O Integrated global lubricant data solutions 0W-30 & 75W-80 ACEA 5W-30? 0W-20 API SAE! 15W-40 85W-90 10W-40 www.oats.co.uk
OIntegrated global lubricant data solutions Glocal lubricant data solutions OATS are the leading providers of information and productivity solutions for the lubricants sector of the oil industry globally. We enable our customers to add value to their clients activities more effectively than oil companies not using our services. The Business Challenge Solutions to help you stand out OATS are trusted by world leading oil companies like BP Castrol, ExxonMobil, Shell & Chevron as their chosen providers of lubricants data and market information. Whether you require B2C, B2B, online or offline support, OATS are the experts in transforming lubricants data into integrated global solutions with effective local applications delivering a truly glocal solution. These solutions deliver tangible benefits to our clients, including significant cost savings, increased web traffic and enhanced customer engagement. Sebastian Crawshaw Chairman We have created unique solutions using a wide range of data sources for different types of organisations all over the world. The world s top lubricants businesses use OATS solutions glocally globally and locally, to improve customer service and enhance customer satisfaction in a cost effective way. In the ever changing world always online always connected, global competition is creating continuous pressure to implement better ways of improving business performance with less damage to the environment. The challenge for lubricants companies is how to develop a compelling proposition; how to become the brand that your customer wants to do business with, whether B2C or B2B. How do you create that image and deliver solutions that add value to your customers activities most effectively? How can you stand out amongst the competition? Different geographies need different solutions, depending on their circumstances. At OATS we understand this business challenge and the lubricants marketing complexity. We create global systems, adapted for local implementation. We provide a glocal service that truly enhances your business performance. MOTOR 15W-40 2
3 0 t h A N N I V E R S A R Y O1 9 8 4-2 0 1 4 Leaders since 1984 Founded in 1984 by two lubricants specialists from Castrol and Esso, OATS built a reputation as the supplier of choice for lubricants data in the UK market, enabling customers to answer the question Which oil? In the 1990 s OATS expanded across Europe providing multilingual distributor and help desk solutions that allowed technical services to be centralised and streamlined. Subsequently OATS introduced electronic product matching that revolutionised the process of linking products and lubricant specifications, saving technical staff time. In 1995 OATS launched an internet marketing service and in 1998 introduced the world s first online lubricants recommendation website. Having chosen to focus solely on the lubricant sector, in 2007 OATS launched the first global recommendation sites with local adaptations. The first truly glocal service. Now with 15 years of internet marketing experience, OATS web solutions drive lubricants companies website traffic, reduce their technical support costs, whilst improving the level of service offered to their customers. EARL product/market evolution Our future commitment Whatever we are doing today, the coming years will bring new opportunities as well as increasing challenges. Emission controls and the drive for economy means smaller engines, with hybrids and electric vehicles becoming more important. Whether PCMO or HDDO, the pressure for improved performance of the lubricant will continue. In this increasingly digital world, continuous improvements to customer service with enhanced internet services, mobile solutions and greater integration through internal systems for e-commerce will require progressive investment in systems. So whether you need mobile, tablet, touchscreen, laptop or traditional PC systems OATS are committed to listening, adapting, improving and investing in the development of new solutions as your markets and channels evolve. We look forward to working with you and demonstrating how OATS Solutions Consultancy can help you meet the Lubricants Challenge. Value / function Paper & Books Floppies then CDs EARLweb B2C Extranet B2B Integrated New data global Mobile structure solutions Lubricants systems Portal 1994 1998 2002 2007 2013 2020 3
OIntegrated global lubricant data solutions The Lubricants Challenge Lubricants marketing is complex. Organisations need advanced understanding of four critical areas: original equipment manufacturers () specifications technical aspects of lubricants digital and internet marketing techniques channel marketing and brand positioning Different departments often have different perspectives and only partial understanding of the overall issues. Rarely does a single team have all the knowledge required. OATS work with you to simplify the issues. We enable you to overcome this Lubricants Challenge by combining these four core competencies, transforming lubricants data into business advantage. Our market leading solutions are tailored to the focus you choose for channels and markets; your targets whether B2C, B2B, or even B2B2C (workshops and distributors) and your product tiers. Our glocal solutions deliver business benefits for a wide range of functions: Managers and service staff Channel Managers Managers Sales Managers General Managers Product Line Managers Distributor Managers and their distributors Workshop Managers Based on the strength and depth of our EARL equipment database, OATS consultants recommend the best combined solutions to create the most appropriate data strategy to transform your business. Packshots Product Catalogue Parc Data VRN Apps Browsers Site Design Site Structure MSDS TDS Store Locator Where to Buy Facebook Mobile Site Statistics SEO Internal External Platform Analytics What Documentation? Content Access PR What Oil? What Equivalent? Approvals Base Oils Additives Product Development Support Products Specifications Positioning Channels Competitors Brand Building B2C B2B2C Advertising Social Media Strategy Retail Workshops Distributors ACEA / API JASO s Issuing Organisation B2B HDDO Direct Sales Part Nos Europe Americas Asia Africa G E O G R A P H Y Industrial Cars Motorcycles Commercial Off Highway Agricultural Industrial Proprietary S E C T O R S 4
3 0 t h A N N I V E R S A R Y O1 9 8 4-2 0 1 4 Lubricants database EARL Lubricants sales depend on being able to identify the right recommendation for a piece of equipment. Over 30 years OATS has built a database of equipment (EARL) and we track the specifications of lubricants that go into that equipment. We cover cars, motorcycles, commercial vehicles, off highway, agricultural, industrial and proprietary equipment with over 500,000 applications. OATS experts come from the world s leading oil companies and collectively have 100s of years experience of the lubricants business and liaison. We gather data from all over the world, originating in Europe, extending to the Americas, Africa and Asia following ISO9001 quality procedures to ensure accuracy and consistency. Recommendations can vary according to location, temperature, fuel quality and operating conditions, as well as other factors. OATS has recently rebuilt the data structures to manage the database at a worldwide, multilingual level, permitting different presentations according to individual circumstance. Pioneers in online marketing OATS launched its first website in 1995. We now manage over 200 lubricants recommendations sites in over O Product Manager Product Manager is a NEW system employing Lubecode logic which enables your product range(s) to be matched to over 8000 quality viscosity combinations in accordance with technical requirements and marketing policies. Product Manager permits precisely the right products to be displayed in over 500,000 applications for your chosen markets. Product Manager employs the power, flexibility and precision of Lubecode Logic to match each product to the right combination of specifications taking into account the complex range of factors, Quality (Q), Viscosity (V), Geographic Market Operating Conditions (G), Channel (C), the equipment as well as your 20 languages, including some of the products. world s most complex implementations, with B2B survey systems and links to content including product catalogues, where to buy and number plate recognition systems. Product Policies (P) and the equipment which will use the Product Manager s flexibility allows you to prioritise and re-prioritise your choices. Your customers can see all the products that match or just the Pioneers in online marketing products you want them to see on OATS launched its first in 1995. We now manage over 200 lubricants your websites recommendations or sites other in over media. 26 languages, including some of the world s most complex implementations, with B2B survey systems and links to content including product catalogues, where to buy and number plate recognition systems. We understand the challenge of designing and integrating the return investment from these web solutions. web solutions and the value of tracking usage to demonstrate the return on investment from these web solutions. We understand the challenge of designing and integrating web solutions and the value of tracking usage to demonstrate Product Manager Linking products to meet your marketing goal using Lubecode Logic Promoting the right product(s) in the right channel in each chosen geography is the critical task; lubricants recommendations, product performance and marketing positioning all come together. A single product recommendation rarely works in all markets globally and will depend on: Quality Viscosity Geographic operating conditions Channel Product marketing policies Transforming Lubricants Data Using a completely new data structure, the latest technology and benefitting from 30 years experience, OATS has rebuilt the entire product matching process to deliver enhanced flexibility and greater speed. MOTOR 0W-20 DIESEL 5W-30 MOTORCYCLE 10W-30 HEAVY DUTY 15W-40??? Lubecode Logic Q V G C P Key: Q = Quality, V = Viscosity, G = Geography, C = Channel, P = Product Policy OATS Benefits: new Product Power, flexibility, Manager, precision, using prioritisation Lubecode Logic delivers a Lubecode Logic saves time in matching products to lubricant codes previously Enables unseen promotion level of the right of product efficiency. for the specific Product sector/channel ranges can be Precision; Allows users to control where a product appears tiered and re-positioned effectively. As a result your web Powerful; enables you to prioritise products by their technical and marketing services criteria can be updated in line with your technical and Flexibility; allows easy re-prioritisation of product display as your marketing marketing objectives more quickly. policies change Faster updating; immediate access to your data so you can update when you want OATS can Easier even to use; take the oil industry s over the standard entire codes task to record from the technical you, delivering properties of a lubricant a comprehensive solution. Features: A web-based application using Lubecode Logic allows market specialists to assign products to markets Permits users to select which sectors, regions, manufacturers and recommendations they want to brand with sector specific policies Enables multiple products to be recommended not just the main recommendations; with Unlimited tiers and products options Supports non-roman (Chinese, Cryllic,) product names Records marketing priorities for future use 5
OIntegrated global lubricant data solutions OATS Solutions Consultancy Delivering lubricant data systems Every lubricants business wants their own solution. You may want a global implementation of a single system or different solutions delivered in different regions. OATS has delivered systems at every level of complexity, from international lubricants businesses to local, single country operations. We have experts in systems management, internet design and data integration who can coordinate different information sources and present the result in the most user friendly way and in your design. We work with you directly or with your chosen contractors to identify the objectives and execute the most appropriate solutions. Whatever your goal we work with you under Non-Disclosure Agreements (NDAs) to clarify the brief, design the solution, manage the project and complete the implementation. We work closely with a broad range of departments to get your project completed on time, delivering tangible business benefits and a real return on your investment. Business issues addressed: Standardising local technical support Enhancing distributor service Improving customer engagement B2C and B2B Reducing costs of support Building brand awareness Integration of internal and external data sources Reducing cost of document fulfillment Strategic Plans Market Positioning Key Market Goals Expertise Market Awareness N D A Type of Oilco International Regional National Domestic Identify your solutions Spec & Plan Implement Phase 1... Service Level Bronze Silver Gold Platinum Management Review Meetings Integrated Glocal solutions OATS delivers global solutions adapted for local implementation to suit your individual market circumstances. Modern web solutions require integration of data from multiple sources, both internal and external. Some require dynamic access to externally controlled, changing data. Whether B2C or B2B, we select the right combination of tools and blend them into the optimal solutions for your business. Examples include: B2C Global implementation with multilingual presentation VRM/Number plate look up Workshop solutions/cataloguing systems Links to Where to Buy Dynamic linking to central Product Catalogue Touchscreen systems OATS statistical usage reporting, as well as Google Analytics B2B Distributor services Online survey system with centralised storage Competitor cross-reference look up Document publishing systems for TDS/PDS/MSDS Integration with Oil Analysis systems Online reference information B2B2C Partner sites for distributors, retailers and workshops Licensing and support services API services Publications Product matching service help desk services GB OIL 3993 Cycle Quarterly Biannual Annual 6
3 0 t h A N N I V E R S A R Y O1 9 8 4-2 0 1 4 EARLWEB B2C solutions B2C recommendation sites drive lubricant company internet usage. A well designed site can build your brand, enhance client relationships and provide valuable marketing insights. An EARLWEB B2C website provides a 24/7, multilingual technical support and lubricants recommendations service. These web solutions are usually incorporated into your existing website, with links provided from the most relevant pages. Our B2C websites have the facility to incorporate your products and provide branded and technical recommendations. Delivered by powerful online software modules, EARLWEB B2C web solutions can be tailored to your requirements, the size of your business and your location. With more and more tablets being sold, EARLWEB B2C is adapted for mobile access and variable devices. EARLWEB B2B solutions OATS integrated glocal solutions provide the right combination of services for departments, distributors and other channel partners in lubricants businesses all over the world. Our EARLWEB B2B website provides an advanced, effective Sales and solution online. As well as a 24/7, multilingual technical support and lubricants recommendations service, it enables authorised users to access equipment and lubricant specification data at the touch of a button. The OATS EARLWEB B2B works as an online Tool Box. Whether it replaces or enhances a help desk service, our EARLWEB B2B web solutions provide the support required by technical and/or field engineers working with their customers to produce the most effective lubrication programme for their organisation. A A B G J F G B C K C L I Typical web B2C layout M D E H Typical web B2B layout KEY A. Company logo/branding can be added B. Selected equipment details - Make, Model Engine and Year C. View lubricant recommendations per application D. Capacity Notes E. General Notes F. Quick search G. Navigation links H. Turn on or off OATS codes I. Fonts, colours and design elements can be specified to match your company identity J. Product pack shot image K. View capacities and datasheet links L. Detailed notes M. Oil change interval information 7
OIntegrated global lubricant data solutions Why choose us? OATS have delivered and maintained the most advanced systems for the largest and most complex oil companies across the world. We are committed to the lubricants sector and to innovation, introducing new solutions to meet new demands as our sector continues to evolve. We respond to your challenges and work with you to achieve outstanding results. The OATS People OATS was started by specialists from within the lubricants industry. Over the years we have built the business around the expertise of people who have worked at Exxon, Shell, Castrol, BP, Engen, Mobil, Chevron, Texaco, as well as many other lubricants businesses. Culturally we have expanded from an English base into a business employing many nationalities, reflecting the global nature of our business. We have exceptionally well qualified experts, covering a wide skill base with cumulatively over 300 years of working in the lubricants and software industries. At OATS we pride ourselves on delivering exceptional levels of service to our customers, based on our guiding principles of Integrity, Credibility, Reliability & Support. Integrity Like any additive company who works with the world s leading oil companies, your plans and ideas are confidential and we keep them that way. Credibility OATS has implemented the most sophisticated integrated global solutions for the world s leading lubricants businesses and kept them maintained and updated over many years. Reliability & Support OATS support is second to none. Websites operated by OATS and our hosting services have exceeded 99.5% reliability over the last decade. Our help desk provides rapid turnaround on complex technical questions. Contact us To find out more about OATS please visit www.oats.co.uk, call +44 (0) 1793 616138 or email sales@oats.co.uk. OATS Limited, 100 Delta Business Park, Great Western Way, Swindon, SN5 7XP, United Kingdom Tel: +44 (0) 1793 616138 Fax: 01793 513560 e-mail: sales@oats.co.uk www.oats.co.uk OATS is associated with the following lubricant organisations: OATS brochure February 2014