BUSINESS ADMINISTRATION IMBA - OFICIAL (MADRID - SHANGHAI - CALIFORNIA) Type of Graduate Degree: Officially accredited Master s Degree Length of Study: 60 ECTS credits Study Option: Campus-based The International Master's Degree in Business Administration - IMBA is a complete multi-campus program with an international vision. It has been specially designed to offer university graduates (with or without work experience) a unique learning opportunity. Students are trained to develop successful professional skills aimed at executive positions in global business. In this context, international vision and experience are essential in order to meet challenges, achieve professional goals and secure a bright future in the world of executive management. This International MBA includes four additional elements essentials for those who wish to work in an international business environment: A major management skills program. Use of the latest technology. Educational and business experience in China and in the United States, where company culture and business practices are shared with students. Visits to companies and institutions which are leaders in terms of their projects, results and alliances. Location: Madrid - Shanghai - California Starting Date: October 2011 Language: English The intercultural experience provided by the program is a great opportunity to explore successful business practices from around the world. The International Master's Degree in Business Administration is designed to compensate for possible educational gaps or deficiencies in traditional university programs, offering instead a strategic and international vision of business. MADRID - SHANGHAI - CALIFORNIA This full-time, multi-campus program is given entirely in English at the IEDE Business School facilities in Spain and China. Through an agreement with the University of California, Irvine (U.S.), a campus with a high percentage of international students, the program is completed with three months at this American university. During this International MBA,- students have the opportunity to learn how businesses are run in Europe, Asia and North America, areas of the world which set the standards for business leadership. Even more, the United States of America, China and Spain (as being part of the European Union) constitute today 3 of the 4 more important worldwide economies (PWC report_2010). 1
Semester in Madrid The International Master's Degree in Business Administration encompasses complete executive training that reinforces the future manager's strategic vision. It begins in Madrid with 400 hours of intensive training over four months, providing the core material in a professional MBA: management strategy, finance, operations, marketing and communication, personnel management and management skills. At the same time, students complete an On-line Introduction Course in Project Management given by U.C. Irvine, IEDE s partner campus in California during this period. This provides the student with valuable management knowledge to apply throughout the course. Semester in Shanghai During the four-month Shanghai stay, learning focuses on the economy, management and business in Asia. The students of this International MBA will have the chance to participate in two courses: Global Operations and Project Management, in which they learn about the following: Professional opportunities in international business and international trade. Specific skills in the areas of international finance, stock markets, financial negotiation and commerce and strategic international marketing. Strategies and polices required to run international businesses. Assessment of international projects in any area: imports and exports, marketing, investment, finance, etc. Students who successfully complete this part of the program will receive a Certificate in Global Operations and Management from the University of California, Irvine. Students learn the rules, techniques and values of administration and management in China: the role of government in business, the rules of finance, marketing and sales, the regulations and international agreements promoting international trade, talent and personnel management with multicultural teams. The semester in Shanghai complements the first part of the program, as students continue to develop their management skills through case studies. At the same time, students learn to apply these skills to the unique aspects of the Asian business market, a market governed by distinct negotiation strategies. Semester in California The final part of the International Master's Degree in Business Administration takes place on the campus of the University of California, Irvine (U.C.I.) in the United States. Since U.C.I. s creation in 1965, it has achieved an extraordinary reputation due to its professors, graduates and in-class and on-line training methods. U.C.I. is a member of the Western Association of Schools and Colleges (WASC) and is accredited by the WASC Steering Committee. 2
STUDENT PROFILE IEDE's International Master's Degree in Business Administration is aimed at university graduates, whether in Letters or Science, with proficiency in English who wish to join an executive team in international management. The program of this MBA is based on international innovation and involves students in a productive and strategic internationalization process. The International MBA student should be: Profesional Profile Engineering 30% Others 13% Marketing 27% Economics and Business 30% Age 25-27 Years Old 53% Up to 25 Years Old 24% 27-35 Years Old 23% A decision-maker who wants to learn how to define his/her vision and then turn this into reality. A person who wants to change the business world, working with an international and multicultural outlook. A professional who favors a truly transnational experience based on three different continents and who is intensely curious to discover new business environments. A person excited about the future of management; one who feels the challenge of being a player on this stage, where responsibility and values are inherent in every goal. Nationality South America 30% North America 15% Spain 20% Central America 20% Asia 15% Professional Experience Between 3 and 5 Years 60% Between 1 and 3 Years 10% More than 5 Years 30% DISTINGUISHING ELEMENTS Full-time program given entirely in English by senior management professionals. - Degree Program adapted to comply with Royal Decree 1393/2007. Official certification of graduate degrees is a fundamental requisite within the European Higher Education Area (EHEA). Includes a complete international immersion for 32 weeks at the IEDE campuses in Madrid and Shanghai, as well as a 12-week period at Irvine. Therefore, students can learn from three different cultures. Visits to prominent companies, a great experience offering a vision of the international business scene, its opportunities and risks. Native professors on all three campuses (in Europe, China and the U.S.) and other visiting professors from around the world who participate in the program. Students from different countries, providing a multicultural learning atmosphere, plus an international network. Chinese classes for all students. The opportunity to participate in the Global Operations Management and the Internship to gain professional experience. Skills demanded by businesses and company leaders: - Global vision - Ability to focus on results - Flexibility - Project analysis and decision-making - Team management - Leadership and innovation - Negotiation and sales skills - Entrepreneurial spirit SCHEDULE Monday through Friday, 9.00 h to 14.00 h. October, 2011 through October, 2012 Duration: 90 ECTS 3
CURRICULUM MADRID GENERAL MANAGEMENT: Managerial Skills Political and Regulatory Environment in the EU Information Technology for Business Economic Analysis for Management Strategy and Competition MARKETING: Market Research Strategic Marketing Marketing, Management & Sales Branding & Corporate Communication OPERATIONS: Operations Management Total Quality Process Management Supply Chain Management Innovation HUMAN RESOURCES: Corporate Social Responsibility Organizational Behavior Human Resources Management Organizational Structures FINANCE: Financial Accounting Management Control Leadership Financial Management SHANGHAI GENERAL MANAGEMENT: Chinese Culture and Values Asian Economies Trade Agreements in Asia Chinese Foreign Trade Relations Economic Environment in China Public Policy and Regulation in China Internationalization Decisions Business and Environment Technological Development in China MARKETING: Promotion and Advertising in China Market Research Channel Management HUMAN RESOURCES MANAGEMENT IN CHINA: The Role of a Manager in China The Cost of the Workforce Human Resources Practices in China Particularities of Recruiting and Hiring Personnel Training in China The Internal Communication Process CHINESE ACCOUNTING AND FINANCIAL SYSTEM: China s Accounting and Financial System Taxation in China Foreign Currency IRVINE (CALIFORNIA) GLOBAL OPERATIONS MANAGEMENT (CERTIFICATE PROGRAM): Expanding Internationally: Structuring for Global Business International Finance Import/Export: International Logistics and Supply Chain Management Global Marketing in the Electronic Business Environment International Business Negotiations International Business Planning for your Product or Service PROJECT MANAGEMENT: Introduction to Project Management Principles and Practices (On-line) Earned Management Value Project Project Risk Management Cost Management and Capital Budgeting 4
FACULTY The success of any program depends greatly on the selection of the faculty. At IEDE Business School the students have the benefit of an international faculty with more than one hundred professors who encompass all the areas taught in the MBA. The professors are of various nationalities and have broad experience in the international professional environment and in senior management. Many of them are professionals with doctorate degrees who complement their vocation for management and economics with other research and academic work. The demanding requirements of the faculty in no way impede their approachability; students may consult them outside of lectures, a quality that reinforces the School s personal relationship with students. The lecturers transmit in a logical, systematic and practical way the knowledge and skills needed for success in the business environment. The attitude of the staff is demanding, which stimulates students' will to achieve greater goals. Accessibility of faculty (allowing students to consult them on matters beyond the classroom environment) reinforces the personalized relationship of the School with its students. All faculty members have distinguished track records as executives, entrepreneurs or consultants and complement their professional lives with teaching. Program Director: Óscar Esteban Head of Asia, Grupo Prosegur Faculty: Pablo Alonso CEO MBO Consulting Former Marketing Director of ENDESA Joseph Bamond Vice-President of Stonegate Bank Former Managing Director of South Trust Bank Chin Calvin Partner of Shanghai Venture Partners Diana Clarke Vice-President of Managers Studio Corporate Communication Director of Citigroup España Luis Gómez Rodríguez Marketing and Brand Director at Iberdrola Lowel Habel Communication Consultant José María Herrero Olaizola Former Managing Director of Taylor Nelson Sofres Interactive CEO of Metrixlab España Liming Dong Resident Engineer, Flow Controls of Emerson Climate Technology, Suzhou Yun-O Peng Consultant at The World Bank Senior Advisor of Shanghai Foreign Investment Development Board Xiaoyan Yang Head of Logistics Department, Shanghai Institute of Foreign Trade (SIFT) Liu Warren Former General Manager of Burger King China Former Vice-President of KFC China Xiaojie Zhang Senior Tax Consultant of Deloitte Touche Tohmatsu CPA Ltd. Richard Steele Partner of International Sales and Marketing Group (ISMG) Senior Vice-President of Printronix Daniel Zahner Former Senior Counsel for the Federal Deposit Insurance Corporation Legal Advisor to the Central Bank of the Republic of Uzbekistan and Foreign Exchange Advisor to the National Bank of Georgia for USAID For a complete list of faculty, consult the webpage, www.iede.edu. 5
METHOD The IEDE Business School teaching method is one of the greatest added values of the master's degree course, having been strengthened and enriched by more than 15 years of experience in management and specialized training. These methods are based on highly practical, result-oriented education in which renowned professionals in the sector transfer their knowledge of management skills to students through the proposal and resolution of real cases. With these methods, the student becomes the central figure in the learning process throughout the master's course, both in and outside the classroom. Practical case-by-case study brings into the classroom the managers' experience in different business situations. Students work in teams analyzing these real cases, under the constant guidance of professors and lecturers who monitor the discussions facilitating reflection and debate. This, in turn, favors the exchange of ideas, know-how and solutions. This method enables students to: Acquire the professional skills in highest demand within this sector Share their know-how and exchange opinions with their colleagues, enhancing their learning Develop their entrepreneurial spirit Our International MBA stresses two things to students: 'learning how to learn' (a basic skill in a society where change management is both an opportunity and a challenge) and that of turning experience into knowledge. We promote this learning by applying today's new business methods, using a combination of resources which leads to success. The master's course is structured so that in reaching the program objectives: students develop the personal and technical skills necessary for optimum management. The method s success lies in favouring personal contact and training between students and professors, given the limitation to enrolled students in classroom (average size of the group is 20), and in a rigorous initial student selection, both in the admission process and formation of workgroups. This is handled by both the Information and Admissions Department and the Academic Department, who look at an individual s academic and professional track record, plus their technical skills. Special emphasis is placed on one s emotional intelligence, drive to succeed, motivation, attitudes and perceptions of the world around them. This inverse learning process accelerates conceptual learning. Questions are lively and the level of interest in the class increases considerably. Group Work Groups are distributed into working rooms to analyze the case once again with the guidelines provided by the professor in the theory class. Now they will share their knowledge and experience, points of view and conclusions. The professor rotates among the groups, answering questions, providing methodological support and observing each group's diagnosis of the case, whether the problem has been identified correctly and whether or not the solutions are reasonable. In this phase, the members of each group must reach a consensus, since only unanimous proposals may be taken to the plenary debate. This approach forces students to learn to negotiate and unify proposals in order to reach a consensus. Plenary Debate In this third and final part of the session the professor uses questions to guide the discussion, focusing on the most essential aspects of the problem. The professor helps students to reach the conclusions that will become the learning objectives of the day. These conclusions show that oftentimes there is more than one solution to a business problem. This makes students feel that they have acquired the knowledge in a practical and applied way. During this final phase the students develop their ability to communicate concepts, as one or more representatives from the group present their conclusions to the rest of the class. The last phase is always an in-depth study phase, in which students establish a connection with and receive feedback from the teacher on more specific topics. The goal is to stimulate within students a continued interest in professional issues. Using a combination of various methods, the student is conscious at all times of his/her learning situation, progress, and areas needing more attention. STRUCTURE OF SESSIONS Each session has a different conceptual focus and is divided into three phases: Theory Class In this session the professor will present the material required and the key aspects of the case under an extremely practical and business oriented point of view. 6
EVALUATION Students face three evaluations similar to a job performance review. They are evaluated rigorously in each of the countries during each of the modules, plus in their quarterly work and Master's thesis. On-going Course Evaluation Through the active methods used in each of the sessions, the professor is able to evaluate each student's participation in an individualized manner. Each professor, regardless of where the training is offered, evaluates whether the student has worked on the necessary management skills to be become a competent professional. Indicators such as leadership, teamwork and goal motivation are examined. The methods used require students to maintain an attendance record of at least 90% in order to pass this first evaluation successfully. Attendance is a minimum requirement for passing the MBA evaluation, since it is an intensive professional training program where active student participation is mandatory. The International Master's Degree in Business Administration mirrors the real international business world, showing how to manage and work with teams, how to adapt to new environments, and how to deal with adversity. Teamwork enables students to develop leadership, negotiation, analytical, communication, and problem-solving skills, thus expanding their potential. Quarterly Work During the first two quarters the student must work in depth on two projects. Approximately one month before the quarterly exams, the student receives a practice case or field work project to be completed as a team. The different working groups will prepare a dossier to be evaluated in depth by a panel of experts and presented orally by the students before a Board of Examiners. This is the best way to progressively apply all of the knowledge acquired through the case studies. Master's Thesis The master's thesis is the culmination of an entrepreneurial project in line with international business, built from start to finish upon an original, socially useful and financially viable idea. During the presentation, the students also face the Challenger of being effective communicators, presenting and defending their project and answering the board's questions. The weight of this master s thesis on the student's final grade is 40%. INTERNSHIP To complete the program and reinforcing the fact that the Master is the real link between professional and graduate lifes, internships are offered to every student in order to have a first business experience. Internships are compulsory to every student not having the appropriate professional experience, and are offered in Madrid and California during or at the finalization of the Master. Internships in California are subject to an additional fee, not included in the basic price of the Master. SUPPORT STAFF The mission of the course directors, academic coordinators and academic assistants is to manage all the aspects that might influence a student s progress and to create a pleasant atmosphere that encourages learning. At IEDE Business School we show personal concern for our students in order to guarantee proper information flow and our students general well-being. QUALITY CONTROL AND MANAGEMENT IEDE Business School has a continuous Quality Improvement Plan for meeting the needs and expectations of the students and stakeholders. Students are required to write quarterly evaluations of the school, program contents and professors. These responses rate the school s performance in meeting its ambitious targets of excellence. Such evaluations enable us to discover whether, upon completion of the master degree, both the students' and our expectations were met and whether students are aware of the degree of skill they have acquired, in addition to cultural and attitudinal maturity. Throughout the academic course, students will receive specific Project Seminar sessions with continuous guidance from the faculty. To do so, they will be asked to divide spontaneously into teams. Under the advice of the professors and the guidance of a tutor, each group submits to the academic department an outline of the business idea they plan to develop as their thesis. The final phase in this master program is to give an oral defense of the business project. This is done through a videoconference before a management panel composed of experts in viability, risk and executive analysis. The videoconference is set up in Irvine, connecting with Spain so that the Spanish panel can evaluate the project for leadership and innovation. 7
ADMISSION PROCEDURES The admission procedure for the IEDE master programs may be carried out at any time during the year. Nevertheless, it is advisable to submit the duly completed and signed admission application and required documentation to the Admissions Department as soon as possible (especially in the case of international students). Admission Criteria: Candidates must fulfill the following basic requirements: Bachelor s degree or equivalent from an officially accredited institution. Proven fluency in English (a fundamental requirement due to the fact that all classes are taught in English). We offer level testing and courses to improve during the first part of the course. Laptop computer mandatory. Personal interview. Personal Interview: The documentation received will be evaluated by the Admissions Board to select the candidates who best fit the required profile. The selected candidates will then be called for a personal interview. In the interview, the potential for achievement and future development of the candidate in the selected program is analyzed, especially taking into account the following skills and specific qualities: Leadership Adaptive Ability Strategic Vision Emotional Intelligence Social Responsibility and Ethics Entrepreneurial Spirit International Outlook Student candidates will be notified individually of the Admissions Board s decision. Nationalities represented in past editions of the International MBA: Austria, Belgium, Italy, Germany, France, Spain, the United Kingdom, Switzerland, Bolivia, Brazil, Chile, Ecuador, Puerto Rico, Costa Rica, Peru, Venezuela, the U.S., Mexico, Canada, China, Japan, India, Tunisia and South Africa. 8
Presencia de Laureate International Universities en el mundo POSTGRADOS DE LA ESCUELA MÁSTERES UNIVERSITARIOS ÁREAS ESPECÍFICAS Máster Universitario en Marketing y Comunicación Máster Universitario en Dirección Internacional de la Seguridad y la Protección Civil MÁSTERES UNIVERSITARIOS ÁREA DE MANAGEMENT MBA (más información en el folleto de este área) International Master's Degree in Business Administration - IMBA Máster Universitario en Dirección de Empresas MBA Máster Universitario en Dirección de Empresas Executive MBA MÁSTERES UNIVERSITARIOS ÁREA DE COMERCIO Y FINANZAS (más información en el folleto de este área) Máster Universitario en Comercio y Relaciones Económicas Internacionales Máster Universitario en Finanzas Internacionales MÁSTERES UNIVERSITARIOS ÁREAS DE TURISMO (más información en el folleto de este área) Máster Universitario en Gestión del Turismo de Congresos, Convenciones y Empresas OPC Master s Degree in International Hotel Management CONTACTO & MÁS INFORMACIÓN CAMPUS LA MORALEJA Avda. de Bruselas, 14 28108 Alcobendas, Madrid Tel.: 902 100 074 info@iede.uem.es www.iede.edu 9
PREPARACIÓN INTERNACIONAL ENFOCADA AL ÉXITO PROFESIONAL IEDE Business School es una Escuela de Negocios generadora e impulsora de directivos, cuyo modelo formativo se sustenta en 3 pilares: SU NATURALEZA INTERNACIONAL Gracias a su pertenencia a Laureate International Universities, líder de la educación superior en el mundo que agrupa a 50 instituciones en 24 países y que cuenta con más de 600.000 estudiantes. La internacionalidad se concreta en la oferta formativa, la procedencia de sus estudiantes y la preparación para trabajar en un mundo global y cambiante, en el que la experiencia internacional es un factor clave para el éxito profesional. IEDE Business School es la única Escuela de Negocios que cuenta con campus en tres continentes -Madrid, Shanghai y Santiago de Chiley que imparte un MBA verdaderamente global con estancias en Estados Unidos, China y España. Además, todos sus programas incorporan la internacionalidad a diferentes niveles (idiomas, claustro, estudiantes, estancias en el extranjero ). El objetivo es mejorar la competitividad de los estudiantes en entornos internacionales, cuyas empresas lideran el desarrollo de los países. TODOS SUS PROGRAMAS ESTÁN CONSTRUIDOS DESDE LA EMPRESA Los vínculos entre la Universidad y la empresa se concretan en diversos aspectos que van desde la concepción y el diseño de los postgrados hasta la promoción del profesional en formación en el mundo laboral. En la fase de diseño de los programas, la empresa, como futuro empleador y promotor del estudiante, juega un papel fundamental. Desarrollar postgrados basados en sus necesidades y contar con su aval desde el principio, garantiza su apoyo posterior a la hora de favorecer las carreras profesionales de los estudiantes. EL RESPALDO DE LA UNIVERSIDAD EUROPEA DE MADRID Garantiza la calidad académica, así como la oficialidad de la mayoría de los postgrados de la Escuela: para el curso 2011/2012 IEDE Business School ofrece 9 Másteres Universitarios (oficial), reconocidos por la Comunidad de Madrid y el Ministerio de Educación y Ciencia, y homologados con los requisitos del Espacio Europeo de Educación Superior (EEES). EL ESPACIO EUROPEO DE EDUCACIÓN SUPERIOR La construcción del Espacio Europeo de Educación Superior significa que, desde 2010, las titulaciones universitarias de todos los países europeos garantizan programas académicos equivalentes, lo que conlleva un reconocimiento inmediato de los títulos en cualquier lugar de Europa, la movilidad entre países, y el aprendizaje continuo. Las titulaciones oficiales se estructuran en estudios de grado y de postgrado. Los estudios de postgrado oficial se dividen en estudios de 2º ciclo y estudios de 3er ciclo. En el 2º ciclo se cursan másteres universitarios y en el 3er ciclo el doctorado. Esta nueva estructura de educación superior por fin permite a los diplomados e ingenieros o arquitectos técnicos, acceder al doctorado (3er ciclo) a través de un máster universitario. Por qué estudiar un máster universitario en la Universidad Europea de Madrid? Los másteres universitarios permiten continuar la formación y especializarse en lo que las empresas demandan a día de hoy, con un título oficial que es válido en cualquier país europeo, y convalidable en cualquier otro país. La Universidad Europea de Madrid ofrece esta oficialidad por su condición de universidad, añadiendo además una perspectiva internacional y un profundo vínculo con las profesiones y las empresas de renombre, características propias que abrirán las puertas de futuro a los estudiantes. La Universidad Europea de Madrid es un referente de excelencia académica en el mundo universitario. Así lo avalan los numerosos certificados de calidad que ha recibido. 10