Functional Title Classification FLSA Status Reports To Team Purpose

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1 Functional Title Classification FLSA Status Reports To Team Purpose Vice President of Marketing and Engagement Director, Marketing & Communications UWW 400 N Exempt President & CEO Marketing & Engagement Reporting to the President &CEO, the VP of Marketing & Engagement will provide leadership and strategic direction for all United Way of Forsyth County marketing and communications, brand management, marketing analytics & ROI metrics, member and community engagement and public relations initiatives, driving growth and engagement and enhancing brand equity and awareness. This individual will demonstrate creativity and operational excellence in leading bold marketing and engagement programs and driving short and longrange marketing strategy and goals, while accelerating the development of digital marketing competencies and programs. S/he will direct, prioritize and ensure that all resources, plans and tactics are successfully executed, resulting in the attainment of targeted organizational goals. In addition, s/he will demonstrate deep understanding of effective marketing practices and skill in identifying unmet needs, building and implementing focused, integrated marketing & engagement plans to meet those needs. The VP of Marketing & Engagement will manage a team of resultsoriented staff and deliver an engagement experience that enhances loyalty and personal advocacy among members and providers. This individual s team will be responsible for specific operational elements of the brand and marketing strategy, including governance of the crossfunctional marketing plan process. S/he will lead company efforts to improve our customers experiences and embed a customer engagement orientation into the organization. S/he will ensure that marketers will become stewards of the stakeholder journey and that the company supports Engagement marketing (creating meaningful interactions with stakeholders). Mobile Phone Reimbursement: Yes

2 Responsibilities, in priority order: Key Responsibilities 1. Develops strategic plans and corresponding budgets designed to meet short and longterm marketing and growth objectives. 2. Create annual Marketing plan and budget and implements marketing programs as aligned with the Strategic growth plan. 3. Tracks and evaluates results of marketing campaigns and programs and how it contributes to revenue. Develops and implements internal data tracking measures to analyze market trends and demographic data concerning donors and potential donors. 4. Envisions creative marketing and branding campaigns, provides direction to the marketing and engagement team and oversees the development and production of marketing materials that are consistent with the brand strategy. 5. Ensures that the brand is consistently promoted throughout all target markets. Ensures that branding efforts achieve maximum impact and favorably increase donor and community impressions. 6. Drives innovative strategic thinking & planning, managing opportunities to enhance UWFC s unique value proposition and determine performance gaps and develop actionable plans to close those gaps. Interface with all functional departments across UWFC with emphasis on donor points of contact and responsible for developing an explicit engagement experience strategy across donor, corporate partner and community touchpoints and channels while ensuring its effective execution in conjunction with key partners across the business. 7. Plays a key role in transforming the endtoend experience our customers will have into a consistent engagement strategy and building capabilities that will positively impact donor satisfaction. 8. Defines and manages the set of practices that create a consistent, shared understanding of who stakeholders are, what they want and need, and how they perceive the interactions they're having with UWFC both today and in the future Minimum Qualifications Extensive marketing experience including brand marketing, event marketing and digital marketing experience. Experience developing and executing public relations plans that increase awareness and comprehension of brand Demonstrated experience leading and growing a marketing department and digital and event marketing programs. Experience with digital interactions (mobile, web, social, targeted content) as well as traditional such as physical locations, kiosks, phone, , correspondence etc. Demonstrated history of using customer and external data to support planning for stakeholder interaction and to measure the success of the stakeholder experience Experience in statistical analysis and market research Successful track record in managing projects that entail collaboration with crossfunctional teams Bachelor s degree from an accredited institution Preferred Qualifications Attributes:

3 Skills Primary Relationships Education Superb Communication Skills, Building & Maintaining Relationships, Consumerfacing Web Technology, Continuous Learning & Improvement, Analytical Thinking, Selecting and Developing Staff, Team Leadership, Fostering Innovation; Research Skills, Public Speaking. Senior leadership, community, staff Master s degree or higher from an accredited institution Experience 1. Nonprofit experience 2. A true collaborative style that is honest, ransparent and innovative. 3. Service oriented focus with the goals of creating a unique and engaging member experience. 4. Ability to develop, plan and implement short and longrange goals with the flexibility needed to shift directions as the business environment demands. 5. Effective staff leadership and motivation. 6. Ability to translate concepts and ideas into visual articulations of the experience and strategy and turn them into effective stories 7. Strong relationship management skills with ability to deepen relationships and build partnerships among peers, internal partners and external constituencies 8. Willingness to question traditional assumptions and use data and analysis to promote change

4 Mission United Way of Forsyth County is a catalyst for strengthening our community by identifying and addressing its most significant needs through alignment of resources and strategic partnerships to achieve measurable, lasting results. Vision Our United Way will create a stronger future for our community through collaborative and resultsoriented work that is designed to create a positive change. We envision a community where residents thrive at each stage of life and achieve their full potential through education, financial stability and heathy lives. We invest with our partners in highquality, integrated and aligned solutions that are sustainable and create measurable results. We model excellence in operations and transparency that inspires the highest level of trust and confidence and creates an exceptional experience for donors. We maintain a great environment to work and volunteer where people are inspired and offered opportunities to be the best they can be.

5 United Way of Forsyth County Core Values Effective Leader: Results Oriented: Trusted: Inclusive: Innovative: Bringing together, through our access and our assets, the full array of problem solvers needed to address our community s most vital human needs. Demonstrating the ability to achieve lasting results; results that provide donors with outstanding returns on their investments and warrant their ongoing support. Being trusted in all regards; as an effective partner who works for the common good and as an honest and highly responsible trustee of community resources. Being a model of diversity, fairness, teamwork, collaboration, and skillful partnering. Providing the common table around which individuals and groups can gather to accomplish together what would be impossible to do individually. Creating a true sense of community that seeks to engage everyone through giving, advocating, and volunteering. Being initiators of change and better ways of solving problems based on a solid understanding of community needs, resources, and state of the art practices related to our priority issue goals.

6 Core Competencies Build Relationships: Initiates, builds and continuously strengthens relationships with all customers by constantly seeking, understanding, and responding to customer needs and wants. Act Strategically: Is guided in all work by United Way s mission, values, and strategic goals. Ensures that United Way s plan of work and allocation of resources are aligned and deployed with United Way s strategic direction. Continuously monitors interim and final results to measure progress, adjust tactics, and evaluate success, and set future goals. Achieve Results: Takes initiative, maintains a persistently focused effort, remains goal and results oriented, and continues to improve. Communicate Effectively: Speaks clearly and expresses self well in groups and oneonone conversations. Is an excellent writer. Delivers clear, convincing and wellorganized communications and presentations. Master Information and Data: Seeks information to remain informed and develop a reasonable level of expertise about issues related to area of responsibility. Understands how to interpret information to assess its meaning and application. Is able to use to data to make good decisions and help others to make informed decisions based on the data and the context of the data

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