(43) Pub. Date: Jan. 18, 2007

US 20070016577Al (19) United States (12) Patent Application Publication (10) Pub. No.: Lasa et al. (43) Pub. Date: Jan. 18, 2007 (54) SYSTEM FOR BUILDING A WEBSITE (75) Inventors: Ricardo Lasa, Tampa, FL (US); Matt Munday, Tampa, FL (US); Derek Clark, Seminole, FL (US) Correspondence Address: CHRISTOPHER PARADIES, PH.D. FOWLER WHITE BOGGS BANKER, PA. 501 E KENNEDY BLVD, STE. 1900 TAMPA, FL 33602 (US) (73) Assignee: Rivergy, Inc., Tampa, FL (21) Appl. No.: 11/457,278 (22) Filed: Jul. 13, 2006 Related US. Application Data (60) Provisional application No. 60/698,880,?led on Jul. 13, 2005. Publication Classi?cation (51) Int. Cl. G06F 17/30 (2006.01) (52) US. Cl...... 707/5 (57) ABSTRACT A Website development system and an optimizing sub system is capable of instructing a user on measures to customize a Website in order to increase visibility of the Website to Website search engines. The optimizing sub system analyzes content provided by the user, or otherwise generated for the user, and noti?es the user if the system is optimized or needs additional optimization. The Website development system may be capable of generating content, such as text and images, Which may be optimized for search engine visibility, such as appropriate length of text para graphs, keyword usage, keyword density, and other optimi zation protocols. The Website development system may provide an interactive system for a user to develop a Website that encourages the user to complete the steps in the devel opment process. Main Paragraph of Home Page Selector Type in Heading Select or Type in Main Paragraph Content Text Display Keyword Uses Ranges Optimizer Information Bar Select Image for Home Page Preview of Webpage Paragraph Manager Keyword Alert * Website Not Optimized

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Patent Application Publication Jan. 18, 2007 Sheet 9 0f 28 "y /(o I3/?) /110 /11 60 o o. Copyright: 5. Home ageg?e. AboutUs Contact Us Welcome.Select an Image Step 1 of 2 Please select an Image for your home page. You can also Layc ut upload one of your own images. Content image 8 2' Optimum Selected Image Review Finish 8% Page 1 of 7 Next home-buildzjpg home-build6.jpg home-build7.jpg home-build8.jpg Page 1 of 7 Next Percent Completed: 28% P76. 2

Patent Application Publication Jan. 18, 2007 Sheet 10 0f 28. TempIateEZ- S, Site Header; 4. Copyright:.Home Pagegge. About Contact Us vit. ProduotsQEiQ. Logoii Welcome Optimization Intro Step 1 of 7 Layout Content Image Optimization Review Finish i=iegistering your sites with the search engines such as Yahoo! and Google is critical for your site s success. The meta tags for your home page and the text in your home \ page determine how high your site will rank with the search engines. Some other O\ \ factors also affect your ranking such as how many sites on the Internet link back to \ your site. in order for your site to be search engine friendly we recommend you set up the meta tags for the home page. Meta tags do not show up on the page. They are only utilized by the search engines. It is critically important to set up meta tags for the home page and we strongly encourage it.(notice:search engine registration with Google and over 100 search engines is included with your first month of hosting) FIGYZA

' Patent Application Publication Jan. 18, 2007 Sheet 11 of 28 1. Welcome, 2. Template; Site Header"; 4. copyrigmiia Home Page About Us. Logoj l WeICOme Optimization Description Step 2 of 7 I This part of the home page wizard will help with the search engine optimization of Layout your site through the use of keywords and meta tags. We will start with the insertion of the description meta tag. This is the text that some search engines, such as Content Google, will display when the results of a search bring up your site. it provides a // short description of what your site is about. The text should be an accurate short image description of your company as it appears on your mission statement, business cards an or marketing materials. It should be two to three sentences long. Optimization Review Finish Example: Island Interior Design is an interior decoration firm located in Tampa, Florida. specializing in room design, European furniture, and livable interiors. Please type in a description paragraph for your company. The paragraph should not be longer than 2 or 3 sentences. Remember the paragraph should be a short marketing description of your company.... Filter D $9liP1l9 FlGJEB

Patent Application Publication Jan. 18, 2007 Sheet 12 0f 28 '1. Welcome 2. Templates. Site Headergg 4. Copyright." ;5- Home P899526 About Contact U 8. Products 9. Logo? g We'come Optimization Key Phrase Step 3 of 7 JDuring this step we will integrate the primary search key phrase into the home page Layout of your site. The primary key phrase is the most common set of words that people will use to search for your site. You should ask yourself "What words would most of Content // my clients type in to a search engine to find my services, products or business?" image q 1 Optimization Review _ EXaIT p'e? Finish Tampa Interior Design Mai" Key Phrasal PEPE"?.. v..,...... EEEEEHLQPIIIR'EIEQZ.iig zemmw FIQSQ i

Patent Application Publication Jan. 18, 2007 Sheet 13 0f 28 :1. Welcomeé?Z. Templateé ifii. Site HeadergigiAi Copyrightlii Home P8992325. About 7. ContactUs Product. Logo ii Weicome Optimization Secondary Keywords Step 4 of 7 Layout Content mags Optimization Now we will develop the secondary key phrases which are the second most important criteria by which some will search for your site. Secondary key phrases are additional sets of words or phrases that people might use to search for your site. You should identity at least 1 to 5 of these secondary phrases or groups that might be used to search for your site through search engines. There word groups can be / based on product or service offerings, in dustry key words, or vocabulary specific to / what your site is about. Example: Review _o Interior Design Tampa 0 Tampa home remodeling Finish 0 Interior Decoration Tampa I Tampa Interior Decoration l Tampa Floom Decoration Secondary Key Phrases 1 @cancer research 2 patent donation 3 Egenetic cures / 4 patent portfolio licensing 5 ésearch for a cure Fleet) '

1 Patent Application Publication Jan. 18, 2007 Sheet 14 0f 28 Web Piston Assistants '1 Welcome; 2. Templateliis. Site Headed-gin. Copyrigh 5- Home Page- $6. About Contact Us- 8 Productsli. Logo ; Welcome Other Key Phrases (Optional) Step 5 of 7 These are any other key phrases you want to add to the page. Important key phrases Lay jut, would be your company name and any other search key phrases people would use / to find your site. Remember that general key phrases, such as "Interior Design" are Content / not very useful. Please be specific with the key phrase, referring to your locality (eg. q 1 v Tampa Interior Design). Image Example: I I I Island Interior Design, Island Interior Design LLC, Island Interior Design Tampa, Living room. Optimization decoration Tampa, professional interior decoration Tampa, interior decoration Florida, interior design Florida Fl ' e evlew nulihnter Other Keywords, separated by commas: Finish _ *A " i ' i c!.e, 7' the... F" 'l.<_.' - ' Y ~:~-» -' ""t m. CH2, X t t s? QM Y Q F Contact Us -Terms of Service -Web Piston -@ Copyright Hlvergy, Inc 1998-2005

I Patent Application Publication Jan. 18, 2007 Sheet 15 of 28 Web Piston Assistants '1. Welcome 2. Templateigsa Site Headertiéi. Copyrightgligi Home Pageg ii?. About Us v7. Contact Us iiia Productsi'EQ. Logo-l; Wemme Optimization Text Step 6 of 7 Layout Content Search Search engines such as Google look for specific density of key phrases in the home page to rank the relevance of a web site for searches. Therefore, we recommend you write search engine friendly text for your home page. This text will be displayed on your home page right after the image and text you have image < already entered. Optimization I.... / In order for this section of text to be search engine friendly follow these rules. Rev'ew Finish a. Write at least 800-1000 characters of text. b. Mention your primary key phrase at least 5 times (7-8 times is even better). 6 1 c. Mention your secondary key phrases 2-3 times. d. Try to mention each keyword phrase exactly as a user will search for it. For example, if your primary key phrase is Tampa interior design" use the phrase Tampa interior design" exactly at least 5 times in this section. \. See Example // 1013 Support not-for-profit research 275 characters. 35 words. i t F G F Contact Us -Terms ofservice * Web Piston. Copyright Ftivergy, lnc. l998~2005

Patent Application Publication Jan. 18, 2007 Sheet 16 0f 28 Web Piston Assistants 1;...> t..t...1. Welcome Templateiigs. Site Headeri ;4. Gopyrightii Home Pagetge. AboutU. We'come Optimization Review Step 7 0f 7 La t Please take this time to review the information provided and make sure it is correct. you {- Emiiwtt We Content I image Site Description Optimization / Primary Key Phrase patent I - Secondary Key Phrase KW new : Review cancer research - I patent donation Flnlsh / genetic cures patent portfolio licensing? al 6 search for a cure Patents 1., patentl f' Addltlonal Key Words cures, research, Support Contact ~ \ Optimized Text ' - ' 3 F l G 3 g Contact Us -Terms of Service - Web Piston -@ Copyright Rivergy, Inc. 1998-2005

Patent Application Publication Jan. 18, 2007 Sheet 17 0f 28 Type in Website name Select website type: Business, Family, Individual Welcome! Site Template Assistant Select Template Folder Select Template from List Select Template Color Con?rm Template Template Selection Finished FIG. 4A

Patent Application Publication Jan. 18, 2007 Sheet 18 0f 28 Site Header Assistant Select Header Layout A Type in Website Heading H H N Type in Motto or Slogan 1013 Select Footer Layout H H A Type in Copyright H G H U1 Preview of Webpage Header and Footer Finished FIG. 4B

Patent Application Publication Jan. 18, 2007 Sheet 19 0f 28 Home Page Assistant A lh-l c: p-i CO Type in Website Description Search Engine Optimization Keywords Type in Home Page Title Select Home Page Content Layout FIG. 4C