Special Issue. Continued. Commitment. The future is at hand and Caterpillar. will be riding with you every mile of the way

Special Issue Continued Commitment The future is at hand and Caterpillar will be riding with you every mile of the way

6 Greetings! As a valued Caterpillar customer, welcome to this special issue of Intelligent Power magazine. Inside, you ll read more about how Caterpillar continues to offer impressive products and superior support to maximize the value of your on-highway engine investment. Because of your long-standing relationship with us, I wanted to personally assure you that you can continue to purchase and operate Caterpillar Heavy Duty engines with confidence they are available through 2009 from all the same truck manufacturers you know and trust. We believe Cat engines with ACERT Technology still represent your optimal investment in terms of meeting stringent 2007 emissions regulations and providing the best customer value. Caterpillar and the North American network of Cat Servicing Dealers continue to support your business. This network includes genuine parts availability, training, warranty, service and proven support programs such as Extended Service Coverage, Overhaul Protection for Trucks and Pure Advantage, plus much more. Caterpillar has been a key player in the on-highway market for 40 years. In addition to ACERT Technology, we have a rich history of noteworthy industry-leading innovations like Air-to-Air Aftercooling (ATAAC) and Electronics and Air Systems Technology. Quality products and unmatched product support have led to the 1.6 million plus Cat on-highway engines in operation today with over 100,000 customers. That s a testimonial in itself. You have my word that we will stand by our customers. Our heritage demands it. Thank you for your business over the years. And as you make purchase decisions critical to your future, I urge you to consider investing in our offerings. Caterpillar is a name you can continue to count on for quality diesel power and total support for many years to come. CONTENTS Continued Commitment 4 Legendary service, support for the life of your Cat engines The Engines of Choice 6 Key customers explain why they use Cat engines Masters of Fuel Economy 8 Four companies focus on maximizing fuel mileage Protection Plans 10 Guard your investment with Extended Service Coverage Parts and Service Second to None 12 The most comprehensive product support system in the industry has no rivals Make the Best Choice 13 Questions to ask before purchasing a truck engine 10 12 Sincerely, WORLD S James TOUGHEST J. Parker BATTERIES James J. Parker, vice president, Caterpillar North American Commercial Division Intelligent Power is published by High Velocity Communications Inc. on behalf of your Cat Dealer. Publisher, Tim O Brien Editor, John Koski Art Director, Jay Blazek Director of Client Services, Kris Matz. Every attempt has been made to ensure specifications are accurate. Because specifications are subject to change without notice, check with us, your Cat Dealer, for the latest information. Some photography provided courtesy of Caterpillar Inc. CAT, CATERPILLAR, ACERT, their respective logos and Caterpillar Yellow, and the POWER EDGE trade dress, as well as corporate and product identity used herein, are trademarks of Caterpillar and may not be used without permission. High Velocity Communications Inc., 2444 N. Grandview Blvd., Waukesha, WI 53188. Intelligent Power is a trademark of High Velocity Communications Inc. Phone (262) 544-6600. Printed in the U.S.A. All rights reserved. Volume 5 Special Issue. 3

Continued Commitment With You for the Long Term Legendary Cat service and support for the life of your Cat engines For more than 40 years, Caterpillar and Cat Dealers have participated in the on-highway truck engine market, and enjoyed outstanding relationships with customers like you. Caterpillar and its world-class network of Cat Dealers and authorized service facilities will continue to provide superior product support and service for all Caterpillar on-highway engines in any truck chassis. For more than 40 years, our customers have come to expect gold-standard product support and service, says George Taylor, director and general manager, Caterpillar Global On-Highway. We will continue to provide that industry-leading support and service for the 1.6 million Cat engines on the road today well beyond 2010. Cat parts availability, training and support will continue to be available to OEM truck dealers and authorized service centers that currently serve you and your fleet. With more than 2,200 authorized Caterpillar truck engine service locations in North America, you will continue to receive prompt and convenient access to Caterpillar parts and service no matter where or when you need it. You also have the assurance of knowing that truck engine product support technicians will continue to receive training in electronic truck engine diagnostics, servicing on-highway Cat engines with ACERT Technology, the Cat warranty process, and other critical service areas. In addition, you will also still be able to take advantage of our popular support programs, such as AccountExpress, Pure Advantage, Overhaul Protection for Trucks, and financing from Cat Financial. Some of the Extended Service Coverage programs are even transferable to a new owner. And when it comes to parts quality, you will still have access to genuine Caterpillar engine parts that are designed and manufactured to work together efficiently as a complete system with the designed-in strength to be rebuilt for a second life. Although the care and precision that go into manufacturing Cat parts may not be visible to the naked eye, test after test identifies critical design advantages in Cat engine parts compared to will-fit parts. The result is better performance and longer service life. In addition, design updates are included and manufacturing techniques are continually improved to ensure you receive state-of-the-art new and Cat Reman parts every time. And we ll continue to search for ways to reduce fuel costs whether through parts and service or utilizing technology such as Cat Messenger, which provides a real-time readout of fuel-consuming factors such as rpm, idle time and others. Thank you for your business. Please stop in or give us a call if you have any questions. We look forward to continuing to meet your engine needs, as well as being the provider of your gold-standard parts and service support well beyond 2010. What Can You Expect? Caterpillar will continue to manufacture and sell Cat Heavy Duty on-highway truck engines to North American customers during 2008 and 2009. Caterpillar and the Cat Dealer servicing network will continue to provide superior product support for the 1.6 million Cat onhighway engines now in operation for the life of the engines well beyond 2010. Caterpillar will continue to support our customers for as long as you purchase, own and operate Cat engines. The entire team of Caterpillar Field Sales and Service Managers and your Cat Dealer servicing network will continue to assist you with spec ing, sales and service of Cat engines. COUNT ON CAT and your Caterpillar Authorized Dealer to support your business 4

Customer Profiles The Engines Superior support By any standard, Jim Aartman Inc. operates a large fleet. We have 475 trucks, Jim Aartman says, that operate in all 48 contiguous states. With that many trucks on the road, dependable truck engines and superior product support are vital. That s why all the company s trucks are powered by Cat C13 engines. One of the main reasons we prefer Cat engines is the commitment to customer satisfaction from Caterpillar We looked at all of the engine manufacturers and feel that Caterpillar definitely has the best nationwide service and parts availability. Rolling along Jim Aartman, president and CEO, Jim Aartman Inc., Ripon, Calif. East-West Express Inc. is a high-mileage company. We typically put 220,000 to 250,000 miles a year on each of our 48 trucks, all of which have Cat C15 engines, Richard Cangemi says. We re pretty much a one-lane carrier between the Southeast and the West Coast and rely exclusively on team drivers, most of whom are husband-and-wife teams. of Choice and our Cat Dealer, Aartman says. Their support staffs are second to none. In addition, the availability of Cat parts is outstanding. With as many trucks as we have, and because we keep our trucks a little longer than most companies, our entire operation is geared around parts availability. If someone asked me why they should purchase a Cat engine, he says, I d tell them first and foremost, it s reliability. We ve never had any complaints from our drivers about Caterpillar engines, and none of them has ever requested that we purchase another brand of engine. As a long-haul carrier, we depend on reliable engines. Our Cat C15 engines run continuously seven to eight days in a row and we ve never had any problems. Richard Cangemi, president, East-West Express Inc., Villa Rica, Ga. Always available Some In addition to the excellent fuel mileage Boyd Bros. Transportation Inc. gets from its Cat C13 engines, it also appreciates the Caterpillar nationwide network of dealers and maintenance facilities. We re an irregular route carrier, Chris Cooper says, with an average haul length of 650 miles. Because we re not on a specific route every day, of our drivers have told us the response they are getting from the C13 engines is better than they were getting from the larger engines they had previously used. Chris Cooper, general manager, Boyd Bros. Transportation Inc., Clayton, Ala. Working hard Southern Ag Carriers Inc. works its trucks hard. We re constantly encountering stiff headwinds and steep slopes, John Yordy says. That s one reason we use Cat C15 engines. We also prefer a bigger engine because we gross out on most of our loads. a network of dealers and maintenance facilities is vital to our operation. Without the Caterpillar network, we wouldn t be able to operate. Having a nationwide network also is important as Boyd Bros. Transportation continues to expand geographically from its base in the Southeast. In addition, we specify Cat engines for their resale value, he adds. We have learned that we always get more for a truck if it has a Caterpillar engine in it. Caterpillar engines have always been on the leading edge of technology. They are built better and last longer. John Yordy, director of maintenance, Southern Ag Carriers Inc., Albany, Ga. 6 7

Customer Profiles 8 MASTERS OF FUEL ECONOMY Equipment and training return big dividends The engines of choice for Benny Whitehead Inc. are 430 hp Cat C13 engines. We began using them to save on weight and to achieve greater fuel mileage, Benny Whitehead says. Our entire fleet is now equipped with C13 engines and our drivers and service technicians are very pleased with them. Our Cat Messenger keeps drivers informed The cab-mounted Cat Messenger provides a real-time readout of a driver s average speed, idle time, rpms, miles per gallon and more. It helps our drivers see where they can improve, Randy McEwen says. When a driver first uses it, I ask them to estimate their percentage of idle time. They ll usually say about 15 percent. The readout often shows closer to 40 percent. But the next time they take a load out, it s probably closer to 15 percent. Cat Messenger reveals a lot of habits that drivers The company instructs drivers not to operate over 1,400 rpm, to shift at 1,100 rpm, to coast when possible, to run at a reasonable speed, and to limit idle time. The firm provides drivers with weekly performance reports and has a bonus program to reward those who achieve excellent fuel mileage. fleet average is above 7.0 mpg. With the miles we run, we save more than $1.6 million a year on fuel compared to companies averaging 5.5 mpg. You can be 50 rpm out of the sweetspot and cost yourself half-a-gallon per mile. Keep the rpms low to achieve maximum fuel mileage. Randy McEwen, president, McEwen Trucking Inc., Corunna, Mich. Benny Whitehead, president, Benny Whitehead Inc., Eufaula, Ala. didn t realize they had. So it really helps them improve their performance and enables us to achieve great fuel mileage. Today s fleets need drivers who will embrace technology and follow new ways of thinking. That s where the savings are. Untrained drivers can cost up to 1.5 miles per gallon or more. Demonstration vehicle validates new technology We When some of its customers began to have concerns about the fuel economy and performance of 2007 EPA-compliant engines, Allstate Leasing decided to create a demonstration truck powered by a Cat C15 engine with ACERT Technology that it felt would be readily accepted throughout its customer base by providing the best fuel economy available. believe that our customers will realize a 0.5 to 1.0 mile-per-gallon improvement with Cat Engines with ACERT Technology compared to previous-generation equipment. Gary Le Loup, general manager, Allstate Leasing, Eagan, Minn. Training and tires boost fuel mileage For Keim TS, driver training is a key to enhancing fuel mileage and improving safety. We have our own trainers, our own instructional course, and our own expectations, Stan Keim says. The course has evolved over 10 years, and Keim TS works closely with its insurance company in making modifications and updates. They also utilize training materials provided by Caterpillar, including CDs and DVDs. One driver told me how he lugged his engine down to 1,000 rpm climbing over the Arbuckle Mountains in Oklahoma and got 7.5 miles per gallon. Stan Keim, president and CEO, Keim TS, Sabetha, Kan. We provide the demonstration truck to our customers and allow them to operate it for a week or so, Gary Le Loup says. The idea is for each customer to take the vehicle and see how it performs in his or her operation. We know what this truck can do and we want our customers to see the advantages for themselves. It has been very successful. Our retention rate is great, our fuel mileage has improved, and our safety record is excellent, Keim says. Keim TS also enhances fuel mileage by using supersingle tires. We currently have super-singles on our entire fleet of trucks and trailers, Keim says. They not only keep our tire costs down, they also improve our fuel mileage by about a half-mile per gallon. 9

Extended Service Coverage On-Highway Engine Protection Plans Safeguard your engine investment with Caterpillar Extended Service Coverage We know the only way for you to stay on top in a highly competitive industry is to keep your Cat powered trucks on the road. That s why Caterpillar offers a variety of Extended Service Coverage (ESC) programs that can be tailored to your specific maintenance needs. Stop in or give us a call today for more information. Extended Service Coverage Plus (ESC+) for New On-Highway Engines ESC+ from Cat Insurance provides assurance against unexpected repair costs by covering 100% of parts and labor charges Truck Engine Standard Warranty L&S00041.EPS (less deductibles) for covered repairs due to defects in materials and factory workmanship. ESC+ adds value, mile after mile, by providing the following benefits: Helps manage the cost of unforeseen repairs. Creates a hedge against rising parts and labor costs. Provides strong customer support from the Caterpillar network parts and service are available at more than 2,200 authorized locations. Enhances resale value, because ESC+ is transferable. Offers a wide range of time and mileage combinations. Major Component Coverage for New On-Highway Engines This basic ESC plan provides coverage on 11 key components. The plan provides tremendous value for customers looking for low-cost, long-term protection that L&S00044.EPS includes 100% parts and labor (with no deductibles). Maintenance Component Protection This ESC plan provides coverage on the water pump, turbochargers, air compressors, after-treatment, and injectors. The coverage is an excellent supplementary program for your ESC+ or Truck Engine Extended Service L&S00043.EPS Major Component Coverage. Coverage is limited to 500,000 miles and can be purchased as a stand-alone package covering all three maintenance components. Individual maintenance component coverage can also be purchased, but must be purchased in conjunction with ESC+ or Major Component Coverage. Either way, Maintenance Component Protection is one of the best values today in on-highway engine protection. Towing ESC This coverage provides reimbursement of reasonable and customary towing charges to the nearest authorized repair facility for an ESC-covered engine failure. To purchase Towing ESC you must also have ESC+, Major Component Coverage or Maintenance Component Protection. Advantage ESC for Used On-Highway Vehicles Whether you already own a vehicle powered by a Caterpillar engine or you are purchasing a pre-owned Cat powered vehicle, Used Truck Engine Protection Plan L&S00047.EPS you can benefit from Advantage coverage. You can be confident that support is available when you need it. The vast Caterpillar customer support network means parts and trained technicians are readily available at one of more than 2,200 Caterpillar authorized service locations to perform your needed repairs. To qualify for Advantage ESC protection, engines must meet certain eligibility requirements and pass a comprehensive inspection by an authorized Cat Dealer. Because engines change owners, Advantage ESC does too. Increase the resale value of your on-highway trucks with this transferable coverage. Overhaul Protection for Trucks (OPT) The best new on-highway engines also make the best overhauled on-highway engines. So when it comes time to overhaul your Caterpillar engine, why settle Truck Owner Protection Plan for anything less than the best protection L&S00042.EPS plan available? Most importantly, it is backed by the power of Caterpillar. OPT provides coverage of engine components that either pass inspection or are replaced at the time of the overhaul. OPT is a Caterpillar program that covers 100% of parts and labor for specific repairs due to defects in materials and factory workmanship. OPT coverage is the last and most important part of your Cat authorized onhighway engine overhaul. Don t leave the service bay without it. 10 uck Engine 11

Customer Support Parts and Service Second to None The Caterpillar Parts and Service Network provides you with the most comprehensive product support system available in the industry. All of our efforts are targeted at keeping you up and running, for less. Our goal is simple: to make sure you not only benefit from high performance on the road, but also down the road with Cat certified service technicians trained in using the latest diagnostic equipment, tools and service techniques. They know exactly what to look for, and precisely how to fix it. One of the cornerstones of the Cat Parts and Service Network is availability. No matter where you are, no Your Best Choice in Parts matter what day of the week, or time of day, Cat Parts and Service is always close at hand. Our network of more than 2,200 authorized Cat Parts and Service outlets is one of the most extensive in the industry. At each location, you have instant access to everything from repair and maintenance options to a full range of genuine Cat parts and remanufactured components. The vast majority of the parts you ll ever need are on hand at any of our service locations, right off the shelf. In the rare event a specific part is not at hand, we can usually obtain it for you within 24 hours, utilizing our computerized parts location network. When it comes to parts and service, Caterpillar has the bases covered better than anyone else in the industry. Your trucks often work in extreme conditions on some of the toughest jobs imaginable. Caterpillar engines are at the heart of your trucks productivity and your company s profitability. That s why you need dependable parts. Parts that will keep your trucks operating at peak efficiency day in and day out. Cat parts are built to exacting tolerances and undergo rigorous testing to ensure reliable performance, long life and low owning and operating costs. Whether you need a head gasket or a piston assembly, you can count on Genuine Cat Parts to deliver top performance and long life, because they are built to high-quality, original-equipment specifications. Make the Best Choice Thinking about purchasing a truck engine? The answers to these questions will go a long way toward ensuring you make the right choice. Product Support Will you have a factory sales rep, factory service rep, dealer truck engine business manager, dealer truck engine account manager, and dealer product support service representative (PSSR) calling on you? Will you have a dealer PSSR or factory engine service rep to contact for consideration after warranty or extended service coverage expires? How many dedicated engine bays does the engine servicing dealer have? If you have an engine-related problem, will you have to go through your local truck OEM for service? Who is authorized to work on this engine? How many authorized service locations can you count on in the U.S., Canada and Mexico? How many locations are available in the areas where you travel? Warranty What is the engine s standard warranty, and how do mileage limitations fit your application? Is there a deductible under the standard warranty? Have you requested a list of covered components to clearly understand what is considered warranty and what is considered maintenance? Is the EGR (when applicable) covered for the full length of the standard warranty, or is it a maintenance component? How often does an EGR valve need to be changed? How much does an EGR valve cost? How much labor is associated with changing an EGR valve? How long are the turbo, water pump and injectors covered under a product with EGR? Extended Service Coverage (ESC) Does the ESC have a deductible? If so, is it by year or occurrence? Does the engine manufacturer offer any coverage past five years? Past 500,000 miles? What coverage is offered on turbo, water pump and injectors? Is ESC available on the Diesel Particulate Filter (DPF)? Are insurance packages available on used engines? Reliability What is the B50 or B10 average life to overhaul? What are the suggested maintenance intervals? What is the oil sump capacity? Engine Life What is your current trade-in cycle? Would you be willing to adjust your trade-in cycle to under 500,000 miles to avoid major engine repairs sometimes associated with EGR? Other Key Questions How much fuel will your fleet save by running an engine such as the Cat C13, which has the same horsepower and torque as some competitors yet is 400 pounds lighter? Are you going to pre-buy to avoid the introduction of 2010 technology? Have you factored in the impact used-truck demand has on residual value? Do you think a reliable and fuel efficient engine with proven technology will be in demand in the future? Whether you are focused on product support, warranty, ESC, reliability, or engine life, Caterpillar is by far the best answer to all of your questions. 13

FUEL GAUGE. Best fuel economy on the road today. In recent fuel tests, the Cat EPA 07 C15 engine with ACERT Technology was shown to produce marked fuel savings, resulting in significantly lower lifetime fuel costs. FULLY ENGAGED. Total support for the life of your engine. Whether you re running a Cat engine now or thinking about investing in one, you can be fully confident that you ll get the highest-quality parts, service and support you need to maintain your engine and maximize profits down the road. To find out more about Caterpillar s full commitment to your success, call your Cat Dealer, authorized truck engine dealer or visit www.cattruckengines.com. 2008 Caterpillar All Rights Reserved. CAT, CATERPILLAR, their respective logos, Caterpillar Yellow and the POWER EDGE trade dress, as well as corporate and product identity used herein, are trademarks of Caterpillar and may not be used without permission.

When you buy a Caterpillar engine, you automatically receive industry leading product support for the life of the engine. Support You Can Count On Whether you re running across North Dakota in the dead of winter with an outside temperature of 25 degrees below zero, or rolling through Texas on a miserably hot, sweltering August day, you need dependable equipment to keep you going mile after mile. And that s exactly what you get with legendary Caterpillar truck engines the most reliable engines available anywhere. But it s a fact of life that you may occassionally need field service sometimes in one of the most remote locations imaginable. When the unexpected happens, you need help and you need it now. That s where the Cat Engine Call Center comes in. We re just a phone call away at 800-447-4986 for emergency roadside assistance, product information or your nearest Cat truck engine service facility, And we make it easy for you to get in touch with us, no matter where you are or what time of day it is. We re standing by to take your call 24 hours a day, 7 days a week. If repairs are needed, the Cat Truck Engine Call Center will contact the nearest Cat Dealer or authorized service facility to arrange for roadside assistance or towing, and will follow up to ensure that the needed parts are available and repairs are completed. With more than 2,200 authorized Caterpillar truck engine service locations in North America, you have the confidence of knowing that you will never find yourself stranded in No Man s Land. Whether you have a question about an operating function, or a problem on the road, our call center personnel are ready to help you with the following: Dealer Locator Basic Product Information Roadside Assistance Parts Availability Issues Warranty Coverage Information 800-447-4986