Understanding the Mining Business Model



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Transcription:

Understanding the Mining Business Model Cuan Kloppers, Group Manager: Group Business Systems, Samancor Chrome

In ancient times, those known as good warriors prevailed when it was not easy to prevail. Their victories were not flukes because they positioned themselves where they would surely win Sun Tzy - The Art of War

Roadmap Positioning Mining with Strategy, People, Processes & Technology The ability to change Macro Processes in the Mining Business Components Business drivers Business challenges Critical success factors Reporting requirements and systems Technology as a business process enabler the big picture The Integrated Solution Utilising ERP to enable a business Business Intelligence as a strategic tool

Understanding your company's environment Environment Economic Regulatory Physical Social Technological Strategy Corporate Strategy / Vision Operating Strategy Organisation Strategy Operating Model Process Technology Physical Setting Organisation Framework Organisation Structure Individual Learning/Training/ Knowledge Transfer Performance Management Required Capabilities Resourcing Leadership Communication Culture Performance Support is key to position yourself in the market today!

Typical Challenges and Business Drivers Industry Challenges Cross-cultural Environment Multiple Locations Changing Market Dynamics Communication Infrastructure Complex Legislative Environment Organisational Size Complex Stakeholder Environment Transformation Cost Containment Business Drivers Supply & Demand Planning Performance Driven Organisation Cash Flow Management Asset Management Operational Efficiency in the Environment of a typical Mining Company today

Gartner s Top 10 CEO Business and Technology Priorities for 2009 Rank Top 10 Business Priorities Top 10 Technology Priorities 1 Business process improvement Business intelligence 2 Reducing enterprise costs Enterprise applications (ERP, CRM and others) 3 Improving enterprise workforce effectiveness Servers and storage technologies 4 Attracting and retaining new customers Legacy application modernization 5 Increasing the use of information/analytics Collaboration technologies 6 Creating new products or services (innovation) Networking, voice and data communications 7 Targeting customers and markets more effectively Technical infrastructure 8 Managing change initiatives Security technologies 9 Expanding current customer relationships Service-oriented applications and architecture 10 Expanding into new markets or geographies Document management Extracted from Gartner 2009 CIO Survey

Key Components of Business Solution Integration People Strategy Technology Process to understand the Mining Business model

The influence of enabling Strategy Process Technology People

Your maturity to change Redefine Industry Re-invent Create Best Practice Match Best Practice Improve For efficiency Reengineer Streamline Automate Functionally Managed Single Function Core Process Scope of Change Value Chain Extended Value Chain influence your strategy

Typical Mining Business Model External business drivers and stakeholders Stakeholders, Customers, Regulators, Natural Forces, Image / Public Perception, Suppliers Economy, Labour, Competitors, Technology, Political Environment Commodity Segmentation: Precious metals Base metals Specialty metals Iron ore Industrial minerals Coal Gemstones Uranium By Operation Focus: Exploration Fully integrated Mine Services Single- or Multi- Commodity Strategic Management Process Core Business Processes Health and Safety Human Resources Acquire & Develop Reserves Extract Ore Support Processes Environmental Process Ore Sell Product Mine Close Information Management Treasury Management Maintenance Supply Asset Custody Customers Joint Ventures Other mining companies Utilities Customers Contractors Engineers Royalty Owners Suppliers Trade Associations Governments Outsourced Suppliers Minerals (including ore) Concentrates (including ore and slimes) Manufactured Products By-products (eg, sulphuric acid; industrial diamonds) Mine Services (Engineering [CRA, BHP], Technical Mining and Maintenance [eg, SA mining houses]) Tolling / Custom Milling Excess capacity Brokers (including De Beers) Commodity Exchanges Manufacturers / Fabricators (including steel mills) Governments (including mints) Utilities (eg, Coal) Refineries / Smelters

Processes in the Mining Business Strategy Strategic Business Processes People Core Business Processes Process Acquire & Develop Reserves Extract Ore Process Ore Sell Product Mine Close Technology Support Business Processes Structure need to be integrated and support the vision and strategy

Processes in the Mining Business Strategy Strategic Business Processes People Core Business Processes Process Acquire & Develop Reserves Extract Ore Process Ore Sell Product Mine Close Technology Structure Support Business Processes need to be integrated and support the vision and strategy

The Objectives Strategic Business Processes Strategic Business Processes Operational 1. Determine strategic objectives for the company by commodities, markets, countries and customers 2. Provide a clear strategic direction to the business 3. Identify, source and allocate resources necessary to execute strategy 4. Promote culture of continuous improvement Reporting 1. Measure business performance against strategic objectives 2. Confirming the financial statements and supplementary disclosures

Key performance indicators (KPI s) Strategic Business Processes Strategic Business Processes Critical Success Factors 1. Proper understanding of mining sector 2. Proper understanding of company s competitive strategy 3. Focused strategic plan 4. Successful implementation & monitoring of strategic plan 5. Adapt to changing environment Key Performance indicators 1. Return on equity; Share price comparisons; Analyst rating comparisons 2. Actual vs. budget comparison 3. Return on assets 4. Actual vs budget comparison 5. Share price comparison 6. Shareholder / analyst perception

Some common Financial Best Practice Measurements Strategic Business Processes Strategic Business Processes Measure 1. Average selling price per unit 2. Foreign exchange rate effectiveness 3. Payroll to sales 4. Sales price effectiveness 5. Market capitalisation per ounce 6. Purchasing effectiveness 7. Mining operations cost per ton mined 8. Total operating cost per ton milled 9. Total cash cost per ounces poured Calculation 1. Total sales / ton sold 2. Foreign exchange rate achieved / spot foreign exchange rate 3. Total salary and fringe expense / net sales 4. Average sales price achieved / average spot price 5. Market capitalisation / number of ounces available 6. Purchasing costs current year / purchasing costs prior year (comparison to local country inflation rates) 7. Mining operating cost / ton mined 8. Total operating cost / ton milled 9. Total cash cost / ounces poured

Some common Operational Best Practice Measurements Strategic Business Processes Measure 1. Production effectiveness 2. Exploration expenditure ratio 3. Hedging ratio 4. Ore mining cost (Bank comparison - World Averages) 5. Safety 6. Product development cycle time 7. Capital expenditure cycle time 8. Crushing & Milling effectiveness 9. Mining grade (grams per tonne) 10. Mining strip ratio 11. Milling grade (grams per tonne) 12. Milling recovery (%) Calculation 1. Actual production / budget production 2. Total exploration expenditure / total sales 3. Future production hedged / future production 4. Mining costs / number of units mined 5. Number of lost time injuries 6. Time from spending capital to start of capital project 7. Throughput rate per hour 8. Average daily ore milled / design throughput rate 9. Unavailable machine time / total available machine time 10. Industry standard

Processes in the Mining Business Strategy Strategic Business Processes People Core Business Processes Process Acquire & Develop Reserves Extract Ore Process Ore Sell Product Mine Close Technology Structure Support Business Processes need to be integrated and support the vision and strategy

The Mining Value Chain... Core Business Processes Acquire & Develop Reserves Extract Ore Process Ore Sell Product Mine Close Core business processes are the processes that develop, produce, sell, and distribute an entity s products and services. These processes do not follow traditional organisational or functional lines, but reflect the grouping of related business activities...the heart of the business

Components of the Core Business Processes... Core Business Processes Acquire & Develop Reserves Extract Ore Process Ore Sell Product Mine Close Targeting Mining Stockpile Selling Salvage Acquisition Exploration & Evaluation Access Reserves Transportation Metallurgical Extraction / Enrichment / Upgrading Transportation Rehabilitation Monitoring Planning Permitting Construction / Commissioning Access Reserves...is the lifeblood of the business

Typical Key performance indicators (KPI s) Core Business Processes Acquire & Develop Reserves Extract Ore Process Ore Sell Product Mine Close Targeting Acquisition Exploration & Evaluation Planning Permitting Construction / Commissioning Access Reserves KPI s Number of failed mining developments Ratio of successful acquisitions / targets Number of titles lapsing unintentionally Budget vs actual production statistics Time and cost to obtain permit Delays to project (days Actual vs budget cost; days late commissioned Frequency and cost of health, safety and environmental fines / claims Systems Geological modeling, Mine Technical systems Budgeting systems, models, etc ERP

Typical Key performance indicators (KPI s Core Business Processes Acquire & Develop Reserves Extract Ore Process Ore Sell Product Mine Close Mining Access Reserves Transportation KPI s Tonnes of ore mined per worker / per day Cost per unit output LTIFR (Lost Time Incidence Frequency Rate) Trips per day or volume of unit per time unit; Amount of time/volume capacity used vs Amount of time/volume capacity available Systems Labour scheduling Tri p sheets Mine scheduling Maintenance planning Production & cost reporting This core business process describes the key elements of the actual extraction of ore from the mine and transportation of this to the processing facility. This includes sampling, breaking and removal of the broken ore, grading and transportation.

Typical Key performance indicators (KPI s Core Business Processes Acquire & Develop Reserves Stockpile turnover ratio Grade of ore recovered Fines / tones of ore recovered Extract Ore Recovery rate; mine call factor Percentage capacity utilisation Units-of-production per time unit Cost per unit output Maintenance cost per machine hour Process Ore Stockpile Metallurgical Extraction / Enrichment / Upgrading Systems Sell Product Mine Close Mine scheduling Maintenance planning Mining technical systems Process Control Metallurgical accounting Quality management/ grade control Production & cost reporting

Processes in the Mining Business Strategy Strategic Business Processes People Core Business Processes Process Acquire & Develop Reserves Extract Ore Process Ore Sell Product Mine Close Technology Structure Support Business Processes need to be integrated and support the vision and strategy

Support Components Support Business Processes Support Processes Health and Safety Information Management Supply / Procurement Environmental Treasury Management Maintenance Quality Management / Grade Control Asset Custody Human Resources

Life before a ERP System High cost, low trust, manual, low adoption, gut decisions Manual Flow Executives CFO, COO, VP Sales Casual Users Salespeople, CSRs, Warehouse Mgrs. Divisional Mgmt Power Users Finance, Sales, Supply Chain Analysts External Users Suppliers, Partners, Customers Custom Programmers BI Platforms/Tools BI Teams Other Systems Data Integration/Data Quality IT/DW Team BI Tool 2 BI Tool 3BI Tool 4 Data Warehouse Data Marts SQL SQL SQL EDW Oracle Microsoft Data Mgmt Teams

ALL Data

Enterprise BI Strategy & a Integrated Platform Trusted, centralized, high adoption, fact-based, lower cost Executives CFO, COO, VP Sales Power Users Finance, Sales, Supply Chain Analysts Casual Users Salespeople, CSRs, Warehouse Mgrs. Divisional Mgmt External Users Suppliers, Partners, Customers Information management BI Platform BW BI Platforms/Tools Teams BI Teams Operational Systems BI Team BI Tool 2 BI Tool 3BI Tool 4 SAP ERP SAP HR MES Data Integration/Data Quality SQL Microsoft

In the world of the Operations Integration Manager is important? Strategy People Process Technology Structure Technology needs to enable the core business processes

Why is Integration so important? To make decisions on ONE version of the truth Different information requirements for different levels in the organization Disconnection between the business systems and the business processes Lack of alignment between the applications of the business systems make it difficult to manage the business Roles & responsibilities of the key components of business system applications is not always aligned Lack of growth due to a lack of knowledge sharing

Mining companies are changing their technology mindset to get their systems and data organized

How do we do IT at Samancor Chrome?

Dictate the way we do Business The Samancor Chrome pillars VISION SHAREHOLDER VALUE OUR VALUES SHEQ Organisation Learning & Development Customer Business Processes Growth

The Samancor Chrome pillars Enablers: Leadership VISION Areas of Focus to achieve Zero harm SHAREHOLDER VALUE OUR VALUES Business Processes Dictate the way we do Business VISION Positive Attitude SHEQ Organisation Learning & Development Enabling Environment Customer Growth Simple Integrated Systems

Integrated mining Solution at Integrated Samancor Mining Chrome Solution Client SAP Integration - People People Integration Mine Technical GEMCOM Systems BI Value Proposition MES Atos & KPMG Consulting Process Control

The big picture: Implementing Resource to Product technology Strategic Management Processes Business Intelligence & Strategic Enterprise Management Core Business Processes Supply Chain Management - APO Product Life-Cycle Management Customer Relationship Management Product to Customer Support Business Processes Procurement & Supply Human Capital Management Financial Management Asset Life Cycle Management SHEQ Information Management Shared Services to manage according to the Mining Business Model

Information Maturity Quadrants 1 2 3 4 Data Integrity Business Rules Process Optimization Business Value l Overdue Open Transactions l Real-time On Transactions transactions Single Data Source l Data Data Cleansing and Process Accountability Inside the System l Communications Frequent Exception Monitoring Cooperation Data Accuracy Data and Process Accountability User Confidence Lead Time Accuracy l Data Integration Grouping (MD07) l Stocking Groups Strategy and priorities l Master MRP rules Data Rules l Service ATP Levels Internal& l External Lead Time/s l Exception Service Levels Management l Inventory Exceptions Accuracy l Business Master Data Measures Design Measures Purchasing & Financial Integration Lead Time Adherence ltrusted Automation Automation lenhance Lead time Existing reduction lfunctionality Enhanced process lnext Enhance Generation existing functionality Technology lsupplier Collaboration Performance Benchmarking Management Dashboard Global Standardization Supplier & Customer Collaboration Lead Time Reduction Increase Service Increase Revenue Optimize l Increase Service Inventory Value Levels Improved Inventory l Turns Increased Revenue Reduce Operating Costs l Reduce Value of Improved Management Stock Information (Visibility) l Reduce Operating Increase process Costs optimization & flexibility l Set new targets HOUSEKEEPING INTEGRATION FUNCTIONALITY BUSINESS VALUE OWNERSHIP, ACCOUNTABILITY, and GOVERNANCE Get what was implemented to work as intended. Get the processes integrated Get the system to work for you, rather than you working for the system Get the system to work for your business. Set VALUE targets and achieve those targets, using your system Mine-Tech International Conference and Expo, 2-4 November 2009, Johannesburg, copyright South Africa 2007 Reveal. All rights reserved.

Barrier to Increased Performance Lack of visibility through entire cycle Strategy Strategic Alignment Predictable Performance Confident Decisions Risks Opportunities Execution

Greatest Business Intelligence Value When deployed to everyone who can have an impact Drive Efficiency Drive Effectiveness Strategic Tactical/Ad-Hoc Enterprise Reporting Gain competitive advantage or major innovation Provide better information to the organization Reduce the cost of doing business and improve IT capability BI Value: High performing companies use Analytics as a key strategy element 5 times more than low performers* Companies with the highest use of BI achieve above-average Operating Margin in their industry Business Intelligence tools increase productivity by an average of 25% Salesforce Effectiveness and Financial Management are the most important uses of BI Over 80% of companies use a formal BI organization to drive value Source: Competing on Analytics, Thomas Davenport; ASUG / SAP Benchmarking and Best Practices Survey Aggregated results are based on 83 total survey submissions

Think about this It is often said that what gets measured gets done. Perhaps so, but it is more accurate to say that only things that are understood get managed! Gerhard van Niekerk - SAP Labs

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