Development of Agenda-Setting Theory and Research. Between West and East PRELIMINARY PROGRAM

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1 International Conference of Polish Communication Association Development of Agenda-Setting Theory and Research. Between West and East Wrocław, November 22-24, 2008 Chair: Bogusława Dobek-Ostrowska Secretary: Bartłomiej Łódzki PRELIMINARY PROGRAM 22 NOVEMBER, 2009 SUNDAY Hotel Jana Pawła 2 ul. Świetego Idziego 2 Ostrów Tumski

2 Opening Session New Developments in Agenda-Setting Chair: Wayne Wanta Extending Our Theoretical Maps: The Psychology of Agenda-Setting Maxwell McCombs, University of Texas at Austin,USA Setting the New Media Research Agenda: Refining Agenda-Setting Theory for 21 st Century Media and Communication Research Amira Firdaus, University of Melbourne, Australia/Malesia, Cultivation and Agenda Setting: Conceptual and Empirical Intersections Amir Hetsroni, Ariel University Center, Israel, Prospective agenda-setting in power play within the Mexican National Autonomous University (UNAM) Gerardo L. Dorantes, Universidad Nacional Autónoma de México, Mexico, Juan Carlos León, Universidad Nacional Autónoma de México, Mexico Discussion Coffee break

3 Research and Tools in Agenda-Setting studies Chair: Maxwell McCombs The Internet as a tool in agenda-setting research Wayne Wanta, Oklahoma State University, USA, [email protected] Testing Classical Agenda-Setting Hypothesis by Panel Data: Micro-Macro Synthesis František Kalvas, University of West Bohemia in Pilsen, Czech Republic [email protected] Setting students professional agenda in the classroom Raquel Rodríguez Díaz, Universidad Rey Juan Carlos, Spain, [email protected] Agenda-setting studies in Turkey Erkan Yüksel, Anadolu University, Turkey, [email protected] Subject-dependent media effect in setting agenda Sergün Kurtoğlu, Istambul University, Turkey [email protected] Discussion Dinner Restaurant in Hotel Jan Paweł 2

4 23 NOVEMBER, 2009 MONDAY Gmach Główny Uniwersytetu Wrocławskiego Oratorium Marianum Pl. Uniwersytecki Lecture of professor Maxwell McCombs Setting the Agenda. Mass Media and Public Opinion Promotion of the Polish edition of book Political Agenda and Media Agenda 1 Chair: Amir Hetsroni Agenda Building during Election Campaigns in Austria, Josef Seethaler, Austrian Academy of Sciences, Austria [email protected] Gabriele Melischek, Commission for Comparative Media and Communication Studies, Austria, [email protected] Agenda-Setting for the Media: At a Crossroads? A Study of the Media and Political Agenda During Latvia s Financial and Economic Crisis ( ) Inta Brikše, University of Latvia, Latvia, [email protected]

5 Local media and the political brand : Candidates attributes portrayed on local media and their consequences on public perceptions Rocio Zamora, Catholic University of san Antonio in Murcia, Spain, [email protected] Lunch Political Agenda and Media Agenda 2 Chair: Inta Brikše The agenda-setting process in International news Wayne Wanta, Oklahoma State University, USA, [email protected] Simona Mikušová, Comenius University, Slovakia Media role on the public engagement into foreign policy Milda Celiesiute, Vilnius University, Lithuania, [email protected] A comparative analysis of agenda-setting process in the 2004 Cyprus referendum Unvan Atas, University of Westminster, UK, [email protected] The rhetorical role of George. W. Bush in mass media military campaign Alexandre B. Bouchev, Saint-Petersburg State University of Economics and Engineering, Russia [email protected] Discussion

6 Coffee break Agenda setting studies in Poland Chair: Robert Wiszniowski Agenda setting, priming, news framing. Comparative analysis of televisions news (TVP1, TVN) in electoral campaign 2005 and 2007 in Poland Ewa Nowak, Maria-Curie Skłodowska University, Poland Rafał Riedel, Opole University, Poland, Political agenda in television broadcasts in EP elections in Poland in 2009 Marek Mazur, Silesia University, Poland Election coverage in Poland 2005: a content analysis of the main TV news programs Bartłomiej Łódzki, Lower Silesia University, Poland [email protected] The European Parliament election of 2009 in Poland and the agendasetting in the Polish Internet news portals Wojciech Walczak, Nicolaus Copernicus University, Poland, [email protected] Discussion Setting the agenda during German electoral campaign in The coverage of public and commercial broadcasting companies in Poland Justyna Woźna, University of Wrocław, Poland, [email protected] 19.30

7 Reception in Rynek (Market Square) NOVEMBER 24, 2009 TUESDAY Media Agenda and Public Opinion 1 Chair: David P. Burns Hotel Jana Pawła 2 ul. Świetego Idziego 2 Ostrów Tumski Combining Attribute Agenda-Setting and Framing: The Case of Foreign Policy Coverage Josef Seethaler, Austrian Academy of Sciences, Austria [email protected] Gabriele Melischek, Commission for Comparative Media and Communication Studies, Austria, [email protected] Between provocation and mediation. Mass media s role in social conflicts Anna Adamus-Matuszyńska, University of Economics, Katowice, Poland, [email protected]

8 Sociological data mining from media agenda research results Anna Maria Grabowska, Nicolaus Copernicus University in Toruń, Poland, Where is the beef? Food advertising and agricultural policy in the USA Małgorzata Gajda-Łaszewska, University of Warsaw, Poland Coffee break Media Agenda and Public Opinion 2 Chair: Erkan Yüksel Mass Media as a tool to develop gender mythology in modern Russian society Vera V.Verkhoturova, Tomsk Polytechnic University, Russia, [email protected] Natalya A Lukyanova, Tomsk Polytechnic University, Russia, [email protected] Ways of covering the topic of famous people deaths on the turn of the XXI century Radosław Aksamit, Silesia University, Poland, r [email protected] Politicking from the Pulpit: 20 th Century Popes as Agenda-Setters David P. Burns, Salisbury University, USA, [email protected]

9 Pope Benedict XVI s Visit to Turkey as a Global Media Event: A Frame Shift in Media Coverage Gulen Kurt Oncel, Istanbul Bilgi University, Turkey, [email protected] Ergen Devrim Karagoz, Istanbul Bilgi University, Turkey [email protected] Discussion Lunch Young scholars presentations Chair: Bogusława Dobek - Ostrowska Coverage of European Parliamentary Campaign in 2009 by the Polish television evening news programs Patrycja Dudek, University of Wrocław, Poland, [email protected] Bartłomiej Łódzki, Lower Silesia University, Poland, [email protected] Coverage of Parliamentary Election in 2007 by the Polish quality daily newspapers Sylwia Świderska, University of Wrocław, Poland, [email protected] Television Election Debates in Poland: Political and Public Agenda Marek Piasecki, University of Wrocław, Poland, [email protected] Charter of Fundamental Rights of the European Union: Transfer of Issues from Media to Public agenda Kamila Majdecka, University of Wrocław, Poland, [email protected] Closing Session