,000 o 2011 3rd Temple Univ. Young Scholars Forum Grant (with Angelika Dimoka), $2,000 o 2011 Temple Univ. Dean s Outstanding Publication Award, $1,000 o 2011 Temple Univ. IBIT Research Award, $2,000 o 2010 Department of Education CIBER Grant (with Paul Pavlou), $5,000 o 2010-2011 IBIT Summer Research Award, $2,000 o 2009-2014 Fox School Travel Funding, $5,000 Yili-Hong-CV Last Revised 8/4/14 6
TEACHING Instructor (Arizona State University) Intro to Analytics, CIS 315, Spring 2015 (Scheduled). Database Concepts, CIS 360 Section 1, Spring 2015 (Scheduled). Database Concepts, CIS 360 Section 2, Spring 2015 (Scheduled). Instructor (Temple University) Data Analytics, MIS 2502 - Section 002, Spring 2013. o Instructor Evaluation: 4.8/5.0 Data Analytics, MIS 2502 - Section 012, Summer 2012. o Instructor Evaluation: 4.5/5.0 Co-Instructor (Temple University) Information Management and Marketing Strategy, MRKT 3502 - Section 001, Spring 2013. Information Management and Marketing Strategy, MRKT 3502 - Section 002, Spring 2013. TA and Lab Instructor (Temple University) Advanced Research Methods I, Ph.D. Course (BA 9207), Spring 2014. MIS Seminar, Ph.D. Course (MIS 9090), Fall 2013. Advanced Research Methods II, Ph.D. Course (BA 9208), Spring 2013. Advanced Research Methods I, Ph.D. Course (BA 9207), Fall 2012. Advanced Research Methods II, Ph.D. Course (BA 9208), Spring 2012. Advanced Research Methods I, Ph.D. Course (BA 9207), Fall 2011. RESEARCH CONSULTING 2014 now fits.me 2014 now Theraspecs 2014 now KAMINO Lab 2012 2013 Extole 2010 present www.freelancer.com 2010 2011 www.ookong.com WORK EXPERIENCE 2008 2009 China International Capital Corporation (CICC) o Intern Analyst in the Information Group o Collect news reports about big clients and collate weekly/monthly/annual report 2008 The 29 th Olympic Games o Language Specialist. o In charge of oral interpretation for VIPs in BUAA Gymnasium, including IOC president Jacques Rogge and IWF president Dr. Tamas Ajan. Yili-Hong-CV Last Revised 8/4/14 7
PROFESSIONAL SERVICES Program Committee Member: Conference on Information Systems and Technology (2014) MiniTrack Chair: AMCIS 2015 Associate Editor: International Conference on Information Systems (2014) Program Committee Member: International Conference on Electronic Commerce (ICEC), 2013 Arrangement Co-chair: MIS Academic Leadership Conference (MALC), 2012. Session Chair: AOM 2012; WISE 2013; INFORMS 2014 Reviewer: ICIS, CIST, HICSS, AMCIS, AOM. UNIVERSITY SERVICES At ASU: Ph.D. Program Committee; Research Seminar Committee; Undergraduate Program Committee. At Temple: Curriculum development for BA9207 (Ph.D. Methods Core), BA9208 (Ph.D. Methods Core), MIS2502 (MIS Undergrad Core), MRKT3502 (Marketing Undergrad). REVIEWER SERVICE Management Science, Information Systems Research, MIS Quarterly, Journal of AIS, Decision Support Systems, Decision Sciences Journal, Information Systems Journal, Information & Management, IJITDM, Hong Kong Research Grant Council Yili-Hong-CV Last Revised 8/4/14 8