Mobile Gaming and Social Casino Asia, 17 March 2015

Mobile Gaming and Social Casino Asia, 17 March 2015 08:00 Registration and coffee 08:50 Chairman s opening remarks George Zaloom, Co-Founder, The Las Vegas Whaling Company New Mobile Platforms & the Future of Wearables 09:00 Mobile, Wearables and More: Devices that will shake the world of mobile gaming Developments of smart watches, Google Glass and more, impacts on the gaming offering around the world Device penetrations in Asia and the world, and what to keep in mind when developing your next game for Asia How is the Mobile platform evolving with the advent of Chrome Book, and Portable Consoles, tablet and smartphone gaming? Sergio Salvador, Head of Games Partnerships, Google Inc Optimizing the Effectiveness of Mobile & Tablet 09:30 Panel: Developing for tablet gamers in the post-pc world Maximizing the benefits of added screen real estate Understanding the tablet user vs. smartphone and desktop user Comparing the ipad ios user interface and Android s UI conventions and elements to create better experiences George Zaloom, Co-Founder, The Las Vegas Whaling Company Kfir Kugler, CEO, Ezugi Eric Chung, Board Director, Show Me Sports 10:10 Morning Tea Taking the Mobile Experience to the Next Level 10:50 Mobile Racing Case Study: Innovating the online, mobile and the on-track experience Utilizing the second screen to optimize the on-track experience and better customer engagement Innovating with online wagering devices, a Hong Kong racing case study Lessons learnt as a racing operator in the mobile space Oonagh Chan, Head of Broadcasting, Hong Kong Jockey Club 11:20 Exploring opportunities and new developments in second screening How to effectively tailor second screen content to your users Creating content that exploits second screening and social media Looking into the future of TV-optimized web applications how to utilize this technology today John English, President, Webe Gaming

11:40 Casino Case Study: Developing an on property mobile offering for casino gaming customers An innovative way to address capacity issues in land-based casinos Replicating the casino-floor experience on the mobile device Providing a seamless real money & F2P experience for your VIPs and mass market customers a-like Matthew Cullen, CEO, San Manuel Digital 12:10 Building a mobile offering fit for Asia s emerging markets Adapting a Western offering to fit with Asia s markets Selecting the right mobile affiliates and local partners for emerging markets Creating a game with localized, content, communications and promotions fit for an emerging market Tony McAuslan, Spincycle Gaming 12:30 Mobile Innovation: Identifying the industry s latest thinkings, product innovation and strategies in 2015 How to stay competitive in today s crowded mobile gaming market How are player demands changing in Asia and what does this mean for your new mobile products moving forward? 12:50 Lunch Kevin Li, CEO, Inteplay The Secrets to Mobile, Social Casino in Asia 13:50 Social Casino in Asia: Challenges facing the industry and market potential Quantifying the Asian social casino opportunity: First understanding the land based market Which regions in Asia offer the most opportunity, and how can social casino operators access these markets successfully? Where will social casino growth come from in Asia: Mobile, Regional opportunities and ingame optimization Adi Hanin, Business Development Management, Playtika 14:20 Panel: Taking social casino monetization to the next level Free To Play vs. Pay to Play vs. Pay to Win How to maximize F2P game monetization, player retention and satisfaction Maximizing customer life How to identify, acquire and monetize new players Generous winnings vs. real slots odds emulation What are Asia s players looking for? Dave Bezahler, Founder, CEO, FunBinge Social Labs Rex Ng, Chairman, 6Waves John Lin, Managing Director Asia Development, Playstudios Kay L. Yoon, Founder, Bagelcode 15:10 Afternoon Tea

Social Gambling Game Changers 15:40 MyVegas: How real-world rewards will herald in the new age of social casino Adding a whole new layer to the social casino experience with real-world rewards What led to the successful partnership deal with MGM Resorts and MyVegas? Can a similar model be applied in Asia what challenges would be faced? John Lin, Managing Director Asia Development, Playstudios 16:10 In conversation with Asia s leading distribution platforms for social casino Developing, marketing and offering social casino style games in Korea, Japan and China What are the challenges / limitations / restrictions in offering social casino games in each of these markets? E.g. P2P games vs Player vs House, etc Which markets offer the most revenue potential for social casino style games? Dave Bezahler, Founder, CEO, FunBinge Social Labs John Oh, Director, Neowiz Games Mano Huh, COO, Daum Kakao Phillipines Eric Chung, Board Director, Show Me Sports Damian Kim, Head of Gaming Solutions, Facebook Acquiring Customers in a Highly Competitive Market 16:50 New user acquisition or player retention: How will social casinos reposition their offerings in 2015? How can social casinos maximize retention and long-term relationships with their customers? Securing the increasingly choice-rich consumer, and lowered barriers of entry Competing with massive social casino providers with huge marketing budgets Achieving the scale needed to effectively monetize players Casino patrons and social casino players what are the correlations? Mani Honigstein, CEO, RocketPlay 17:10 Case Study: Capitalizing on the social gambling boom Monetizing social sports betting vs social casino Reaching the non-real-money gambling customer in Asia Harnessing social media to improve customer acquisition and retention Toby Simmons, CEO & Co-Founder, Favourit 17:30 Summary and Chairperson Closing Remarks George Zaloom, Co-Founder, The Las Vegas Whaling Company 17:50 Close of conference day one

IGA Main Conference Day One, 18 March 2015 Online Sports Betting in Asia 08:00 Registration and coffee 09:00 Chairman s opening remarks Rosalind Wade, Managing Director & Co-Founder, Asia Gambling Brief Online Bookmakers: What s next for Asia and the World? 09:10 Opportunities in 2015: New products, strategies, technologies and markets What are customers looking for in today s online betting products? Developing strategies to keep up with player preferences across the market Emerging trends in mobile, tablet and wearable devices for sports betting What are the latest directions / innovations in live betting and live streaming? What other revenue streams can bookies look into? Virtual Sports, Skill-Based Products What lessons were learnt from the World Cup in 2014 and how can these lessons be applied to European Championships in 2016? Martin Williams, Asia Editor, Gambling Compliance John English, President, Webe Gaming Itai Zak, CEO, SBTech William Mummery, Executive Director, SBOBET Vahe Baloulian, CEO, BetConstruct Sports Betting in 2025: Snap Shots of the Future 10:00 Evolving in-play betting technologies, and does the future hold for bookmakers? Itai Zak, CEO, SBTech 10:10 The evolved sportsbook: An exchange in sheep s clothing Jason Trost, CEO / Co-Founder, Smarkets 10:20 Opportunities within the Asian agency betting model Andre Wilsenach, Executive Director, Alderney Gambling Control Commission 10:30 Speed Networking 10:50 Morning Tea & Exhibition Viewing Sports Sponsorship and Marketing Strategy 11:20 Panel: Sports sponsorship strategy as an Asian sports book Impacts of UK s changes on sports gambling advertising for Asia s bookies Where would Asia s bookie s sponsorship dollars go as an alternative to UK premier league?

Creating a flexible sports sponsorship strategy that survive in constantly changing advertising regulatory environments Daniel Macadam, Managing Editor, Gambling Compliance Panellists: William Mummery, Executive Director, SBOBET Keith McDonnell, CEO, KM igaming Ben Heyhoe Flint, Vice President, Asian Sponsorship Association 11:50 Targeting Asia? The need to know for any international gaming operator Keys to effectively market your online casino offerings in Asia Optimizing the effectiveness of social media Cross-selling and upselling sports betting products Calculating lifetime customer value Differences of operating in Europe vs. Asia: Common misconceptions Allen Yan, CEO, Spade9 12:20 Lunch & Exhibition Viewing Accessing India s Sports Betting Market 13:30 Fire-Side Chat: Breaking into India as a foreign operator Understanding the market and it s new opportunities Skill Games: Opportunities and barriers of the existing market Entering the market: Strategies for the foreign operator Market alternatives: The rise of social gaming in India Common challenges faced by operators, and overcoming these issues Tim Shepherd, Executive Director, Silver Heritage Vidushpat Singhania, FICCI WCom on Betting and UKIBC Gaming & Leisure Desk Albert Climent, Founder, Bluesea Gaming George Oborne, Managing Director, India Bet 14:10 In-conversation with India s leading local operators: Opportunities and challenges Latest regulatory developments in India: What efforts are currently being made, and what are the timelines for online gaming regulation? Changes to regulations relating to Rummy, Poker and other skill-based games in India What opportunities are there for local & foreign partnerships in India s online market? Tim Shepherd, Executive Director, Silver Heritage Vidushpat Singhania, FICCI WCom on Betting and UKIBC Gaming & Leisure Desk Kapil Khanna, Chief Executive, Future Gaming Parikshit Madishetty, Managing Director, Grid Logic Anuj Gupta, CEO, Adda52.com 15:00 Afternoon Tea and Exhibition Viewing Regulation of Gaming, Online Sports Betting and Casino in Asia

15:30 Fire Side Chat: Implications of Singapore s new remote gambling legislation for Asia s operators The vision for online gambling, lottery and wagering in Singapore How will these legislations impact Asia s operators, and what are the implications on other gaming jurisdictions in Asia How can licensed operators ensure the protection of local Singaporeans from foreign, illegal operators? What will be the implications for the local gaming and player market in Singapore Martin Williams, Asia Editor, Gambling Compliance Matt Pollins, Associate, Olswang Asia Soon Sun Yeo, Director of Sales and Business Development, Sportech Racing LLC 16:20 Accessing Philippines local sports betting and gaming market Philippines market overview: Demographics, trends, preferences Opportunities in the local market vs pan-asia and the importance of partnering Overview of DFNN and its unique position in the Philippines gaming market Christopher Rey Tio, EVP Business Development, DFNN 16:40 Mastering the affiliate strategy in Japan and Asia What are the opportunities for igaming operators in this market? The keys to creating content for Japan vs. Asia vs. The West Keys to creating a rich player community: Models and their importance Leading social media and SEO strategies in Japan Important lessons for entering the Japanese market Yuiga Sano, Online Gambling Affiliate Expert 17:10 Chairperson closing remarks Rosalind Wade, Managing Director & Co-Founder, Asia Gambling Brief 17:40 Close of conference day one, join us for the IGA2015 Beer Garden & Networking Sponsored by: 20:00 23:00 iga2015 Official Poker Tournament @ Pokerstars Room, City of Dreams 23:00 Late The RealTime iga After Party Sponsored by:

IGA Main Conference Day Two, 19 March 2015 Innovation in Online Casino & New Markets 08:30 Registration and coffee 09:00 Chairman s opening remarks Andrew Scott, CEO, World Gaming Magazine Developing the Bitcoin Sports Book / Casino 09:30 State of the market for bitcoin in gambling Jon Matonis, Executive Director, Bitcoin Foundation 09:45 Launching BetVIP: The vision, the hurdles of one of the world s first Bitcoin sportsbooks Daniel Schwartzkopff, Founder / Managing Director, BetVIP 09:55 Panel: Bringing the bitcoin sports book model to Asia: Challenges and opportunities Bitcoin 2.0 technology and how it can benefit gambling businesses Bitcoin vs. traditional payment mechanisms Controlling currency fluctuation and risk with Bitcoin Challenges with controlling and restricting sharp players as an operator Managing costs and overheads as a Bitcoin business Alan Pedley, Principal Consultant, Gaming Associates Daniel Schwartzkopff, Founder / Managing Director, BetVIP Jiten Melwani, Founder & CEO, BitGame Labs Jon Matonis, Executive Director, Bitcoin Foundation Aurelien Menant, Co-Founder & CEO, GateCoin Andrew Kilbride, Director, Massive Luck 10:40 Isle of Man: The jurisdiction for digital currencies Creating a regulatory environment conducive for bitcoin business Ensuring appropriate anti-money laundering protections Finding a home for your Bitcoin enabled operation: What IOM can offer Peter Greenhill, Director, E-Business Development, Isle of Man 11:00 Morning tea & exhibition viewing Online Casino, Lottery and Poker 11:30 Skill + Wagering + Real Money: The future of online gaming? Developing the disruptor: Hybrid games the future for Asia s online casinos? Combining online social casino retention with online casino per player revenue How will this be potentially regulated in Asia? Managing return to play (RTP)

Adapting for the Asian boom Tony McAuslan, Spincycle Gaming 12:00 Bridging the gap between social casino and real money gambling Developing a social game with real money capabilities : Case study of Social Tongits in the Philippines Taking the leap from an established social game to real money gaming John Cramp, CEO, Gaming Network Solutions 12:20 Panel: Discovering the next disruptive innovations in Asia s online casino market The challenges of innovating in Asia s online casino market: Breaking free of the shackles Overcoming scaling challenges that comes with blackjack, roulette and baccarat live dealer casino The significance of slot games in Asia s online casino market Developments in proxy betting, and new innovations that can change the game Adding real-money gambling to F2P games: A real potential? When will online bingo, mahjong and Do Di Zhu take off online? Keith McDonnell, CEO, KM igaming Bill Hu, igaming Expert Mark Mckeown, Director, Sales and Marketing, Betsoft Mathias Larsson, Business Development Director, Ezugi Heng Chin Sheng, CTO, Silver Goose 8 Steven Valentine, Director of Interactive, Comtrade Gaming 13:00 Bringing poker to the frontline in Asia: Challenges and opportunities for growth Identifying the next hot spots of poker popularity in Asia Establishing a new type of recreational player in Asia David Jung, CEO, Hero Poker Interviewed by: Andrew Scott, CEO, World Gaming Magazine 13:20 The future of online lottery, opportunities for Asia and the world Ivan Hadjov, COO, LOTTOTECH 13:40 Lunch and Exhibition Viewing Regional Updates and Overviews: China, Latin America, Europe and America 14:40 European sports betting and online casino market overview What do Asia s operators need to know about Europe expansion? UK new licensing and tax regime and the implications of Asian facing operators Daniel Macadam, Managing Editor, Gambling Compliance 15:00 Panel: Opportunities in China s sports lottery market Mobile sport lottery in the overall online lottery market, and opportunities for international operators Development Mobile and internet lottery & betting regulation, and subsequent opportunities for new product developments What is the future of VIEs in China, and what would be the impact on US listed lottery businesses in China?

What opportunities are there in the lottery supply chain for traditional operators? Geaspar Byrne, Head of Corporate Development, Strategic Planning and Investor Relations, AGTech Holdings Michael Charlton, General Manager - China, Ladbrokes Jim Yu, Vice President, 500.com 15:50 Opportunities to operate igaming on First Nations Territories in Canada Exploring online gaming opportunities and the market in Canada s First Nations territories Edmund Bellgarde, Tribal Chairperson, File Hills Qu Appelle Tribal Council 16:05 Accessing the online gaming marketing in Latin America Understanding Latin America s igaming market; Customer demographics, trends, product preferences and current gaming regulation Focusing on the hidden potential of Mexico, in an overall LatAm strategy Setting up shop in LatAm, or operating from Asia? The importance of mobile in LatAm vs desktop Offering igaming in Asia looking vs. Latin America s market: Challenges and opportunities The importance of social media customer acquisition in Latin America vs. other markets David Leppo, CEO, Footballbet.com / Betmex.net 16:20 What does the future hold for Russia s online gaming market? Potential opportunities in Russia for online sports betting and casino Challenges of entering the market 16:35 Closing remarks from chairman & closing afternoon tea 17:00 Close of igaming Asia Congress 2015