Market Research Results

Transcription

1 Market Research Results Motorcycle taxis Online Market Research Test the market first 1

2 Summary : Introduction... 3 Question 1/ Do you use taxis for personal or professional travel?... 4 Question 2/ In which domain do you use taxis?... 5 Question 3/ On average, how often do you use taxis?... 6 Question 4/ How long is your average taxi journey?... 7 Question 5/ What are the primary destinations of your taxi journeys?... 8 Question 6/ What are the disadvantages of using a taxi?... 9 Question 7/ For professional use, do you have to use a certain taxi company? Question 8/ Which of the following ideas are important to you? Question 9/ Would you be interested by this service? What is your gender?...13 How old are you?...14 What socio-economic class do you belong to?

3 Introduction Survey objective This market research was carried out prior to the creation of an environmentally-friendly toothbrush. Methodology The questionnaire was self-administered online on the Marketest website, 1519 private individuals from 18 years old living in the United Kingdom. The questionnaire was administered in. Report This report presents the survey results through: - Frequency table: the sizes and the percentages are presented on boards and graphs. 3

4 Question 1/9 Do you use taxis for personal or professional travel? Yes % No % Total 1519 Do you use taxis for personal or professional travel? 58% % Yes No 4

5 Question 2/9 In which domain do you use taxis? Personal % Professional 22 2% Both % Total 884 In which domain do you use taxis? 76% % 1 2% Personal Professional Both 5

6 Question 3/9 On average, how often do you use taxis? Every day 32 4% Weekly % Monthly % Less frequently % Total 884 On average, how often do you use taxis? 45% 41% 4 35% 3 25% 26% 29% 15% 1 4% 5% Every day Weekly Monthly Less frequently 6

7 Question 4/9 How long is your average taxi journey? 15 minutes or less % Between 15 and 30 minutes % Between 30 and 60 minutes 52 6% Over an hour 7 1% Total 884 How long is your average taxi journey? 6 51% 5 43% % 1% 15 min or less Betw een 15 and 30 min Betw een 30 and 60 min Over an hour 7

8 Question 5/9 What are the primary destinations of your taxi journeys? To and from work 70 8% To and from local train stations % To and from local airports 67 8% Other local destinations % Other destinations in your region % Total 884 What are the primary destinations of your taxi journeys? 6 56% % 12% 8% 16% 1 Work Train stations Airports Other local destinations Other destinations 8

9 Question 6/9 What are the disadvantages of using a taxi? (Several answers possible) Journey time is uncertain % Price is based on journey time % Stress caused by traffic % The need to allow extra time for traffic problems % None % Other 62 7% Total/ respondents 884 What are the disadvantages of using a taxi? 7 61% % 29% 1 16% 17% 7% Journey time Price Stress The need to allow None Other 9

10 Question 7/9 For professional use, do you have to use a certain taxi company? Yes % No % Total 227 For professional use, do you have to use a certain taxi company? 56% 6 44% Yes No 10

11 Question 8/9 Which of the following ideas are important to you? Rank them from 1 to 3, 1 being the most important Size % Size % Size % R1 R2 R3 Price The ability to work in a taxi The ability to make calls in a taxi The comfort Peace of mind that you will arrive on time None, I just hope to get to my destination the fastest way Other Total/ réponses

12 Question 9/9 The idea of this venture is to transport people on motorcycles at a fixed price, allowing us to avoid traffic problems and shorten journey times, therefore guaranteeing arrival time. All the vehicles will be selected with high quality transport in mind (safety, comfort). Would you be interested by this service? Yes % No % Total 884 Would you be interested by this service? 54% 6 46% Yes No 12

13 What is your gender? Male % Female % Total 1519 What is your gender? 55% 6 45% Male Female 13

14 How old are you? between 18 and 24 years old % between 25 and 34 years old % between 35 and 44 years old % between 45 ans 54 years old % 55 years old and more % Total 1519 What are the primary destinations of your taxi journeys? 3 25% 28% 25% 21% 15% 12% 14% 1 5% betw een 18 and 24 betw een 25 and 34 betw een 35 and 44 betw een 45 ans years old and more 14

15 What socio-economic class do you belong to? Upper / Middle management 51 3% Professional or Highly Technical work 121 8% Manager, Senior Executive or Technical occup 73 5% Office & Administrative % Manual worker % Self employed 82 5% Homemaker % No employment 109 7% Student / Pupil 94 6% Retired 99 7% Other 83 5% Total 1519 What socio-economic class do you belong to? 25% 21% 21% 15% 11% 1 5% 3% 8% 5% 5% 7% 6% 7% 5% Mid manag Prof/High Tech work Man Sen Exec/Tech occup Offi & Ad Manual worker Self empl Homem No employ Student Retired Other 15