XIBAO BUSINESS OVERVIEW LEVERAGING TREMENDOUS OPPORTUNITIES BEHIND CHINESE E-COMMERCE Start Here Platform Merchants Consumers Tianhai Building D, Dongcheng District, Beijing, CHINA/ P. 010-84030059/ tom@xibao100.com
1 In 2013 we helped 40,000 shops spend 200M USD in ads & sell 2B USD on Taobao/Tmall
2 TOPICS China ecommerce China ecommerce advertisement Dominance of Alibaba Taobao/Tmall advertisement Ecommerce shops challenges Xibao Solutions Future directions
3 E-COMMERCE IN CHINA The World s Next E-commerce Superpower 2013 China became #1 e-commerce market in the world $282 billion online sales (35% growth) US in 2013 - $264 billion (17% growth) Source: IDC, iresearch, Redtech, GroupM
4 TOPICS China ecommerce China ecommerce advertisement Dominance of Alibaba Taobao/Tmall advertisement Ecommerce shops challenges Xibao Solutions Future directions
5 CHINA ONLINE ADVERTISEMENT Largest and fastest growing digital ad spend 2010-2017 China Online AD Market & Forecast 2010-2017 China Online/Mobile AD Market & Forecast Online AD Market (100 mil) Y/Y Online AD Market (100 mil) Mobile AD Market (100 mil) Source: IDC, iresearch, Redtech, GroupM
6 CHINA E-COMMERCE ADVERTISEMENT Largest and fastest growing digital ad spend In 2014 Ecommerce advertisement will surpass search and will keep increasing share 2011-2017 China Online AD Spending on sector EC SEM Portal Video Vertical Yellow Page Community Source: IDC, iresearch, Redtech, GroupM
7 CHINA E-COMMERCE ADVERTISEMENT Largest and fastest growing digital ad spend Others Others Search Engine E-commerce Portal Video Others Source: IDC, iresearch, Redtech, GroupM
8 TOPICS China ecommerce China ecommerce advertisement Dominance of Alibaba Taobao/Tmall advertisement Ecommerce shops challenges Xibao Solutions Future directions
9 Dominance of TAOBAO The World s Next E-commerce Superpower 80% market share in China (Amazon 15% in US) ~4% of China GDP 3+ million merchants ; 300+ million buyers Largest e-commerce player in the world ; bigger than Amazon + ebay
10 11.11 Singles Day 2013 The World s Next E-commerce Superpower $5.7 billion sales in one day ($1.46 billion in 2012 US cyber Monday ) 402 million unique visitors (213 million last year)
13 Chinese postal workers dealing with 323 million deliveries from online sales on 11.11
12 TOPICS China ecommerce China ecommerce advertisement Dominance of Alibaba Taobao/Tmall advertisement Ecommerce shops challenges Xibao Solutions Future directions
13 Taobao/Tmall Advertisement USD 5 billion Ad income in 2013, catching up with Baidu 10 times growth between 2010-2013 500,000 merchants advertise in Taobao Main Ad channel: CPC (Zhitongche), CPM (Zuanzhan), CPS (Taobaoke) Traditional advertisers with limited knowhow 5,000 4,000 3,000 2,000 1,000 0 Taobao/Tmall Revenue 2010-2013 (mil usd) 2010 2011 2012 2013 ZTC CPM Total
14 TOPICS China ecommerce China ecommerce advertisement Dominance of Alibaba Taobao/Tmall advertisement Ecommerce shops challenges Xibao Solutions Future directions
15 CHALLENGES 65% of shops say increasing advertisement costs on Taobao/Tmall is their key challenge. More than 55% of shops expect no growth in 2014. B2C Advertisement is much less effective. Source: IDC, iresearch, Redtech, GroupM
16 TOPICS China ecommerce China ecommerce advertisement Dominance of Alibaba Taobao/Tmall advertisement Ecommerce shops challenges Xibao Solutions Future directions
17 XIBAO MODEL Ad Agency/ DSP Traffic Sources DSP Traffic SHOP Optimize: CTR, CPC Based on: Audiences, Locations, Retargeting Traffic XIBAO Traffic Sources Xibao SHOP Optimize: Conversions, ROI, Revenue, Profit, Based on: Customers and Products Backend Data
18 XIBAO MODEL Traffic sources Shops Backend Data XIBAO 15+ DATA ANALYTICS AND OPTIMIZATION PRODUCTS
19 XIBAO PRODUCTS & SERVICES 2011 2012 2013 2014 2015 SEM service SEM service SEM service SEM service SEM service SEM technology SEM technology SEM technology SEM technology Non-SEM tools Non-SEM tools Non-SEM tools Large Brand Clients Large Brand Clients Traffic DSP Affiliate Platform Video Advertisement O2O Platform Large Brand Clients Traffic DSP Affiliate Platform Video Advertisement O2O Platform International Expansion
20 XIBAO VALUE FOR TAOBAO (2013) FOR MERCHANTS (2013) USD$200M+ AD spend USD$600M+ direct sales USD$2B+ total sales 2M+ products promoted 40,000+ customers 56% CPC decrease (from 0.17usd to 0.11usd) 16% ROI increase (from 2.55 to 2.96) 38+ Million men-hours saved
21 XIBAO CLIENTS 6.00 5.00 ONLY showcase (million US$) After 35 30 4.00 3.00 2.00 Before 22 33 25 20 15 10 1.00 0.00 1.23 0.32 2012 2013 Transaction AD spending 5 0
22 XIBAO TEAM HQ in Beijing Shanghai Office Shenzhen JV CEO TOM 10+ years SEM, event marketing and integrated marketing, TV advertisement experience COO HONG 10+ years experience from investment and management, particularly in data mining, analysis and optimization CTO ALEX 10+ years of Internet related experience, Search Engine Marketing expert Certified by Google President JERRY Angel & Adviser, 10+ years internet and media experiences
23 TOPICS China ecommerce China ecommerce advertisement Dominance of Alibaba Taobao/Tmall advertisement Ecommerce shops challenges Xibao Solutions Future directions
24 FUTURE DIRECTIONS / TRENDS RTB/RETARGETING: will grow 100 times next 5 years O2O CROSS-DEVICE VIDEO CROSS-BORDER
25 PROGRAMMATIC ADS From Millions to Billions within next 4-5 years 2014 USD 4.6 MILLION 2018 USD 4.8 BILLION Source: IDC, iresearch, Redtech, GroupM
26 ECOMMERCE TARGETING US B2C WEBSITE CHINA BRAND COOKIE B2C WEBSITE TMALL COOKIE COOKIE RETARGETING/ RTB/ Very few customers, transactions RETARGETING/ RTB/ Can t mark users
27 CHINA FUTURE MODEL OFFLINE SHOP TMALL B2C WEBSITE MAC addresses Phone numbers Cookies Transactions Phone numbers CLOUD CRM Transactions Phone numbers Cookies RETARGETING/ RTB/
Thank you Platform Merchants Consumers Tianhai Building D, Dongcheng District, Beijing, CHINA/ P. 010-84030059/ tom@xibao100.com