POSITION TITLE: WEB DESIGN AND CONTENT MANAGEMENT COORDINATOR AREA / PROGRAM FOCUS: COMMUNICATIONS, MARKETING, PUBLIC RELATIONS Position Summary: Defines, strategizes, implements and provides on-going analytic optimization for all digital communications, manages the planning, development, and implementation of Catholic Charities digital communication plan. This includes marketing communications, external and internal as described in the communications strategic plan. Manages the efforts of digital communication and coordinates strategically and tactically with the other functions and departments of Catholic Charities. Reports to: Director of Development Supervisory Responsibility: Indirectly up to 5 volunteers. Budget Administered: TBD Responsibilities: All responsibilities will be in line with the Council on Accreditation (COA) Standards including: Overall Leadership: Commitment to Mission and Organizational Sustainability Model commitment to Catholic Charities mission and planning for sustainable organizational future of services, including via work with the executive team and representation of the agency. Executive and Management Team Collaboration: Work with members of the executive team as needed and management staff to create and continually represent a unified leadership perspective. Culture: Work with the staff members toward maintaining a results-oriented, learning and innovative organization culture to increase overall impact. Strategic Management: Participates in the annual budgeting and long-term strategic plan implementation process of digital messaging. Sets and measures website and social media analytics and defines new strategies to identify and improve conversion rates, custom landing page optimization, A/B split tests, SEO, and traffic referrals. Essential Responsibilities: On-going website enhancement and social media communications. Takes ownership of ideation, design and execution phases of projects across an array of online interactive and static media, including but not limited to: responsive web design, online 1
mission messaging, HTML email campaigns via Constant Contact, social media channels and video editing. Create high-quality visual designs from concept to execution, including those for desktop and mobile devices at a variety of resolutions. Champions and maintains Catholic Charities web brand standards and industry best practices across all projects. Continually innovates and pushes creative boundaries, while respecting the need to abide by web standards, accessibility requirements and the principles of progressive enhancement; solves related problems as they arise. Edits/formats digital marketing materials and video files for output to be used in conjunction with campaigns, donor, volunteer and client-centric materials for Catholic Charities intranet and external websites; possesses knowledge of video compression types and encoding. Maintains and troubleshoots issues with video files, mobile testing devices and network files. Responsible for creating, implementing, and measuring the success of digital marketing as it relates to: o The comprehensive marketing, communications, and public relations program that will enhance Catholic Charities image and position among stakeholders (particularly donors, volunteers, and places of worship) and the public as defined by the Communications Manager and Director of Development. o Ensure digital articulation of Catholic Charities desired image and position, assure consistent communication of image and position throughout Catholic Charities, and assure communication of image and position to all constituencies, both internal and external. o Regularly conducts relevant market research and monitors trends. Other projects as assigned, such as cause-related marketing and special events. Planning and budgeting Responsible for the achievement of defined marketing, communications, public relations analytics as they relate to the overall effectiveness of Catholic Charities online presence through the website and social media. Ensure that evaluation systems are in place related to these goals and objectives and report progress to the Development Director. Monitor progress and analyze short-and long-term digital communication marketing results. Recommend strategizes short- and long-term Catholic Charities SEO analytic goals and objectives to the Development Director. Make recommendations for ways to increase goals as needed. Develop, implement and monitor systems and procedures necessary to provide smooth operation of the website and social media function. Keep informed of developments in the fields of online website and social media trends that may increase Catholic Charities messaging in the digital sector. Monitor other digital trends that may help Catholic Charities operate with initiative and innovation. 2
Catholic Charities strategy Work with senior staff, other staff, and volunteers to develop and maintain a strategic perspective -- based on marketplace and constituent needs and satisfaction -- in organizational direction, program and services, and decision-making; and to ensure the overall health and vitality of Catholic Charities as it relates to the overall communication plan and digital media. Help ensure that Catholic Charities philosophy, mission, and vision are pertinent and practiced throughout Catholic Charities. Develop and coordinate means to seek regular input from Catholic Charities key constituencies regarding the quality of programs and services and organizational relevance as it relates to Catholic Charities digital strategy. Help formulate and administer policies to ensure the integrity of Catholic Charities use of digital media. Act as an internal consultant to bring attention and solutions to institutional priorities. Managing Provides information by collecting, analyzing, summarizing data and trends, website referral data and user experience trends. Define and improve digital performance of key metric indicators. Make and implement recommendations to increase Catholic Charities online visibility to promote Catholic Charities as the charity of choice. Effectively enable volunteers, staff, clients and other constituents so they can take action on behalf of Catholic Charities through digital media and website by: o Engaging people in the meaning of Catholic Charities. o Increasing engagement of donors, volunteers, clients and other constituents. o Respecting and using the skills, expertise, experience and insights of people. o Modeling behavior and coaching people to success. o Transmitting Catholic Charities values, vision and direction. SUCCESS METRICS: Monthly Key Indicator Report that includes progress on: o Brand improvement o Parish outreach and parish use of their parish portal o Published media articles and shares o On-going website redesign improvement and market place relevance o Increase of market visibility as reflected by website and social media key metric indicators. Agency Culture: The business and social environment we operate in today has changed. What worked yesterday may not work today and will likely not work tomorrow. To thrive, we must incorporate new ways of 3
thinking and embrace new practices. As part of our individual and agency cultural change process, it is critical that all employees of Catholic Charities aspire to the following: A commitment to the agency s mission, vision, and values. A commitment to excellence in everything we do. A commitment to accreditation as well as performance and quality improvement. A commitment to outcomes and measured results. A commitment to innovation and to what is possible. Qualifications/Requirements: Job Responsibilities: Design and maintain CCEB s website so that it s easy to search and visually effective in attracting and keeping visitors. Create and modify appearance of site by generating and revising layout of web pages via WordPress. Understand and be responsible for on-site SEO and constantly examine and analyze site traffic. Determine and implement all necessary coding requirements for changes, updates, and redesign. Continuously make changes to the website and update current information with fresh new content. Collaborate directly with the marketing team when designing and developing web updates and changes. Create and optimize landing pages for all campaigns Become knowledgeable on our company and solutions by conducting thorough research and building quality relationships with internal and external SMEs. Excellent organizational skills needed. Must be able to prioritize responsibilities properly and handle multiple tasks relating to concurrent grant and development projects. College degree required Minimum of five years of experience in website design and development and social media marketing, communications with demonstrated success. Experience with volunteers is desirable. Strong oral and written skills a must. Have an appreciation for the role of a church affiliated agency in the human service area. Ability to develop budgets and strong use of Word, Excel, page layout. Cooperative, friendly, and helpful attitude with clients and co-workers. Ability to work closely with other employees to ensure positive, constructive environment within the program or department and throughout the agency. Passion and enthusiasm for the mission of Catholic Charities and its clients. Ability to thrive in a flexible, fast-paced and growth-oriented environment, while maintaining a sense of humor and a positive, solution-oriented approach. The ability to exercise good judgment in confidential matters. 4
Core Competencies: Bachelor's Degree with a focus in Web Design, Interactive Media or Graphic/Interface Design 3-5 years of experience, preferably in software or technology industry. Ability and experience to be creative, passionate, versatile and innovative while adhering to client s brand guidelines. Ability to work on multiple projects simultaneously and manage time effectively to meet deadlines. Strong interpersonal skills with the ability to take direction and collaborate with the team. Ability to self-manage time and work independently; deadline and results oriented. Excellent written and oral communication skills; organizational and time-management skills; and interpersonal skills required. Must be detail-oriented, poised and composed under pressure, and must be able to deliver on time-sensitive requests. Ability to produce a portfolio of sample work; candidates without a portfolio will not be considered. Must have advanced skills and be extremely proficient in: Adobe CS 6 (InDesign, Photoshop, Illustrator and Flash) WordPress Content Management Video Editing Software Web Services and Content Management Systems CSS3, PHP, Javascript, jquery, AJAX, JSON, MySQL, Google Analytics Highly effective leadership; demonstrates a fundamental respect for the dignity of others. Works collegially and is a proven team builder. Inclined to coach and teach in order to improve knowledge and ability of others, but holds people accountable for results. An innovator, capable of creating or seizing opportunities to improve service effectiveness and client outcomes and build strategic partnerships with other organizations. Understands and values quality improvement; applies managerial and technical skills to measure and improve efficiency and effectiveness and ensure compliance with all regulatory and contractual obligations. Able to effectively address overlapping projects and deadlines. Adaptable and reliable in face of conflict, crisis, or changing priorities. Able to lead a team in managing multiple and often simultaneous tasks and in creating a work environment recognized for a high level of organization, timeliness, cost-effectiveness, accuracy, and results. A demonstrated commitment to diversity and inclusion; valuing a diversity of perspectives and encouraging contributions by all team members. Business literate, understands financial reports, applies data to assess business effectiveness and efficiency and acts in a fiscally responsible manner. Politically astute and tactful; attentive to the perspectives and competing interests of various internal and external stakeholders. 5
Ability to thrive in a flexible, fast-paced, accredited, and growth oriented environment while maintaining a positive solution oriented approach. Accountability: This position is accountable to the Development Director and customers it serves. Physical Requirements: Requires ability to sit up to 6-8 hours per day with intermittent occasional walking, standing, bending, and squatting. Occasionally may be required to lift items up to 25 pounds to a height up to 3 feet. Occasionally may be required to carry items up top 10 pounds for distances up to 500 feet and up to 25 pounds for distances up to 20 feet. Necessary Forms of Communication: Reading, writing, hearing, and speaking English. Benefit Status: This position is 20 hours per week. Full Time/Part Time Status: Regular part-time Overtime (FLSA) Status: Exempt Revised: June 2015 REVIEW / APPROVAL Supervisor s Approval Date: Employee s signature Date: (My signature above indicates that I have received a copy of this job description, the contents of which have been discussed with me by my supervisor or a Human Resource Department representative) H.R. Department review Date: 6
C.E.O. Review Date: 7