TEACHING PLAN. 1. Course Description

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1 PROGRAM: IPB SUBJECT: Brazilian History and Culture LANGUAGE: ENGLISH PROFESSOR(S): Ana Celano WORKLOAD: 30h REQUIREMENTS: None CONTACT/CONSULTATION HOURS: One 3-hours seminar per week 1. Course Description TEACHING PLAN We can t ignore the fact that in order to give meaning to the management practice and business activities of a country we need to understand its historical and cultural context. Thus, this program aims to focus on the historical, social and cultural roots of Brazil, from its colonial past to the present day in order to better understand our current scenario. Consequently we hope to provide useful knowledge to help us to form our own perspective about the country and help us to answer the question: Why is Brazil what it is now? Trying to gain a greater perspective of the Brazilian historical, social and cultural context we will consider the work of important local intellectuals from XX century, such as Celso Furtado, Darcy Ribeiro, Roberto da Matta, Gilberto Freyre and Sérgio Buarque de Holanda among others. In this way we hope to go through their theoretical bases and concepts, which are often used today in various fields, including management. We hope these different perspectives will help us to build an image and obtain a deeper understanding of contemporary Brazil or at least provide us with a solid base for discussion and reflection. After all as the renowned Brazilian composer Tom Jobim once said: Brazil is not a country for beginners!. 2. Scope & Objectives Our main objective is to stimulate reflection and discussion of Brazilian history and culture in order to provide a basis for future management knowledge learning and practice. The specific objectives of this subject are: Summarize and present historical events that played a significant role in the constitution of Brazilian history and culture; Use theories and concepts with interdisciplinary areas like anthropology, sociology, history, economics and management; Provide the grounds for the students to understand Brazilian history and culture from an international perspective. 1

2 3. Learning outcomes On successful completion of this subject, participants will have improved their knowledge of Brazilian history and culture. 4. Course methodology This is a seminar-based program that intertwines content exposure, debate and fieldwork. This approach is meant to give students the opportunity to (1) directly apply knowledge from lectures and background reading; (2) reflect and discuss in teams, and (3) learn from other people s approaches and understanding. The seminars are supported by multimedia resources. 5. Detailed course content Dates Topic Activities 1 (bibliography/key readings, assessment, seminars, etc.) Introduction to the discipline Reflection about Brazilian history and culture from the participants view. Talk about participant s expectations and discuss a more collaborative program. The colonization model. Brazil as a country discovered in The roots of slavery in our culture and history. Republic and the XX century. Getúlio Vargas Era. UNDERSTANDING BRAZIL: A READER'S GUIDE. Eliane Miranda Paiva Maria Marta Cezar Lopes Cíntia Rejane Sousa Araújo Gonçalves Fundação Alexandre de Gusmão, The professor is free to conduct occasional assessements without prior notice to student(s). 2

3 Dictatorship period. Fernando Henrique Cardoso. Labour Party (Lula). Visit to the Getulio Vargas Memorial and Republic Museum The contemporary perspective through Brazilian social thought. Introduction to the authors. Sérgio Buarque de Holanda Gilberto Freyre Celso Furtado Rua do Catete 153 Next to Catete metrô station. HOLANDA, S. B. Roots of Brazil. Translated by G. Harvey Summ & Pedro Meira Monteiro. University of Notre Dame Press, Notre Dame, Indiana, HOLANDA, S. B.; GRAHAM, R. An Interview with Sérgio Buarque de Holanda. The Hispanic American Historical Review, Vol. 62, No. 1 (Feb., 1982), pp The history of Petrobras and BNDES. - The pacification of the favelas (communities) (youtube: welcome to Rio bbc full) FREIRE, G. Social Life in Brazil in the Middle of the Nineteenth Century. The Hispanic American Historical Review, Vol. 5, No. 4 (Nov., 1922), pp STEIN, S. J. Freyre's Brazil Revisited: A Review of New World in the Tropics: The Culture of Modern Brazil. The Hispanic American Historical Review, Vol. 41, No. 1 (Feb., 1961), pp CLEARY, D. Race, nationalism and social theory in Brazil: rethinking Gilberto Freyre. David Rockefeller Center for Latin American Studies. Harvard University. CELARENT, B. The Masters and the Slaves by Gilberto Freyre. American Journal of Sociology, Vol. 116, No. 1 (July 2010), pp To be present by the author: WANDERLEY, S.; FARIA, A. The Chandler Furtado case: A de-colonial re-framing of a North/South (dis)encounter. Management & Organizational History, Vol. 7, No. 3, 2012, pp FURTADO, C. The Political Factor in the Formation of Brazil. Brazilian Dilemmas and Challenges, pp Available at 3

4 23-9 Darcy Ribeiro accessed May 19 th, BOIANOVSKY, M. A View from the Tropics: Celso Furtado and the Theory of Economic Development in 1950 s. Available at accessed May 19 th, CUNHA, A. M.; BRITTO, G. When development meets culture: The contribution of Celso Furtado in the 1970 s. UFMG: Cedeplar, Text for discussion, No. 429, (Jun., 2011). BRESSER, L. C. P. Method and passion in Celso Furtado. Cepal review 84 December BALEE, W. The Brazilian People: The Formation and Meaning of Brazil. Tipití: Journal of the Society for the Anthropology of Lowland South America. Vol.1, Issue 2, Article 8, HEYMANN, L. Q. The utopian Darcy Ribeiro archive. História, Ciências, Saúde - Manguinhos, Rio de Janeiro, Vol.19, No. 1, Jan.- Mar., Education Racial quotas in the Brazilian federal Universities. - Social inequalities through the Brazilian cinema ( ex: City of man episodes, City of God, Central do Brasil, Mil vezes favela and etc.) City of Man with subtitles: Roberto da Matta Evaluation DaMATTA, R. On The Brazilian Urban Poor: An Anthropological Report. Translated by Christopher Dunn Kellogg Working Paper, Vol. 10, DaMATTA, R. Religion and Modernity: Three Studies of Brazilian Religiosity. Journal of Social History, Vol. 25, No. 2, History of Escolas de Samba. - Brazilian history and culture through music with Tom Jobim, Chico Buarque de Holanda, Caetano Veloso and others. 4

5 6. Assessment procedures Assessment is threefold: Individual participation (20%) Seminars (40%) Final evaluation (40%) 7. General guidelines for the graduate program As a general rule relating to the ethical principles and the code of conduct which steer its academic environment, EBAPE sets down the following: Autonomy and responsibility correspond to values which, when transformed into action, highlight the importance of EBAPE s mission of producing and disseminating knowledge of Administration. Consequently, it is the professor s responsibility to conduct roll call at every class, and absences will only be justified if they comply with the applicable legislation (see details in the Student Manual); We recommend that the use of communication equipment such as cell phones, radios and similar equipment should not be permitted in the classroom, so as to avoid interfering with the teaching and learning processes; Resorting to fraudulent measures of any kind on the part of students during any of the evaluation phases will lead to a zero grade being awarded and the immediate referral of the case to the program department for examination of the facts. i 8. REQUIRED READINGS All the readings are included in the above program. 9. ADDITIONAL READINGS RIBEIRO, C. Class, race, and social mobility in Brazil. Dados, Vol. 3, No. se, Rio de Janeiro, PASTORE, J. Inequality and Social Mobility in Brazil. The University of Wisconsin Press, Latin American Studies, DaMATTA, R. (Org.). The Brazilian Puzzle. New York: Columbia University Press, DaMATTA, R.; HESS, D. (Orgs.). The Brazilian Puzzle: Culture on the Borderlines of the Western World. Columbia University Press, p. 5

6 10. Professor s mini-résumé PhD in administration. Currently working as partner of Franco Celano Communication Company, operating, for 20 years, as a Senior consultant in the areas of strategic communication, internal communication, HRM, organizational communication, strategic management and strategic planning for large companies like Petrobras, Petros, Souza Cruz/BAT and Votorantim. In the academic area is professor of IBMR in undergraduate degree in administration and at EBAPE/FGV is academic advisor to the Brazilian module of IMPM - International Masters Program in Practicing Management. i The student is guaranteed the right to a full defense as per the School s internal regulations. 6